DC-Area Tech Journalists Offer Pitching Tips

October 1, 2010

by Cecile Oreste, Media Relations Specialist, Business Wire/DC

Business Wire/DC hosted a “Meet the Technology Media” Event at Marriott Tysons Corner in Vienna, Virginia on Wednesday, September 29th.  The panel discussion, moderated by Cecile Oreste, Media Relations Specialist, featured five technology journalists from some of the area’s top media outlets:

About 120 public relations and communications professionals were in attendance to learn how to increase your organization’s chances of securing media coverage. Attendees joined in the conversation during a question and answer section and also by live tweeting the event using the #BWEvents hash tag.

Here are some of the key points from the panel discussion:

  1. Headlines are important. Nick Wakeman said to think about your press release headline as a headline in a newspaper. Just as media outlets compete for readers at the newsstand, public relations professionals must compete for the attention of journalists in their inbox. The headline should tell reporters why they should care. For The Hill, you should have a clear link to politics or policy issues, said Gautham Nagesh.
  2. Include your organization in the e-mail subject. Paul Sherman noted that e-mail subjects are key in a mobile environment. Rob Pegoraro added that including a client and product name in the e-mail subject makes it easier for him to find the message later on.
  3. Know who you’re pitching. Every journalist has his or her own preferences when it comes to being pitched. Paul Sherman noted that he prefers texts over voicemails. Nick Wakeman likes when you follow up your e-mail with a phone call. There is no secret formula to media relations. You just need to do your homework.
  4. Consider your audience. Bill Flook pointed out that the Washington Business Journal reaches two different audiences through its online and print editions. Think about how your story fits in and remember that exclusivity matters for print while immediacy is more important for the web.
  5. Go beyond the pitch. According to Gautham Nagesh, Twitter can be an effective way to generate interest. If his followers are interested in your message, he will be more inclined to pay attention. Rob Pegoraro noted that commenting on articles online is a great way to provide information that was not included in the story. Bill Flook suggests setting up informational interviews with your CEO. Often, meetings like these can result in story ideas.

For more upcoming local Business Wire events or to see what’s coming up in our award-winning webinar series, visit http://www.businesswire.com/portal/site/home/business-wire-events.


September is Hispanic Heritage Month

September 2, 2010

by Pilar Portela, Media Relations Specialist, Business Wire/Florida

With Hispanic Heritage Month beginning yesterday, keep in mind that the Hispanic consumer base in the U.S. is so big (50 million people) that all marketers, not just Hispanic brands, need to be targeting this group. Also, Latinos are now the nation’s second-largest consumer market after white non-Hispanics. Check out Pew Hispanic Center’s new case studies: “The Latino Digital Divide: The Native Born versus the Foreign Born” and “How Young Latinos Communicate with Friends in the Digital Age“.

The Pew Hispanic reports found that when it comes to socializing and communicating with friends, young Latinos (ages 16 to 25) make extensive use of mobile technology. Hispanic Youths vs. Hispanic Adults: Hispanics ages 16 to 25 are more likely than Hispanics ages 26 and older to use mobile technologies to communicate with their friends. While half (50%) of young Latinos use texting to communicate, just 21% of older Latinos do the same.

Check out the latest companies using LatinoWire, including Yahoo!, UnitedHealth Group, Best Buy, KFC, Sprint, McCormick, Prudential, Comcast, and Mayo Clinic, just to name a few. These releases run in English and Spanish with translation included! This is a great time for your company to share stories about culture, inspiration, success and more.

Keeping Hispanic Heritage Month in mind, we also encourage you to sign up any knowledgeable experts from your company or organization in our ExpertSource database. Individuals who can share insight into the Hispanic experience, be it business, events, issues or culture, will help make diverse voices available to media members all year round.



