This year’s Global Media Forum held in Bonn, Germany launched a new shift in thinking for today’s media outlets.
Historically, relationships between media and companies have been about information sharing. Companies write press releases, media outlets write coverage based on that information. But this has changed. In 2014, news sharing is shifting from learning by reading, to learning via participation.
Read this piece by Business Wire Germany’s Senior International Media Relations Specialist Kai Prager to learn more about this shift, and what changed the way Europeans think about media, news and news sharing in 2014.