Florida PR Pros: How To Get On “The Business Show”

February 9, 2010
Getting a glimpse behind the wizard’s curtain can often unlock the mystery of their magical success.  In this case the wizard is Niala Boodhoo, multimedia business reporter and host of the Miami Herald‘s “The Business Show,” a weekly web show on miamiherald.com
Niala Boodhoo

Niala Boodhoo, host of the Miami Herald's "The Business Show"

Pilar Portela, media relations supervisor for Business Wire/Miami met with Boodhoo this week.  She took a tour of the studio, watched a live taping and sat down with the host for a discussion on how she finds her topics and keeps her show
fresh.   Here are a few other tips from the meeting you might find helpful.

  • Niala prefers to be pitched by email at nboodhoo@miamiherald.com or pitched over Twitter @nialaboodhoo . Do Not Call Her.
  • Keep your pitches related to current affairs and how they impact small businesses and their owners across South Florida.
  • Segments typically run about three minutes, so make certain your clients can get their points across concisely.
  • Niala encourages submission of  b-roll footage and static images,  and they will consider them for use on the show.
  • The paper recently launched “The Miami Herald Business Plan Challenge.”  Submit your recent business plan for consideration.  Your plan must be less than a year old.  Winners are highlighted on the web show and in the print publication.
  • New shows hit miamiherald.com every Monday and are recorded on Thursdays.

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