Introducing The Underdogs of the Social Media World

January 23, 2014

By: Ciaran Ryan & Zara McAlister , Business Wire Toronto Editors

The odds are forever stacked against them, and yet we can’t help but cheer them on. They may not be as big or as strong as their rivals, but they all hold the potential for greatness. They are underdogs. They’re the stuff of sport’s Cinderella stories, history’s conflicts, and Hollywood’s scripts. If you look hard enough you can always find the underdog. Even in the social media landscape, dozens of underused platforms are waiting for brands to try them on for size.

Facebook and Twitter may be the current top dogs, but other platforms boast their own unique strengths that could be beneficial for your brand. We’ve paired these platforms with notable underdogs of the past for entertainment value.

G+ & Rocky Balboa

rocky

Image source: IMDB

Google + is a lot like Rocky Balboa, the “Italian Stallion” from the Rocky movie series. On paper the diminutive boxer stood no chance against powerful fighters like the Soviet Union’s Ivan Drago. But the manly Rocky persevered when few believed in him, save his trainer Mickey and his love interest Adrian.

G+ has more supporters than Rocky ever did, with 540 million users. This social networking platform may not have Facebook’s numbers, but it’s quickly gaining ground. About 70% of its users are manly men, like Rocky. Typical users are in their mid-twenties to early thirties with technical interests such as engineering and modern technology. If this fits your brand’s target demographic, then appeal to these users by using G+ Hangouts to connect directly with them in a video chat environment. G+ is also useful for sharing learning-based content, hosting product demos and Q&A sessions. Sidneyeve Matrix, media professor at Queen’s University in Kingston, Ontario suggests making use of your brand’s evergreen content (not time sensitive) on G+ or posting information exclusive to your G+ circle.

If you need another reason to try G+, it’s no surprise this social network is the number one driver of Google SEO.

Pinterest & Danica Patrick

Few people thought Danica Patrick, a high school dropout, would succeed in the male-dominated sport of auto racing. Yet she defied the odds in 2008 to become the first woman to win an IndyCar Series race. Patrick’s underdog status and photogenic appeal have made her a household name.

Pinterest has also made a name for itself with 70 million users worldwide. The photo sharing community-based platform has a predominately female user base that works well for consumer brands. Pinterest ranks higher than Twitter for driving SEO on Google according to Search Metrics. What’s more, a recent study by GIGYA found Pinterest generates more e-commerce traffic than Facebook. And Pinterest’s industry leading 85% click through rate means more visitors following advertised links to get additional information about your brand. Ms. Matrix thinks Pinterest works best for brands that are rich in original content. “Think outside the box. You’re not always trying to sell. Sometimes you’re just trying to inspire,” she says. If your company fits the Pinterest bill, add a pin tool to your social sharing buttons, create targeted boards and consider running contests to get your customers more involved.

monet

Image source: Wikipedia

Vimeo & Monet

Two years ago Monet’s “Water Lilies” painting sold for over $43 million USD. Not bad for an artist whose work was initially panned by critics in France. Monet was an artistic underdog because most 19th century art critics didn’t know what to make of his Impressionist style. Eventually the Impressionist movement flourished and Monet became one of the most celebrated painters of his time.

Much like Monet is his early years, video sharing site Vimeo flies under the radar. Its 100 million unique monthly victors are a drop in the bucket compared to YouTube’s 1 billion. But for what Vimeo lacks in size, it makes up for in the quality of its content. Vimeo is a hotbed for indie filmmaking. You may not find tributes to Miley Cyrus’s “Wrecking Ball” or music videos about what foxes are really trying to say to us, but you will likely stumble upon something like this emotional ad produced by Google.

Vimeo is well categorized and less cluttered then other video sharing platforms. It’s not necessarily the right network for launching viral videos, but if your brand is interested in showcasing high quality content to a creative audience, then this is the place to do it. Last year Vimeo started the Brand Creative Fund, which helps to connect brands with Vimeo registered filmmakers, to create branded content that the community will appreciate.

