Twittiquette: How to Keep your Tweets Safe for Work

May 7, 2014

Keep your tweets professional bird

 

As Twitter usage continues, we frequently see the self-regulation of tweets decrease. The information or verbiage one would never consider sharing publicly their first week, somehow finds its way into an update and out across the platform the second week.

In this piece on CommPro.Biz, Business Wire editor Luke O’Neill discusses best practices for tweeting, and shares Twittiquette best practices:  http://bit.ly/Twittiquette

What are your favorite tips for utilizing Twitter?  Let us know in the comments below.


Introducing Facebook’s FBNewswire, A New Resource for Journalists

April 28, 2014

FB Newswire Today in CommPro.Biz, Business Wire’s Senior Vice President, Global Marketing, Tom Becktold discusses Facebook’s latest offering, FBNewswire. This new offering  is “a resource for journalists that aggregates newsworthy content shared publicly on Facebook by individuals and organizations.”

FBNewswire aggregates highly shared news content into one place, allowing media outlets to quickly see the news resonating, in real-time by Facebook’s users.

Read more about this offering now:  http://bit.ly/WhatsFBNewswire

Like this blog post? Share it out in just two simple clicks: http://ctt.ec/0rZJ5


PR Pros Bridging Industry’s Divide with Social Media

April 25, 2014

In case you missed it, Business Wire’s editor Luke O’Neill  wrote an article in PR Daily that discusses the gap between social and PR . In the story Luke discusses how social media is part of the requirements for a PR professional including how traditional media consolidation and the rise of social media as a channel for news and commentary were the main forces merging the two sides.

Some of the key focus points include:

  • The best communication programs use both traditional PR and social messaging to ensure maximum reach and return on investment.
  • PR people should embrace the idea that different people from their organization are communicating interactively online.
  • Organizations have embraced social by inserting social sharing prompts within their news releases to initiate sharing from the release end.

    business-pros-bridgePlease give us your thoughts on the story. Does this change your view on the role of a public relations practitioner?

 

 

Read the full story http://www.prdaily.com/Main/Articles/16291.aspx#
Retweet the story https://twitter.com/BusinessWire/status/459048767010775040


How Sensory Preferences Impact the ROI of The Press Release

April 23, 2014

April 23, 2014

This week, Business Wire Marketing Specialist Fred Godlash has an article featured in CommPro.biz on How Sensory Preferences Impact the ROI of The Press Release.

Purple BrainTo understand the impact of multimedia within your marketing, advertising or public relations programs, you first must recognize how your audience absorbs and retains information. Did you know that recollection is more difficult when hearing things rather than seeing or doing them and that a whopping 65% of the population are visual learners. This means that the standard textual press release does not resonate as thoroughly with more than half of the world!

To be a very good communicator in a ROI-oriented environment, you now must consider how today’s humans learn and consume information.
Read the full story at http://www.commpro.biz/public-relations/science-sensory-preferences-impact-roi-press-release/

Tweet this post: https://twitter.com/BusinessWire/status/459000420031934464


PR Trends for 2014 Focus of Business Wire Houston Event

March 28, 2014
By Cindy Cantu, Senior CSR, Business Wire Houston

All things social

This is the year of the empowered customer, according to Business Wire’s Director of Social & Evolving Media Serena Ehrlich. “It is up to YOU to create your brand differential and up to US to guide you through how to do it,” she told the audience at Business Wire Houston’s event, “All Things Social – Maximize Your PR in 2014” on March 26th.

Attendees from various industries including energy, biotechnology and pharmaceutical, as well as numerous media and marketing professionals, heard all about how social media is having a major impact on today’s press release. The old method of packing in keywords and hyperlinks in your press release to boost your Google ranking was made obsolete after Google launched its Hummingbird and Penguin updates, Ehrlich said.

Now, the focus is on a well-written, quality press release that can be shared via social media by you and other readers, plus will attract coverage from journalists and bloggers. One tip to consider is to add helpful links to your owned media (website, Twitter handle or blog, etc.)  at the end of every press release. Adding a ClickToTweet link, embedded with a Google URL Builder is also a good idea. If you do receive additional coverage from other media, it’s important to share those articles through your own social media channels too, she added.

Another sure-fire way to increase your readership and overall PR success is to add multimedia to your releases. Research shows releases with images or video receive three times more engagement and impressions than plain-text news on Facebook, Twitter, Google+ and Pinterest, making multimedia no longer optional for today’s releases. Ehrlich said.

All-things-social-pic-2-lo-res

Serena Ehrlich explains “the year of the empowered customer” using social and multimedia.

