A Closer Look at the BRIC Countries: Brazil

January 6, 2010

by Neil Hershberg, Senior Vice President, Global Media, Business Wire New York

The conventional wisdom among economists is that the so-called “BRIC” countries–Brazil, Russia, India, and China–will be the primary engines powering the 21st Century economy. These rapidly developing markets promise to have a disproportionate influence on the trends shaping the global economy.

At Business Wire, the future is now. Business Wire is uniquely positioned to offer its members privileged access to these dynamic markets by virtue of its special relationships with influential distribution partners. In this issue, we will focus on Brazil, the largest economy in Latin America, an awakening giant only now beginning to realize its true potential. Already an agricultural and mining power, Brazil is also becoming a player in the world energy market after a major oil find by state-run oil company Petrobras.

Business Wire maintains an exclusive relationship with Agencia Estado (AE), part of Grupo Estado, one of Brazil’s largest media groups.

Agencia Estado is a real-time information provider with a strong emphasis on economic and political news. It’s multi-channel distribution platform reaches diverse audiences including the financial community, the mainstream media, and industry decision-makers. For companies seeking to tap Brazil’s burgeoning capital and consumer markets, there is clearly no better conduit.

Based in Sao Paulo, Brazil’s financial center, AE Broadcast may be viewed as the local equivalent of Bloomberg, with a desktop terminal network that has some 15,000 subscribers. It is a mainstay of the investment sector, featuring corporate data, earnings, analytics, commodities, and indices, delivered in real-time to trading desks and others linked to the financial markets.

Estado also provides strong penetration of the Brazilian media, both tradition and online. Business Wire’s content is integrated into AE Midia, Estado’s general-interest news service. Midia is delivered to some 200 newsrooms, including leading broadcast stations, magazines, radio stations, and web sites.

Two other important planks in the Estado platform are Sistema de Informacao, a professional information resource for business executives with several hundred subscribers, and a Business Wire press release channel on Estado’s popular website.

Clearly, the Agencia Estado connection serves as an invaluable link to investment professionals, business executives, government leaders, and an increasingly affluent consumer market.

Business Wire goes beyond leveraging Brazil’s most powerful media and financial information platforms. We pride ourselves in providing a turnkey solution that includes a full-text Portuguese translation, all logistical coordination, and a distribution network that includes display presentation on desktop terminals and guaranteed web placements.

To put the opportunity into perspective, Business Wire takes a potentially complex and culturally challenging project, and provides a clear-cut circuit option that is comprehensive, cost-efficient and convenient.

Brazil is available as a standalone option; it is included in all Latin America regional distributions, as well as Business Wire’s Global circuits.

In future newsletters, Business Wire will focus on its distribution solutions in Russia, India and China. With Business Wire, robust yet remote markets are only a click away.


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