Business Wire, Official Newswire Service for CES 2013

January 7, 2013
by Leon Harbar, Vice President, Global Trade Shows & Events
Leon Harbar

Leon Harbar

The 2013 International CES opens tomorrow (Jan. 8) at the Las Vegas Convention Center (LVCC), the LVH, The Venetian and Mandalay Bay and runs through Friday (Jan. 11).

CES is the world’s largest consumer technology event in the world.  In 2012, the event generated 1300+ wire releases with over 3000 journalists writing more than 38,000 articles about the show and its exhibitors.

For 2013, CES is expected to draw approximately 150,000 industry professionals with 3000 exhibitors covering 1.8 million net square feet of exhibit space.  The exhibit floor has been expanded this year to feature 27 TechZones showcasing the latest innovations in gaming technology (Gaming Showcase); startups (EurekaPark); alternate energy and green building technologies (Sustainable Planet); photography and digital imaging (PMA@CES); the Innovations Design and Engineering Showcase; the iLoungePavilion and much more.

Business Wire is the official news wire and online press kit service for the 2013 CES.  We are located in the LVCC South Hall Press Room S229.  Stop by and say hello!

Links to important information:

Download the CES Mobile App: http://app.core-apps.com/2013ces


Business Wire’s Karen Reynolds on Tradeshow Tips

October 15, 2010

Tradeshows are still one of the most important channels for both B2B and B2C companies to show their products and services to interested buyers. With so many major shows coming up in the next several months, what strategies can help you maximize your tradeshow marketing investment?

Karen Reynolds, Regional Manager, Business Wire/Boston offers some tradeshow guidelines in a blog post at the Publicity Club of New England site. Click over and spend a few minutes of your Friday getting some great advice.


Get Better Tradeshow Coverage with EventTrak by Business Wire

July 21, 2010

by Leon Harbar, Vice President, Global Tradeshows & Events, Business Wire Los Angeles

It may seem obvious, but many companies often go into an important tradeshow sending hundreds of generic emails to the registered media list and hoping for the best: A meeting with any journalist or blogger. Unfortunately, the result is a series of awkward meetings that result in very little targeted coverage.

A more efficient process would be to actually know before the show which influential attending journalists and/or bloggers are actually covering your target market, then putting special emphasis on setting up meetings with those people before your competitors do.

EventTrak by Business Wire is the solution to enable you to set up smarter meetings before your important tech tradeshow.          EventTrak logo

For each specific show, EventTrak provides your public relations team with a “pre-show” report up to 2 months prior to show start detailing media/blogger coverage of the prior year’s show. The report includes publication name, author, date published and a direct link to the article. Users may search within this data, download and export contacts and review “hot themes” for the upcoming show. Approximately two weeks after the show ends, the user will receive a post-show report in the same format with updated coverage data.

For an overview on EventTrak, click here.

For a listing of tradeshows where EventTrak is available, click here.

Business Wire is the official wire for hundreds of events worldwide and when that’s the case, our Online Press Center is integrated within the media area of that event’s website. In addition, we continue to provide free distribution of 100-word profiles to exhibitors/sponsors/presenters of certain events.

If you have any questions on distributing news for a specific event, adding your event to TradeshowNews.com or just need advice, please email tradeshow@businesswire.com.

Follow TradeshowNews.com on Twitter @TradeshowNews or become a fan of us on Facebook!


How are My Trade Show and Conference News Releases Promoted via Business Wire?

May 17, 2010

by Leon Harbar, Vice President, Global Trade Shows & Events, Business Wire Los Angeles

BW VP of Global Trade Shows & Events Leon Harbar

Business Wire’s dedicated Global Event Services Group works year-round to get your event-oriented news releases in front of as many journalists, bloggers, consumers, investors, etc as possible. How do we do this? Through TradeShowNews.com and our Online Press Centers.

Every day, the Global Event Services Team creates Online Press Centers for events important to our clients which are all listed at TradeShowNews.com and made available for one year. Online Press Centers are created not only for trade shows but also numerous financial conferences.

Each Online Press Center is optimized for easy access to your news releases, Online Press Kit and multimedia via Business Wire’s Smart News Release. In addition, we have included a direct link to set up an RSS feed of that event’s news along with several links to well known social media sites to allow sharing. Any logo/multimedia that you include with your release is placed in a thumbnail on the right side of the release headline for quick viewing.

