Press Release Case Study: From Press Release to Dr. Phil Show

June 22, 2010

 

by Monika Maeckle, Vice President New Media

A well-written press release, a heartfelt story, and a timely news hook  landed self-published author Jodi Bean on the Dr. Phil Show to promote her book and her cause.   How much did it cost?  Only $300.

Bean, of Alpine, Utah,  issued a press release on Business Wire’s Utah circuit on April 14  about her challenges raising a difficult adopted child from Belarus.   The story was especially compelling in the wake of the media furor over a Nashville mom who was vilified for sending her troubled adopted son back to Russia six months after his arrival because of violent behavior and psychological problems.

With help from online PR pro Janet Thaeler, Bean’s press release resulted in an April 30 story on the front page of the Salt Lake Tribune with the headline “Preventing failed adoptions: Prospective parents need more info on childhood trauma.”   Bean’s book, Love Lessons and her Finding Hope Foundation,  were founded specifically to address those needs.

Shortly after the front page placement, and following an email follow-up, the Dr. Phil Show called.  By June 10 Jodi Bean was being interviewed on national television. 

” The important thing was to link to the book, her other appearances and to her foundation. These built trust and gave her credibility,” says Thaeler, author of the book I Need a Killer Press Release, Now What??.   Thaeler inserted useful, relevant links throughout the press release.  She also detailed the press release case study in a recent blogpost.

Apart from great media placements, Bean relayed that she went from selling two-three books a week, to two-three books a day. 

“It was my first press release and it was really successful,” says Bean.  “I’m going to do another one.”  

We’re glad to hear it.   Do you have an impressive press release case study that involves Business Wire services? Email monika.maeckle@businesswire.com


When Press Releases Go Global, Timing Important: All Things Press Release Podcast

January 28, 2010

Timing is everything, especially when press releases go global, says Marianne Pohl, an editor in Business Wire’s London newsroom.

All Things Press Release launches a “Going Global with Your Press Release” podcast series today with an episode on timing. Marianne shares tips on what to consider when sending press releases across time zones around the world.

Simultaneous?  Play to the local market’s time zone and work day?  What about local holidays and celebrations?   Take a listen and learn–and let us know what you think.

If you like what you hear, subscribe via RSS or iTunes. You can enjoy all our podcasts by clicking on the All Things Press Release tab at the top of this page (third tab from left).

Have ideas for a future podcast?   Please let us know. Email blog_group@businesswire.com or connect with us on Twitter at http://twitter.com/businesswire


PR Peeps Poll: 32% say 2009 Social Media Efforts “Good not Great”

January 20, 2010

The December 2009 PR Peeps poll results are in–better late than never, folks–and 32% of respondents rated their social media efforts for 2009 “good, not great.”

Regarding the question, “How would you rate the success of your social media efforts in 2009?” 174 answered as follows:

  • Fantastic–22, or 13%
  • Good, not great–56, or 32%
  • Fair–41,  or 24%
  • Still debating if  it’s worth the time–40, or 23%
  • Terrible–15, or 8%

We’ll leave the commentary on this poll to the social media evangelists.

To those who participated, thank you–and hey, how about helping with the January 2010 PR Peeps Poll?    Do you monitor news and press releases on your mobile device? Please let us know.

Happy New Year!


Heinz Press Release Case Study: All Things Press Release Podcast

November 2, 2009

Latching  onto a timely news hook and  adding a great photo to your press release can be the key to online traction and increased sales.  That’s what happened with the launch of www.myHeinz.com, a website created by Heinz, Inc., where you can make custom labeled ketchup and mustard for your special event.

Hear the details of this case study in the most recent edition of the All Things Press Release podcast:     

Like what you hear?  Subscribe via RSS or iTunes.  You can hear our other podcasts by clicking on the All Things Press Release tab at the top of this page (third tab from left).

Have ideas for a future podcast?  Please let us know.  Email blog_group@businesswire.com or connect with us on Twitter at http://twitter.com/businesswire


Turn Your Press Release into An Advisory: All Things Press Release Podcast

August 28, 2009

What’s the best way to publicize an event with a press release?

Turn it into an advisory.    That’s the advice of Business Wire’s Bill Mikulak, Senior News Editor out of our Los Angeles office.

Bill, who’s seen his share of news advisories, should know.  When not editing copy and advising clients at Business Wire, he sometimes teaches public relations at Los Angeles area colleges and universities.

Part of Bill’s reasoning for promoting advisories is that at Business Wire, advisories include a free reminder the day of the event, so you get two bangs for the buck.   Hear more in this edition of the All Things Press Release podcast:  Turn Your Press Release Into an Advisory.

Like what you hear?  Subscribe via RSS or iTunes.  You can hear our other podcasts by clicking on the All Things Press Release tab at the top of this page (third tab from left).

Have ideas for a future podcast?  Please let us know.  Email blog_group@businesswire.com or connect with us on Twitter at http://twitter.com/businesswire


Add Twitter to Your Press Release: All Things Press Release Podcast

August 24, 2009

Should you add Twitter to your press release?  A  better question might be:   why not?

How to do it is covered in today’s All Things Press Release podcast from Business Wire’s Global Operations Manager Michael Poirier, who joins us for this episode from our Boston office. Mike began his news delivery career in grade school as a paperboy and has been working and playing with new media ever since.

As the 13-year newsroom veteran points out, we’re seeing clients refer to Twitter in their press release efforts with increasing frequency.  So how do you add Twitter to your press release?

Take a listen and find out in this edition of the All Things Press Release podcast, Adding Twitter to your Press Release:

Like what you hear?  Subscribe via RSS or iTunes.

Have ideas for a future podcast?  Please let us know.

Email blog_group@businesswire.com or connect with us on Twitter at http://twitter.com/businesswire


Become A Media Resource: All Things Press Release Podcast

August 20, 2009

In today’s All Things Press Release podcast, Business Wire editor Lori Bailey in our Miami newsroom  gives the ‘thumbs’ up’ to becoming a “true media resource” in your press releases.

Lori, who pretty much fits the mold of Business Wire editor with a history as first runner-up in her Troy, Pennsylvania, junior high spelling bee, is starting her second year as an editor.    She suggests ways to get on the radar screen of reporters and news consumers so that you and your organization are perceived as an information source.

Here’s Lori’s All Things Press  Release podcast tip:  Become a True Media Resource.

This podcast is the third in the All Things Press Release series of press release tips offered by our newsroom editors.

Like what you hear?  Subscribe via RSS or iTunes.

Have ideas for a future podcast?  Please let us know.

Email blog_group@businesswire.com or connect with us on Twitter at http://twitter.com/businesswire


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