Business Wire Spotlight: Meet Zara McAlister!

August 11, 2014

For today’s Friday spotlight, we once again head north to interview Zara McAlister,  our Canadian media relations specialist.

Meet Zara McAlisterZara, thank you for speaking with us!  Tell us about yourself, where are you from?
I was born and raised in Port Perry, Ontario, a small town north of Toronto. As a country girl, I’ve had to adjust to big city living in Toronto. It’s getting easier every day.  

When did you start working for Business Wire?
After completing my MA degree in Journalism from Western University in the spring of 2012, I took on the position of newsroom editor at Business Wire’s Toronto office the following November.    

You first started at Business Wire as an editor, tell us more about your roles within the company.
Although I enjoyed the editorial and client relations side at Business Wire when I worked in our Toronto newsroom, I was excited about pursuing new opportunities as a media relations specialist for our Canadian territory. This role enabled me to put on my journalistic thinking cap and collaborate with the thousands of journalists in the country. I’ve been working in this role for the past five months – and I love doing it!

Tell us more about your role as our Canadian media relations expert?
As a media relations specialist, I develop and maintain relationships with Canadian journalists, form partnerships with media points by exploring content license opportunities, co-manage our @BusinesswireCA Twitter account and I work on keeping our expansive database of media contacts up-to-date. Apart from my primary responsibilities, I also enjoy writing content for our blog and other public and investor relations publications.

What do you enjoy about your job?
The best part about my role in media relations is the opportunity to meet new journalists every day. Even though I’m not always interacting with journalists face-to-face (more often than not we connect via social media), I get to learn about our Canadian media landscape, what our journalists deem newsworthy and how Business Wire can facilitate their needs. I think working with our journalists is so important given how unstable their industry is at this time, so we want to be able to help our reporters and editors as they are taking on massive changes.

What do you like about Business Wire?
All of my colleagues, from Seattle to Tokyo, have always been friendly and encouraging. Our global team is ready to land a hand when needed, despite operating on different time zones. Our courtesy with each other definitely extends to our customers and our media partners, so they can always expect outstanding and punctual customer service.

What are some of your favorite contributions to Business Wire?
I was able to hone my copy editing skills when I worked in our Toronto newsroom, so I always felt a rush of adrenaline every time I was able to catch misplaced quotation marks, dangling modifiers, and misspelled names.  I prided myself on spotting those pesky little “It’s” vs. “Its” errors, which actually happens quite frequently.  

I’ve been able to employ my journalistic skills by writing content marketing pieces to help increase our brand awareness in Canada. I’m not afraid to try out new ways of marketing ourselves.

Tell us about yourself!
I’m a self-professed lover of chick lit and all things related to the Bachelor/Bachelorette reality TV show. For those two hour episodes every Monday evening, my eyes are glued to the TV watching impossibly romantic dates and heart wrenching breakups. When it’s not a Monday evening (and this show airs pretty much all of the time), you can find me enjoying Toronto’s summer patio scene or hitting around a birdie with my badminton racquet.

I’m also a globe trotter, having travelled across North and South America, and much of Europe.

What drives you to do what you do every day at Business Wire?

As soon as I step into my office, I’m ready to offer valuable content to our Canadian journalists so that they can share important news with their readers or investors. Newsrooms will never have to worry about a lack of content when they decide to work with Business Wire.

What is your favorite thing about living in Canada?
That we are generally well-liked by people around the world. Because the stereotype that Canadians are polite, friendly and outgoing people is actually accurate—look no further than our Toronto office team. Also, I think I look fairly stylish in a snowsuit.  

Why do you recommend Canadian companies work with Business Wire?
Business Wire has formed long-lasting and solid partnerships with many of the major media points around the world. That means that your news will always be viewed and shared by the editors, reporters and producers that make up global newsrooms.


Business Wire Spotlight: Meet Justine Fifield

July 28, 2014

In today’s employee spotlight, we interviewed Justine Fifield, an editor from our Canadian office, asking her to share more about herself, her job and her vision for Business Wire.

JustineJustine, it is wonderful to speak with you!  Where are you from?
Born and raised in Toronto, Canada

When did you start working for Business Wire?
I started just a few months ago in February of 2014, and am the newest member of the team here in Toronto

What is your background?
Academically, I have a background in European History and English Literature, both of which I studied at the University of Guelph. Professionally, I have had much experience in customer service and have worked as an editor for a number of years before joining Business Wire.

