Business Wire Partners with iSentia, Expanding Press Release Distribution Reach and Impact Throughout Australia and New Zealand

May 6, 2014

By Serena Ehrlich, Director of Social and Evolving Media

We are very excited to introduce you to our expanded news and content distribution partner for the Australia and New Zealand markets – iSentia.

iSentia

iSentia is the largest media information and business intelligence company in the Asia Pacific region.        With some 1,200 employees operating across 15 countries, iSentia has earned its reputation as Asia’s leading media resource center, featuring reach to over 10,000 print, broadcast and online outlets.

The new arrangement will provide Business Wire members news distribution access to a wide range of industry trade journalists, in addition to mainstream and online media within the Australian and New Zealand markets.  This partnership enhances Business Wire’s existing Asia Pacific distribution alongside The Associated Press and Agence France-Presse global networks.

In addition, with Business Wire’s Sydney office available to provide product counseling and consultative support, iSentia clients will gain seamless access to Business Wire’s global media networks and investor relations services.

  “iSentia’s continuously refreshed media data maximizes the return-on-investment potential for our clients,” said Cathy Baron Tamraz, Business Wire’s CEO, who made today’s announcement. “Of equal importance, iSentia’s impressive client base will now be able to reach consumer audiences, business decision-makers, and investors in North America, Europe, Latin America, the Middle East, and Africa, in addition to all of the Asia Pacific region, with ease.”

Learn more about this partnership at http://www.newsboost.com/newsroom/businesswire

Have questions about this new partnership?  Let us know!


Trends in Today’s Newsrooms: Business Wire Media Luncheon Recap

January 8, 2013
by Cindy Cantu, Client Services Representative, Business Wire/Houston
Houston Bureau Chief Richard Stubbe of Bloomberg News and Managing Editor Greg Barr of the Houston Business Journal give tips on pitching stories to the media.

Houston Bureau Chief Richard Stubbe of Bloomberg News and Managing Editor Greg Barr of the Houston Business Journal give tips on pitching stories to the media.

Learning how to attract media coverage was one of the many topics discussed during the Business Wire Media Luncheon: Trends in Today’s Newsrooms, hosted by Business Wire Houston on Dec. 12. Clients had the opportunity to hear perspectives from two of Houston’s top media professionals: Houston Bureau Chief Richard Stubbe of Bloomberg News and Managing Editor Greg Barr of the Houston Business Journal.

There is no secret formula for attracting media coverage, but both panelists agreed there are things businesses should do when pitching stories. First, the communication should be from a top level executive, preferably the CEO, and personalized, not an obvious email blast to numerous media outlets. Second, include as much vital information as possible, so the story can be directed to the appropriate reporter. Finally, if the pitch is regarding a personnel change, always include a high-resolution photo with the actual story. Stories without photos are generally not even considered.

Barr said the public can even upload profiles and photos on their own via the HBJ website, http://www.bizjournals.com/houston/. The profiles and photos go through an approval process, before being posted to the site in the “People On The Move” section.

An obvious email blast is a pet peeve for both Barr and Stubbe. They would much rather receive pitches for an exclusive story, instead of a pitch that is sent to multiple media outlets.

Some news is automatic for the Houston Business Journal. Barr said the publication compiles a comprehensive list of the Top 25 Houston-based public companies each quarter. Other companies are reviewed, but their inclusion in the publication is not automatic. They also report on stock swings and mergers/acquisitions, if they meet certain criteria.

Covering earnings releases is not what it used to be for Bloomberg News, according to Stubbe. He said there is not as much separate reporting on earnings releases anymore because people tend to read the “actual” earnings release instead of Bloomberg’s related article.

In this technology-driven world, the panelists were asked what their publications were doing to keep up with social media. Stubbe said Bloomberg News was still finding its way with social media, but recognized its importance. Barr joked that his perspective on Twitter is to “just follow Ashton Kutcher and go from there.” In reality, he said, his staff utilizes all social media options, including Facebook and Twitter. In fact, HBJ stories are instantly tweeted, he added.