Dallas News Radio Staff Talk Best Practices, FM Simulcast at Morning Event

August 19, 2010

by Andy Kehoe, Media Relations Specialist, Business Wire/Dallas

Rick Hadley

Rick Hadley, News Director, WBAP

The Texas Public Relations Association sponsored a “Meet the Media” event on Aug. 17 at the studios of WBAP News/Talk 820AM & 96.7FM in Arlington, Texas. The featured speakers were Rick Hadley, news director, and Tyler Cox, operations manager. WBAP broadcasts a local morning news show, followed by a local talk show (The Mark Davis Show) and syndicated talk shows in the afternoon. In March, WBAP became the first news/talk station in North Texas to have an FM simulcast (on 96.7 FM). Here are some comments from the morning’s discussion:

  • When pitching a story idea, it’s important that the story will somehow relate directly to the station’s listeners, Hadley said. If it’s a national story, there needs to be a way to localize it for the listeners.
  • It helps to do some research on the station and its programs. If you are pitching interview subjects, don’t offer to send the author of a new “love advice” book to be a guest on the station’s political talk show.
  • If you have a story idea that is not time-sensitive, pitch it on a Thursday. This way, the story can hold until the weekend newscast when there’s more time for it to air.
  • When it comes to business news, they’re not as interested in things like earnings and product announcements as they are in stories that will directly affect listeners. “If American Airlines is building a new park in a depressed part of town, of if they make an announcement about having more legroom on flights, that is something we would probably cover,” Hadley said.
  • WBAP hardly ever runs PSAs. Instead, they prefer to incorporate that kind of content into their other weekly programs.
  • The station’s new FM simulcast was launched to attract a younger, more female demographic. “Most people only listen to FM radio. If you ask the average 20- or 30-year-old today, a lot of them won’t even know what AM radio is,” said Cox.

Get Better Tradeshow Coverage with EventTrak by Business Wire

July 21, 2010

by Leon Harbar, Vice President, Global Tradeshows & Events, Business Wire Los Angeles

It may seem obvious, but many companies often go into an important tradeshow sending hundreds of generic emails to the registered media list and hoping for the best: A meeting with any journalist or blogger. Unfortunately, the result is a series of awkward meetings that result in very little targeted coverage.

A more efficient process would be to actually know before the show which influential attending journalists and/or bloggers are actually covering your target market, then putting special emphasis on setting up meetings with those people before your competitors do.

EventTrak by Business Wire is the solution to enable you to set up smarter meetings before your important tech tradeshow.          EventTrak logo

For each specific show, EventTrak provides your public relations team with a “pre-show” report up to 2 months prior to show start detailing media/blogger coverage of the prior year’s show. The report includes publication name, author, date published and a direct link to the article. Users may search within this data, download and export contacts and review “hot themes” for the upcoming show. Approximately two weeks after the show ends, the user will receive a post-show report in the same format with updated coverage data.

For an overview on EventTrak, click here.

For a listing of tradeshows where EventTrak is available, click here.

Business Wire is the official wire for hundreds of events worldwide and when that’s the case, our Online Press Center is integrated within the media area of that event’s website. In addition, we continue to provide free distribution of 100-word profiles to exhibitors/sponsors/presenters of certain events.

If you have any questions on distributing news for a specific event, adding your event to TradeshowNews.com or just need advice, please email tradeshow@businesswire.com.

Follow TradeshowNews.com on Twitter @TradeshowNews or become a fan of us on Facebook!


Looking to Target Political Media? Tips from Four Political Journalists

July 6, 2010

– by Cecile Oreste, Media Relations Specialist, Business Wire/DC

If you’re interested in politics, you may recognize the following names: Aaron Blake, Keith Koffler, Erin McPike and Shira Toeplitz.  These four reporters have worked for some of the top political media outlets in the country including POLITICO, National Journal, Roll Call and The Hill.

Despite covering one of the most fast-paced beats in journalism, Aaron, Keith, Erin and Shira took the time to share their views on public relations practices and provide helpful tips on how to pitch political media.

Keith Koffler

Keith Koffler

Keith Koffler is a veteran White House reporter who writes WhiteHouseDossier.com, an independent blog focusing on President Obama and his administration.  In addition to his experience covering the White House, he has also reported on Congress and Washington’s lobbyists at CongressDaily, the National Journal magazine and Roll Call.

