Reaching Public Policy Audiences: Choosing the Right Words & Platforms

November 24, 2010

by Danny Selnick, Vice President, Public Policy Services, Business Wire DC

BW VP of Public Policy Services Danny Selnick

November’s mid-term elections are over and voters and pundits can talk ad infinitum about who’s in, who’s out, and why — and even what challenges President Obama and his administration face because of the shift in power in the House and a narrowing of the margin for Democrats in the Senate.

We’re sure to see Republicans (and Tea-Party members) try to overturn sections of the recently passed Healthcare Reform Bill.  There’s also talk of repealing recently passed financial and oil industry regulations.  Then there’s the issue of keeping or repealing the “Bush Era Tax Cuts,” the need to balance the federal budget, and free trade — all against the backdrop of creating jobs and getting the economy working again.  Still on the long list of agenda items for Congress and the Administration are education and energy reform.  One thing’s for sure: there will be no shortage of important issues coming up over the next two years.

With “divided government” the new reality in Washington, organizations need to develop a coherent communications strategy to begin building support for “what’s near and dear to them” in advance of when their issue comes up for discussion.  In some cases (like the expected attempt to dismantle parts of the Healthcare Reform Bill) an issue may be “push-started or stalled” at the state level.  Communicators must get their message out not just to media, but also to decision-makers — and perhaps even more importantly, to the voting public directly in order to engage and mobilize support at a grassroots level.  That’s especially true because, as shown in this last three election cycles, the court of public opinion (and voting behavior) is highly fluid.

Public affairs communicators are faced with a variety of challenges as to how they can effectively get their news into the hands of all their intended audiences.  Engaging online audiences, from journalists to activists, helps boost visibility and credibility.  But, first you have to learn and analyze the most popular terms and keywords used to frame issues in media coverage, social media conversations and online searches.  This information can help guide you in writing press releases and other online communications that improves search engine optimization (SEO).

For example, there aren’t universally agreed upon terms to define many of our nation’s debates (one person’s Obamacare is another person’s landmark healthcare legislation), so knowing and researching those terms and their weighted influence on audiences is critical to communications outreach — affecting how your news is seen and viewed and by whom.  A number of free keyword analysis tools are available, and Business Wire experts have written a number of blog posts that detail SEO tips for press releases.

Once you’ve crafted a well-written press release with relevant keywords (and modified landing pages with matching terms), it’s crucial to get your news widely disseminated by an authoritative source to relevant media, influencers, websites and search engines in addition to the individual outreach to your personal contacts.  That’s where we come in.  Business Wire provides a multi-platform approach to news distribution that goes beyond simply emailing and posting news to your website.  While email is just one distribution tool used by communicators, it is limited in reach to contacts on a particular list … and its accuracy is dependent upon any last updates. The newswire, is designed to reach “desks” of reporters and editors, decision-makers at the federal and/or state level with direct feeds, and to give unparalleled online visibility with advanced SEO capabilities and full-text posting to thousands of news and information web sites and systems.  Plus, Business Wire content is a trusted, authoritative news source by Google and other search engines, as well as major news organizations.

Proper use of keywords in a well-written, engaging press release, issued via Business Wire’s Public Policy Wire is among the most effective ways to reach directly key audiences, while engaging the public in your conversation.


Editor’s Corner – November Edition

November 16, 2010

With 31 bureaus around the world and more newsrooms than all of our competitors combined, Business Wire is proud to provide local expertise and superior service, backed by the most accurate editors in the world. In Editor’s Corner, we ask some of our best to chime in on how to get the most out of your press release, based on their years of experience in the industry.

A Tip from Business Wire: Own Your Headline!

by Christina Jahnke, Editor, Business Wire/Chicago

Think your release will stand out in a crowd? If you don’t own your headline, think again! Hundreds of headlines scroll across the Business Wire website (and the multitude of feeds we reach) on a daily basis. How is it possible to draw crowds to you, when the only tools you have are words? It’s simple, really: Choose words wisely.

Having run the Chicago Marathon over Columbus Day weekend, I was entertained and inspired by the many spectator signs on course. Unfortunately, there were so many signs and only a passing moment to read them. The slogans that took hold were clear, witty and, most importantly, could be read inside three seconds. Anything longer and I missed the punch line en route to the next aid station. This is a great analogy for those scrolling feeds. Eyes are moving fast over those headlines. If you don’t stand out, you may be passed over. Take a tip to own your headline!

