Business Wire Boston Celebrates 50 Years, Hosts Publisher of The Boston Globe

October 7, 2011

by Rachel Gould, Senior Client Services Representative,
Business Wire Boston

Boston-area clients and friends of Business Wire, including members of the media, gathered at the Boston Harbor Hotel on Oct. 4 to celebrate our landmark anniversary.  The event featured a keynote address from Christopher Mayer, Publisher of The Boston Globe, and a champagne toast to commemorate the occasion.

Mayer discussed the recent launch of BostonGlobe.com as a separate entity from Boston.com, including the new paywall for content and better understanding the diverse interests of their online readers.

Through research, Mayer’s team discovered that more than 50 percent of the people accessing Boston.com were not aware they were reading The Boston Globe.  He explained that while the Globe has an expansive online audience, the readership is fragmented and has forced the organization to adapt and focus on how they are connecting with readers.

The Boston Globe has the traditional role of producing quality journalism, but Mayer said in today’s media environment, success is just as much about being a facilitator of content and connecting advertisers to readers.

For a more detailed overview, check out this blog post by Bill McLaughlin, EVP of Lois Paul & Partners, who interviewed Christopher Mayer after his talk.

Check out some great pictures from the event:

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Business Wire Partners with The Boston Globe for an All-Access Discussion

June 2, 2009

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Business Wire Boston hosted an exclusive luncheon event at The Boston Globe‘s headquarters May 21. The sold-out event featured speakers from a range of Globe departments including digital media, advertising and business reporting, drawing in more than 100 media relations professionals from across New England.

The event, “The Boston Globe and the Changing Media Landscape: An Inside Look at the Move from Print to Digital,” offered an overview of how The Globe, owned by The New York Times Company, is adapting to new business models in communication and incorporating new media techniques in reporting and advertising.

»A full recording of the discussion is available.

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The panelists (all with The Boston Globe, left to right):

  • Shirley Leung, Assistant Managing Editor of Business News
  • Sam Martin, Chief Advertising Officer
  • Susan Hunt Stevens, Senior Vice President for Digital
  • David Beard, Editor of Boston.com

Jack Jackson, President of PRSA in Boston and principal of On-Message PR, moderated the discussion.

Topics discussed included valuing media coverage in the print edition of The Globe versus Boston.com (the paper’s companion site), new revenue streams for the organization and how the paper went from zero to 35,000 Twitter followers in less than four months.

A video recording of the event, “The Boston Globe and the Changing Media Landscape,” can be found here: http://www.valedvideo.com/berkshire/video_home.html

For more information on local Business Wire events in your area and what’s coming up on our award-winning webinar series, be sure to check out upcoming Business Wire events.


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