Business Wire’s Commitment to Security: The Heartbleed Bug

April 15, 2014

As you may have heard, there is a new internet-wide security vulnerability called the Heartbleed bug which affects a cryptography framework used by many web sites and applications to securely transmit data between web browsers and servers. Since news of this bug has received a lot of attention, we wanted to make sure our clients and media customers are aware that the Heartbleed bug does not impact the products and services that you receive from Business Wire.

https://openclipart.org/detail/192604/heartbleed-patch-needed-by-rejon-192604

 

Heartbleed is a flaw in encryption software, specifically OpenSSL software, used by more than half of all websites globally.  This flaw provides unrestricted access to customer logins and passwords. To help consumers identify which accounts are vulnerable, McAfee launched http://tif.mcafee.com/heartbleedtest, a free tool that allows users to see if a site is safe, or not.

Any persons with accounts on these identified platforms must change their password, as soon as the site has added the required patch.  It is important to note that changing your password before the patch is updated will not help.

Business Wire does not operate the affected version of OpenSSL software that is vulnerable to this bug on any of our Internet-facing web servers or software applications that transmit, store, or process client data. Rest assured that your communications with us are secure and we work hard to protect your information. At Business Wire, we pride ourselves on our commitment to deliver reliability, performance, and security that you have come to expect from us, and the Heartbleed bug is no exception to that rule.

To learn more about how to change your password, here is a link to our recent blog on password etiquette.

If you have any concerns or questions, please contact us 


Critical Content for an IR Site: Press Releases Most Viewed Within Investor Centers

January 13, 2014
Ibrey Woodall, VP, Web Communication Services

Ibrey Woodall, VP, Web Communication Services

By Ibrey Woodall, VP, Web Communications Services

We’ve heard from naysayers for years now that the press release is dead, especially within the financial industry. The statistical truth, however, is that the press release is, by far, the most accessed type of content within an investor relations center, or IR site.

At Business Wire, we work with thousands of publicly traded companies to disseminate press releases containing important financial data. Many of those organizations have also partnered with Business Wire to host their IR site. As we monitored these sites, we noted that the most popular content ranked as follows for 2013:

  1. Press Releases
  2. Events and presentations
  3. Executive biographies
  4. Annual reports and other financial documents
  5. Analyst coverage

With hundreds of thousands of views, the press release reigns supreme as it is viewed almost seven times more than events and presentations, the second most preferred content type. Views for all content types increased from 2012 to 2013. Interestingly enough, executive biographies grew over 300 percent, passing annual reports by a level.

I’ve always championed the frequently asked questions or FAQ section, particularly for the IR site, and it is next in line after the top five content types above. Financial communications can be complex at times, and investors, analysts and financial reporters have a lot of questions they need answered quickly. It makes it straightforward for all parties if the most common questions are provided with the most current answers.

Due to the demand for press releases, it is vital that they post simultaneously and directly to the IR site as they are distributed via the newswire. Categorizing releases not only by date, but also by subject matter, will make them easier to review and manage.


Tips, tricks and advice for today’s PR, IR and Marketing Professionals

October 19, 2013

By Serena Ehrlich, Director of Social & Evolving Media

What a week!  There were so many great news pieces, platform changes, tips and more that we had to commit an entire blog to sharing them with you.

Below please find this week’s top stories for public relations, corporate communications, investor relations and marketing communication professionals.

Social Platform + Search Engine Updates

Media + Research

Tips, Tricks and Best Practices

Did you find this list useful?  Did we miss anything?  If so, please share below, we are always looking for compelling information we can share with our audience!


Six Simple Steps to Switch Your IR Site

October 16, 2013

By Ibrey Woodall, VP, Web Communications Services

Ibrey Woodall, VP, Web Communication Services

Ibrey Woodall, VP, Web Communication Services

Earlier this year, The NASDAQ OMX Group, Inc. purchased the Corporate Solutions Division of Thomson Reuters which included their IR site hosting services. Recently, NYSE Euronext announced that it would discontinue financial subsidies for companies using these legacy services.

Needless to say, many companies are rapidly performing due diligence to find a new IR site hosting partner. Business Wire is pleased to be a preferred partner for NYSE, meaning qualified companies can easily switch their site hosting to our advanced InvestorHQ platform and continue to receive financial assistance.  In fact, we have helped several of those companies quickly and easily switch their investor center over to our secure, advanced InvestorHQ platform.

If you’re one of these companies and you worry about your IR site – don’t. Review the six simple steps we’ve laid out below, and let Business Wire guide you through the entire process.

  1. Schedule Launch
  2. Transfer Content
  3. Choose Categories
  4. Select Navigation
  5. Match design
  6. Go Mobile

These steps will help you understand what is involved so that your IR site can be converted quickly and cleanly.