Here are three to consider:

1.  Include your organization’s name.
Ownership implies a name, and that is perhaps the most important element. Don’t assume the public knows who you are, no matter how big you are. These press releases are the story of your organization on the Web. Give your company the recognition it deserves! Additionally, those who search by your company’s name will have a way to find your release on the Internet.

2.  Be concise.
The three-second rule fits perfectly. Be brief in summarizing the content of your press release. Longer headlines are less likely to be picked up by search engines. Be concise. Less is more.

3.  Stay on point.
You have something important to say. While it’s good to be concise, don’t let the effort to be succinct overshadow the message. Read and re-read your headline. Are you staying on point or trying to fit too much in too small a space?

The headline is the first appearance of your message to the world. Own it, and help your release go the distance!

-Christina Jahnke, Editor, Business Wire Chicago


Editor’s Corner – September Edition

September 24, 2010

With 31 bureaus around the world and more newsrooms than all of our competitors combined, Business Wire is proud to provide local expertise and superior service, backed by the most accurate editors in the world. In Editor’s Corner, we ask some of our best to chime in on how to get the most out of your press release, based on their years of experience in the industry.

by Business Wire Minneapolis Editor Paul J.F. Bowman

Answer Potential Questions Within Your Press Release Content

Readers should rarely need to clarify your information; well-written press releases answer nearly every question they may have. After you’ve read aloud the final draft of your release in private, ask a few colleagues to review it as well. See if they have any questions about the content. If not, you’ve written with clarity!

 

Company XZ is rated #1 in our field.

#1 in which field? Who rated you #1?

 

ZZ Magazine rated Company XZ ‘#1 Distributor of ABCC Products.’

 

The latter italicized sentence shows who rated Company XZ as #1 (ZZ Magazine). It also indicates in which field Company XZ is rated #1 (distribution of ABCC Products). This example illustrates a primary purpose of a press release: to offer the media enough initial and verifiable information to write about the topic.

 

Don’t offer a reason to leave your press release

In my experience, phrases such as “studies show” or “researchers agree” (my personal favorite: “most people agree”) often lack citation. A reference to the study or survey’s findings should always accompany these phrases; uncited claims quickly open the information’s legitimacy for questioning.

When writing an article responding to a survey or research, offer verifiable sources through hyperlinks, name/company/position of personnel interviewed, periodical name and date of issue, etc. Don’t leave your readers to trust your writing exclusively; give them a chance to investigate your source material. The sources you provide act as the first defense of your information. Ideally, the writer’s content guides the reader’s understanding of the research, much like a GPS assists a driver’s navigation.

Though many will not read your source information, simply offering your reader the chance to review it gives tremendous credence to your piece. Providing citations and footnotes focuses the reader on your source information rather than Web search results.

My estimated chances of finishing an article are around 1% once I’ve attempted to find or clarify the source information myself. In the press world, this loss of your captive audience costs money. Once you’ve let readers stray from your content, it will be very difficult to bring them back.

Hyperlink your sources

 

Clicking press release hyperlinks on our website opens them either in a new window or a new tab, depending on how your browser is setup. The only exception to this is the (BUSINESS WIRE) hyperlink in the dateline or our logo at the end of the release. Clicking either of those will bring you to our home page in the same tab/window.

The setting to automatically open each hyperlink in a separate window is embedded in the website coding. If your company has an online press center, ask your webmaster if they can enable your release hyperlinks to automatically open new windows/tabs.

Internet Explorer 7 users, here’s how to change your setting between opening a new tab or opening a new window:

  1. Open Internet Explorer 7
  2. On the “File,” “Edit,” etc. toolbar, click “Tools,” then “Internet Options”
  3. On the General tab, under the subsection named “Tabs,” click “Settings”
  4. The first box, “Enable Tabbed Browsing” must be checked to use tabs
  5. Once that box is checked, the options we’re most interested in are under “When a pop-up is encountered:”
  6. Pick your preferred option, “Always open pop-ups in a new window” or “Always open pop-ups in a new tab”
  7. Click “OK”
  8. Click “OK” again
  9. If “Enable Tabbed Browsing” was not checked before step #5, you will need to restart your browser to complete enabling of this feature

-Paul J.F. Bowman, Editor, Business Wire Minneapolis


A Closer Look at the BRIC Countries: China

September 23, 2010

by Neil Hershberg, Senior Vice President, Global Media, Business Wire New York

BRIC Country FlagsThis is the final installation of Business Wire’s series on the “BRIC countries“– Brazil, Russia, India and China, emerging economic powerhouses that are widely anticipated to drive global growth in the 21st century. The BRICS, an acronynm coined by former Goldman Sachs chief economist Jim O’Neill nine years ago, are responsible for almost half of the global growth since the financial crisis began in 2007, according to recent published reports.