What do you do at Business Wire?
I work as a Newsroom Editor for Business Wire, preparing press releases for dissemination and working with clients to ensure that their releases hit their desired media points.

What do you enjoy about your job?
I enjoy the careful precision that working as an editor demands, as well as getting to interact with clients on a daily basis to help ensure that their experience with Business Wire is a both a smooth and positive one. The amount of customer service that is tied to the editorial position can be very rewarding, as clients are often very happy with the level of service that we provide as a company.

What do you like about Business Wire?
We’re a small team here in Toronto, but this makes for a very tight-knit, positive and supportive environment that I look forward to coming to every day. It’s also a great feeling to be a part of an industry leading company such as Business Wire, and to know that products and services we offer are second to none.

Tell us about yourself!
In the past year, I have finished up my undergraduate degree at the University of Guelph, where I studied European History and English Lit – so yes, I love all things written and always seem to have my nose in a book.
 
I also play piano and guitar, and am hoping to try my hand at violin with some lessons coming up in the fall. Like any good Italian I love to eat, and trying new restaurants is a favourite pastime of mine, especially with Toronto’s blossoming restaurant scene. I enjoy learning new things and finding new ways to challenge myself, and love to spend time with friends and family whenever I can.

What drives you to do what you do every day at Business Wire?
For me, the best motivator in any position is always the people I work with. When I am surrounded by a highly positive, professional, supportive and passionate team such as the one at Business Wire, I feel inspired to put my best foot forward and grow professionally as an individual within a larger team.

What is your favorite thing about living in Canada?
I’ve lived in Canada all my life, and though I could do without the long, frigid winters, I can’t imagine living anywhere else. Canada is home to some amazing people and carries its own unique culture, something I see every day in Toronto. If you haven’t been to visit, you really should!


Business Wire Spotlight: Meet Rishika Jha

July 21, 2014

Ever wonder what it is like to work for Business Wire?  In today’s employee spotlight, we talk with Rishika Jha, an account executive from our Canadian team about herself, her job and her vision for Business Wire.

Rishika, where are you from?photo
India, originally. Now a permanent resident of Canada.

When did you start working for Business Wire?
May, 2010.

What is your background?
I had a brief stint as a television news youth reporter with CNN-IBN before venturing into Public Relations. Having worked with some of the largest global agencies like Text 100 and Burson-Marstellar in India, I was already familiar with newswires and used Business Wire’s services loyally throughout my tenure at the agency. No points for guessing how delighted I was, when the opportunity to be a part of the Business Wire Toronto team presented itself!

This is not your first role at Business Wire.  What did you do before becoming an AE?
I started at Business Wire as the Media Relations Specialist for Canada and two years later, assumed the role of an Account Executive.

What do you do for Business Wire?
My primary responsibility at Business Wire is to focus on new business development to grow our presence in the Canadian market.

What do you enjoy about your job?
Meeting people, learning new things and consulting on all things press releases are the top three aspects of my role at Business Wire that I enjoy most.

What do you like about Business Wire?
Our work culture is phenomenal. We are a great team and all of us work with trust and transparency while engaging effectively with each other and our clients.

What are some of your favorite Business Wire projects?
As a Media Relations Specialist for Canada, I successfully leveraged social media to engage with journalists and resultantly increase the availability of news that crossed the wire. I am also proud to have established and fortified our agency partnerships within Canada, since becoming an account executive and helping public and private corporations meet their external communications goals.

What is your goal as a Business Wire account executive?
Be it disclosure or marketing communications, we have the right solution catering to a company’s specific communications needs. I hope to partner in the continued success of our operations in Canada and share our story with companies to help them understand what differentiates us in the market.

Horse Shoe Lake - OntarioTell us about yourself.
A nature lover, I live in Toronto’s most amazing neighbourhood – High Park! When I am not working, I can be found trying out a new restaurant with friends, running/biking in the park or enjoying the sun’s golden glow by our outdoor swimming pool (of course, only during summer months. Frost bites are for real). I also enjoy backcountry camping, which has led me to discover some amazing lakes in Ontario in the past five years that I have lived here. Given my eclectic taste in music, I am open to most genres, however Yann Tiersen is my favourite. When it comes to books, I love reading Jane Austen, Shakespeare and Leo Tolstoy, but at the same time enjoy historical novels.