These social media platforms are only a sample of the ones out there that encourage creative content and “out of the box” thinking. Always keep your target market in mind when considering what platforms will work best for your brand. Can you think of any other social media underdogs? Share your thoughts with us.


How to Make Your Online Video More Visible

June 22, 2012

  by Michel Rubini, International Media Relations Specialist, Business Wire/London

The temptation to package your message in a video is difficult to resist. Video is brilliant at making complex concepts easily understandable. Video can engage an audience on an emotional and informative level in a way that text simply can not.  Not to mention that when it comes to press releases, we see that multimedia content, including video, can drive press release views.

Assuming first that you’re sharing quality, engaging content, you still must remember that a video made for offline consumption does not always translate perfectly for online distribution.

Keep it short – Online audiences are not as attentive as offline audiences. Distractions come in many ways when browsing the web. Online video should ideally be under three minutes long. The shorter the better.

Make Text a Friend Not a Foe – Google needs the text to find your video but the traditional uses of text on screen can create poor online user experiences. So what’s the solution?  Christian Heilmann, developer evangelist from Mozilla Popcorn, shared a possible answer at a Newsrewired event.

Chris Heilman Mozilla

Christian Heilman

Heilmann explained that video is a black hole on the web. Google is unable to go through a video like it goes through a text. A good headline and a lengthy description is all we have to make it seen.

So how can we make our video more searchable and more findable? Heilmann’s suggestion is to always separate your content from your presentation. Any text should never be in the images. Any text in a video should be overlaying it. It makes the text easily edited, translated, enhanced or deleted when required. Titles and subtitles and are loved by Google and therefore, as Heilmann puts it, “separation increases search-ability and find-ability . . . search engines have something to bite into.”

The big question now is: how do we do it? Heilmann is a big fan of HTML5 video as an answer to these problems. HTML5 video makes it more accessible on the web by allowing the maker to easily separate text and images. Text is over imposed and can easily be edited and found by search engines. Like music made of many different tracks laid on top of each other, HTML5 video text is placed in a running track. Different kind of texts can be added to different tracks. Broadly speaking, there are 3 different tracks:

  •  Subtitles: translations of the dialogue in the video for when audio is available but not understood. Subtitles are shown over the video.
  • Captions: transcription of the dialogue, sound effects, musical cues and other audio information for when the viewer is deaf/hard of hearing, or the video is muted. Captions are also shown over the video.
  • Chapters: they are used to create navigation within the video. Typically they’re in the form of a list of chapters that the viewer can click on to go to a specific chapter.

A good example of a video using the above feature is shown here:

The overlaying is unscripted in the coding itself. Suddenly, the invisibility cloak is lifted and the video is findable, searchable and flexible . . . all things you will most certainly want when sharing your videos.


It’s All About Marketing and PR Convergence with Our New Smart Marketing Page

May 8, 2012
For professional communicators today, there is a growing understanding that PR and marketing efforts must work in unison to be most effective.  For example, the cost of the keywords that marketing bids on in their advertising outreach can be reduced when PR successfully gets those same keywords embedded and issued/posted/shared in their audience engagement efforts.

With press releases, we know that multimedia enhances click-thru rates and improves audience engagement.  When public relations leverages existing marketing assets, it reinforces brand messaging and helps marketing achieve the multiple touch points needed for audiences to act.  Both marketing and PR ultimately engage many of the same audiences by the very nature of how content is found and shared online.

For PR practitioners, this provides an opportunity to show how they can cost-effectively and measurably complement and boost the overall marketing impact.  As you build your next press release, work with marketing to develop and use common campaign keywords, add SEO-relevant, measurable touch points such as links from press release content deep into the organizations website, include “buy this” buttons and add multimedia visuals and videos, all driving measurable traffic, revenue and engagement tied to shared campaign objectives.