One recent example of multimedia having a huge impact happened at this year’s Consumer Electronics Show (CES) in Las Vegas. Surrounded by all of the giants in the technology industry, a relatively small company named mophie sparked major interest in their “space pack” product by simply adding a photo to their press release. They had one of the most popular releases among all CES exhibitors, Ehrlich said. Both release views and multimedia downloads surpassed 20K shortly after the release was issued.

Navigating through the current changes in the PR world can be daunting. Business Wire works hard to stay on top of the latest news and trends so it can share the information with its clients. Visit the Business Wire Newsroom and read the BusinessWired blog to be informed.

 

Like this blog post?  Tweet it out by clicking here: http://ctt.ec/m74wd

 


Increasing Tweets of Your Press Release: ClickToTweet 101

February 17, 2014

By Julie Nastri, Business Wire

It is common knowledge in the media industry that there’s a science behind effective use of Twitter.  From organically growing quality followers, to devising a salient tweet, or selecting the appropriate tool to manage Twitter presence, almost every decision one makes is based on data. While it’s true that keeping abreast of the dynamic Twittersphere can sometimes be daunting, there are free Twitter tools, such as  ClickToTweet, that eliminate some of the drudgery from bolstering Twitter presence and publicizing content.

In a nutshell
ClickToTweet can be accessed through its website or by downloading a browser plug-in. Users visit the site, create a custom tweet, and the site generates an embeddable link which users then share by including it in press releases or blog copy. When a reader clicks on the ClickToTweet link, they are taken to a pre-populated Twitter status update and prompted to tweet it. Voila! ClickToTweet ramps up tweetability without requiring much effort from either side. By prepopulating the tweet, ClickToTweet decreases the barrier to entry, making sharing quick and easy.

Step-by-step
Creating a ClickToTweet link is as easy as sending one out. Access ClickToTweet by visiting www.clicktotweet.com. The first thing visitors to the site will see is the following 3-step guide:

Although these steps are pretty clear, there are a few important points for both newbies and seasoned tweeters to keep in mind.

Make the most of your content.
Let’s say the content you’d like to share is a press release about an upcoming conference presentation. You’ve already created a compelling press release announcing the event and relaying the specifics.  Now, it’s time to decide what you’d like to ask your audience to “click to tweet.”  When crafting your tweet, think of it much like a (tasteful) one liner. Concise, yet catchy. This is your chance to pique public interest in your topic and to lead interested parties back to your press release, promoting the event and your company or brand. And, if you’re on top of your game and your news is compelling and relevant to them, they’ll also tweet your ClickToTweet link, thereby calling their followers to check out—and possibly share—your content. This kicks off an entire sharing cycle, with each influencer driving their  followers into and through your marketing and sales funnel.

Not sure what to feature in your tweet? First determine who your audience is – the average press release contains elements relevant to each buyer persona. Distributing tweets customized by readers is a great way to kick off social sharing. In addition, consider the potential highlights of your press release. Is there a new product being released that’s been getting a lot of buzz? Is a major personnel announcement expected? Is the company rebranding? These are details you can feature to hook followers. Multiple ClickToTweet links may be included in a press release, allowing readers to share each compelling bullet point, but be careful not to overdo it. Although two or three are ok, remember that just one ClickToTweet link has the potential to start a promising chain reaction, if well formulated. Think quality.

Draft the ClickToTweet link

  • Try to come up with something more compelling than the press release headline. This will ensure the best success (retweets and link clicks) of your tweet.
  • Include a link to the release itself, as well as any relevant hashtags.
  • Remember that Twitter has a 140-character limit. Maximize your Twitter real estate by using a URL shortener like bitly.com to shorten the link to your blog or press release.  (ClickToTweet will automatically shorten links, but this can get messy if the URL and tweet are close to 140 characters before you even begin.)
  • Leave room (20-30 characters) for retweeters to add their own comments.
  • Mention your twitter handle so that you can track your retweets. However, avoid beginning your tweet with the @ symbol, as it will limit visibility.
  • When embedding the ClickToTweet link in your press release, be strategic. Make it stand out, but keep it near relevant content. You can change the anchor text so that its message is something other than “ClickToTweet”… but coming up with something better may prove to be more challenging than expected.

Enjoy the perks.
After drafting and embedding your link in your final press release, blog post, or email, sit back and leave the rest of the work up to your audience. Watch as the retweets keep your Twitter feed active and use the analytic tools on the ClickToTweet website to track and map click activity. Remember:  Content can only be so effective without successful, strategic integration with the right combo of social media presence and tools.