When it comes to writing a release, don’t overlook the headline.  “The headline is important because it grabs your attention,” Keith said.  “Pump up your headline.  Make it new, unique or clever.”  In general, don’t be afraid to have a sense of humor.  Avoid using uniform templates and write a release that is enjoyable to read.

Aaron Blake

Aaron Blake is a political blogger for The Washington Post’s PostPolitics.com, which launched back in April.  Prior to joining the Post, he covered campaigns at The Hill newspaper and the Washington bureau of the Minneapolis Star Tribune.

Aaron talked about the importance of using the inverted pyramid method when writing a press release.  “Get to the point and show why I should care, but don’t provide too much information right away,” he said.  Draw the reader in with a short first paragraph with the most newsworthy information at the top of the release.  Continue to provide material in order of diminishing importance.

Shira Toeplitz

Shira Toeplitz is a national political reporter with POLITICO, the nation’s premiere online news outlet for politics.  Prior to her work at POLITICO, she covered campaigns for Roll Call, as well as presidential and state campaigns for National Journal’s “The Hotline,” a political tip sheet for Capitol insiders.

Shira added to Aaron’s point advising public relations practitioners to “put all of the relevant public figures as high as possible in the release.”  She also recommends writing a release that is relevant to the news of the hour as political journalism is extremely fast paced.  “If your issue is a hot topic currently on the campaign trail or on Capitol Hill, I will be more inclined to cover it in the context of the story I am writing,” she said.

Erin McPike

Erin McPike

Erin McPike covers Senate and House races at CongressDaily.  She also served as National Journal’s lead reporter for “Conventional Nightly” in 2008.  Before joining CongressDaily in 2008, she covered Mitt Romney’s presidential campaign on the road for NBC News.

Erin also talked about how to create content that would appeal to political reporters.  The release does not necessarily have to be about political issues, but can also discuss a constituency that is important to political figures — for example, a specific demographic group that politicians are trying to appeal to.  “Something that will move a coalition of people in one direction or the other may be of interest since politicians make maneuvers based on what their base is doing,” she said.  “The best releases also have good numbers, measurable information and concrete facts.”  This content is more likely than a lengthy quote to get picked up in a story.


Marketing to Latinas: LatinVision Conference Recap

June 22, 2010

– by Nikelle Feimster, Media Relations Specialist, Business Wire/New York

Nikelle Feimster

On Thursday, June 10th, I had the privilege of attending LatinVision Media’s Latinas Conference.  The panelists, made up of industry leaders, marketing experts and media executives, presented interesting stats about this evolving demographic and gave strategies on how marketers can effectively target this viable consumer segment.

During the conference, I learned a lot about today’s Latina – who she is, how she thinks, and her importance in the Latino market.  Leylha Ahuile, Mintel‘s senior analyst of multicultural reports, revealed in her presentation about Latina women in the U.S. that most Latinas are not traditional mothers with two kids.

U.S.-born Latino women are younger and more affluent than ever before and they represent more than 20% of all women in the U.S.  They’re advanced in education. In fact, Latinas are attending college at a higher rate than their male counterparts. They are predominantly English speaking, 100% bicultural and they’re spending more and more time on social networking sites than the general market.

According to Leylha, when it comes to media consumption, Latinas consume print media in both English and Spanish, but there is an increase in preference for English. One-third of Latinas watch English language TV and a majority consume radio in Spanish.

On the topic of digital and Social Media, Paul Lima of Lima Consulting says that Latinas are spending more time on social networking sites than non-Latinas . . . so why not use social media to engage? They love to share their experiences with family and friends, and they like to comment and share ideas on products. Bottom line, Paul says that brands that engage Latinas do well and prosper. It’s important to connect with them and understand who they really are in order to be relevant: “If you understand your business objective within your site, you will win.”

Business Wire can help brand leaders actively engage with Latino customers. By utilizing our LatinoWire product line, companies can bolster their print and Web marketing campaigns. With LatinoWire, your press release reaches the leading Spanish-language news and information outlets throughout the U.S., including more than 1,200 Hispanic print and broadcast media outlets.

