Yes, it is early November, and yes, it is the holiday season for most PR professionals. While it may be too late to secure coverage in long lead publications, there are still numerous coverage opportunities in newspapers, short lead publications, and of course, online media outlets.
In this piece, we look at the six steps to consider when issuing your holiday press release. Did you know that November 9 is the big press release kick-off day for holiday news? Or that if you use Business Wire to distribute your holiday news, we include it for free in our holiday Hot Topics packages for media?
Click here to learn everything you need to know about increasing the impact of your holiday news story: http://www.mediapost.com/publications/article/236550/maximize-your-holiday-pr.html