Business Wire Houston would like to thank both Richard Stubbe of Bloomberg News and Greg Barr of the Houston Business Journal for serving as panelists, and the BW clients who attended the event.

Richard Stubbe of Bloomberg News and Greg Barr of the Houston Business Journal answer questions from the audience

Greg Barr of the Houston Business Journal and Richard Stubbe of Bloomberg News

Attendees of Business Wire Houston's luncheon listen as Greg Barr and Richard Stubbe discuss tips on pitching to the media.

Attendees of Business Wire Houston’s luncheon listen as Greg Barr and Richard Stubbe discuss tips on pitching to the media.


Dow Jones Spot News Editors Offer Tips to Get Your News Noticed

November 5, 2012
- by Shawnee Cohn, Media Relations Specialist;
Joe Curro, Account Executive; and Alan Asarch, Manager, Licensing & Content Development, Business Wire/NY
MRT

Shawnee Cohn

A common question we get at Business Wire is, “What happens once my press release gets to the actual newsroom?” A key part of our service offerings is the delivery of your market-moving financial and earnings information that fulfills financial disclosure requirements.  Our patented NX Network ensures simultaneous delivery of this important press release content to the Associated Press, Dow Jones, Thomson Reuters, AFP, Bloomberg, and other leading financial and news organizations around the world, but what happens on the other end?

On a recent visit to the New York headquarters of Dow Jones, several Business Wire employees met with editors at the Dow Jones Newswires Spot News Desk. These editors are some of the first eyes on the real-time news, including press releases coming in through Business Wire and other wire services.  While some news releases may be automatically published over Dow Jones’ various products and services, they have the challenging responsibility of using their swift editorial discretion to determine what news makes their headlines.

The Spot News Desk team at Dow Jones Newswires shared some tips for public relations and communications professionals tasked with writing press releases, to help make sure the releases are seen:

Leave the “fluff” out of your release: At some of the busiest times of the day, such as market open and close, the Spot News Desk editors are hoping to publish several headlines per minute. If it takes longer than a few seconds to determine the market-moving information in the press release, your news is at risk of getting tossed, or at the very least, giving an editor a headache. Instead of forcing the newsroom to sift through your jargon, make the news evident from the very beginning, and try to write in a tone that can be easily understood by multiple audiences. Use bullet points at the beginning to identify salient details, and try to include a subheading that is relevant and would be able to stand on its own.

Timing is of the essence: For a lesser-known company, you’ll have more of a chance at catching an editor’s eye and attention during a slow time of the day. From 10AM-3PM, the influx of wire news tends to quiet down at Dow Jones. If you send out your press release at the market closing time of 4 PM, you risk a greater chance of having your announcement lost in the shuffle.

Use a wire service for your earnings news: Some companies opt out of using a wire service to distribute an earnings announcement and choose instead to post this news directly to their corporate website. For Spot News editors who are monitoring major announcements through a feed of wire news, it can seriously disrupt the flow of information if they are required to open a browser, navigate to a specific page, and/or copy and paste URLs in order to collect the data needed for a story. Needless to say, Spot News desk teams are incredibly busy, and if you can lend a helping hand by making your release easily accessible through a wire service, it is much appreciated.

Beginning its 52nd year, Business Wire continues to be trusted by public relations and communications professionals for the distribution and delivery of their press release announcements to the news and financial community.

For more information about Business Wire’s Public Relations and Investor Relations services, visit www.businesswire.com.