The launch of our new Smart Marketing Page provides a tremendously cost-effective new platform to achieve marketing/PR message unity that is measurable.  It helps PR grab a larger share of the marketing voice by pushing out press release and multimedia content via the powerful Business Wire news network to media and online audiences across the country, deep into your industry and around the web.  It also posts to our EON: Enhanced Online News platform, all designed to provide easy audience engagement and SEO-boosting exposure.

The Smart Marketing Page gives marketers a branded platform that is SEO friendly with assets that are easy to share, allowing for the inclusion of polls, multimedia galleries and custom branding.  It provides both with valuable multimedia tools and measurement metrics to evaluate and adjust campaigns against marketing objectives.

Check out the Business Wire SMP and see for yourself why we’re so excited about this new platform. Then contact your local BW account executive to get started.


PRSAIcon 2011 Recap: Eight Key Takeaways, From Storytelling to Link Tracking

October 19, 2011

by Amy Yen, Marketing Specialist, Business Wire Los Angeles

Business Wire at PRSAIcon 2011This week, Business Wire was once again a proud sponsor and exhibitor at the 2011 PRSA International Conference, aka #PRSAIcon. Our conference team had a great time meeting so many of our amazing clients in person and learning the latest about the always changing PR industry. We tweeted updates on our @businesswire feed throughout the conference of interesting lessons from many of the keynotes and sessions. Here are eight key takeaways:

  1. PR is about storytelling. It was only appropriate in Orlando, home to the most magical place on earth, that the unofficial theme of the conference was storytelling. Opening keynote speaker Soledad O’Brien of CNN talked about storytelling being more than a statistic. You have to find the character behind the statistic & tell the story with their passion. The closing keynote speaker, Joe Rohde from Disney, talked about compelling stories coming from the interruptions in expected patterns. “We don’t have time for things we think we already know.”
  2. Video and visuals make for compelling storytelling. YouTube is the number two search engine in the world behind Google. Video makes for great content and is not as expensive as it’s perceived to be. (After all, every phone is a camera.) It’s also a good idea to get your executives on video talking about your brand . . . it helps qualify them as spokespeople for journalists.
  3. Customer service is the new black. Like it or not, part of PR is now customer service. In fact, thanks to social media, PR people are often the first to hear about the problems. There is still a level of awe right now if you just reply when your customers try to talk to you.
  4. Media training is not just a C-suite sport anymore. Keynote speaker Chris Brogan talked about how everyone is on some kind of media these days, so everyone should be trained. Soledad O’Brien discussed media training from a journalist’s perspective, saying passion and emotion can’t be trained. Ultimately, what people relate to is the authenticity and passion behind the messaging points.
  5. You can’t ignore Google+. Chris Brogan pointed out that you have to care about Google+, if only because it’s the only social network currently being indexed on the top two search engines in the world. Every PR professional should at least be conversational about it. Additionally, Google+ profiles can help with personal online presence since it ranks so highly on Google. Optimize your title and introduction and include links to all your other sites and networks, as those appear in your search results.
  6. Empower your employees on social media. If you’re terrified to give control to others in your organization, you will not be successful in social media. Train them and have a social media policy so you can be. Your policy should be short and understandable without legal assistance and should be in every new hire’s packet when they start.
  7. If it can be searched for, it can be optimized. Keyword optimize your blog posts, landing pages, press releases, online newsrooms, multimedia and social content. In press releases, optimize in the headline and subhead, include links and a call-to-action. For photos and other multimedia, optimize the file name of the file you are uploading, include alt text and captions.
  8. We are all fighting for budgets. PR should get credit for the leads it generates. Set goals before your campaign so you can track conversions with tools like Google Analytics. Track traffic with tools like Google URL builder, which tags your URLs so you know where your link clicks are coming from (press release versus AdWords versus Facebook ads, etc).