What drives you to do what you do every day at Business Wire?
My passion for communication and once again, our company culture.

What is your favorite thing about living in Canada?
For someone who enjoys the outdoors, loves to travel and learn about different cultures, I could not have ended up in a better place. My favourite thing to do during summer months is going camping and fishing and in doing so, I have seen some of the most beautiful places tucked away in the Great White North.

What do you think about Business Wire Canada?
Business Wire’s distribution is a great fit for Canadian corporations because we go above and beyond as a wire, to ensure that our clients’ news releases are discovered easily by key investors/stakeholders. Our exclusive distribution agreements with leading Canadian media, exceptional turnaround time and outstanding monitoring reports invariably garner a better ROI for clients. It is because of these competitive advantages, that we continue to experince accelerated growth within the Canadian market.

What is the top reason companies should work with Business Wire?
It would have to be the quality of people who work at Business Wire and the level of service we strive to continually provide to our clients.


Business Wire Spotlight: Meet Canada’s Emily Khazak

April 4, 2014
Welcome to Business Wire’s latest series, a behind the scenes introduction to our offices, and our staff from around the world.   Meet Emily Khazak, Business Wire Canada
Emily's-Photo-lo-res

Toronto Customer Service Representative Emily Khazak

 

Where are you from?
Toronto

When did you start working for Business Wire?
August 2011

So what do you do for Business Wire? Please sum up your role and responsibilities at Business Wire.
I am the Client Services Representative for both the Toronto and Calgary offices. I assist existing and prospective clients with inquiries and registrations. I am also a direct assist to the Account Executive team, helping with new business development.

What do you enjoy about your job?
I enjoy getting to interact with clients on a daily bases, making sure their registrations and release disseminations run as smoothly as possible.

What do you like about Business Wire?
The best part about working at Business Wire is the people! I love coming in to work each day knowing I’m part of an expert team, who are all passionate about what they do. I also love working for a company that excels in the newswire industry! The products and services we offer, as well as the attention given to each client, make me proud to be part of the Business Wire team.

Please give a brief summary of what you hope to accomplish for your department and Business Wire.
By assisting the Sales teams in both the Toronto and Calgary offices, I contribute to new business development and client retention. I hope to contribute to the growing offices by making sure all clients are well taken care of.

Tell us about yourself. (Your background, education, interests, hobbies, music, books, pets, family, etc)
I’ve always had an interest in media. I started writing at a young age and was sure I wanted to do something in the communications field, which lead me to a post secondary education in Journalism. I love reading and will always be found with a book, magazine, article – anything written!

What drives you to do what you do every day at Business Wire?
The best motivator is knowing that I’m part of a team that’s passionate about what they do and work hard to make sure every client that calls in gets the best service possible!

What is your favorite thing about living in Canada?
The weather!

Please give us some comments about the Canadian market and what Business Wire does that makes us a great fit in that market.
Business Wire has an exclusive partnership with the Postmedia Network and excellent Canada-wide distribution options. Our Canadian disclosure capabilities and specified circuits, including SEDAR filings, make us ideal for public companies. With offices in both Western and Eastern Canada, we have an expert team on hand no matter what part of the country a company is located.

What are some top reasons why you would recommend Business Wire to Canadian companies?
Business Wire’s Canada-wide and bilingual distribution options, including numerous trade publications, are ideal for getting any company’s news to the right outlets. With Business Wire’s NX technology and multimedia capabilities, turn around time for releases will be fast, accurate and visually appealing.


Business Wire and Bloomberg Toronto Host Talk with Bureau Chief David Scanlan

July 7, 2009

bweventswrapupheader

torontosky2On June 25th, Business Wire Toronto hosted a seminar at Bloomberg’s Toronto office—home to a spectacular view of the Toronto skyline—where Bloomberg Bureau Chief David Scanlan spoke to a crowd of more than 30 of Toronto’s top-tier PR and IR professionals about how to craft an effective press release.

David’s talk focused on five “F” factors that increase the likelihood of press releases being noticed by Bloomberg’s reporters.

  1. First Word: Bloomberg prides itself on being a high-caliber new service. Help their reporters to be the first ones to get your news out by writing a factual, concise release.
  2. Fastest Word: When you or your client has company news, get it out to the media as soon as possible.
  3. Factual Word: This one speaks for itself, but David encourages total transparency, too.
  4. Future Word: Get the word out of what’s in the pipeline and include date and time of your next financials, upcoming events, etc. Reporters love this!
  5. Final Word: Make sure your release is thorough. Don’t leave anything out or any unanswered questions.

