Business Wire and Black PR Wire Host Free Webinar: Building Brand Believers

February 23, 2015

By Serena Ehrlich, Social + Evolving Media, Business Wire

In recognition of Black History Month and in celebration of their continued partnership, Business Wire and Black PR Wire will host a free best practices webinar for business professionals featuring a distinguished panel of accomplished corporate leaders, brand representatives and non-profit pioneers. The panelists will share their case-studies and insights on how they have connected with black consumers for their industries and organizations.

What:   Building Brand Believers: How to Reach the Black Market
When:  Wednesday, February 25, Noon – 1 p.m. ET
Register now: http://go.businesswire.com/Building-Brand-Believers

Featured Speakers:      

  • Alicia R. Alston, Vice President, Global Communications, Prudential Financial, Inc
  • Amber Bullock, Executive VP, Community & Youth Engagement, American Legacy Foundation
  • Courtney Cunningham, Esq., Co-Founder/Managing Director, Commonground/MGS;
  • Danyele L.C. Davis, Vice President, Flowers Communications Group.

“This will be a powerful session that no PR professional would want to miss,” says Bernadette Morris, CEO of Black PR Wire.  “These experts will share their experiences and we all look forward to hearing from them.”

The webinar is free and open to the public. However, registration is required for all participants. To register for the session, please visit http://go.businesswire.com/Building-Brand-Believers.  Registered guests will also be able to follow along with our conversation and ask our panelists questions by tracking and including the #bwbprw hashtag on Twitter during the webinar.

Want to share this webinar information with friends and colleagues? Tweet it out by clicking this link: http://ctt.ec/vdhd0

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Black History Month: Media & Public Relations Best Practices

February 5, 2010
In recognition of Black History Month and in celebration of their continued partnership, Business Wire and Black PR Wire will launch their 2010 Minority Leadership Series.  This event series will be used to showcase the best of multicultural services and practices used by business professionals in the US.The inaugural event for the joint partnership is a webinar, Media & Public Relations Best Practices. This 90-minute session will provide insights for optimal success in public and media relations practices, from the corporate, small business and government perspectives.

Webinar panelists include:
  • Racquel White, director of media relations, Coca-Cola North America
  • Althea Harris, Esq., public information officer, U.S. Small Business Administration (SBA)
  • David Rudd, vice president, The Axis Agency
Bernadette Morris, president and CEO of Black PR Wire, will serve as the moderator.  The webinar will be co-presented by Raschanda Hall, global media relations manager with Business Wire.

To register log on to www.BlackPRWire.com or www.BusinessWire.com and check out the events page.  You may also follow the conversation or ask panelists questions by tracking and including the #bwbprw hashtag on Twitter during the webinar.  For more information on the Media & Public Relations Best Practices Webinar, please contact Celine Elveus at 1-877-BLACKPR.

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