* Basic links are free and unlimited, but tracking and stats are not provided. Users are also allowed a limited number of free, trackable links, but after that, they must either pay to upgrade, or delete old links to make room for new links (and therefore lose all their tracking information and stats).


Introducing The Underdogs of the Social Media World

January 23, 2014

By: Ciaran Ryan & Zara McAlister , Business Wire Toronto Editors

The odds are forever stacked against them, and yet we can’t help but cheer them on. They may not be as big or as strong as their rivals, but they all hold the potential for greatness. They are underdogs. They’re the stuff of sport’s Cinderella stories, history’s conflicts, and Hollywood’s scripts. If you look hard enough you can always find the underdog. Even in the social media landscape, dozens of underused platforms are waiting for brands to try them on for size.

Facebook and Twitter may be the current top dogs, but other platforms boast their own unique strengths that could be beneficial for your brand. We’ve paired these platforms with notable underdogs of the past for entertainment value.

G+ & Rocky Balboa

rocky

Image source: IMDB

Google + is a lot like Rocky Balboa, the “Italian Stallion” from the Rocky movie series. On paper the diminutive boxer stood no chance against powerful fighters like the Soviet Union’s Ivan Drago. But the manly Rocky persevered when few believed in him, save his trainer Mickey and his love interest Adrian.

G+ has more supporters than Rocky ever did, with 540 million users. This social networking platform may not have Facebook’s numbers, but it’s quickly gaining ground. About 70% of its users are manly men, like Rocky. Typical users are in their mid-twenties to early thirties with technical interests such as engineering and modern technology. If this fits your brand’s target demographic, then appeal to these users by using G+ Hangouts to connect directly with them in a video chat environment. G+ is also useful for sharing learning-based content, hosting product demos and Q&A sessions. Sidneyeve Matrix, media professor at Queen’s University in Kingston, Ontario suggests making use of your brand’s evergreen content (not time sensitive) on G+ or posting information exclusive to your G+ circle.

If you need another reason to try G+, it’s no surprise this social network is the number one driver of Google SEO.

Pinterest & Danica Patrick

Few people thought Danica Patrick, a high school dropout, would succeed in the male-dominated sport of auto racing. Yet she defied the odds in 2008 to become the first woman to win an IndyCar Series race. Patrick’s underdog status and photogenic appeal have made her a household name.

Pinterest has also made a name for itself with 70 million users worldwide. The photo sharing community-based platform has a predominately female user base that works well for consumer brands. Pinterest ranks higher than Twitter for driving SEO on Google according to Search Metrics. What’s more, a recent study by GIGYA found Pinterest generates more e-commerce traffic than Facebook. And Pinterest’s industry leading 85% click through rate means more visitors following advertised links to get additional information about your brand. Ms. Matrix thinks Pinterest works best for brands that are rich in original content. “Think outside the box. You’re not always trying to sell. Sometimes you’re just trying to inspire,” she says. If your company fits the Pinterest bill, add a pin tool to your social sharing buttons, create targeted boards and consider running contests to get your customers more involved.

monet

Image source: Wikipedia

Vimeo & Monet

Two years ago Monet’s “Water Lilies” painting sold for over $43 million USD. Not bad for an artist whose work was initially panned by critics in France. Monet was an artistic underdog because most 19th century art critics didn’t know what to make of his Impressionist style. Eventually the Impressionist movement flourished and Monet became one of the most celebrated painters of his time.

Much like Monet is his early years, video sharing site Vimeo flies under the radar. Its 100 million unique monthly victors are a drop in the bucket compared to YouTube’s 1 billion. But for what Vimeo lacks in size, it makes up for in the quality of its content. Vimeo is a hotbed for indie filmmaking. You may not find tributes to Miley Cyrus’s “Wrecking Ball” or music videos about what foxes are really trying to say to us, but you will likely stumble upon something like this emotional ad produced by Google.

Vimeo is well categorized and less cluttered then other video sharing platforms. It’s not necessarily the right network for launching viral videos, but if your brand is interested in showcasing high quality content to a creative audience, then this is the place to do it. Last year Vimeo started the Brand Creative Fund, which helps to connect brands with Vimeo registered filmmakers, to create branded content that the community will appreciate.

These social media platforms are only a sample of the ones out there that encourage creative content and “out of the box” thinking. Always keep your target market in mind when considering what platforms will work best for your brand. Can you think of any other social media underdogs? Share your thoughts with us.


Follow

Get every new post delivered to your Inbox.

Join 38,345 other followers

%d bloggers like this: