Recap: Media & Public Relations Best Practices

March 15, 2010

Business Wire and Black PR Wire recently launched their joint Minority Leadership Series, in honor of Black History Month, with a webinar entitled Media & Public Relations Best Practices.

This 90-minute event, co-moderated by Bernadette Morris, President and CEO of Black PR Wire; and Raschanda Hall, Global Media Relations Manager for Business Wire, highlighted the communications and targeting strategies of professionals at three different types of organizations:

  • The Corporate View: Racquel White, Communications Director, The Coca-Cola Company Eurasia and Africa Group
  • The Small Business/Agency View: David Rudd, Vice President, The Axis Agency
  • The Government View: Althea Harris, Esq., Assistant District Director for Marketing and Outreach, Area 1, U.S. Small Business Administration

After an introduction in which reasons to target minority markets worldwide were discussed, each speaker discussed his or her own programs and successes in outreach and communications.

Among the highlights:

  • Coca-Cola takes a local approach to most of its campaigns, and encourages its consumers to engage with the brand or their own communities and talents via contests, challenges and other approaches.
  • The Axis Agency, a multicultural PR firm, recently completed a successful campaign for Disney Interactive Studios by using a multi-channel strategy developed over several months.
  • The Small Business Agency works with cities, chambers of commerce and other organizations to help leverage local expertise for their programs.  A recent partnership with the City of Miami resulted in a 350% increase in loans to underserved communities over five years.

For in-depth details on these and other strategies discussed by the panelists, please listen to the archived webinar (you will need Windows Media Player 9 or higher); and follow the #bwevents hashtag on Twitter to keep up with future Business Wire events.


Black History Month: Media & Public Relations Best Practices

February 5, 2010
In recognition of Black History Month and in celebration of their continued partnership, Business Wire and Black PR Wire will launch their 2010 Minority Leadership Series.  This event series will be used to showcase the best of multicultural services and practices used by business professionals in the US.The inaugural event for the joint partnership is a webinar, Media & Public Relations Best Practices. This 90-minute session will provide insights for optimal success in public and media relations practices, from the corporate, small business and government perspectives.

Webinar panelists include:
  • Racquel White, director of media relations, Coca-Cola North America
  • Althea Harris, Esq., public information officer, U.S. Small Business Administration (SBA)
  • David Rudd, vice president, The Axis Agency
Bernadette Morris, president and CEO of Black PR Wire, will serve as the moderator.  The webinar will be co-presented by Raschanda Hall, global media relations manager with Business Wire.

To register log on to www.BlackPRWire.com or www.BusinessWire.com and check out the events page.  You may also follow the conversation or ask panelists questions by tracking and including the #bwbprw hashtag on Twitter during the webinar.  For more information on the Media & Public Relations Best Practices Webinar, please contact Celine Elveus at 1-877-BLACKPR.

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