5 Tips from Arizona’s Top Journalists on Gaining Local Media Coverage

December 6, 2014

Earlier this year, Business Wire Phoenix hosted an event regarding media relations and local media – how to get the most out of your pitches and how to best strategize your PR efforts to reach out to newspapers, magazines, and other media publications located in your region.

Dawn Gilberton, Patrick O’Grady, and Kiva Couchon, on a panel moderated by Amy La Sala, provided five important tips to getting the most out of your media outreach efforts:

  • Know your local media
  • Use the 24-7 news cycle to your advantage
  • Press releases are still valuable as long as the release includes the right information
  • “Digital is driving everything”
  • Now is a great time to be in PR if you’re utilizing different media platforms

Read this piece by Victoria Green (MRT, Los Angeles) and Billy Russell (CSR, Phoenix) fully detailing tips on how to gain coverage from your local media: http://www.commpro.biz/public-relations/media-relations/5-tips-arizonas-top-journalists-gaining-media-coverage/


How PR Pros Reach the White House and Other Political Groups

November 24, 2014

This year’s PRSA Annual conference included an excellent discussion on the various tools organizations use to engage with The Hill.  In this piece, Danny Selnick, SVP of Public Policy and LatinoWire, outlines that discussion as well as the latest research on the communication habits of congressional offices and their staffers.  Click here to learn more about how these target audiences get news, who they rely on, the role of social media, and how Business Wire’s Public Policy circuits reach and impact this group every day.

 


Case Study! Increase Sales by Using Press Release to Promote Branded Content

November 16, 2014

Many of our clients are using press releases to not only promote breaking company news, but also to promote breaking company content.  In this case study, we speak with Jerry Goldstein, VP of William Mills Agency, to discuss how they used one press release to promote a white paper with spectacular success.  Results include WSJ coverage, social sharing, inbound traffic, and downloads by the company’s top prospects.

Are you using press releases to promote your content?  If not, read this piece today.  It will change the way you think of content distribution.

http://www.prnewsonline.com/featured/2014/10/15/william-mills-agency-increases-awareness-and-b2b-sales-with-content-distribution/


Business Wire Partners with iSentia, Expanding Press Release Distribution Reach and Impact Throughout Australia and New Zealand

May 6, 2014

By Serena Ehrlich, Director of Social and Evolving Media

We are very excited to introduce you to our expanded news and content distribution partner for the Australia and New Zealand markets – iSentia.

iSentia

iSentia is the largest media information and business intelligence company in the Asia Pacific region.        With some 1,200 employees operating across 15 countries, iSentia has earned its reputation as Asia’s leading media resource center, featuring reach to over 10,000 print, broadcast and online outlets.

The new arrangement will provide Business Wire members news distribution access to a wide range of industry trade journalists, in addition to mainstream and online media within the Australian and New Zealand markets.  This partnership enhances Business Wire’s existing Asia Pacific distribution alongside The Associated Press and Agence France-Presse global networks.

In addition, with Business Wire’s Sydney office available to provide product counseling and consultative support, iSentia clients will gain seamless access to Business Wire’s global media networks and investor relations services.

  “iSentia’s continuously refreshed media data maximizes the return-on-investment potential for our clients,” said Cathy Baron Tamraz, Business Wire’s CEO, who made today’s announcement. “Of equal importance, iSentia’s impressive client base will now be able to reach consumer audiences, business decision-makers, and investors in North America, Europe, Latin America, the Middle East, and Africa, in addition to all of the Asia Pacific region, with ease.”

Learn more about this partnership at http://www.newsboost.com/newsroom/businesswire

Have questions about this new partnership?  Let us know!


Trends in Today’s Newsrooms: Business Wire Media Luncheon Recap

January 8, 2013
by Cindy Cantu, Client Services Representative, Business Wire/Houston
Houston Bureau Chief Richard Stubbe of Bloomberg News and Managing Editor Greg Barr of the Houston Business Journal give tips on pitching stories to the media.

Houston Bureau Chief Richard Stubbe of Bloomberg News and Managing Editor Greg Barr of the Houston Business Journal give tips on pitching stories to the media.

Learning how to attract media coverage was one of the many topics discussed during the Business Wire Media Luncheon: Trends in Today’s Newsrooms, hosted by Business Wire Houston on Dec. 12. Clients had the opportunity to hear perspectives from two of Houston’s top media professionals: Houston Bureau Chief Richard Stubbe of Bloomberg News and Managing Editor Greg Barr of the Houston Business Journal.

There is no secret formula for attracting media coverage, but both panelists agreed there are things businesses should do when pitching stories. First, the communication should be from a top level executive, preferably the CEO, and personalized, not an obvious email blast to numerous media outlets. Second, include as much vital information as possible, so the story can be directed to the appropriate reporter. Finally, if the pitch is regarding a personnel change, always include a high-resolution photo with the actual story. Stories without photos are generally not even considered.