Journalists Tweet Their PR Pet Peeves

May 2, 2012
compiled by Raschanda Hall, Global Media Relations Manager, Business Wire/Chicago
Recently @muckrack asked journalists to share some of their pitching pet peeves in a #muckedup chat. I’ve compiled my favorites for your learning pleasure.
  1. Share
    “@muckrack I automatically delete any pitch that begins, “Dear Sir/Madam”
    Wed, May 02 2012 10:41:11
  2. Share
    “@muckrack Don’t start emails with “how are you?” when we’ve never met #muckedup
    Wed, May 02 2012 11:52:25
  3. Share
    “@muckrack pet pitch peeve: “since you just wrote about ______, thought you’d be interested in _____.” No, I just wrote about it.
    Wed, May 02 2012 10:36:17
  4. Share
    “.@muckrack pitch peeve: leading w/ “I just read your AMAZING story about X, and..” Flattery has gotten better PRs than you nowhere, dear.
    Wed, May 02 2012 10:54:54
  5. Share
  6. Share
    “@muckrack PR peeve: pitches for “story ideas” (no, that’s my job) or for “free articles” (seriously?!)
    Wed, May 02 2012 10:50:53
  7. Share
    “Pet #PR peeves: (1) no photos or links to photos; (2) UK releases that arrive the day after the US release; (3) PR not around. cc @muckrack
    Wed, May 02 2012 11:54:07
  8. Share
    “@muckrack Mistaking me for a .com writer when I write for a monthly mag. Don’t pitch me tax tip stories when we’re working on July #muckedup
    Wed, May 02 2012 11:50:24
  9. Share
    @muckrack asking for questions ahead of time only to later give prepared and safe answers. #muckedup boring!!
    Wed, May 02 2012 11:56:39
  10. Share
    “@muckrack “Our CEO is in town this week, it would be useful for you to meet him!” Translated: “Oh crap, we need to look like a good PR team”
    Wed, May 02 2012 10:54:52
  11. Share
    “@muckrack Pitching a source 2 days after a story was in the headlines. You are late and wasting my time.
    Wed, May 02 2012 10:45:08
  12. Share
    (Unsolicited) PR email of the day: ‘Please let me know you agree to the below embargo so I can send you a press release.’ (@muckrack)
    Wed, May 02 2012 11:02:46
  13. Share
    “@muckrack Being asked by a PR to send a link to them *when* we write up the story. File under: ‘Dumb as a brick’. #muckedup
    Wed, May 02 2012 11:53:58
  14. Oh, and then the tides turned: PR pros were asked to share their journalist pet peeves.

  15. Share
    “.@muckrack when 300 reporters email you at once during a crisis & then write “X couldn’t be reached for comment.” #muckedup
    Wed, May 02 2012 11:34:35
  16. Share
    “@muckrack Journos that never respond. A simple “not the right fit, send it to this colleague” helps me better target my pitch next time.
    Wed, May 02 2012 11:42:40
  17. Share
    “.@muckrack Reporters who agree to briefings, then go MIA when it comes time to schedule #muckedup
    Wed, May 02 2012 11:04:33
  18. Share
    “@muckrack What used to annoy me was reporters assigned to cover high-tech who knew nothing about the topic
    Wed, May 02 2012 10:57:46
  19. Share
    “@muckrack main bugbear is rudeness (although i’d be tetchy if i was bombarded all day too i guess). we’re human too, we’re not punchbags
    Wed, May 02 2012 10:59:18
  20. Share
    “@muckrack ordering sample cakes for a “product review” aka the editor’s daughter’s 4th birthday. No product review appears #havingalaugh
    Wed, May 02 2012 11:03:38
  21. And yet another turn of events; Journalists decided to balance it out and offer some praise for PR done well.

  22. Share
    “@muckrack @jenwieczner I like “how are you”! Makes the pitch seem more human, less automated. #muckedup
    Wed, May 02 2012 11:58:12
  23. Share
    “Exactly, @muckrack. Gotta be balanced, dont want to trash only. One more GREAT PR Move? Offering me an exclusive!!!! #muckedup
    Wed, May 02 2012 11:29:06
  24. Share
    “RT @muckrack: RT @CassVinograd GOOD PR moves that make me happy: a quick call to verify I’m the right person to speak to, then emailed release #muckedup
    Wed, May 02 2012 11:30:25
  25. Share
    “The relaxed post-interview chatty time? That’s when we get some of our greatest quotes @CaroPRinLA #oldschool @muckrack
    Wed, May 02 2012 12:19:38
  26. Cant’ get enough of the PR vs Journalist battle to build better working relationships?  Be sure to check out the Muck Rack Blog where they’ll be posting recaps of the ongoing conversation or catch up on the blog post that started the whole discussion.You can also check out the posts from Business Wire’s media relations team where we share tips directly from journalists across the world on how they like to be pitched and what catches their attention.

A lengthier post was originally storiifed by Raschanda Hall on May 2nd.


Social Media Week Miami Panel Identifies Economic Development Benefits of Social Media

March 15, 2012

Corporations, non-profits organizations and professional communicators around the world took part in Social Media Week this past

Pilar Portela

Pilar Portela, Business Wire Media Relations Representative

February.  Pilar Portela, Media Relations Supervisor and Business Wire LatinoWire Representative served as a panelist at a discussion hosted by Latinos in Social Media (LATISM) South Florida that focused on social media for economic development.

Panelists Included:

Social Media Week Panel

L-R: Natascha Otero, Brenda Leguisamo, Pilar Portela, Ernesto Sosa, Jorge Fernandez, Blanca Stella Mejia, and Carlos Pedraja

Social Media is not just about marketing or technology

Rodriguez stated that, aside from social media being about marketing and technology, more and more it’s about how a product today is made or made better collaboratively. For non-government and government organizations it’s about how to raise money.  Increasingly for all it’s about how work gets done. This is something that impacts both big businesses and small businesses.

Pedraja talked about how Google not only caters to big businesses but makes sure it is providing small businesses the online search tools that will allow for collaboration to happen instantaneously and speed up the business practice. For Google collaborating with businesses is in their DNA.  You can find a host of Google Apps for Businesses online.

International Trade and Social Media are a Great Mix

Leguisamo stated that in Miami it’s increasingly important to create more cash flow between businesses both locally and internationally. Using social media to increase sales outside of the country can hugely impact the local market.

When the real estate market crashed in South Florida, ONE Sotheby’s was forced to look for new ways to generate interest in the local market. Fernandez says ONE Sotheby’s used social media to tap into the interest of foreign buyers. They madetheir Twitter, Facebook, blog and website available in three languages: Spanish, English and Portuguese. As a result, in 2011, 60% of their residential sales in Miami came from foreign buyers.

Having the right mix – SEO, Social Media and Sharing

When it comes to the communication outreach efforts of Business Wire, Portela says

“We see clients using a number of tools to not only get their messages across and extend the life of their press releases but to have a web presence and build relationships with media in both traditional and social media newsrooms as well. Having the right mix is not an `or’ proposition but an `and’ proposition to conduct business today. You have to leverage mobile, social media and traditional communication strategies.”

In retrospect, each panelist had a different take on how social media has helped their industry but all agreed that collaboration and communication is the key to building a new vision to power the economy.

To view the live streamed panel discussion visit: http://new.livestream.com/smwmiami/socialmediaforeconomicdevelopment/videos/160007

 Photos courtesy of Blanca Stella Mejia, Latism South Florida.

Moving to Mobile: Tips for PR Pros on Creating a Winning Mobile App

December 20, 2011
– by Shawnee Cohn, Media Relations Specialist, Business Wire/NY
MRT

Shawnee Cohn

If you think mobile apps are solely for fun and games, think again.

A recent study conducted by Flurry showed that consumers are spending more time on their mobile applications than on the Internet. The tablet revolution is changing the way in which journalists tell stories, as well as how they prefer to be pitched.

However, PR pros do not have to sit back and wait for their clients to generate media coverage. Smart businesses can ‘go mobile’ by creating their own apps to connect with customers and build their brand.

Here at Business Wire, we launched our very own mobile app so that our news content can be easily accessed from any location.

Leaders in the industry insist that PR professionals must not only learn about mobile app development, but also take advantage of the opportunities it offers to increase brand loyalty.

However, not every application hits a high note, and many have failed in the past. So what is the formula to create a successful mobile app?

Recently the International Association of Business Communicators/NY Chapter hosted a panel covering the ways in which brands can utilize mobile strategy to strengthen their PR, communications and marketing efforts.

The panel featured:

  • David Weiner, Digital Media Manager, PepsiCo
  • Lou Tosto, SVP Digital & Mobile Sales, CNBC.com
  • Sarah Meron, Vice President, Corporate Affairs and Communications, American Express Company
  • Adam Carey, Client Services Director, Imano
  • Nicole Kuritsky, Senior Manager Emerging and Social Media, Rodale

The group of mobile marketing experts had a wealth of beneficial tips to offer regarding best mobile practices. Here are some key take-aways:

The customer is key: The panelists agreed that positive user reviews are highly influential when it comes to the success of your app. Make sure that your design allows for both a seamless and engaging user experience. Also, keep in mind that including polls and surveys within your app can be a valuable tool to help you learn about your audience.

Ask yourself, “Do I need an app?”:  Sarah Meron of American Express notes that brands must consider whether their application creates a new experience for the user, different from that which is available on the original website. Will your iPad app offer value that the customer cannot find on any other platform? David Weiner of PepsiCo commented that brands should first place emphasis on becoming mobile-friendly before beginning the app development process. You might be convinced that your app is the first of its kind, but take a thorough look at the various stores to make sure an app similar to yours does not already exist, suggests Nicole Kuritsky of Rodale.

If you build it, they might not come: Building an app does not necessarily guarantee that customers will automatically rush to download it; thorough marketing and PR efforts are still as critical as ever. Make sure all systems are go before the app is live, and remember to include a link to the app store in whatever marketing materials you release to promote the new development. Adam Carey of Imano also suggests including a casual game within the app to spark the interest of potential customers. But be careful before you try to create the application yourself; development is a complicated undertaking. Partnerships with mobile consulting firms are the “name of the game,” and you “will fail if you try it yourself,” according to Sarah Meron of America Express.

 For more information on the IABC New York Chapter , visit www.nyiabc.com. You can also get the latest mobile/wireless news by registering at www.businesswire.com.


Hispanic Media Experts Advise DC-Area Audience on Marketing to Latinos

October 6, 2011
by Danny Selnick, Vice President, Public Policy Services

Business Wire’s LatinoWire hosted a panel  event for professional communicators on Sept. 28 at the National Press Club in Washington, DC.

The panel featured:

  • Erica Gonzalez, Executive Editor of El Diario/La Prensa
  • Julio Aliaga, News Director, Telemundo (Washington, DC affiliate)
  • Hilda Garcia, Vice President of Multiplatform Content and Information for impreMedia
  • Charlie Ericksen, Managing Editor and founder of Hispanic Link
Danny Selnick, Julio Aliaiga, Erica Gonzales, Hilda Garcia and Charlie Ericksen

L-R: Danny Selnick, Julio Aliaga, Erica Gonzales, Hilda Garcia. Seated: Charlie Ericksen. Photo by: Michael Toner/Business Wire

Moderated by Danny Selnick, vice president for Business Wire’s Public Policy Services, panel members all underscored the notion that professional communicators must understand the particular needs and interests of this ethnic community and the Hispanic media that is in touch with their readers, viewers and listeners — only with that understanding can communicators successfully connect.

Key points made by each panelist:

Erica Gonzalez:

Erica pointed out that it is important to understand the history of Hispanic journalism.  Spanish-language media should be treated as a valid news outlet – not a 2nd class one.   Your news should relate to the audience – just because it has been translated into Spanish doesn’t qualify it as being newsworthy to the audience.

Read the rest of this entry »


Two Great Tips for Pitching Health and Life Science Reporters

May 13, 2011
 
by Liz Koch, Media Relations Specialist, Business Wire/Boston

Directly from those who cover the biotech, pharma and medical device industries: tips for getting your life sciences announcement covered by mainstream media and niche industry publications alike.