The series thus far has examined Business Wire’s distribution capabilities in each dynamic market, focusing on its  exclusive partnerships that effectively reach the news media, portals, business-to-business sector, and the local investment community. China is certainly no exception in terms of Business Wire’s unique ability to penetrate challenging and complex international markets.

While most major economies are still struggling to regain their financial footing in the wake of the meltdown, China’s stupendous growth has continued largely unabated. It recently became the world’s second largest economy, fueling an international acquisitions program of historic propositions, primarily in the realm of natural resources.

China’s unbridled growth shows no signs of slowing down. Surging domestic demand (the country surpassed the United States as the world’s largest passenger car market), and a government-backed clean energy push provide strong momentum for sustained economic acceleration.

Business Wire’s distribution partner in this pivotal market is Interfax China, the country’s largest foreign news gathering organization.

Covering the length and breadth of China’s out-sized geography is no mean feat. Most foreign news organizations content themselves with a scalpel approach, slicing off bits of digestible information and feeding it to a general readership. Not Interfax China. In terms of sheer information gathering capabilities, no other foreign news outfit in China has the reach, access and market intelligence enjoyed by this respected international information agency’s over 30 experienced journalists and analysts, and a team of senior overseas editors operating out of bureaus in Beijing and Shanghai.

Interfax China is an agile and energetic information-gathering service, mobile enough to provide probative sector-specific daily and weekly reports from the western-most reaches of Xingjiang Autonomous Region to the sprawling megalopolis of Chongqing and the ministries of the nation’s capital. Founded in 2000, Interfax China has chronicled this amazing growth story, following the progress and missteps of emerging privately-held tech firms and state-owned energy Leviathans alike. And, in the process, the agency has gained an insider’s knowledge of Mainland China – knowledge it shares with the world.

Read the rest of this entry »


Business Wire Responds to Client Demand with Launch of Online Newsroom and Investor Relations Website Solutions

July 19, 2010

by Ibrey Woodall, VP of Web Communications Services, Business Wire Florida

Ibrey Woodall

BW VP of Web Communications Ibrey Woodall

In response to multiple client requests, Business Wire announced the upcoming August launch of the NewsHQ online newsroom and InvestorHQ investor center solutions. The new products complement Business Wire’s current suite of services, improving communication and constructing an enhanced workflow for communications strategies and investor outreach.

NewsHQ and InvestorHQ are often referred to as microsites. Microsites are auxiliary websites that cater to specific needs and interests. NewsHQ and InvestorHQ were developed specifically to help corporate communicators and investor relations officers house and maintain information for a myriad of audiences, including journalists, bloggers, investors, consumers, analysts, key influencers and others.NewsHQ-InvestorHQ

There are many benefits to employing these content management solutions. One of the main reasons the online newsroom came into existence was because public relations representatives were having a hard time getting cooperation from their technical, or IT department, when they needed a press release posted quickly. Investor relations officers also needed a means by which they could get the most recent financial news and data to their company’s investors and analysts.

So, control was an initiating factor for this technological evolution. Communicators needed to be able to post and organize content in a timely manner. They needed to be able to get their message on their website, and delivered directly to those who were interested in their organization.

NewsHQ and InvestorHQ are tools that enable communications professionals to edit and manage the overall functionality of the website, without having to acquire complex technology skills. Posting content to the site is as easy as using word processing functions such as bold, italic, underline or upload image.

The NewsHQ and InvestorHQ solutions also make it much easier for those interested to research the status, history, and news of an organization. All of your company’s press releases, photographs, executive biographies, SEC filings, quarterly and annual reports, relevant stock and background information, along with other components can be accessed and downloaded from one central location – a headquarters – no matter where the site visitor resides. Journalists, investors and analysts expect this convenience 24 hours a day. They do not want to wait for the communicator to “get back to them.”