LatinVision is a New York-based organizer of conferences and networking events focused on marketing to U.S. Hispanics and Latin American executives. Business Wire is a sponsor of LatinVision Media’s Marketing to Latinos Conferences. To learn more about the LatinVision Media 2010 Conferences Series visit www.latinvision.com/marketing .



Business Wire White Papers Now Available

June 15, 2010

- by Phil Dennison, Senior Marketing Specialist

Recently, Business Wire launched a series of white papers on a variety of public relations- and investor relations-related topics. The first two in the series are now available:  Engaging Global Audiences – Public Relations and Bridging Borders by Neil Hershberg (Senior Vice President, Global Media) and The State of XBRL – Rules, Regulations and Best Practices by Michael Becker (Senior Vice President, Financial Product Strategy).

To download these valuable information pieces, visit http://GloMoSoMe.BusinessWire.com.


Mobile Is A Game-Changer

January 20, 2010

Jesse Stanchak wrote recently at SmartBrief’s Smart Blog on Social Media about the growth of the mobile market and what it means to marketers and PR people.  Jesse says that aiming your news at mobile users is less of a small, tactical change to the industry and more a revision of entire strategies, much like the advent of broadcasting changed things in the past.

It makes sense.  Never before have consumers of information been more in charge of when, where and how they get it.  Going forward, successful marketers are going to have to make information available in a format and through channels that reach consumers everywhere.  Not just at home or in the car, and not just on TV or radio, but on game consoles, on phones, on netbooks . . . on pretty much anything.

Take a look at the expected growth of mobile internet devices over the next few years.  The 3G smartphone market alone, which includes iPhones, Blackberries, Droids and other devices, grew 42% from 2008 to 2009.  And as Adam Cahill notes, “We’re talking about a fundamental shift in how people access the Web and, presumably, a corresponding shift in what they do once they get there.”

So while you’re tailoring your strategy for mobile web users, we’ll help you deliver it:  Along with our new mobile-optimized site, we now deliver your news to mobile devices everywhere via multiple channels.  And keep an eye out for more exciting Business Wire Mobile news coming in the next several weeks.


New on Twitter: Corporate Social Responsibility News

November 6, 2009

You may have noticed a new addition to the “Follow Us on Twitter” box over at the right:  @BWCSRNews.  Anna-Christina Cabrales, our Global Disclosure & Financial Reporting specialist, will be tweeting the latest in Corporate Social Responsibility news from Business Wire as well as links to other CSR-related topics around the Web.  Make sure to follow her and keep up on everything CSR!


Technology Journos Share Trends and Tips in DC

April 13, 2009

bweventswrapupheader

Business Wire/Washington, DC hosted a panel discussion last Thursday with five distinguished DC area journalists who discussed methods of reporting technology stories that emerge from the Metro area. Watch as they share forward-thinking trends that may emerge from recent changes in the news industry.

The panelists (from left to right)

  • Paul Sherman – Editor-in-Chief, Potomac Tech Wire
  • Gautham Nagesh – Staff Correspondent (Technology) NextGov.com and Government Executive magazine
  • Mark Kellner – Freelance Technology Columnist, incl. Washington Times
  • David Hubler – Associate Editor, Washington Technology
  • Darlene Darcy – Technology Reporter, Washington Business Journal
  • dsc_2614

    Read more about the event from some of the attendees themselves:

    Becky Sheetz-Runkle outlines the “Top 8 PR Mistakes you may be making” in her write up of Thursday’s event.

    Chris Parente takes a look at the tips and tricks that every PR person should know in “Meeting the Local Tech Press.”

    Mayra Ruiz is taking a 3-part look at the “Pounds of Wisdom” shared by the panel in her blog.

    For more information on similar events and webinars be sure to check out upcoming Business Wire events.


    Follow

    Get every new post delivered to your Inbox.

    Join 38,260 other followers

    %d bloggers like this: