Calling All Reporters: How do you use new media tools?

September 5, 2008
Middleberg Communications and the Society for New Communications Research have teamed up to try and answer that always vexing question: what do reporters want?

In the way of new media tools, that is.

 The First Annual Middleberg/SNCR Global Survey of Media in the Wired World is a reincarnation of the highly regarded Middleberg-Ross Survey, which PR veteran Don Middleberg previously conducted with Steven Ross, formerly with the Columbia University Graduate School of Journalism.  The survey has always been a valued resource for PR pros, chronicling journalists embrace–or not–of the Internet.

The new study will include an updated online survey as well as detailed case studies based on interviews with journalists from around the world. The research team will examine the effects of new media, social media, and citizen journalism on journalists and journalism.

Journalists and editors of all shapes and stripes are encouraged to take this survey , which should only help professional communicators reach them in the fashion they most prefer.  The survey takes 10 minutes.

Participants will receive a free copy of the executive summary of the survey results and a special discount to attend the 2008 Society for New Communications Research Symposium, which will be held on Friday, November 14, 2008 at the Hotel Marlowe in Cambridge, Mass., where the initial findings will be shared.


Business Wire’s Preliminary Comments on SEC Disclosure Vote

August 1, 2008

We know there has been much discussion in the past day with regards to the SEC’s statement on websites and disclosure. Our press release issued today indicates that before we can issue a detailed response, we are waiting until the SEC’s interpretive guidance is issued.

However, we continue to maintain that simply posting material news on a corporate web site or using blogs does not meet the spirit and intent of Regulation FD because it is neither simultaneous, nor full and fair. It is Business Wire’s belief that this is not what the SEC intended.

As we have stated in the past, the use of web sites as an ancillary means of news dissemination is, in our view, a best practice. However, web posting or blogs alone are not a substitute for secure and simultaneous push delivery of material news to the disclosure media, financial markets, online web portals, aggregators, and the global investing public. Neither does it accomplish the requirements of the major stock exchanges.


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