Barr said the public can even upload profiles and photos on their own via the HBJ website, http://www.bizjournals.com/houston/. The profiles and photos go through an approval process, before being posted to the site in the “People On The Move” section.

An obvious email blast is a pet peeve for both Barr and Stubbe. They would much rather receive pitches for an exclusive story, instead of a pitch that is sent to multiple media outlets.

Some news is automatic for the Houston Business Journal. Barr said the publication compiles a comprehensive list of the Top 25 Houston-based public companies each quarter. Other companies are reviewed, but their inclusion in the publication is not automatic. They also report on stock swings and mergers/acquisitions, if they meet certain criteria.

Covering earnings releases is not what it used to be for Bloomberg News, according to Stubbe. He said there is not as much separate reporting on earnings releases anymore because people tend to read the “actual” earnings release instead of Bloomberg’s related article.

In this technology-driven world, the panelists were asked what their publications were doing to keep up with social media. Stubbe said Bloomberg News was still finding its way with social media, but recognized its importance. Barr joked that his perspective on Twitter is to “just follow Ashton Kutcher and go from there.” In reality, he said, his staff utilizes all social media options, including Facebook and Twitter. In fact, HBJ stories are instantly tweeted, he added.

Business Wire Houston would like to thank both Richard Stubbe of Bloomberg News and Greg Barr of the Houston Business Journal for serving as panelists, and the BW clients who attended the event.

Richard Stubbe of Bloomberg News and Greg Barr of the Houston Business Journal answer questions from the audience

Greg Barr of the Houston Business Journal and Richard Stubbe of Bloomberg News

Attendees of Business Wire Houston's luncheon listen as Greg Barr and Richard Stubbe discuss tips on pitching to the media.

Attendees of Business Wire Houston’s luncheon listen as Greg Barr and Richard Stubbe discuss tips on pitching to the media.


Dow Jones Spot News Editors Offer Tips to Get Your News Noticed

November 5, 2012
- by Shawnee Cohn, Media Relations Specialist;
Joe Curro, Account Executive; and Alan Asarch, Manager, Licensing & Content Development, Business Wire/NY
MRT

Shawnee Cohn

A common question we get at Business Wire is, “What happens once my press release gets to the actual newsroom?” A key part of our service offerings is the delivery of your market-moving financial and earnings information that fulfills financial disclosure requirements.  Our patented NX Network ensures simultaneous delivery of this important press release content to the Associated Press, Dow Jones, Thomson Reuters, AFP, Bloomberg, and other leading financial and news organizations around the world, but what happens on the other end?

On a recent visit to the New York headquarters of Dow Jones, several Business Wire employees met with editors at the Dow Jones Newswires Spot News Desk. These editors are some of the first eyes on the real-time news, including press releases coming in through Business Wire and other wire services.  While some news releases may be automatically published over Dow Jones’ various products and services, they have the challenging responsibility of using their swift editorial discretion to determine what news makes their headlines.

The Spot News Desk team at Dow Jones Newswires shared some tips for public relations and communications professionals tasked with writing press releases, to help make sure the releases are seen:

Leave the “fluff” out of your release: At some of the busiest times of the day, such as market open and close, the Spot News Desk editors are hoping to publish several headlines per minute. If it takes longer than a few seconds to determine the market-moving information in the press release, your news is at risk of getting tossed, or at the very least, giving an editor a headache. Instead of forcing the newsroom to sift through your jargon, make the news evident from the very beginning, and try to write in a tone that can be easily understood by multiple audiences. Use bullet points at the beginning to identify salient details, and try to include a subheading that is relevant and would be able to stand on its own.

Timing is of the essence: For a lesser-known company, you’ll have more of a chance at catching an editor’s eye and attention during a slow time of the day. From 10AM-3PM, the influx of wire news tends to quiet down at Dow Jones. If you send out your press release at the market closing time of 4 PM, you risk a greater chance of having your announcement lost in the shuffle.

Use a wire service for your earnings news: Some companies opt out of using a wire service to distribute an earnings announcement and choose instead to post this news directly to their corporate website. For Spot News editors who are monitoring major announcements through a feed of wire news, it can seriously disrupt the flow of information if they are required to open a browser, navigate to a specific page, and/or copy and paste URLs in order to collect the data needed for a story. Needless to say, Spot News desk teams are incredibly busy, and if you can lend a helping hand by making your release easily accessible through a wire service, it is much appreciated.

Beginning its 52nd year, Business Wire continues to be trusted by public relations and communications professionals for the distribution and delivery of their press release announcements to the news and financial community.

For more information about Business Wire’s Public Relations and Investor Relations services, visit www.businesswire.com.


Journalists Tweet Their PR Pet Peeves

May 2, 2012
compiled by Raschanda Hall, Global Media Relations Manager, Business Wire/Chicago
Recently @muckrack asked journalists to share some of their pitching pet peeves in a #muckedup chat. I’ve compiled my favorites for your learning pleasure.
  1. Share
    “@muckrack I automatically delete any pitch that begins, “Dear Sir/Madam”
    Wed, May 02 2012 10:41:11
  2. Share
    “@muckrack Don’t start emails with “how are you?” when we’ve never met #muckedup
    Wed, May 02 2012 11:52:25
  3. Share
    “@muckrack pet pitch peeve: “since you just wrote about ______, thought you’d be interested in _____.” No, I just wrote about it.
    Wed, May 02 2012 10:36:17
  4. Share
    “.@muckrack pitch peeve: leading w/ “I just read your AMAZING story about X, and..” Flattery has gotten better PRs than you nowhere, dear.
    Wed, May 02 2012 10:54:54
  5. Share
  6. Share
    “@muckrack PR peeve: pitches for “story ideas” (no, that’s my job) or for “free articles” (seriously?!)
    Wed, May 02 2012 10:50:53
  7. Share
    “Pet #PR peeves: (1) no photos or links to photos; (2) UK releases that arrive the day after the US release; (3) PR not around. cc @muckrack
    Wed, May 02 2012 11:54:07
  8. Share
    “@muckrack Mistaking me for a .com writer when I write for a monthly mag. Don’t pitch me tax tip stories when we’re working on July #muckedup
    Wed, May 02 2012 11:50:24
  9. Share
    @muckrack asking for questions ahead of time only to later give prepared and safe answers. #muckedup boring!!
    Wed, May 02 2012 11:56:39
  10. Share
    “@muckrack “Our CEO is in town this week, it would be useful for you to meet him!” Translated: “Oh crap, we need to look like a good PR team”
    Wed, May 02 2012 10:54:52
  11. Share
    “@muckrack Pitching a source 2 days after a story was in the headlines. You are late and wasting my time.
    Wed, May 02 2012 10:45:08
  12. Share
    (Unsolicited) PR email of the day: ‘Please let me know you agree to the below embargo so I can send you a press release.’ (@muckrack)
    Wed, May 02 2012 11:02:46
  13. Share
    “@muckrack Being asked by a PR to send a link to them *when* we write up the story. File under: ‘Dumb as a brick’. #muckedup
    Wed, May 02 2012 11:53:58
  14. Oh, and then the tides turned: PR pros were asked to share their journalist pet peeves.

  15. Share
    “.@muckrack when 300 reporters email you at once during a crisis & then write “X couldn’t be reached for comment.” #muckedup
    Wed, May 02 2012 11:34:35
  16. Share
    “@muckrack Journos that never respond. A simple “not the right fit, send it to this colleague” helps me better target my pitch next time.
    Wed, May 02 2012 11:42:40
  17. Share
    “.@muckrack Reporters who agree to briefings, then go MIA when it comes time to schedule #muckedup
    Wed, May 02 2012 11:04:33
  18. Share
    “@muckrack What used to annoy me was reporters assigned to cover high-tech who knew nothing about the topic
    Wed, May 02 2012 10:57:46
  19. Share
    “@muckrack main bugbear is rudeness (although i’d be tetchy if i was bombarded all day too i guess). we’re human too, we’re not punchbags
    Wed, May 02 2012 10:59:18
  20. Share
    “@muckrack ordering sample cakes for a “product review” aka the editor’s daughter’s 4th birthday. No product review appears #havingalaugh
    Wed, May 02 2012 11:03:38
  21. And yet another turn of events; Journalists decided to balance it out and offer some praise for PR done well.

  22. Share
    “@muckrack @jenwieczner I like “how are you”! Makes the pitch seem more human, less automated. #muckedup
    Wed, May 02 2012 11:58:12
  23. Share
    “Exactly, @muckrack. Gotta be balanced, dont want to trash only. One more GREAT PR Move? Offering me an exclusive!!!! #muckedup
    Wed, May 02 2012 11:29:06
  24. Share
    “RT @muckrack: RT @CassVinograd GOOD PR moves that make me happy: a quick call to verify I’m the right person to speak to, then emailed release #muckedup
    Wed, May 02 2012 11:30:25
  25. Share
    “The relaxed post-interview chatty time? That’s when we get some of our greatest quotes @CaroPRinLA #oldschool @muckrack
    Wed, May 02 2012 12:19:38
  26. Cant’ get enough of the PR vs Journalist battle to build better working relationships?  Be sure to check out the Muck Rack Blog where they’ll be posting recaps of the ongoing conversation or catch up on the blog post that started the whole discussion.You can also check out the posts from Business Wire’s media relations team where we share tips directly from journalists across the world on how they like to be pitched and what catches their attention.

A lengthier post was originally storiifed by Raschanda Hall on May 2nd.


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