At the conference, we also announced our new partnership with Critical Mention, which will provide clients with access to Critical Mention’s real-time television and radio monitoring platform. As an introductory promotion, Business Wire clients who subscribe with Critical Mention for 2012 will receive the remainder of 2011 at no charge.

We’d also like to congratulate Elizabeth Rowland at Strat-igence, who was the winner of our iPad Giveaway. And thanks again to PRSA, the speakers and all the attendees for a great conference!


Business Wire’s College Video Contest Winner Jenna Marie James Gears Up to Meet Mr. Buffett

September 27, 2011

We’re just days away until Business Wire heads to New York city to ring the opening bell with Warren Buffett, chairman & CEO of Business Wire’s parent company, Berkshire Hathaway, at the New York Stock Exchange.   Meeting Mr. Buffett along with Business Wire’s chairman and CEO Cathy Baron Tamraz is our college video contest winner  21-year-old Jenna Marie James, a senior majoring in telecommunications at Ball State University.  Students were asked to answer the question “What is the future of public relations and communications?” and Jenna was chosen based on creativity, originality and appropriateness to theme.  Read press release here.

We asked Jenna how she was feeling about winning the contest and she shared, ” This is all still so surreal to me. I got a golden ticket! I feel like Charlie in Willy Wonka and the Chocolate Factory except Willy Wonka is Warren Buffett and the Chocolate Factory is The Stock Market Luncheon. I’m just trying to soak it all in and get everything ready in order to head to New York.”

Check out Jenna’s video below and learn how this superstar is training to meet one of the most influential people in the world:

To see Jenna’s winning video along with all our top ten finalists, visit facebook.com/businesswire.


LA-Area Communicators Discuss Video and SEO

September 3, 2010

On August 19, Business Wire LA hosted a media breakfast and panel discussion titled “Video & SEO: Best Practices for Effective Marketing & PR” at the Olympic Collection in west Los Angeles. Our expert panel discussed the increasing popularity of online video in brand communications and shared tips with the audience of LA area communicators on how to use video to drive web traffic, generate leads and help SEO.

Hanna Pantle (far right), Assistant Vice President of Corporate Communications and Media Relations at BMI, moderated the panel, which also included (R-L):

Here are some key insights from the panel discussion:

  • There are two major benefits to online video: it increases engagement with the audience and it enhances the SEO of your content.
  • Universal search is becoming increasingly popular and represents a major opportunity when it comes to video content. Because universal search spotlights multimedia, any video you use in support of your news has a good chance of being highlighted in search because there is still not that much video content out there yet.
  • Although video isn’t used by all media yet, particularly print media, it can still help explain things to reporters quickly. Press releases that include video tend to have higher open rates.
  • Another benefit of video is its built-in social interaction. Embed codes and social media sharing links that are regularly included in online videos make them easily sharable and creates multiple posting points online, which helps SEO.
  • Know your audience and where they will be. You can’t neglect YouTube, but you have to put your video where your audience will naturally find it. A lot of the time, people won’t be searching YouTube looking for your video, you have to put it where the audience you are trying to reach already views content.
  • You can think of video sites like you think of other kinds of media, in terms of reader or viewer demographic. Different audiences go to YouTube than go to Daily Motion. The YouTube audience has specific characteristics & the videos on YouTube tend to have specific characteristics. Short-form videos, particularly humorous ones, tend to do well on YouTube, but long-form videos don’t really belong there.
  • Statistics show that if you post your video to a half dozen sites other than YouTube, it increases traffic by 80 percent.
  • It’s also important to know your audience because that will tell you whether it is necessary for your brand to be on certain platforms, such as mobile. Video is a good way to tell your story over mobile because often people are willing to watch a short video on their phones and read the full article or press release once they are back on their computers.

>>Click here to download to a full audio recording of this event.

For more upcoming local Business Wire events or to see what’s coming up in our award-winning webinar series, visit http://www.businesswire.com/portal/site/home/business-wire-events.

Follow Business Wire events on Twitter! Hash tag #bwevents


Upcoming Business Wire Events – June 11 Edition

June 11, 2010

Upcoming Business Wire Events

Join Business Wire experts in your area for media breakfasts, panel discussions and other insightful events. We bring local media members and industry thought leaders to your market to discuss today’s most relevant topics, from writing for SEO to marketing with social media. Best of all, Business Wire events are usually free of charge. Check out some of our upcoming events in your area:

Adding Video to Maximize Your Reach, Exposure & Pick-Up

Hosted by Business Wire Charlotte [Durham Event]

Join Business Wire in Durham for lunch and a panel discussion on using video to maximize your marketing communication efforts. Learn how integrating video into your marketing and public relations plans can enhance your SEO reach and provide real results. Panelists include: Valerie Aguirre, CBC New Media Group; Rachel Toole, MEDIAmobz; and Scott Sharpe, The News & Observer. This event is free for all attendees.

Wednesday, June 16 at 11:30 a.m. ET
Sheraton Imperial Hotel
4700 Emperor Blvd., Durham, NC 27703
To register: Please RSVP to Angela Haysworth at 704-347-1590 or email angela.hayworth@businesswire.com

Adding Video to Maximize Your Reach, Exposure & Pick-Up

Hosted by Business Wire Charlotte [Charlotte Event]

Join Business Wire Charlotte for breakfast and a panel discussion on using video to maximize your marketing communication efforts. Learn how integrating video into your marketing and public relations plans can enhance your SEO reach and provide real results. Panelists include: Joe Carleo, Advanced Language & Media Services; Corrie Harding, WCNC-TV; Jason Silverstein, ACBJ/Bizjournals.com; and Rachel Toole, MEDIAmobz. This event is free for all attendees.

Thursday, June 17 at 7:30 a.m. ET
Maggiano’s
4400 Sharon Rd., Charlotte, NC 28211
To register: Please RSVP to Angela Haysworth at 704-347-1590 or email angela.hayworth@businesswire.com

Adding Video to Maximize Your Reach, Exposure & Pick-Up

Hosted by Business Wire Florida

Looking for new ways to reach and engage your audience?  Would you like to add value to your news & generate interest for your campaigns? Join us as our experts discuss the power of video & the benefits of including a visual element to your press releases. Speakers include Rachel Toole, Sales & Marketing Consultant for MEDIAMobz, Rick Christie, Breaking News Editor for the Palm Beach Post and Doug Perry, Executive Producer for Digital Content for WPBF-TV. This event is free for all attendees.

Tuesday, June 22 at 11:30 a.m. ET
JM Family Enterprises, Inc.
111 Jim Moran Blvd., Deerfield Beach, FL 33442
To register: Please RSVP to Claudia Perez-Bonilla at 954-474-8833 or email claudia.perez@businesswire.com

For more upcoming local Business Wire events or to see what’s coming up in our award-winning webinar series, visit http://www.businesswire.com/portal/site/home/business-wire-events.

Follow Business Wire events on Twitter! Hash tag #bwevents


Silicon Valley Marcom Professionals on Using Multimedia in Marketing & Lead Generation

June 3, 2010

On Tuesday May 11th, Business Wire Silicon Valley partnered with MEDIAmobz and VisibleGains for a special morning event at the TechMart Networking Meeting Center geared toward marketing and communications professionals looking for innovative ways to engage and convert leads. More than 100 PR and IR professionals attended the panel, which was moderatored by Joel Tesch, Regional Vice President, Northern California and Pacific Northwest, Business Wire. Other panelists included:

  • Linda Crowe, Marketing Consultant, Former Group Manager, Media & Production, Sun Microsystems
  • Dos Dosanjh, WW Customer Solutions Manager, Marketing, Cisco Digital Media Creative Services, Cisco
  • Jay Durgan, Head of Business Development, MEDIAMobz
  • Cliff Pollan, Co-Founder & CEO, VisibleGains
  • Mark Rotblat, VP, Business Development, Tube Mogul