“Media often prefer to write about broader trend stories than individual pieces on just one company or product,” says Todd Wallack, Business Reporter for The Boston Globe who formerly covered life science firms.

That means putting the news in context. For instance, maybe your company is part of a wave of oncology firms winning venture capital to develop cancer fighting agents.   “If you can name the other companies, that will help make the case that’s it’s a broader story than one company firing off a press release,  says Wallack.

Brad Perriello, co-founder and executive editor of the Massachusetts Medical Devices Journal (MassDevice.com), suggests always including a link to key information. “I want to be able to find the release online. Always include in your pitch a URL for the press release on a newswire or company website posting. Just including the URL ups your chances by 50 percent.”

To summarize:

  1. Give your press release some context and don’t be afraid to mention your peers. Relate your announcement to industry trends and hot topics.
  2. Your news is going to be accessible on every social media platform, so make your release available right away by always including a URL for your release in your pitch email.

Use these tips and you’ll maximize your biotechnology or pharmaceutical announcement’s potential to get the “healthiest” results!


Media Pitching Tips from Top Business Magazines

March 28, 2011
by Nikelle Feimster, Media Relations Specialist, Business Wire/NY
NIkelle Feimster

Nikelle Feimster

The Publicity Club of New York (PCNY) recently held a business media briefing at 3 West Club in New York City. The event, moderated by Peter Himler, Founder and Principal of Flatiron Communications LL, included a panel of guests from top business magazines. The speakers were: Michael Santoli, Senior Editor & “Streetwise” Columnist, Barron’s; Jeff Chu, Articles Editor, Fast Company; Steve Bertoni, Reporter, Forbes; Nadine Heintz, Senior Editor, Inc. Magazine; Russell Pearlman, Senior Markets Editor, SmartMoney Magazine.

Here are a few techniques offered by the panelists on how PR professionals can increase their chances of getting media coverage:

 Make your pitch challenging. According to Steve Bertoni, Forbes is always known as the “drama critics of capitalism”. He said that for the magazine, stories need to have challenge or conflict so be sure there is drama or a lesson in your pitch.

Take time to build relationships. Russell Pearlman of SmartMoney Magazine advised PR pros to invest in long term relationships with journalists. He is willing to contact companies for information, but only after he has developed a relationship with them first. It’s also helpful to provide him with a client list that explains what each client can talk about.

Make sure your pitch fits the publication. According to Nadine Heintz of Inc. Magazine, you should know and read the magazine. “Show that you understand it and how your story would be a good fit,” she said.  When pitching Fast Company, Jeff Chu said to check out the magazine issue covering the world’s most fifty innovative companies to get a good sense of the companies they cover.

 Small companies, small industry you can still get big coverage. Inc. Magazine only covers privately held companies. Heintz will focus on how people start their own business and what makes them successful. Also, Barron’s writers are not bound by a beat assignment so “everything is pretty much fair game,” said Michael Santoli.

The panelists provided additional tips for pitching, like:

  • Don’t continue to call without leaving a voice message.
  • Spell the writer’s name correctly.
  • Stay away from jargon.
  • Put the news in the headline and subhead of the email.

PCNY has monthly “Meet the Media” luncheons that include a panel of guests from leading print, broadcast and online news organizations. For more information on upcoming events, visit http://www.publicityclub.org.


Business Wire’s Karen Reynolds on Tradeshow Tips

October 15, 2010

Tradeshows are still one of the most important channels for both B2B and B2C companies to show their products and services to interested buyers. With so many major shows coming up in the next several months, what strategies can help you maximize your tradeshow marketing investment?

Karen Reynolds, Regional Manager, Business Wire/Boston offers some tradeshow guidelines in a blog post at the Publicity Club of New England site. Click over and spend a few minutes of your Friday getting some great advice.


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