Search engine optimization is important in every communications campaign. The goal is to optimize your content to gain a higher ranking within search results. The ability to create links and URLs, and add keywords and tags are available within both the NewsHQ online newsroom and InvestorHQ investor center. These features will help strengthen your SEO efforts.

Business Wire’s clients will truly see a return on investment with the NewsHQ and InvestorHQ solutions. Simultaneous posting of formatted Business Wire press releases into your online newsroom and investor center, along with streamlined email and SMS alert distribution, and automatic placement of press releases onto your company’s social networking sites, reduces the amount of steps you have to take to post and distribute content. ROI is also realized with the simple equation of placing a dollar figure on the amount of time you spend answering the same questions over, and over, and over again.

If you are interested in learning more about the NewsHQ online newsroom and InvestorHQ investor center, please email HQ@businesswire.com.


A Closer Look at the BRIC Countries: India

July 16, 2010

by Neil Hershberg, Senior Vice President, Global Media, Business Wire New York

BRIC Country FlagsBrazil, Russia, India and China, collectively referred to as the “BRIC” countries, are widely seen as the pistons powering the 21st century global economy.

Previously, we’ve profiled Business Wire’s powerful partnerships in Brazil and Russia, key markets where our unique strategic relationships provide Business Wire members with privileged access to the financial, government, corporate and media sectors. Agencia Estado in Brazil and Interfax in Russia are the most prominent business and financial news services in their respective markets, whose influence extends far beyond the investment industry.

This month’s spotlight is cast on India, whose economic growth in the past quarter-century has been nothing short of explosive. It is clearly a market that is on everyone’s ‘short-list’ in terms of potential  business development opportunities. Creating a brand identity and reaching business decision-makers in India has become a top priority for companies seeking to stake a claim in today’s Southeast Asia gold rush.

Once again, Business Wire has captured the high ground by offering the most comprehensive distribution platform available.

Business Wire India [BWI], a licensed affiliate with offices in New Delhi, Mumbai and Bangalore, has established itself as the country’s leading corporate news service. Many of India’s best-known multinational companies are clients, using BWI for both their domestic and international distribution needs.

Read the rest of this entry »


Editor’s Corner – July Edition: What’s all the Hype about Hyperlinks?

July 16, 2010

With 30 bureaus around the world and more newsrooms than all of our competitors combined, Business Wire is proud to provide local expertise and superior service, backed by the most accurate editors in the world. In Editor’s Corner, we ask some of our best to chime in on how to get the most out of your press release, based on their years of experience in the industry.

What’s all the Hype about Hyperlinks?

Direct the Media and Viewers Beyond Your Home Page

Nicole DeJarnatt

BW Denver Editor Nicole DeJarnatt

From financial filings to product updates to new personnel announcements, it’s vital that today’s press release not only encourage your target audience to read your news, but to “click” through your text and go beyond the scope of your company’s home page.

Including a variety of “active” or “clickable” hyperlinks in your press release is an easy and cost-effective way to showcase a particular product and generate traffic to your website. Moreover, it enables your audience to learn more detailed information, keeping them engaged with your company longer, in a fresh and interactive way.

When adding hyperlinks to your press release, consider these tips:

  • Pick relevant, up-to-date links that reference a specific Web page, rather than generic links like your company home page. For example, emphasize your investor relations page, link to the registration site for an upcoming conference, showcase a product and where it can be purchased, or highlight executive bios/photos and personnel quoted within your release.
  • Don’t link your headline. This can actually hurt the searchability of your release on sites like Google.
  • Don’t wait for the boilerplate. Readers often skim the news so include links early on and not just in the “About” section.
  • Don’t repeat links. Mix it up and reference a variety of resources/Web pages.
  • Don’t overdo the blue. Too many links can actually flag your release as spam and make it hard for the reader to focus on what’s important. Business Wire recommends one link per 100 words.
  • Link to interactive multimedia like photos as well as video and audio clips.
  • Optimize and reinforce keywords/phrases with online search engines by hyperlinking them in your press release.
  • Copy/paste embedded hyperlinks whenever possible (i.e., don’t re-key long URLs).
  • Use Business Wire’s Short URL Generator to convert long URLs for use in your release and other marketing communications.
  • No dead links. Double check that all your links are live and working.
  • When uploading your company logo via Business Wire Connect (free), be sure to include the URL/link to your home page so readers are automatically directed there.
  • Gauge your return on investment by reviewing your NewsTrak reports to determine a summary of viewer interaction with your release, including links and click-throughs from referring URLs. Evaluate which keywords/phrases are getting hits and which aren’t, and adjust your media strategy accordingly.