Additionally, David passed along a few extra special tips to the group:bloombergtoronto

  • Use charts and use them as close to the top of your release as possible, especially when it comes to financials. All reporters want to know if your profits are up or down, by what percentage over the previous year and why.
  • Distinguish between U.S. and Canadian currency. Don’t assume it’s obvious, it’s always better to be clear.
  • And finally, write your release like you were talking to someone on the street about it. “Hey, you’re never going to believe what happened…”

Our thanks again to David and the Bloomberg Toronto office for a great event!

Local Business Wire offices host several events each year on PR, IR, SEO & media topics.  Check out the Business Wire Events page to find upcoming events in your area.

Follow Business Wire events on Twitter! Hash tag #bwevents


Upcoming Business Wire Events – June 10 Edition

June 10, 2009

bwupcomingeventsheader2p>

Join Business Wire experts in your area for media breakfasts, panel discussions and other insightful events. We bring local media members and industry thought leaders to your market to discuss today’s most relevant topics, from writing for SEO to marketing with social media. Best of all, Business Wire events are usually free of charge. Check out some of our upcoming events in your area:

An Investor Relations Survival Guide: IR Strategies for the New Age of Corporate Transparency and Accountability

Hosted by Business Wire San Francisco

Today’s financial crisis is certain to lead to greater corporate disclosure and accountability standards. Ironically, the definition of transparency itself has become muddied as a result of considerable — and often deliberate — misinformation in the marketplace. This Business Wire Spring Investor Relations Conference Series event will focus on the changing regulatory environment, the role of technology in investor outreach, revisiting Regulation FD, and the compliance challenges ahead. Don Clark, Deputy Bureau Chief, Wall Street Journal will moderate a panel of disclosure experts and thought leaders, including Jim Jelter, Corporate News Editor, MarketWatch; Peter Schuman, Manager, Investor Relations, Intel; Stephen Schrader, Partner, Baker & McKenzie LLP; and Alex Hughes, Director of IR, Dolby Labs. This event is free for Business Wire members and $15 for non-members.

Thursday, June 11 at 8:30am PST
The Palace Hotel
2 New Montgomery Street, French Parlor Room, Second Floor, San Francisco, CA 94105
To register: RSVP to Sandy Donnelly at sandy.donnelly@businesswire.com with the subject line: “Media Breakfast: An Investor Relations Survival Guide” or call 415.986.4422 x561

Crafting an Effective Press Release: A One-on-One with Bloomberg

Hosted by Business Wire Toronto

As journalists become increasingly inundated with news and information, it is vital to understand and leverage the effectiveness of a well crafted press release to maximize your coverage in the news. Join Business Wire Toronto and Bloomberg News for a one-on-one with Bloomberg Bureau Chief David Scanlan. Mr. Scanlan and his editorial team will share their valuable insights about what it takes to help your press release stand out amongst the thousands of others that cross the wire every day. This event is free for all attendees.

Thursday, June 25 at 2pm ET
43rd Floor, Brookfield Place, 161 Bay Street, Toronto, ON M5J 2T3‎
To register: RSVP by Tuesday, June 15 to Rhianna Padamsey at Rhianna.Padamsey@BusinessWire.com

For more upcoming local Business Wire events or to see what’s coming up in our award-winning webinar series, visit http://www.businesswire.com/portal/site/home/business-wire-events.

Follow Business Wire events on Twitter! Hash tag #bwevents


Upcoming Business Wire Events – April 20 Edition

April 20, 2009

bwupcomingeventsheader2

Join Business Wire experts in your area for media breakfasts, panel discussions and other insightful events. We bring local media members and industry thought leaders to your market to discuss today’s most relevant topics, from writing for SEO to marketing with social media. Best of all, Business Wire events are usually free of charge. Check out some of our upcoming events in your area:

Lunch & Learn: Press Releases as Web Pages and Marketing in a Down Economy

Hosted by Business Wire Phoenix

Join Business Wire Phoenix for a two-part lunch seminar. Business Wire Account Executive & New Media Specialist Malcolm Atherton leads “Part I: Your Release Wants to Be a Mini Web Page,” a discussion on developing release content for long tail online visibility. Then, Jeff Luth, President, Luth Communications, presents “Part II: Fear and Loathing in Your Marketing Department: Positioning for the Upturn,” a discussion on best practices for marketing departments during the down economy. This event is free for all attendees.

