Upcoming Business Wire Events – August 20 Edition

August 20, 2009

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Join Business Wire experts in your area for media breakfasts, panel discussions and other insightful events. We bring local media members and industry thought leaders to your market to discuss today’s most relevant topics, from writing for SEO to marketing with social media. Best of all, Business Wire events are usually free of charge. Check out some of our upcoming events in your area:

The Future of How Global News Is Delivered and the Rise of the Fractured Communications Class

Hosted by Business Wire Denver

With all the talk about social media and the decline of traditional media, it is clear that we have more communication vehicles than ever and consumers are absorbing their information from multiple niche sources, rather than a few primary ones. With the pressing need to keep our conversations meaningful, can we still reach mass audiences and demonstrating ROI? Joe Hodas, Senior Vice President, Brand Communications at Vladimir Jones, moderates a panel including: Steve Snyder, Director, Corporate Communications, Frontier Airlines; Michael Booth, Anchor Team Writer, The Denver Post; Eric Elkins, CEO and ePR/Social Media/Marketing Strategist, WideFoc.us; Jack Maher, Executive Producer, 9News; and Sandi Garcia, Communications and Public Affairs Director, The Kempe Foundation, Kempe Children’s Center. This event is free for Business Wire members and $20 for non-members.

Thursday, August 27 at 8am MDT
Denver Athletic Club
1325 Glenarm Place, Denver, CO 80206
To register: Please RSVP by Monday, August 24th to JoAnne Hirsch at joanne.hirsch@businesswire.com

Transparency in Financial Reporting and Media Communications

Hosted by Business Wire Silicon Valley

It has become increasingly difficult for the public, investors and regulators to understand how public companies report their corporate stories. With the recent financial crisis, there is a greater need than ever for transparency in reporting financial performance, as well as meeting corporate disclosure and accountability standards. Join Business Wire Silicon Valley and an expert panel for a discussion on corporate transparency, media communications, best practices and experiences in covering financial news from the larger tech companies in the Bay Area. Business Wire and the Tech Museum of Innovation will host the panel, which will be moderated by Steve Trousdale, Business Editor, San Jose Mercury News and will include Aaron Ricadela, Business and Tech Writer for Business Week, Shana Lynch, Associate Editor for the Silicon Valley Business Journal and Michael Liedtke, Tech Reporter, The Associated Press. This event is free for Business Wire members and $15 for non-members.

Thursday, September 3 at 8:30am PST
The Tech Museum of Innovation
201 South Market Street, San Jose, CA 95113
To register: Please RSVP to Eric Baker at Eric.Baker@businesswire.com or call 408.970.4550 by Tuesday, Sept. 1 with the subject line: “Media Breakfast: Transparency in Financial Reporting and Media Communications”

For more upcoming local Business Wire events or to see what’s coming up in our award-winning webinar series, visit http://www.businesswire.com/portal/site/home/business-wire-events.

Follow Business Wire events on Twitter! Hash tag #bwevents


Boston-Area Investor Relations Professionals and Business Media Explain “Transparency” in an Increasingly Online Environment

June 16, 2009

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Business Wire Boston hosted a breakfast event June 11, where investor relations and media relations professionals from across New England gathered to discuss best practices in corporate disclosure and how to manage the flow of information in the digital age.

The panel discussion, “Communications Strategies for the New Age of Corporate Transparency and Accountability,” focused on the meaning of disclosure as dictated by the SEC, the appearance of transparency versus actual accountability and the importance of simultaneously disclosing important financial news.

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Matt Kelly, Editor of Compliance Week, moderated the panel, which also included:

Among the key points made by the panel:

  • Ms. Gates explained that statements made online on websites and through mediums such as Twitter are still just as liable as press releases when it comes to classifying official company information, and those posts are therefore still regulated by the SEC. She stressed that IR professionals need to treat digital mediums like blogs and tweets with gravity.
  • Mr. Takazawa echoed Ms. Gates’ conservative view of disclosure explaining that many companies mistake detail for transparency and that to put too much information out there for investors will only dilute the message.
  • When embracing a social media policy, Mr. Takazawa again said it is important not to have too much “noise” and let communications get out of control. By limiting those with the authority to post information or speak to the press to a highly vetted few, communications can stay on message and not distract investors.
  • Mr. Pressman stressed the importance of simultaneous disclosure and the use of a primary newswire when disseminating financial news explaining that there are 5,000 companies he follows and he does not have time to go to thousands of websites each day looking for company news.
  • Mr. Quaratiello elaborated on the importance of disclosure and not “burying the facts,” noting that when the Boston Herald receives annual reports that have pages and pages of text, his team assumes the company has something to hide and reporters skip right to the notes section.
  • Mr. Pressman stressed the limitations of reporting on stories first posted via sites such as Twitter because of the lack of reputation and authority. Mr. Quarantiello, who described his publication as more of a tabloid at times, said his team tends to pick up more stories online these days. He said that a CEO on Twitter might be a scary thought for an IR professional, but from his standpoint, “we’ll eat it up.”

Local Business Wire offices host several events each year on PR, IR and media topics.  Check out the Business Wire Events page to find upcoming events in your area.

Follow Business Wire events on Twitter! Hash tag #bwevents


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