Adding “active” and “clickable” hyperlinks expands the reach of your press release and transforms it from a basic public relations tool into an interactive online portal for media, analysts, investors and consumers. Now click your mouse three times and say…“There’s a better place than the home page.”

For questions about how to embed “active” and “clickable” links within your news release, contact your local Business Wire newsroom.

-Nicole DeJarnatt, Newsroom Editor, Business Wire Denver


Editor’s Corner – May Edition

May 18, 2010

With 30 bureaus around the world and more newsrooms than all of our competitors combined, Business Wire is proud to provide local expertise and superior service, backed by the most accurate editors in the world. In Editor’s Corner, we ask some of our best to chime in on how to get the most out of your press release, based on their years of experience in the industry.

BW Charlotte Newsroom Supervisor Penny Sowards

I have been here at Business Wire for 23 years and, although the PR industry has undergone dramatic technological changes during that time,  the basic rules are still pretty much the same when it comes to getting the most out of a press release.  Here a few things to consider.

One of most important things to think about when writing a press release is its “readability,” making sure the focus is clear and concise.  Lead sentence should of course convey the main idea of what your press release is about. Sentences should be clear and to the point, avoiding lengthy and confusing terminology.

Bullet points can be a handy tool if you’re listing events, locations, etc. Breaking information out in this manner makes it easier to reference data quickly.  I have noticed more of a trend toward this style of press release writing in recent years, and I think it works well.

Quotes are an extremely important component to include in a press release.  It gives  information in the release validation and support.  Press releases take on more of a personal and credible tone with well-worded quotes placed in strategic locations. Break out quotes change on our site each time a press release is pulled up, so it’s important to have several compelling citations to inspire readers to read more.

Consider running a photo with your press release. Whenever I am editing a press release, I always enjoy the ones that include photos.  Photos, or for that matter, videos, make the release more effective because it is genuinely more interesting. A colorful, multimedia effect is more appealing than black-and-white words on a screen.  Technology has made this dynamic supplement to press releases increasingly simpler to achieve.

Lastly, and this probably goes without saying, always be available when a member of the media should have questions for you. The press release will contain plenty of information, but reporters on deadline will most likely have more in-depth questions that only the PR or Communications person can answer.

-Penny Sowards, Newsroom Supervisor, Business Wire Charlotte


How are My Trade Show and Conference News Releases Promoted via Business Wire?

May 17, 2010

by Leon Harbar, Vice President, Global Trade Shows & Events, Business Wire Los Angeles

BW VP of Global Trade Shows & Events Leon Harbar

Business Wire’s dedicated Global Event Services Group works year-round to get your event-oriented news releases in front of as many journalists, bloggers, consumers, investors, etc as possible. How do we do this? Through TradeShowNews.com and our Online Press Centers.

Every day, the Global Event Services Team creates Online Press Centers for events important to our clients which are all listed at TradeShowNews.com and made available for one year. Online Press Centers are created not only for trade shows but also numerous financial conferences.

Each Online Press Center is optimized for easy access to your news releases, Online Press Kit and multimedia via Business Wire’s Smart News Release. In addition, we have included a direct link to set up an RSS feed of that event’s news along with several links to well known social media sites to allow sharing. Any logo/multimedia that you include with your release is placed in a thumbnail on the right side of the release headline for quick viewing.

For the majority of the events listed, Business Wire includes a direct link to that event’s Online Press Center within an advisory which we issue each Monday. Each advisory contains a listing and link to events taking place over the next eight weeks. This would mean that the direct link to most of our Online Press Centers are publicized eight times. In addition, for all of the more prominent events we issue a standalone advisory specifically publicizing the Online Press Center for that event.

So how do you get your event news to these archives? It’s very simple. First, make sure you mention the event in your news release. It’s obvious but many companies forget to do so. Second, if your release is about a non-financial conference or trade show, select one of Business Wire’s “Trade Show” circuits. If it is for a financial conference, just select a regular Business Wire circuit. What’s the additional cost? Zero.