Tuesday, April 21 at 11:30am MT
Union Square Boardroom
6991 E. Camelback Rd. Suite D-210, Scottsdale, AZ 85251
To register: RSVP by Friday, April 17 to Billy Russell at Billy.Russell@BusinessWire.com or call 480-990-9942 or visit http://businesswirephoenixaprilevent.eventbrite.com.

The Role of the Canadian Media in the North American Energy Sector

Hosted by Business Wire Canada

Join Business Wire Canada and a dynamic panel of industry experts for an interactive discussion about the role of the Canadian media in the North American Energy sector. Panelists include Charles Frank, Business Editor, Calgary Herald; Claudia Cattaneo, Calgary bureau chief, Financial Post; Gordon Jaremko, Editor, Alberta Oil Magazine; and Wilf Gobert, Chairman, Calgary Economic Development. This event is free for all attendees.

Thursday, April 23 at 2:00pm MT
Fairmont Palliser Hotel, Leduc Room
133 9th Avenue SW, Calgary, Alberta , Canada
To register: Please RSVP by April 17 to Rhianna Padamsey at Rhianna.Padamsey@BusinessWire.com.

Effective Communication Strategies in Challenging Times

Hosted by Business Wire Charlotte

Join Business Wire Charlotte for lunch and a discussion about effectively communicating your message during challenging times. Listen and learn best practices from both IR and PR professionals in the field as well as members of the media. Panelists include Kiley Rawlins, VP of Investor Relations & Communications, Family Dollar Stores; Patrick Scott, Business Editor, The Charlotte Observer; and Laurie Tardif, Media Relations Manager, Goodrich Corporation. Brandon Uttley, APR, President, PRSA Charlotte and Web Business Freedom will moderate. This event is free for Business Wire members and $10 for non-members.

Tuesday, April 28 at 11:30pm ET
The Morehead Inn

1122 E. Morehead St., Charlotte, NC  28204
To register:  Please RSVP to Angela Hayworth at Angela.Hayworth@BusinessWire.com or 704-347-1590 by Thursday, April 23.

Business Reporting: Meet the Media Covering Tech and Business in Sacramento

Hosted by Business Wire Sacramento

For this Conference Series Media Breakfast, a panel of local tech media share and discuss how they report on the business and technology stories that are unique to Sacramento and add their perspective on this important topic. Learn best practices in business media relations. Panelists include Melanie Turner, Technology Reporter, Sacramento Business Journal; Joe Barr, News Director, Capital Public Radio; and Chad Vander Veen, Associate Editor, Government Technology. This event is free for all attendees.

Thursday, April 30 at 8:30am  PT
California Chamber of Commerce
1215 K Street 14th Floor, Sacramento, CA 95814
To register: RSVP to Trina Laird at Trina.Laird@businesswire.com or call (916) 772-2570 by Tuesday, April 28th

The Changing Media Landscape

Hosted by Business Wire Philadelphia

Business Wire, Philadelphia’s only local wire service, and the Science Center partner for this media panel discussion on media relations in a Web 2.0 world. We’ve brought together some of the area’s top journalists and bloggers, including Bernard Dagenais, Editor, Philadelphia Business Journal; Mike Armstrong, Business Columnist, PhillyInc Blog Editor, Co-Host of Philadelphia Business Today, and Business Columnist for The Philadelphia Inquirer; Ed Silverman, Bureau Chief, The Pink Sheet and In Vivo blogs, Elsevier Business Intelligence and Founder of the Pharmalot blog, to share their thoughts on media relations and the future of the industry. This event is free for Science Center and Business Wire members, and $25 for non-members.

Friday, May 1 at 8:00am ET
University City Science Center
3711 Market Street, Suite 800, Conference Room Fuller A&B, Philadelphia, PA 19104
To register: Please RSVP to Kate Carr at kate.carr@businesswire.com with the subject line: Media Breakfast: Changing Media Landscape Registration by Wednesday, April 22.

For more upcoming local Business Wire events or to see what’s coming up in our award-winning webinar series, visit http://www.businesswire.com/portal/site/home/business-wire-events.


Follow

Get every new post delivered to your Inbox.

Join 38,669 other followers

%d bloggers like this: