[SURVEY] Best Practices for Promoting Crowdfunding Campaigns

April 17, 2015

By Vilan Trub, Business Wire

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Many people are interested in launching crowdfunding campaigns to bridge their idea to reality but aren’t certain how to execute such a campaign successfully. To help answer this question, we created a survey about the best steps PR professionals can take to develop and execute a successful crowdfunding campaign.

Take our 2 minute survey now:  https://www.surveymonkey.com/s/6NGB5DZ

This survey will be open until April 24th and then we will share the resulting best practices for successful crowdfunding promotion.

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PR Industry Updates and Job Changes for the Week of April 13th

April 14, 2015

Here are the latest changes and updates in the PR industry.  To learn more about each news item, simply click the hyperlink.  Have your own update to include?  Let us know!

Atlanta
communications 21 has hired Jamie Donaldson as its newest account manager. Article

communications 21 has promoted account manager Lauren Vocelle to senior account manager. Article

Austin
Crosswind Media & Public Relations named Angela Shubert as vice president of health care services. Article

Boston
Progress has hired Matter Communications as North American agency of record. Article

Detroit
DTE Energy has named Paula Silver as VP of corporate communications. Article

Cleveland
Anthem has hired Bonnie Jacobs as SVP of corporate communications. Article

Dix & Eaton has upped president and COO Chas Withers to president and CEO, effective July 1. Article

Dallas
Golin is one of just 16 companies out of more than 10,000 suppliers worldwide to be recognized with a 2014 Supplier Excellence Award from Texas Instruments. Article

DC
The Glover Park Group has hired Tod Preston as senior vice president in the government affairs practice. Article

PowerBar named full-service marketing agency IMRE as its Agency of Record for social media, public relations and creative services. Article

The Department of Health and Human Services has hired Kevin Griffis as its top public affairs adviser, according to The Hill. Article

GreenSmith PR announced a new client, Nextility, a solar company moving into power advocacy for small businesses. Article

Lauren Hansen, PRR‘s Communications Project Manager for the Elizabeth River Tunnels (ERT) Project, was recently named Women’s Transportation Seminar (WTS) 2015 Communications Committee Chairman for the Hampton Roads Chapter. Article

Denver
Metzger Albee Public Relations has added four new high tech companies to its client roster. Article

Los Angeles
Starz has promoted Eric Becker to SVP, corporate communications; Shannon Buck to SVP, programming publicity; and Colleen Curtis to SVP, consumer and digital publicity. Article

The Original Farmers Market at Third & Fairfax has selected PadillaCRT as its public relations agency of record. Article

Hollywood & Highland has retained Zapwater Communications as its public relations agency of record. Article

Giant Spoon announced that is has promoted two members of its team to Senior Strategist positions. Article

Giant Spoon announced that is has added three new employees. Article

Miami
Petroleum and transportation industry innovator SCI Distribution is partnering with JoTo PR. Article

Minneapolis
Rose McKinney, APR, was designated as a member of the President’s Circle of Engagement by Metropolitan State University. Article

Nashville
Big Machine Label Group has promoted Jake Basden to VP of publicity and corporate communications. Article

Newport Beach
Pascale Communications, LLC announced Steve Chesterman as the company’s new vice president. Article

New York
Wyndham Worldwide has appointed hospitality industry veteran Nadeen Ayala to the post of senior vice president, communications. Article

Mike Azzi has joined Hill+Knowlton Strategies as a senior vice president leading the firm’s New York tech practice. Article

Porter Novelli has hired Tamar Anitai as senior vice president, content strategy, and Diana Scott has been hired as senior vice president, health and wellness. Article

Exposure has appointed former PR director Matt Arrowsmith as partner and communications director and John Benson as managing director of the firm’s New York office. Article

Hawkins International Public Relations has added three start-ups to its client roster: Digital Air Strike, a leading social media and digital engagement company; Happier, a digital wellness company; and Kaptivating, which connects hotels and potential guests via social intelligence. Article

Two senior Edelman executives with ties to the firm’s China operations are on leave, sources say, as the company conducts its own probe into its relationship with CCTV and detained reporter Rui Chenggang, which led to the three-month disappearance of former Edelman China CEO Steven Cao last year. Article

Exposure has named John Benson as MD of the firm’s New York office and Matt Arrowsmith as agency partner and communications director. Article

The Institute for Public Relations has elected Tina McCorkindale as its CEO. Article

Bullfrog + Baum has named Jee Won Park and Lauren Sikora as MDs. Article

Cohn & Wolfe has launched a strategic consulting unit, led by Geoff Beattie. Article

Select Art Fair has hired Issa PR to help it launch during the Frieze Art Festival in May. Article

Nancy J. Friedman Public Relations has announced the addition of two new clients – Oasis Collections, an international portfolio of high-end rental properties, and Wild Walk, the all-new outdoor discovery attraction located in the heart of Adirondack Park. Article

J Public Relations has launched 7th & Wit, a digital and social strategy agency specializing in the travel, hospitality, fitness, wellness and consumer lifestyle product spaces. Article

Praytell announced today a slew of new initiatives that make its momentum impossible to ignore as the agency celebrates its second year birthday on a serious roll. Article

Connect360 Multimedia has announced the launch of its new “PSA Good4Good” campaign, offering nonprofit organizations a no-cost opportunity to disseminate their TV and/or radio public service announcements to broadcast stations across the country. Article

Beautiful Planning Marketing & PR recently added Silvia Bours to its roster. Article

Consumer Reports has named Jason Fox as Vice President, Digital. Article

Philadelphia
Media Friendly Public Relations will commemorate its 10th anniversary by hosting 10 events that will benefit the Philadelphia community. Article

San Diego
aTyr Pharma has named Marcy Graham as vice president, investor relations and corporate communications. Article

San Francisco
BitTorrent has promoted Christian Averill to vice president of global communications and brand from his previous role as director of communications. Article

Meltwater has consolidated its global PR efforts with Burson-Marsteller as it expands beyond capturing brand mentions into the broader social media monitoring business.  Article

W2O Group has hired Dorinda Marticorena as MD and leader of its new entertainment practice. Article

Seattle
Blab is partnering with Zeno Group. The companies will offer Asia Pacific-based brands the ability to forecast “online trends,” helping companies to respond to good or bad news and tailor content and ad spend to optimize engagement. Article

Silicon Valley
McGrath/Power Public Relations and Communications announced three new client wins. Article

Chicago, Los Angeles, New York & San Francisco
Ketchum has elected 11 new partners, including Matt Afflixio, president of Access Communications, based in San Francisco; Marc Drechsler, head of financial communications, based in New York; Kim Essex, director of the North America food and nutrition practice, based in Chicago; Bill Reihl, managing director of the global brand marketing practice, based in New York; Kiersten Zweibaum, director of client development, New York; Lynn Farley, Asia Pacific chief financial officer, based in Los Angeles; and Bill Visone, chief financial officer, based in New York. Article

Frankfurt & London
Ketchum has elected 11 new partners, including Babette Kemper, managing partner, Düsseldorf; Rüdiger Maessen, managing partner, Düsseldorf; Paul Teuton, EMEA regional director for Ketchum Change, based in London; and Stephen Waddington, chief engagement officer, based in London. Article

Hong Kong
Dassault Falcon has retained FleishmanHillard after a competitive pitch against four other agencies. Article

GO Communications has been appointed on a two-year retainer contract by the Malaysian Timber Council. Article

Hilton Worldwide has named Joanna Ong as vice president of corporate communications in Asia Pacific. Article

PR Communications has been appointed by Harry’s International for The Club, the group’s latest hospitality destination. Article

Hill+Knowlton Strategies has named Sara Gourlay to lead the firm’s global technology practice. Article

Frankfurt
Grayling has promoted Jan Simunek to oversee the company’s operations in Western Europe. Article

London
The European Network of Cyber Security has appointed Aspectus to help broaden the company’s engagement with its target audience across Europe as it seeks to grow its membership base. Article

Groupe GM has reappointed Hopscotch Europe to carry out a multi-country PR campaign across Europe and beyond. Article

Box Plus has appointed Threepipe following a competitive pitch. Article

We Are Social has expanded its creative department with the addition of Matthew Guy and Hannah Drury. Article

Horizon Pharma has named Geoffrey Curtis group VP of corporate communications. Article

Tim Johns has joined Hudson Sandler as a senior consultant. Article

Cohn & Wolfe has named Geoff Beattie to lead a new unit that will advise clients on corporate strategy. Article

CNC has promoted Oliver Mann to managing director of its London office. Article

Paris
Genticel has appointed Valerie Leroy as senior director in charge of corporate communications and investor relations. Article

Edelman is to acquire fast-growing Dubai PR firm Dabo & Co. Article

Kenya has hired PR firm Grayling to help revive tourism and inward investment, as terrorist attacks weaken the country’s international brand. Article

Sydney
Aston Martin Lagonda has appointed DEC Communications as its communications agency partner. Article

Ogilvy PR Australia has appointed Craig Page to the newly created position of head of digital. Article

Pulse Communications has announced the appointment of Jacqui Abbott as director. Article

Triune Group has joined PROI Worldwide. Article

Toronto
Canada Strategic Metals announced that it has entered into an investor relations agreement with Momentum Public Relations. Article

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What Are Top Communication CEOs Reading in 2015?

April 13, 2015

By Vilan Trub, Business Wire

Just in time for Spring, Business Wire has pulled together a reading list based on suggestions from the communication industry’s top CEOs. Each recommendation is based on how to strengthen your professional (and personal) life.

Cathy Baron-Tamraz, CEO, Business Wire
It is important to think about things differently, from different angles, in order to to see full potential and opportunity. Cathy’s suggested reading does just that, inspires a creative approach to thinking and problem solving. Sometimes it is also important to think about failure, as in The Ten Commandments for Business Failure. “Simple, but so true,” Cathy says of the book.

Stacey Cohen, CEO, Co-Communications 
Warren Buffett built Berkshire Hathaway into a financial mega-giant that reaches around the globe. Over the years, his philanthropic work has achieved as grand a reputation as his business instincts, so it’s no wonder Stacey Cohen recommends today’s business professionals think like Warren Buffett. To achieve this goal, Stacey suggests the following books that aim to crack the code to being earnest and successful.

Jennefer Witter, CEO, The Boreland Group
Trends are always evolving and in the digital age, they come and go with the blink of an eye. To stay connected with what’s happening in the world, Jennefer Witter recommends reading the following news magazines and newspapers..

Barri Rafferty, CEO, Ketchum, North America
Communications professionals like all professionals, are busy and often find little time left at the end of the day for reading. That doesn’t mean you shouldn’t read, it just means you need to be more methodical about what you choose to read. Barri Rafferty reads executive summaries as a way to gauge her interest in material. An executive summary of a book is a great way to get acquainted with a larger work without sacrificing much time. Barri also recommends reading content that you might not necessarily be interested in to broaden your horizons. The following are some great providers of well written executive summaries.

Patrice Tanaka, Co-founder, Chief Counselor and Creative Strategist, PadillaCRT
Wealth, health, and happiness seem to cover the main aspirations of every ambitious person, although not necessarily in that order. Patrice Tanaka first raved about this particular book earlier in the year in a Business Journal interview. The book in question? Money, and the Law of Attraction. After all, “even if you think you know the law of attraction you must read this book to create the life you desire.”

Innovation Leadership Participants, from left to right: Sabrina Horn, The Horn Group, CEO Jennefer Witter, The Boreland Group, CEO Patrice Tanaka, PadillaCRT, Co-founder, Chief Counselor and Creative Strategist Stacey Cohen, Co-Communications, CEO, Cathy Baron Tamraz, Business Wire, CEO/Chairwoman Barri Rafferty, Ketchum, North America, CEO, Sandra Fathi, Affect, Pres/Founder Fay Shapiro, CommPro, CEO

Innovation Leadership Participants, from left to right: Sabrina Horn, The Horn Group, CEO Jennefer Witter, The Boreland Group, CEO Patrice Tanaka, PadillaCRT, Co-founder, Chief Counselor and Creative Strategist Stacey Cohen, Co-Communications, CEO, Cathy Baron Tamraz, Business Wire, CEO/Chairwoman Barri Rafferty, Ketchum, North America, CEO, Sandra Fathi, Affect, Pres/Founder Fay Shapiro, CommPro, CEO

Sandra Fathi, President/Founder, Affect
Thirty years ago, women represented 50% of those graduating college in the United States, yet there continues to be a significant gender gap in leadership positions. Sandra Fathi recommends a book that aims to find the root of why women’s progress in achieving leadership positions has stalled and offers solutions and methods to achieving desired goals.

Sabrina Horn, CEO, The Horn Group
Esteemed psychologist Martin Seligman believes that optimism and motivation are key factors in getting the most out of life. A state of well-being is very conducive to thinking creatively and taking charge of your professional career. Sabrina Horn recommends a book that can help you cultivate your talents and tap into more than just being happy.

There are thousands of business-oriented books, blogs, social channels and publications designed to educate and inform today’s leaders. It is always important to take advice from the individuals who set the best examples, such as highly successful CEOs, but it is equally important to be inquisitive and seek out all the best information available. You never know where you might find your next spark for inspiration.

What books are you reading? What do you recommend?

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PR Updates From Around the World for the Week of April 7, 2015

April 8, 2015

Here are the latest changes and updates in the PR industry.  To learn more about each news item, simply click the hyperlink.  Have your own update to include?  Let us know!

Austin
Drumroll announced that it has hired two new employees to its team. Article

Boston
AMAG Pharmaceuticals has hired Linda Lennox as vice president of investor relations and corporate communications, assuming the duties of Kathryn Carr Payne, who has been promoted to vice president of external affairs. Article

Socialtext announced business strategist and marketing communications luminary Tom Tardio has been appointed Chairman of the Board. Article

Charlotte
French/West/Vaughan has been selected by Absorption Pharmaceuticals as marketing and public relations agency of record. Article

Cynthia Goins, founder and principal officer of Motivations, selected the PR PROS team for a new branding and creative campaign that will be introduced in April 2015. Article

S&A Communications has announced the hiring of Deneen Winters Bloom as director of client services. Article

Chicago
Marci Kaminsky has joined financial advisory firm Grant Thornton as chief communications officer. Article

Delta Dental Plans Association has named David Irwin as its new director of corporate communications. Article

CF Industries Holdings has hired Chris Close as director, corporate communications. Article

Edelman named David Greenbaum as MD of Edelman Digital in its Chicago office. Article

Entertainment Cruises has retained Zapwater Communications as its public relations firm of record. Article

Bianchi Public Relations was retained to handle North American PR activities by Eisele Connectors, Inc. Article

Lambert, Edwards & Associates announced the promotion of Jeremy Bakken to Senior Director. Article

Winger Marketing recently announced the hire of Alisa Bay as its Director of Public Relations. Article

Cleveland
Baesman launched their new website as part of a company-wide rebrand that reflects their long-standing reputation for delivering innovative, customized marketing solutions for their clients. Article

Dallas
Two North Texas restaurant brands announced that they have retained Champion Management Group LLC of Addison, Texas, as their new Public Relations Agency of Record. Article

Kevin Nix has launched Playbook Strategies, a strategic consulting firm focused on legislative, ballot, and judicial initiatives. Article

DC
Public affairs strategist Ed Gillespie has returned to Brunswick Group as senior counselor. Article

CenturyLink announced that John F. Jones has been named CenturyLink’s senior vice president of public policy and government relations effective immediately. He succeeds Steve Davis, who is retiring. Article

The Glover Park Group has hired Robert Seidman as vice president in the firm’s government affairs practice.  Article

Porter Novelli has added Ryan Kuresman in its Washington, DC, office as senior vice president. Article

Goddard Gunster has hired Dan Colegrove as a senior advisor. Article

Bully Pulpit Interactive has released Vantage, an advertising technology platform that it says will boost the impact of paid and owned content and provide additional measurement capabilities. Article

GMMB has hired Don Corrigan as SVP and creative director. Article

Nextility has engaged GreenSmith PR as it moves into power advocacy for small businesses. Article

Warschawski announced that it was named the agency of record for Chiron Technology Services. Article

Denver
DStreet has added Fenix Lighting US to its client roster. Article

MMGY Global has added three new global hospitality clients to its esteemed portfolio of tourism accounts, including Leading Hotels of the World, Occidental Hotels & Resorts and NH Hotel Group. Article

Los Angeles
Kirk Stewart has formed a new firm, KTStewart, headquartered in Los Angeles and specializing in corporate communications. Article

Allison+Partners announced that it has appointed Carline Jorgensen to be general manager of the agency’s Los Angeles office. Article

Miami
Sterling is the newest client of JoTo PR. Article

Juan Valdez Café has selected Newlink America as its AOR. Article

Minneapolis
Hormel Foods has announced the retirement of Julie Craven, VP of corporate communications, and VP of legislative affairs Joe Swedberg. Wendy Watkins, global VP of corporate communications at Delaware North Companies, was named VP of corporate comms at Hormel. Article

Pineapple RM announced the promotion of Danielle Cristal to account executive. Article

Nashville
Ripley PR has been selected to become a partner in IPREX. Article

Newport Beach
Vectis Strategies has hired Sarah Catz as senior partner. Article

New York
Ketchum has named partner Tyler Durham president of Ketchum Change. Article

Edelman has named Martin O’Reilly global chief information and technology officer. Article

DKC has appointed Kristin Boehm as director of its digital division, DKC Connect. Article

Club Med has named Current Lifestyle Marketing as public relations agency of record following a competitive review. Article

The Halo Group has been selected by Flossy Shoes to capture attention of fashion influencers through a multi-tiered national public relations and social media program. Article

Magrino has added two new clients today: the Chateau d’Esclans estate, located in the Provence region; and recently-launched market and dining experience Le District, which opened in downtown Manhattan last week. Magrino also renewed agreements with James Beard Foundation Awards and the Kips Bay Decorator Show House. Article

Havas PR has launched a new practice focused on gluten-free products. Article

Labatt USA has named Eric Mower + Associates as its social media AOR. Article

Tumblr has hired Stephanie Dolgins as its first CMO, according to Re/code. Article

Evins Communications has named Drew Tybus as VP and director of its food, wine, and spirits division. Article

Novogen announced it has appointed US-based public relations firm, PCG Advisory Group, to drive the Company’s investor-awareness program in the US. Article

The Software & Information Industry Association (SIIA), announced it has merged two of its divisions – Association of Business Information & Media Companies (ABM) and the Content and Information Services Division (CISD). Article

Brandon Thomas has joined Southard Communications as Senior Account Director. Article

Current Lifestyle Marketing has announced the promotion of Christine Bridger to Executive Creative Director and hire of Jonathan Kreissman, joining the Current team as Vice President in New York. Article

Magrino announced a number of new hires and internal promotions which reflect the agency’s continued growth and development of some of the best communications and marketing professionals in the industry. Article

Philadelphia
Olympus Corporation of the Americas has promoted Mark Miller to VP of corporate communications. Article

Phoenix
SnappConner PR has promoted Cory Maloy to EVP. Article

San Diego
Halozyme Therapeutics has appointed James Mazzola as vice president, corporate communications and investor relations. Article

Nuffer, Smith, Tucker Public Relations and Gable PR have merged operations. Article

San Francisco
BMC Software has tapped Eastwick to lead its PR efforts in the US following a marketing shakeup last year. Article

W2O has snapped up VinTank, a combination social media monitoring, social media management and social CRM platform developed first for the wine industry. Article

Bay Alarm Medical has hired Horn Group for consumer communications support as it looks to grow its brand and reputation and drive sales leads. Article

The Sheraton Maui Resort & Spa has promoted Alexis Eaton to director of public relations. Article

Atlanta & New York
GNC Holdings announced the addition of three new communications partners to help drive profitable growth for the brand. The new agency partners – Consigliere (brand management/creative/advertising), CROSSMEDIA (media/communications planning) and 22Squared (digital and social media)-were selected after a multiple-month review and assessment process. Article

Hong Kong
Ketchum has appointed Bruce Shu as managing director of Ketchum Greater China. Article

Zeno Group Asia has appointed Matt Collette to lead its new regional planning and research capability as director of planning and innovation. Article

Ogilvy Public Relations Indonesia once again will be supporting the World Economic Forum as its public relations provider for the upcoming East Asia forum in Jakarta 19-21 April, 2015. Article

London
Paul Lyon has joined Wolters Kluwer Financial Services in a newly created role as its director of corporate communications for Europe, the Middle East and Africa. Article

The Turkish Ministry of Culture & Tourism has appointed Publicasity to handle its consumer and trade PR in the UK and Ireland. Article

Focus PR has been appointed to handle the global PR programme for CourvoisierArticle

Ranj George has joined Lewis PR in the newly-created role of UK head of consumer. Article

Amanda Groty is joining PayPal as senior director of communications in EMEA. Article

Edelman is to shut down its Russian operation in favour of an affiliate deal with local firm PRT. Article

Carisbrooke Shipping has selected London-based maritime and offshore marketing consultancy Wake Media as its new public relations agency. Article

Paris
Saab Grintek Defence has appointed Tribeca Public Relations as its strategic communications partner for sub-Saharan Africa. Article

Sydney
Taylor Bennett Heyman has expanded its services in the Asia-Pacific region to Melbourne. Article

Toronto
Argex Titanium has hired Serge Depatie as VP, communications and investor relations. Article

Ireland + Hall Communications has added three clients to its roster: St. Clair Perio, the Acne & Rosacea Society of Canada, and Arteriors Fine Furnishings & Accessories. Article


“Every Business Has an Audience” is a Key Takeaway from SXW2O

March 17, 2015

By Vilan Trub, Business Wire

The venue was large and had already been entertained by the great Al Roker by the time Jim Weiss (CEO, W2O Group) and Cathy Baron Tamraz (CEO, Business Wire) stepped on stage. They had their hands full with a standing room-only audience and only saying something fundamentally mind blowing would turn it around. Fortunately for the crowd, that’s exactly what happened.

Cathy and Jim at SXW2O event

During the session, Cathy was asked how a newswire service could support a startup or organization that journalists weren’t actively looking for information on. “If you have a business, you have an audience,” she told the crowd. “Safe is not going to win the game.”

More news is being created and consumed now than ever in the history of modern man, she continued, adding that there are trade papers, journalists, online publications and consumers looking for relevant company news every day. You don’t have to be a big name brand to get noticed; you just have to have a good product or piece of news. In a world so cluttered with content, it was refreshing to hear someone say what every successful large and small organization knows to be true. You don’t have to be big to get noticed — you just have to appeal to your core audience.

Apple WatchTo reiterate the point that smaller companies can greatly benefit with a newswire service, Cathy cited her own company’s history. When Business Wire first launched over 50 years ago, they were distributing news for companies like Hewlett-Packard, companies that were being run out of garages. This hasn’t changed much. From startup launches to the introduction of the Apple watch, Business Wire continues to distribute market moving news across a wide range of industries.

Jim Weiss chimed in, adding that startups need to get into the practice of issuing releases. It is important to start building and archiving a digital trail for your company during its earliest stages. The digital revolution also created a wide variety of options for the format of your distributed information.

Both Jim and Cathy agreed that multimedia was not just beneficial to a news release, but a requirement in modern news consumption programming. Modern communicators like Hasbro, Intel, Cigna and more are leveraging multimedia assets like News and Picture Capsules that allow users to play a game while learning about the brand and product. IntelBy incorporating interactive multimedia within the news story, audiences spend far more time on the news announcement than they would had it just been a simple text release.  Text-only news releases engage readers for seconds, while interactive-based releases are showing engagement results between 4-10 minutes – rates that are unheard of in the current communications and content marketing space.

The next topic covered was the importance of measurement in the communication space.  Measurability is the single greatest tool in identifying how a release is impacting the market and the company goals alike. Advents, such as NUVI, create an ability to not only see where your news release is being picked up but who is engaging with it and how – reading, sharing or advocating. Being able to distinguish the public reaction of your release gives you the opportunity to take control over your campaign like never before.

nuvi report

The lineup at this year’s SXW2O was fantastic, and the reason why is because the speakers were inspiring. There is a great feeling to knowing that you can make an impact especially when the message is coming from people who make an impact every day, like Jim Weiss and Cathy Baron Tamraz. The question now is who are you trying to activate with your news, and how can Business Wire help you distribute it?

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PR Updates for the Week of March 9

March 11, 2015

By Denise Grayes, Business Wire

Welcome to this week’s edition of recent account wins and job changes within the public relations industry.  Have news you would like us to include, just let us know!

Atlanta
Mini-hamburger chain Krystal has formalized its agency roster. Ink Link Marketing will handle PR and promotions as AOR, while22Squared was named creative AOR. NewFire Media is serving as digital AOR, while The Johnson Group is co-op and media buying AOR.Article

LED Medical Diagnostics has retained MZ Group as its investor relations adviser. Article

PM Publicidad has relaunched as PM3, a full service marketing solutions firm with deep understanding of the multifaceted Total Market Approach, driven by the realization that the face of America is changing. Article

Austin

Drumroll announced that it has hired two new employees to the team. Article

Boston
Ovuline has named Hollywood PR as its AOR. JMATEK North America also recently hired the firm. Article

Stormy Kromer announced the selection of Pale Morning Media as its national public relations partner. Article

Charlotte
French/West/Vaughan has been selected by the award-winning BRAND Napa Valley winery as agency of record for integrated marketing initiatives including brand strategy and positioning, communications and creative execution. Article

Chicago
Edelman has named Will Collie as GM of health in its Chicago office, effective immediately. Article

Detroit
Cooper-Standard Holdings has appointed Roger Hendriksen as director of investor relations. Article

Eisbrenner Public Relations has hired Jennifer Biter as account coordinator. Article

Dallas
The Richards Group has been selected as the agency of record for Schwab’s Trading Services business. Article

Ketchum has named Sean Fitzgerald director of its North America corporate and public affairs practice. Article

DC
Global Bridges Healthcare Alliance for Tobacco Dependence Treatment-a partnership between Mayo Clinic and the American Cancer Society-has selected JPA Health Communications to manage its digital presence and network communications. Article

Gary Duke has joined Wild Blue Yonder as partner and chief talent officer. Article

RedPeg Marketing has promoted David Shackley to president, effective immediately. Article

Telluride Ski & Golf Resort has selected Buffalo Brand Invigoration Group to direct golf-focused public relations for its breathtaking mountain course and associated memberships, stay-and-play packages, and instruction programs. Article

Sage Communications recognized Chloé Kerr for her recent NASCAR Diversity Internship Participant Award. Article

Denver
MJPayment has hired Wilson Lass Brandon to raise awareness of its integrated cash-management service for the legal marijuana industry.Article

Houston
Hill+Knowlton Strategies has elevated Michael Kehs, head of the firm’s U.S. energy practice and Houston office, to the role of global energy practice leader. Article

Los Angeles
Amy Levy Public Relations has signed Premium Gold Flax Products and its Debbie Kay Baking Mixes; Rosewood Pantry gluten-free cookies; and You Are Loved Foods‘ paleo-friendly sweet snacks. Article

The Los Angeles Tourism & Convention Bureau has named Jamie Foley to the role of VP of global communications. Article

Music equipment maker Roland Corporation has appointed Clyne Media Inc. as its AOR. Article