MEDIAMobz was on hand & created a terrific video recap for the event:


Topics discussed included:

  • Specific examples of how companies have integrated video into their marketing, public relations and social media programs and the “before and after” results of those efforts.
  • Tips and tricks on creating simple, but engaging video for lead generation (and mistakes to avoid).
  • Practical advice for optimizing video and press releases for search.
  • How video provides added context to enhance press releases & the effectiveness of your message.

Having trouble accessing the video? Check out the post on the MEDIAMobz blog.

Local Business Wire offices host dozens of events each year on PR, IR, SEO & media topics.  Check out the Business Wire Events page to find upcoming events in your area.

Follow Business Wire events on Twitter! Hash tag #bwevents


Engaging Your Audience Using Video

May 24, 2010

by Rachel Gould, Client Services Representative, Business Wire Boston

Business Wire Boston recently joined forces with video production partner MEDIAmobz and VisibleGains to bring together a panel of specialists in the fields of public relations, new media, conversion marketing and video production to address innovative new ways to engage your target audience and generate buzz.  The original April 27 session was entitled, “Combining SEO and Video to Drive Awareness and Lead Generation Online.”

Check out this interactive video application for some highlights, or to watch the full session.  A 40-second video clip, highlighted at the start of the presentation, offers some guidance on integrating video with press releases.  Also featured are interviews with the panelists, including a segment on tips for creating engaging video.


The discussion was moderated by Cliff Pollan, President & CEO of VisibleGains, and panelists included:

Some key points that came out of the session:

  • Using video in marketing and public relations can expand your audience. Joe Chernov, Global Director of Communications & Social Media at Eloqua, noted that he receives 500% more views on a press release with a video than just plain text content.  Video content can be an important component of a well-rounded and effective lead-generation program.
  • Video can engage media and consumers and generate interest for your campaign. Tim Bradbury, President New Media at American City Business Journals, explained that his news outlets look for content to which they can easily drive web traffic.  He said that video, which can be played with the click of a finger, often translates better than text content to new portable devices such as the tablet or the iPad.
  • Video adds value – both for the target audience and for search engine optimization. Judy Gern, Director of Conversion Marketing at Constant Contact, stressed the importance of giving potential leads value through video, mentioning that including video in outreach reduces opt-outs by 75 percent.  Cliff Pollan, Founder and CEO of VisibleGains, cited a Forrester survey that showed content with video was 50 times more likely to end up on the first page of Google search engine results.

Having trouble accessing the video?  Go directly to the event page at http://bizwire.pr/seovideoevent.

Local Business Wire offices host dozens of events each year on PR, IR, SEO & media topics.  Check out the Business Wire Events page to find upcoming events in your area.

Follow Business Wire events on Twitter! Hash tag #bwevents


Upcoming Business Wire Events – May 6 Edition

May 6, 2010

Upcoming Business Wire Events

Join Business Wire experts in your area for media breakfasts, panel discussions and other insightful events. We bring local media members and industry thought leaders to your market to discuss today’s most relevant topics, from writing for SEO to marketing with social media. Best of all, Business Wire events are usually free of charge. Check out some of our upcoming events in your area:

How to Add Video into Marketing, PR and Social Media Programs to Increase Lead Conversion

Hosted by Business Wire Silicon Valley

Business Wire Silicon Valley partners with MEDIAmobz & Visible Gains to host this breakfast and panel discussion on using video to engage and convert leads.  Panelists Linda Crowe, Marketing Consultant, Former Group Manager, Media & Production, Sun Microsystems; Dos Dosanjh, WW Customer Solutions Manager, Marketing, Cisco Digital Media Creative Services, Cisco; Jay Durgan, Head of Business Development, MEDIAmobz; Cliff Pollan, Co-Founder & CEO, VisibleGains; and Mark Rotblat, VP, Business Development, Tube Mogul discuss how to integrate video across marketing channels to increase awareness, lead generation and conversion. The panel will give tips and tricks for engaging video for lead general, as well as share mistakes to avoid. This event is free for all attendees.

Visit the BW Events Page to see a video preview of this event.

Tuesday, May 11 at 8:30 am PST
TechMart Networking Meeting Center
5201 Great America Parkway, Santa Clara, CA 95054
To register: RSVP to Sandy Donnelly at 415-986-4422 x561 or email sandy.donnelly@businesswire.com by May 7

Social Media ROI: Being Seen is Not Enough

Hosted by Business Wire Cleveland [Cincinnati Event]

Your organization has started blogging, tweeting and updating Facebook, but is it working? Like many communicators, you may be unsure how to quantify the success of your social media efforts. Join Business Wire Cleveland and a panel of experts for a discussion on social media ROI measurement. Michael DeAloia of Tech Czar will moderate the panel, which also include Krisa Neher, CEO of Boot Camp Digital, Daniel Lally, VP, Pinger PR at Powers Agency and James Pilcher, Business Projects Reporter at The Cincinnati Enquirer. The panel will give advice on setting goals for your social media campaign and arm you with the tools you need to generate both quantitative and qualitative results. This event is free for all attendees.

Wednesday, May 12 at 8:00 a.m. ET
The Phoenix – Cincinnati Room
812 Race Street, Cincinnati, OH 45202
To register: RSVP to Melissa Chambers at 800.769.0220 or email melissa.chambers@businesswire.com by May 5

Media Relations Boot Camp

Hosted by Business Wire Philadelphia

Join Business Wire Philadelphia and a panel of media relations experts for a discussion on getting your news heard over the background noise. Learn about the numerous platforms in today’s communications landscape to reach the media, industry associates, investors & the public. Michael Smith, PhD, Associate Professor of Communication at La Salle University will moderate the panel, which includes Bernard Dagenais, Editor, Philadelphia Business Journal; Mike Armstrong, Business Columnist, PhillyInc Blog Editor, Co-Host of Philadelphia Business Today, Philadelphia Inquirer; Michael Wood, Sr. Manager, Communications, PECO; and Alex Hillman, social technology and community developer, co-founder of IndyHall. The panel will discuss tactics for determining which platforms are best for which audiences, pitching those audiences, the differences between social, mobile and traditional media platforms, and how to use each correctly. This event is free for all attendees.

Wednesday, May 12 at 8:00 a.m. EDT
University City Science Center
Conference Room Fuller A&B, 3711 Market Street, Ste 800, Philadelphia, PA 19104
To register: RSVP to Kate Carr at 610.617.9560 or email kate.carr@businesswire.com

Best Practices for Working with Journalists in an Ever-Changing Media Landscape

Hosted by Business Wire Minneapolis

Join Business Wire Minneapolis & NIRI Twin Cities for this breakfast and a panel discussion with area journalists. Panelists Brad Allen of MinnPost, Dirk DeYoung of The Minneapolis/St. Paul Business Journal; Annie Baxter of MPR, Jason DeRusha of WCCO-TV and Ann Harrington of The Pioneer Press discuss best practices for media relations professionals in today’s changing media landscape. This event is free for Business Wire and NIRI members and $25 for non-members.

Thursday, May 27 at 8:00 a.m. CT
Graves 601 Hotel
601 1st Ave North, Minneapolis, MN 55403
To register: RSVP to Jane Cracraft at 612.376.7979 or email jane.cracraft@businesswire.com by May 14

For more upcoming local Business Wire events or to see what’s coming up in our award-winning webinar series, visit http://www.businesswire.com/portal/site/home/business-wire-events.

Follow Business Wire events on Twitter! Hash tag #bwevents


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