Last week, we were excited to add the Online Press Kit by Business Wire to our suite of trade show and event news services. This service which starts at $295, allows you to create a visually appealing and fully interactive Online Press Kit which includes its own wire advisory and is made available directly through our Online Press Centers. With our easy-to-use self-service interface, you can add, change or delete content from your Online Press Kit at any time, giving you greater control over your presentation.

Business Wire is the official wire for numerous events worldwide and when that’s the case, our Online Press Center is integrated within the media area of that event’s website. In addition, we continue to provide free distribution of 100-word profiles to exhibitors/sponsors/presenters of certain events.

If you have any questions on distributing news for a specific event, adding your event to TradeShowNews.com or just need advice, please email tradeshow@businesswire.com.

Follow TradeShowNews.com on Twitter @TradeShowNews or become a fan of us on Facebook!


Seven Traits of Highly Effective Press Releases

May 6, 2010

For this edition of SEO Tip Jar I wanted to look at hit releases and see what attributes they tend to have in common.  My methodology was simple and straightforward.  I defined hit releases as those getting the most release reads (or page views) and took the top 10 releases on EON: Enhanced Online News for each full month so far in 2010.  I looked at 40 releases in total.

For each release, I counted the words in the body, the date and time of release, whether the release included a photo, and so on for a total of seven main traits.

The “Average” Hit Release

Across the board, these releases were an average of 642 words, with the longest being nearly 1500 words and the shortest being just over 250 words.  The word counts were quite evenly distributed as well, and there didn’t seem to be any word count exceptionally more likely to hit than another.  In total, 58% of releases were over 500 words.

The most common day of the week to release was Thursday, which was the date of choice for 22.5% of releases.  Tuesday and Wednesday were close behind with 20% of releases each and Monday and Friday were slightly less likely at 17.5%.  Just one lonely hit was released on a Saturday and no hit releases premiered on Sundays.

Moving on to the best time of day (rounding to the nearest hour), 10am and 12pm ET were tied for the most frequent, each with 12.5% of releases.  Additionally, 40% of all the hits were released before noon, 35% between noon and 3pm, and 25% from 4pm onward.  It looks like news consumers tend to be early risers, so get your release out during the workday if you can.

Traits from Top to Bottom

  1. 87% of releases included at least one link in one form or another in the body of the release, with many of the top releases containing quite a few very descriptive links.  If your company happens to be a holdout in the release linking game, I hope this may persuade you to start adding descriptive links to your press releases.
  2. 73% of releases incorporated some special formatting within the body of the release, whether it be bold, italics, underlining or an embedded image.  In today’s xhtml world, special formatting can be an excellent way to emphasize key points of your releases, break your content into distinct sections  and provide cues for ‘skimmers’ to gather meaning as they quickly scan content for relevant information.
  3. 68% of releases had a subheadline.  This stat was the most surprising to me.  The subhead seems to have an unclear role in press release SEO, since it’s not really the headline and not really the body either.  While the robots digesting releases may not pay it much mind, it’s clear that the subhead offers valuable supplementary guidance to readers as they consider whether to continue on reading a release and possibly even share that release.
  4. 58% of releases included the company name in the release headline (Ex. Company X releases XYZ app).  Of course, this also means that 42% didn’t include the company name and still performed quite well with readers.  There is very little real estate available within your headline and if it is more than 22 words you might not make it into Google News.  With this in mind, consider the goal of the release and campaign when making your choice.  If company branding is a chief concern, including the name is probably a good idea.  However, if the focus is more product or service focused, for instance, maybe the company name should take a back seat.
  5. 35% of releases included a photo or video, with the vast majority of those including a photo only.  It’s safe to say that much fewer than 35% of all releases include multimedia, so it’s clearly a good idea to include multimedia in order to help your releases stand out.  Product photos, charts, infographics, company executives, high-resolution logos . . . the list of possibilities is nearly endless.
  6. 23% of releases encouraged social sharing or engagement within the body of the release, typically Facebook or Twitter.  All EON releases already offer social sharing chicklets covering all major social networks, so it’s not absolutely critical to give them additional emphasis within your release.  However, if social engagement is a priority or your release is geared towards “sharability”, why not give readers a bit more of a push?
  7. 5% of releases, just two, had any special characters in the headline.  So perhaps adding special characters in headlines is not a good idea.

Have a burning SEO question? Drop us a comment or talk to Joseph on Twitter @EONpr to get it answered in the next SEO Tip Jar!


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