Are you responsible for your organizations’s communications program? For explaining new company initiatives to media outlets, influencers and other key constituents? Are you looking for new ways to increase your coverage, to build better fans and to increase social conversations about your news? Then why are you issuing plain text press releases?
Press releases jump start awareness, generate coverage, initiate conversations and more. Whether your release is text only, or includes images and graphics, you are starting a conversation, the difference is how many impactful conversations you are generating.
In a recent article for CommPro.biz, Serena Ehrlich, our director of social and evolving media breaks down the latest in content and news distribution, the embeddable asset widget called the Capsule. This single asset, shared and embedded by media outlets via a single link, provides readers on-demand access to the videos, photos, PDF forms and more they want, all while reading your coverage.
Learn how easy it is to utilize this product today: http://www.commpro.biz/public-relations/hyperspotted-content-embeddable-widgets-meet-future-content-distribution/