Snacking On News … Will It Fill Your Brain?

June 23, 2015

Simona Bio

By Simona Colletta, International Media Relations Specialist – Paris

The internet helps people understand new things like the best way to clean a bicycle chain, proper snooker techniques, and how to change a car’s head lamp. But, according to a recent Pew Research Center study, the internet is not helping people comprehend the news. The study found that only 42 percent of people were able to answer basic questions about the news.

How could this be? Why are people so uninformed about the news when they have so many options to get the news? Maybe it’s precisely because they have all of those options. People are no longer digging into news stories and completely digesting them; instead, they are merely snacking on the news. According to the study, 59 percent of the time people do not read past the headlines on internet stories. The snacking is light, it seems.

eating_paper

While the Pew Research Center Study doesn’t identify study participants by geographic location, I live in France and was recently alerted to an Odoxa survey done for Trooclick, a French start-up company that developed an opinion-driven search engine which uses a natural language processing technology to gather news and opinions online. The survey reveals some interesting data on how the French view today’s news landscape.

85 percent of French people believe that they have more information available

Between ongoing chains of information, online news sites, search engines, and social networks, the French feel more informed than they did ten years ago. A whopping 85 percent of them believe they have more information on the news. This finding is shared widely across the population, regardless of age, social class, or income level.

Graph 1

The French do not feel more informed

If the French have won in terms of quantity of information available to them on the internet, they certainly don’t feel they have won in terms of quality. Although 77 percent consider the available information on current events is becoming more varied, only a minority believes that information is becoming more useful.

It must be noted that the internet offers so much in terms of information, but that information is often scattered, poorly organized and frequently redundant. The result? Of every 10 articles read, less than half are read in full (4.5 exactly). A tiny minority of French (8 percent) read every article in full.

Graph 2

Nearly 7 out of 10 French are interested in a free online service that would deliver them a summary of every point of view on a news event

The logical conclusion to the results of the survey (and encouraging for Business Wire and Trooclick) is that 66 percent of French people would be interested in a free online service that would deliver to them a summary of all current events. The youngest were the most interested: 8 out of 10 would be keen on this kind of online service.

Snacking on the news is not bad in and of itself, but we should be attentive, as we are in our kitchen, to the quality and reliability of what we snack upon. In this massive jungle of media and information, a reader can now count on interactive tools that help him/her to select the best “product” and follow his/her fields of interest.

Have a bite!

Try Business Wire’s Press Pass or click here to visit trooclick.com

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Business Wire Heads to the 2015 Berkshire Hathaway Shareholders Meeting

May 1, 2015

The Business Wire team is heading to Omaha to attend the annual Berkshire Hathaway Shareholders Meeting. It’s Business Wire’s 9th year as a Berkshire Hathaway company, and each year seems to get better and better.

gold mug virtual

As always, we’ll be selling a great item at our booth to support an incredible cause. This year, we’re selling commemorative gold-colored tumblers to coincide with Berkshire’s 50th anniversary.

The proceeds of this sale  will go to raising money for a very important charity, CASA of Douglas County, Nebraska, an organization that provides a voice for abused and neglected children within the court system.

Thanks to the generous shareholders who will be attending this year, and an extra shopping day on Friday, we hope to double the amount we raised last year which was more than $5,000 for CASA, all while having a lot of laughs, learnings and meeting some great people

So if you happen to be in Omaha this weekend, stop by the Business Wire booth and say hi, buy a tumbler and support a great cause!

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Business Wire Booth


Buy Commemorative Pins at the 2012 Berkshire Hathaway Shareholders Meeting

May 1, 2012

It’s that time of year again! Business Wire is again headed to the Annual Berkshire Hathaway Shareholders Meeting in Omaha. As always, we’ll be selling a great item at our booth to support a great cause. This year, we’re selling commemorative Berkshire Hathaway Shareholder Meeting pins. Check them out:

Berkshire Hathaway Shareholders Meeting Commemorative Pins. Ooooh, shiny. :)

Pins will sell for $3 each, or 2 pins for $5, and all proceeds will once again benefit CASA of Douglas County, Neb. CASA (Court Appointed Special Advocates) is a charitable organization that provides a voice for abused and neglected children within the court system.

So if you’re at the show, stop by our booth & say “Hello”, buy a pin and support a great cause!


April in Omaha: My Invitation to 2011 Berkshire Hathaway Annual Meeting

May 6, 2011
by Deb Subia, Editorial Process Development Manager, Business Wire

Deb Subia


A dozen lucky Business Wire employees from several U.S. bureaus and London joined CEO Cathy Baron Tamraz in Omaha for the 2011 Berkshire Hathaway Annual Meeting.  I was thrilled to be one of them.

Never having been, I was anxious to attend the meeting – okay, experience the EVENT – I had heard and read so much about over the years. I had heard so much of the “Berkshire Buzz” and the celebratory nature of the event!

Business Wire has long been known as a company with a family atmosphere.  I had the sense being around other Berkshire Hathaway companies that I was part of an even bigger family.

Selling show-themed passport booklets that included “smashed” pennies with images of Warren Buffett, Charlie Munger, the Annual Meeting date, and Business Wire’s 50thAnniversary crest to raise money for a local youth charity, CASA for Douglas County, Nebraska, was quite an experience.  It’s not every day you hear a co-worker say, “You want to get Warren’s head smashed on a penny?” Thanks to generous attendees, Business Wire sold out of passport booklets, raising more than $5,500 for CASA, all while having a lot of laughs and meeting some great people.

Cathy Baron Tamraz, Warren Buffett and Business Wire CTO Steve Messick operating the penny press

I was surprised at the diversity of the shareholders and delighted with the young investors-to-be who came by our booth.  One told me it was his first time attending and he was “so excited and overwhelmed and wanting to take everything in at the same time.”  I think he summarized the way many first-timers felt. Certainly learning early about ethics and patience in investing will leave a lasting impression.

The piece of advice I’ll most remember came from Charlie Munger and was about not making important decisions in anger: “You can always tell a man to go to hell tomorrow.”

I was impressed with Buffett’s smile, busy schedule and ability to handle questions hour after hour.  Coupled with the fact that he’s 80 years old, it is mind-boggling.  I’m  seriously considering adding a steady stream of Coke and See’s Candies to my diet.

The Business Wire 2011 Berkshire Hathaway Meeting booth crew

Overall, what I most took away surprised me. It was more universal than investment advice: passion for what you do, the desire to learn more all the time, the importance of becoming a better communicator, patience.  Buffett, at the core, is a teacher as well as an investor.

See more photos from the 2011 Berkshire Hathaway Shareholder’s Meeting at our Facebook page.


Get Your Berkshire Hathaway Shareholder Meeting Souvenir Pennies and Passports!

May 3, 2011

We’re just back from Omaha and the Berkshire Hathaway Shareholders Meeting. It was Business Wire’s  fifth meeting as a Berkshire Hathaway company and each year seems to get better and better.

It’s safe to say that the souvenir pennies we brought to the show, run through our exclusive penny press machine, were a runaway smash hit at this year’s meeting, where we sold more than 200 sets of four commemorative coins in souvenir passport holders. (This year’s meeting theme? Planes, trains and automobiles!) We raised money for a very important charity, CASA of Douglas County, Nebraska, an organization that provides a voice for abused and neglected children within the court system.

If you were unable to attend the event, or otherwise would like to buy a set, you’re in luck! Send us your $5 CASA donation in the mail and in return, you’ll get a set of all four smashed pennies in a souvenir passport holder. To order, email BHMeeting@businesswire.com and let us know how many sets you want and where we should send them to, and then put a check (made payable to: CASA) in the mail to:

ATTN: BH COINS
Business Wire
12121 Wilshire Blvd., Suite 1000
Los Angeles, CA 90025


Pennies From Omaha

April 28, 2010

It’s nearly that time again:  The 2010 Berkshire Hathaway Shareholder Meeting is this coming Saturday, May 1.  I will be attending this year’s meeting, along with nine other Business Wire people including our CEO, Cathy Baron Tamraz.  And once more, Business Wire is providing a fun item for other attendees to pick up and help support a good cause.

This year, visitors to Omaha can visit Business Wire and spend a dollar to smash a penny! Our specially designed penny press will allow you to create a souvenir penny with any of four fun designs, including images of Berkshire Hathaway’s Warren Buffett and Charlie Munger.  Each souvenir penny, which will include a commemorative folder, will cost $1.  All proceeds will once again benefit CASA of Douglas County, Neb. CASA (Court Appointed Special Advocates) is a charitable organization that provides a voice for abused and neglected children within the court system.

So come to our booth and spend $1, $2 or even $4 to smash four pennies and support a great cause.  While you’re there, say hello to our staff and find out more about how Business Wire continues to lead the industry in making the humble press release a crucial communications tool.

Read the entire press release on these fun souvenirs here.  I’ll also be tweeting from the event under Business Wire’s handle; you can follow at http://twitter.com/BusinessWire.  I, and everyone here at Business Wire, look forward to seeing you there!


Buffett Comes Alive!

March 19, 2010

Anyone who has ever heard Warren Buffett, CEO of our corporate parent Berkshire Hathaway,  speak in interviews knows that he’s got a terrific sense of humor.  Recently he took it to a whole new level in a video produced by BH-owned Geico, which was shown at Geico’s annual employee meeting this past February.  In this musical extravaganza, Buffett . . . well, see for yourself:

Several media outlets have taken note of the video, but I have to call out Ryan McCarthy at The Huffington Post, who remarks ” . . . Buffett also sings — and surprisingly successfully.”  If you’ve ever seen Warren Buffett pull out a ukulele and spontaneously serenade your company’s CEO at a company sales meeting, as I have, you wouldn’t be surprised at all.

The Berkshire Hathaway Shareholder’s Meeting is coming up soon, on May 1 of this year, and of course Business Wire will be there, with one of our unique collectible items as in past years.  Keep checking back here — or subscribe to our RSS feed — for news on the BH meeting and more.


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