For the majority of the events listed, Business Wire includes a direct link to that event’s Online Press Center within an advisory which we issue each Monday. Each advisory contains a listing and link to events taking place over the next eight weeks. This would mean that the direct link to most of our Online Press Centers are publicized eight times. In addition, for all of the more prominent events we issue a standalone advisory specifically publicizing the Online Press Center for that event.

So how do you get your event news to these archives? It’s very simple. First, make sure you mention the event in your news release. It’s obvious but many companies forget to do so. Second, if your release is about a non-financial conference or trade show, select one of Business Wire’s “Trade Show” circuits. If it is for a financial conference, just select a regular Business Wire circuit. What’s the additional cost? Zero.

Last week, we were excited to add the Online Press Kit by Business Wire to our suite of trade show and event news services. This service which starts at $295, allows you to create a visually appealing and fully interactive Online Press Kit which includes its own wire advisory and is made available directly through our Online Press Centers. With our easy-to-use self-service interface, you can add, change or delete content from your Online Press Kit at any time, giving you greater control over your presentation.

Business Wire is the official wire for numerous events worldwide and when that’s the case, our Online Press Center is integrated within the media area of that event’s website. In addition, we continue to provide free distribution of 100-word profiles to exhibitors/sponsors/presenters of certain events.

If you have any questions on distributing news for a specific event, adding your event to TradeShowNews.com or just need advice, please email tradeshow@businesswire.com.

Follow TradeShowNews.com on Twitter @TradeShowNews or become a fan of us on Facebook!


Live from CES 2010: Optimism!

January 7, 2010

by Amy Yen, Marketing Specialist, Business Wire

Optimism was the word at Wednesday night’s pre-opening keynote at the 2010 International CES, where Business Wire was on-site. As Keynote speaker and Microsoft CEO Steve Ballmer put it, even with the economic difficulties in 2009, the consumer electronics industry stayed focused and innovative and still managed to make an impact on people. Both Ballmer and CEA president and CEO Gary Shapiro showed optimism about the new year, with Ballmer echoing Berkshire Hathaway and Business Wire boss Warren Buffett’s recent remarks on feeling “bullish” about the future.

Ballmer’s presentation emphasized the idea of “delivering the experiences that people want, whenever they want them, wherever they are.” We certainly agree; our business is getting information to the people to whom it is most relevant, wherever they happen to be. That’s why we’ve added mobile to our distribution network, so our members’ full-text releases can be viewed easily on any mobile device.

Another theme becoming prevalent is user input in product development or user-developed products. Obviously, user-created mobile applications have gone mainstream and crowdsourcing initiatives like MyStarbucksIdea and Dell Ideastorm have successfully involved consumers in product development for major brands. Ballmer noted that Windows 7 was beta-tested by eight million Microsoft customers.

What other major themes do you see coming out of the 2010 CES?

If you missed Steve Ballmer’s keynote last night, you can catch the full video on the Microsoft website or read cNet’s detailed live-blog.

Did you know Business Wire is the official wire service for the 2010 International CES? We’re live and on-site! If you’re at the show, come see us in the South Press Room s229. And don’t forget to follow us on Twitter @businesswire for live updates from the show!


Search Engine Strategies NY 2009: Get the News

March 24, 2009

Not only is Business Wire the official wire service for Search Engine Strategies NY 2009, but our own Tom Becktold, SVP Marketing, is on the scene and tweeting his impressions.  Follow Tom’s Twitter feed to get his on-the-ground thoughts from SES, then visit the show news archive  for up-to-date press releases from exhibitors and others.


CES 2009 Publicity? Business Wire Serves as Official Wire Again

January 6, 2009

Business Wire once again serves as the official wire service for CES. Our news file is fully integrated in the CES website – view news on the front page under Exhibitor News. Our partner, Virtual Press Office provides online press kit posting and measurement.

If you are an exhibitor and want to issue news, contact your local rep or our onsite trade show team at CES led by Leon Harbar and Jim Liebenau: tradeshow.group/at/businesswire.com or +310.820.9473.

For exhibitor press releases, visit our CES 2009 archive.

For the latest Business Wire tradeshow updates, follow our tradeshow twitter feed: http://twitter.com/tradeshownews.


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