October 3, 2012
News audiences, all of them, are on the go these days: More than half of all US adults own a smartphone or tablet, and more than 60 percent of those read news on their devices at least once a week. As mobile starts to complement – and in some cases, supplant – desktop usage, it’s important to make sure that you’re reaching audiences where they are. And that’s more true when it comes to market-moving news targeted at investors and analysts.
Nigel Malkin, president of Brand2hand Media, recently led a webinar for Business Wire called “Mobile Alerts for Investor Relations.” In this webinar, Nigel discussed the whys and wherefores of reaching investors by mobile. A few highlights from that event:
- SMS open rates are more than 90% on average, compared to 22% for email
- Mobile users generally open SMS messages within 4 minutes, compared to 6 hours for email
- Different markets have different text character limits, and messages must be designed accordingly
- There’s a definite way to structure your mobile alert messages for top effectiveness
You can listen to the archived webinar here, or view the accompanying slide presentation below.
Afterwards, learn more about how we can help you add mobile alerts to your own investor relations program.
September 18, 2012
Reaching your audiences via mobile devices becomes more and more important all the time, as investors and consumers move away from desktops to smartphones and tablets. In our upcoming webinar, Mobile Alerts for Investor Relations, Nigel Malkin, president of Brand2Hand will discuss the growing trend to deliver breaking investor relations and other news to key stakeholders via mobile devices. Nigel will provide tips on adding SMS registration to your online investor center or online newsroom, an overview of how financial tables render on mobile devices and synchronizing your alerts with your press releases.
Register here for this free webinar, which takes place on Thursday, Sept. 27 at 1:00pm ET. We look forward to having you join us!
July 30, 2012
by Pilar Portela, Media Relations Supervisor, Business Wire/Florida
Pilar Portela, Business Wire Media Relations Supervisor
Latino votes increased nearly 25 percent from the 2004 presidential election to the 2008 election, and it is estimated almost 10 percent of voters this November will be Hispanic — a 26 percent increase from 2008 figures.
The numbers raise the question — will Latinos have an even greater impact on the upcoming election than they did in 2008?
This summer Business Wire’s LatinoWire sponsored two expert webinars on:
If you missed them, the first webinar featured top political journalists who cover the Latino vote and the second featured two nationally recognized authorities on Hispanic affairs and politics and the Latino media.
Both webinars covered the upcoming elections and what the issues of interest are to Latinos. Here are some highlights:
- Pilar Marrero, senior political reporter and columnist for La Opinión and Impre.com, and Maria Elena Salinas of Univision said Spanish-language media like theirs must cover all aspects of the elections, ranging from the simple – such as the voter registration process – to the hot topics and issues that affect not only the national but local elections.
- “I’ve been with La Opinión since the late 80s and ever since then I’ve covered most elections, be it the federal level, state level and local elections, and [La Opinión] always has had a dual set of plans around the elections. One is the general elections coverage, and second is civic engagement,” Marrero said.
- Dr. Federico Subervi, Professor and Director of the Center for the Study of Latino Media & Markets at Texas State University- San Marcos, said Latino representation is very scarce in the general market English-language media. He said one can see this with the absence of Latinos from the morning TV programs and contributing to the community newspapers. Overall the general market network news minimally covers issues related to Latinos, which plays into lack of connection to the election process and candidates.
Aside from the obvious issue of immigration, Salinas pointed there are other issues Latinos are interested in.
- “Most polls show that jobs, the economy, education and housing are the top issues for Latinos,” Salinas said. “However, the immigration issue is the issue that moves their votes.
- Dr. Gabriel Sanchez, who works in the Department of Political Science at the University of New Mexico, shared a Latino vote map — www.latinovotemap.org — by Latino Decisions that allows visitors to simulate Latino turnout and vote choice in the 2012 Presidential election. He said while there are differences between Latinos regarding language, religion, language and origin — there is a shared cultural heritage and sociopolitical status leads to political cohesiveness among Latinos.
It is that cohesiveness which could play a large role in this Fall’s election.
- “We have said for years if not for decades that the Latino vote is the `sleeping giant’ that has finally awakened. I think that was so in the last election and it could be so in this election. Except we have a very big problem and I think the biggest challenge we have right now is to motivate Latinos to go out and vote,” Salinas added.
If you missed the LatinoWire expert webinar series, a recording and PowerPoint presentations are available. For more information on future LatinoWire expert webinars go to www.businesswire.com.
June 28, 2012
If you missed our recent webinar, “How the Hispanic Media Will be Covering the National Elections,” fear not! A recording of the webinar is now available for your listening pleasure. A quick refresher:
- Pilar Marrero – Senior Political Reporter/Columnist for La Opinión and Impre.com
- Ruben Navarrette – Syndicated Political Columnist for CNN, COM Contributor, Voxxi.com Contributor, USA Board of Contributors, NPR Commentator, Poder Magazine Columnist, etc.
- María Elena Salinas – Univision Network Anchor, co-anchor of “Noticiero Univision” and the primetime news magazine “Aqui y Ahora” (Here and Now)
Will the Latino vote elect the next President? It’s estimated that nearly 10% of the voters this November will be US Hispanics (a 26% increase over 2008 figures) — and many live in critical “swing” states. The presidential candidates and their campaigns recognize the importance of getting their message out to Hispanics. And no less interested are the mainstream and Hispanic media in covering the election. Time Magazine’s March 5 cover story “Yo Decido (I Decide): Why Latinos Will Pick the Next President” was a good example. This webinar will focus on how Hispanic media is covering and will continue to cover the national elections; and what the real issues of interest to Latinos are.
August 30, 2011
by Monika Maeckle, Vice President, New Media
Our friends over at Ragan wrote an enviable dispatch recently, 4 Ways to Improve Quotes in Press Releases. Wish we had authored this one.
Quotes are a tradition in press releases and inject a human voice into the text. The challenge of balancing executives’ bloated claims in quotation marks with saying something meaningful continues for writes of press releases. Quotes riddled with jargon and buzzwords lose their meaning and leave the reader wondering, “Huh?”
Ragan cited this bad example of a quote from President and CEO John Johnson:
“I plan to continue this legacy of providing innovative products and services to our customers. With over 30 competing companies for our customers to choose from, we have some challenges ahead. I am confident that we can meet those challenges successfully. And the first step is the release of our new app.”
In such cases, better to paraphrase like this:
“President and CEO John Johnson believes the release of the new app will provide customers with the communications tools they need, setting XYZ Company apart from more than 30 competitors. “
Our own Andrew Guinn wrote about the grammar of quotation marks in press releases a few weeks ago–don’t you sometimes wonder where punctuation belongs? We also touched on making your quotes more notable in a recent Press Release Basics webinar last week.
Apart from injecting humanity into a press release, quotes are often featured as a “pull quote” drawing even more attention to their effectiveness–or lack of it. Best to craft them carefully.
May 4, 2011
May brings a focus on measurement at Business Wire, with upgrades to our reporting tools and dashboard, a white paper on press release measurement, and a FREE May 18 webinar that explores clocking the ROI of your press release efforts.
Why the big focus on measurement?
Our clients demanded it. Plenty of buzz but no consensus abounds on who has influence, what should be valued, and what’s working when it comes to press releases. Our Mayday focus hopes to address your “measurement emergencies,” dispel some of the confusion and provide concrete tips on how to get the most out of your press releases.
Here’s resources we’ve lined up:
FREE White Paper PR Measurement: Creating the Return on Marketing Investment
FREE May 18 Webinar Clocking the Return on Marketing Investment of Your Press Releases
Overview Newstrak Report Improvements
PR Peeps Poll What press release metric do you most value?
January 3, 2011
Start the new year right — sign up for our upcoming webinar, “A Successful Online Press Release: From Start to Finish.”
Join Market Motive Online PR Professor Greg Jarboe and Business Wire Product Manager Joseph Miller to learn cutting-edge practices for the modern optimized press release. This workshop will cover current best practices of the online PR process: creation, distribution, and measurement. You’ll learn headline creation techniques, SEO, strategy, and multimedia best practices. Then you’ll be shown step-by step wire distribution processes and timing, and finally explore how you can measure success of your online PR campaigns. Online press releases are a powerful and often-misunderstood marketing channel for getting the word out and the links in. Join us on January 11th to learn more and keep your skills up to date.
The hourlong webinar will be held on Tuesday, Jan. 11 at 11am ET/8am PT. Go here to register.
For more upcoming local Business Wire events or to see what’s coming up in our award-winning webinar series, visit http://www.businesswire.com/portal/site/home/business-wire-events.
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