1.       Schedule Launch

Anytime you begin a new project, you should visualize the desired end result first, and lay out a structured plan to achieve that outcome. Once we have established your required launch date, Business Wire will provide that plan, including a timeline featuring milestone dates that help us meet the deadline. If your corporate site is in the process of being redesigned, the redesign stage will also be incorporated into the timeline.

During this time, you will be trained on the easy-to-use content management system, and advised on best practices for important areas that span a variety of levels. Consultation will encompass the time zone of your IR site so dates and times post accurately, how your site will display in each of the latest web browsers, the importing of your contact database for email distribution, and the security of your content with access levels for individual site administrators.

2.       Transfer Content

Depending upon how long your company has been in business, you may or may not have a lot of content residing within your current IR site. All you need to do is let your assigned Business Wire HQ Specialist know which content you want to keep and where you want it located within the new site. Your HQ Specialist will physically move the content for you, expediting the launch of your IR site. If you are creating new content for new features and sections within Business Wire InvestorHQ, just send the content to your HQ Specialist for set up.

Not only will all future press releases distributed over Business Wire post automatically into the IR site, but more importantly, the releases will post directly. The distribution of Business Wire press releases and the Business Wire InvestorHQ Investor Center remain within the Business Wire framework, eliminating the need for a third-party wire release aggregator and decreasing the potential of a lost or delayed press release. There are cost-savings, workflow efficiencies and security inherent to using one partner for both services.

GraceIRScreenShot

3.       Choose Categories

Content should be categorized so that it is readily accessible for site visitors. Not only should press releases be available by date, but also by topic or subject matter.  For example, note that CKE Restaurants (http://investor.ckr.com) created categories entitled “Financial Releases,” “CKE,” “Carl’s Jr.,” and “Hardees,” so that their press releases are organized by parent company and brand, yet still allow investors and analysts to locate and access financial releases quickly.

Events and presentations should also be categorized even as commonly as “Past Events” and “Future Events,” as displayed on the W.R. Grace investor center (http://investor.grace.com) when future dates are available. If your company has multiple events, you may consider fine-tuning with classifications like “Webcasts,” “Board Meeting,” “Analyst Day,” or “Press Conference.”

4.       Select Navigation

There are certain types of content, including Analyst Coverage, Stock Charts, SEC Filings, Executive Biographies and additional Corporate Governance documents that should be available within every investor center. Your navigation structure should reflect those content types, and your HQ Specialist will present each of these content types to you and order the navigation in a pattern that best suits your company’s needs.

5.       Match Design

Site visitors need to be able to visually trust that the IR site contains official company data. This is done by following the same fonts, colors, spacing and other design elements that reflect the identity of the corporation. It can also be done by using the company’s domain name within the uniform resource locator (URL) similar to http://investor.chemtura.com or http://ir.standex.com, as well as linking to the IR site from an “Investor Relations” navigation button located on the corporate site. We recommend that the investor center follow the same design as the corporate site, positioning all branding available, even down to the “From” identifier on email alerts and broadcasts.

6.       Go Mobile.

As mobile usage increases dramatically, it is imperative that sites are easily accessible by a mobile audience. Business Wire offers mobile-optimized IR websites that are legible when accessed by smartphones and tablets of varying screen sizes.

When it comes to news distribution, hosting and consumption, it is worth noting that Business Wire has been around for more than 53 years and provides a multitude of financial disclosure services. Partner with Business Wire and stop worrying about your IR site.

For more information on the “must-haves” and “should-haves” for an IR site, we suggest reading: IR Sites: A Guide to Requirements and Best Practices white paper.


Tumblr, Storify and More: Journalists Embracing New Media Tools, PR Community Should, Too

October 4, 2011
by Raschanda Hall, Global Media Relations Manager, Business Wire/Chicago

Raschanda Hall, Global Media Relations Manager

Attending the recent Online News Association (ONA) conference in Boston inspired me to step up my social tech tools game. Christine Montgomery, managing editor of PBS.org and ONA president characterized the recent meeting as “the intersection of journalism and technology….where members come together to reinvent journalism.”

Journalists have learned their lessons, no longer lagging behind as their audience embraces change. These digital reporters are among a group not only embracing new media tools, but shouting their praises from roof tops.

But are PR people are listening?   We hope so.  The PR community would benefit by getting familiar with the new media tools described below.  Take a look.

Tumblr

Tumblr has been around, but tripled its audience in the last year to more than 28 million blogs, igniting new interest. People are ready for the next big thing and Telegraph.co.uk says Tumblr is “to weblogs what text messages are to email – short, to the point, and direct.”  Reporters love that Tumblr rewards original or unique material. Posting the most interesting information from a story is a great way for them to repurpose content.  Fun and lively photos are great “Tumblr bait” and often get reblogged and shared.

PR APPLICATION: Brands using Tumblr include Huggies, General Electric and J.Crew. Does your organization have great photos sitting in a boring photo archive? Recycle that content and create a Tumblr feed.  Do your clients have great quotes in their press releases? Share them on Tumblr.

Storify

Changing the way reporters find sources and incorporate social network content into their online news stories,  Storify allows for better story telling by helping the “writer” to easily drop in content from social sites like Twitter, Facebook, YouTube and Flickr.  Melanie Eversley of USA Today used Storify to recap her lasting lessons from the National Association of Black Journalist’s convention in August.  The Bay Area News Group tapped Storify to cover Obama’s town hall with Linkedin employees.

PR APPLICATION: PR people strive to share great stories, too. Your next op-ed piece could look completely different using Storify. Right now we see it being used for sharing resources, but imagine creating a page about a product and dropping in selected customer feedback from Twitter, YouTube and Facebook–then sending it to all your networks.

Brand Pages on Google+

If Nike says it’s gotta be the shoes, Google would say it’s gotta be the circles. The excitement around the Google+ branded pages results from the idea that engaged brands might see better ad tracking, better search ranking on Google and the ability to create segmented target audiences into circles on Google+. This feature is not available yet, but Google says brand pages are coming soon.

PR APPLICATION: Brands could create unique messages and use this enhanced targeting for reaching segments of their consumer base, i.e. women or men, baby boomers or gen y’ers.  They could have conversations with their industry reporters and their internal experts.

And last, but not least…Failure

I know what you’re thinking:   failure isn’t a tool, but it is.

If you spend too much time thinking about the why, and the ROI you may never try anything. To borrow a tweet from @mbgelman:

“Sometimes it’s quicker and easier to try something than it is to debate about trying something.”

PR APPLICATION: More companies should reward failure – or at least the attempt at innovation.  Failure breeds better ideas. Are you doing anything new and exciting with your communication outreach? More wisdom from an ONA attendee @christopherwink

When you do something groundbreaking, it won’t be comfortable.”


Happy Chinese New Year! And Make Sure Your International Target Audience is not on Vacation

February 2, 2011
by Matthew Allinson, International Media Relations Supervisor

Matt Allinson, Business Wire International Media Relations SupervisorThe wisdom of sending a news release to a country that’s on holiday is a frequent question at our news desk.  Our response?

Unwise.  And when the news is sent anyway, our clients wonder about the lackluster  pick-up by media.

A better question is why would you spend your company’s hard-earned dollars/euros/pounds/yen sending out a news release that virtually no one is going to read because they’re taking a day—or a week–off?

The practice of forcing news during holidays is predominantly an American one.  The U.S. penchant for a 24/7/365 go-go-go news cycle has made us believe everyone else in the world operates likewise.

Yet most countries and cultures work at a much more leisurely pace, often enjoying twice the vacation time as the American worker.  With the exception of New Zealand, Americans work more every year than any other industrialized nation.

What this means is that if you’re responsible for sending news overseas, be aware of what’s taking place in your target countries or regions so that your news doesn’t fall on deaf ears.

Here’s what David Lore, the bureau chief at Interfax Shanghai, had to say about doing business in China during a holiday:

When it comes to doing business in China, there are a host of “dos and don’ts” that can make or break a deal. You don’t embarrass your Chinese partner in front of his subordinates, and you do take major holidays into consideration when preparing press releases. Especially the week-long Chinese New Year holiday (CNY), also known as Spring Festival. Without question the single most important holiday on the Lunar Calendar, CNY is a time when tens of millions of Chinese are on the move, returning to hometowns to reunite with family and friends.

On a business level, top decision-makers and opinion-shapers usually depart on extended vacations that often encompass the week before and the week after CNY. For all intents and purposes, China’s economy (with a few exceptions, like retail) goes into a kind of hibernation from Feb 2 – Feb 8.

The best resource we’ve found to monitor holidays all over the world is bank-holidays.com.  This site provides information on when banks and stock exchanges are closed for public or religious holidays. Other major events (elections, planned strikes, festivals, etc.) are also listed which can help when determining the proper timing of a news release.

Other, less detailed resources include Onada, Who is on Holiday and Wikipedia.


Business Wire VP Michael Becker on IROs and XBRL

July 15, 2009

Michael Becker, Business Wire’s Vice President, Global Disclosure and Financial Reporting Services, recently contributed an article called “IROs Need a Seat at the XBRL Table: Simple Steps You Can Take to Be Prepared Now” to Bulldog Reporter’s IR Alert.  The piece takes a look at the potential relationship between investor relations officers and their companies’ XBRL implementation, urging IROs to go beyond simply complying with web posting requirements and get involved from the ground up.

  • Read the article at IR Alert.
  • Download this article as a PDF.

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