Charlotte-Area Media Discuss PR Best Practices

November 24, 2009

Business Wire Charlotte hosted a Meet the Media luncheon for more than 50 local communications professionals on November 12th in Durham, NC. The discussion, moderated by Mary Hecht-Kissell of PR Strategies, focused on the best practices for communicators in the tech/biotech industry. The panel of speakers included:

Here are some tips from the panel:

Pitching:

  • Email is the best way to pitch reporters.
  • Don’t call reporters when you know they are on deadline.
  • If you reach a reporter on the phone, ask if it is a good time to talk.
  • Don’t pitch two reporters at the same publication with the same story & not tell them about it.
  • Good pitches are newsworthy.  Focus on what is new, what hasn’t been done before or what is being done in a better way.
  • The larger the number of people impacted by a tech innovation, the more newsworthy it is (e.g., a drug therapy for cancer).

Working with Media:

  • Establish & foster relationships.
  • Provide information in a timely manner to meet reporter’s deadline.
  • Always tell the truth.
  • Avoid confrontation; focus on facts – not emotions.
  • Avoid industry jargon when telling your story.
  • Avoid saying anything off the record.

Leveraging Media Coverage:

  • Share media coverage with employees as a motivational tool.
  • Post media coverage on your Web site to help visitors find it.
  • Extend your media coverage by posting it on Twitter, Facebook Fan pages and Linkedin.
  • Highlight media coverage in customer newsletters.

Local Business Wire offices host several events each year on PR, IR, SEO & media topics.  Check out the Business Wire Events page to find upcoming events in your area.

Follow Business Wire events on Twitter! Hash tag #bwevents

 


Upcoming Business Wire Events – March 23 Edition

March 23, 2009

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Join Business Wire experts in your area for media breakfasts, panel discussions and other insightful events. We bring local media members and industry thought leaders to your market to discuss today’s most relevant topics, from writing for SEO to marketing with social media. Best of all, Business Wire events are usually free of charge. Check out some of our upcoming events in your area:

Biotech Reporting: Meet the Media Covering the Emerging Industry

Hosted by Business Wire San Francisco

Join Business Wire San Francisco and a panel of biotech editors for our Conference Series Media Breakfast. Ian Malcolm, Head of Membership Development at BayBio, moderates a panel including Marcus Wohlsen, Biotech Reporter, The Associated Press; Ron Leuty, Biotech Reporter, San Francisco Business Times; and Andrew Pollack, Health Editor & Deputy SF Bureau Chief, Bloomberg News. The panel will share and discuss how they report on the players and the emerging industries in the Bay Area, and add their perspective on this important topic. Attendees will come away with an enhanced understanding of best practices in biotech media relations. This event is free for Business Wire and BayBio members & $15 for non-members.

Tuesday, March 24 at 8:30am PST

Business Wire SF Headquarters
44 Montgomery Street, 32nd Floor Bay Room, San Francisco, CA 94104

To register: RSVP to Sandy Donnelly at Sandy.Donnelly@BusinessWire.com or call 415.986.4422, ext. 561 by Friday, March 20th.

Meet the Media: Communicating During the Recession

Hosted by Business Wire Newport Beach

Join Chris Meyer, Deputy Editor at the Orange County Register; Sarah Tolkoff, Tech Reporter for the Orange County Business Journal; and Michele Gile, News Reporter for CBS 2/KCAL 9 for a discussion and Q&A on business trends and opportunities for your company to increase its exposure to the media, with a focus on how to communicate with your audiences during this time of economy uncertainty. This is a free event for Business Wire members and is $25 for non-members who RSVP by March 20 and $35 at the door.

Thursday, March 26 at 8am PST
The Island Hotel
690 Newport Center Drive, Newport Beach, CA

To register: RSVP to NPRSVP@BusinessWire.com by Tuesday, March 24 for early bird price (but admission is available at the door). Call 949.757.1021 with any questions.

Features: What Editors are Looking For and How to Write a Successful One

Hosted by Business Wire Atlanta

Nedra Rhone of the Atlanta Journal-Constitution, Nicole D. Smith from Atlanta Woman and Stephanie David of skirt! headline a panel of editors discussing how to enhance your communications program by learning more about the value of an effectively written Features news release. Learn what materials editors find most useful and how they make decisions about what copy to use. This is a free event for Business Wire members and $20 for non-members.

Thursday, March 26 at 11am EST
Anthony’s Restaurant
3109 Piedmont Road, NE Atlanta, GA 30305

To register: RSVP by March 23 to Yasmine Holmes at Yasmine.Holmes@BusinessWire.com or call 770.667.7500.

Social Media & IR: What to Look Out For (NIRI Luncheon)

Hosted by NIRI-Arizona – Business Wire Phoenix’s Malcolm Atherton Featured Speaker

Join Business Wire Account Executive & New Media Specialist Malcolm Atherton at this month’s NIRI-Arizona luncheon for a discussion on using social media to enhance business communication. The program will discuss best practices for integrating social media tools, which are constantly changing, into IR communications. Atherton will present case studies and hold an open discussion on this important subject. This event is free for NIRI-Arizona members and $35 for non-members.

Friday, March 27 at 11:30am MST
Capital Grille
Biltmore Fashion Park, 2502 E. Camelback Road, Phoenix, AZ

To register: RSVP by Tuesday March 24 to Heather Beshears at hbeshears@cox.net or call 480.628.0578.

For more upcoming local Business Wire events or to see what’s coming up in our award-winning webinar series, visit http://www.businesswire.com/portal/site/home/business-wire-events.


Upcoming Business Wire Events – March 9 Edition

March 9, 2009

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Join Business Wire experts in your area for media breakfasts, panel discussions and other insightful events. We bring local media members and industry thought leaders to your market to discuss today’s most relevant topics, from writing for SEO to marketing with social media. Best of all, Business Wire events are usually free of charge. Check out some of our upcoming events in your area:

PR During Recession

Hosted by Business Wire London

This is likely to be a tough year for PR people. So how can PR rise to the challenge? Join PR professionals Tim Bishop, Head of Photography for Medialink; Paul Honey, Managing Director of Strange; and Marc Prema-Ratner, Managing Director at Z’est Corporate PR in a discussion about the best practices on client retention & acquisition, media relations, the use of photography, SEO and online PR in a recession-battered world. Our breakfast event is designed to provide you with insight and inspiration. This is a great chance to come and hear from the professionals in their field, and at the same time network with your peers and share experiences. This is a free event.

Wednesday, March 11, 2009 at 9:30am GMT
Press Association
292 Vauxhall Bridge Road, London SW1V 1AE, UK
To register: Email uk@businesswire.com with the subject line “PR event.” Places are available on a first come, first serve basis.

Biotech Reporting: Meet the Media Covering the Emerging Industry

Hosted by Business Wire San Francisco

Join Business Wire San Francisco and a panel of biotech editors for our Conference Series Media Breakfast. Ian Malcolm, Head of Membership Development at BayBio, moderates a panel including Marcus Wohlsen, Biotech Reporter, The Associated Press; Ron Leuty, Biotech Reporter, San Francisco Business Times; and Andrew Pollack, Health Editor & Deputy SF Bureau Chief, Bloomberg News. The panel will share and discuss how they report on the players and the emerging industries in the Bay Area, and add their perspective on this important topic. Attendees will come away with an enhanced understanding of best practices in biotech media relations. This event is free for Business Wire and BayBio members & $15 for non-members.

Tuesday, March 24, 2009 at 8:30am PST
Business Wire SF Headquarters
44 Montgomery Street, 32nd Floor Bay Room, San Francisco, CA 94104
To register: RSVP to Sandy Donnelly at Sandy.Donnelly@businesswire.com or call 415.986.4422, ext. 561 by Friday, March 20th.

For more upcoming local Business Wire events or to see what’s coming up in our award-winning webinar series, visit http://www.businesswire.com/portal/site/home/business-wire-events.


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