Health Net has named Peter O’Neill as VP of investor relations and corporate communications. Article

JMPR Public Relations announced that it has been retained by leading children’s toy manufacturer and distributor, Funrise, Inc., to handle media relations duties for its TONKA branded products under license from Hasbro. Article

Miami
Claudia Gioia is joining Hill+Knowlton Strategies as head of the firm’s Latin American region. Article

Husebo Advertising and Public Relations has moved from Leesburg, Fla. to Mount Dora’s Renaissance building, the Daily Commercial reports. Article

Minneapolis
Starting 2015 off on a charitable note, healthcare marketing firm StoneArch will conduct its annual RedEye Rebrand on March 5. Now entering its third year, the 24-hour marathon of collaboration, creativity and caffeine provides a local nonprofit with creative and strategic resources to build its brand. Article

Nashville
The National Association for Female Executives has named FleishmanHillard as one of its “Top Companies for Executive Women.” Article

New York
M&C Saatchi PR has hired brand marketing veteran Laura Hall as the firm’s first dedicated managing director in the US. Article

NBCUniversal has promoted Ndidi Oriji to SVP of advertising standards. Article

International Data Group has named Josh London to the newly created position of CMO for IDG Communications. Article

NBCUniversal has named Katherine Nelson as SVP of communications for Syfy and Chiller. Article

EVC Group has hired Rob Swadosh as MD and lead of its integrated communications practice. Article

Hubbell has appointed Maria Lee VP of corporate strategy and investor relations. Article

SecureAuth has hired SpecOps Communications as its PR AOR. Article

Designer footwear brand Stuart Weitzman has tapped agency Karla Otto to oversee PR initiatives in the digital realm. Article

Warner Music Group has promoted James Steven to EVP for communications and marketing. Article

M Group Strategic Communications announced that its New York headquarters, formerly JMR Worldwide NY, has completed a yearlong agency transition and rebranding process as the firm expanded its global reach, strengthened the leadership team and magnified scope of services. Article

SpecOps Communications announced that The Grilled Cheese Truck Inc. has retained the firm as its public relations agency of record.Article

Laura Davidson Public Relations has been appointed the public relations agency of record for a variety of new accounts, from one of Scotland’s most luxurious resorts, to new and refreshed properties in New England and a leader in extended stay lodging. Article

AirPR has sold its PR marketplace to marketing agency The CHR GroupArticle

MWW Public Relations announced today that registered dietitian Sarah Lewis has joined MWW as manager of nutritional communications in the firm’s consumer practice. Article

Matt Kirdahy brings the dual insight of a seasoned communications professional and veteran journalist to Water & Wall‘s client programs.Article

Caroline Andrew and Agatha Capacchione were promoted to Senior Vice President, from Vice President, at Mfa, Ltd. Article

Rooney & Associates Communications announced that Len Costa has joined the firm as Managing Director and will lead the social and digital media practice. Article

The Association of Business Information & Media Companies (ABM)  named SourceMedia CEO Douglas J. Manoni as Chairman of its board. Manoni will begin his term immediately, succeeding current Chair Neal Vitale, Director and former CEO of 1105 Media. Article

The International Institute for Conflict Prevention and Resolution announced a new hire in furtherance of its efforts to serve CPR membership, provide the highest quality administered and non-administered offerings and drive global adoption of alternative dispute resolution.Article

Phoenix
The spr agency has added a new junior account executive to its agency. Leilani Young joins the Scottsdale-based digital marketing agency as an junior account executive. Article

San Diego
Havas Formula has added Monoprice to execute a strategic PR program. Article

Lewis PR has acquired Piston, a 50-person digital agency based in San Diego. Article

San Francisco
Twitter‘s consumer division is working with M Booth for an assignment centered around using the platform for holidays and events.  Article

Seattle
R2C Group has appointed Mark Toner as its first CMO. Article

DC & Houston
FTI Consulting has expanded its North American energy and natural resources industry team in its strategic communications group by hiringKristina Moore as MD in Washington, DC, as Brian Grove as MD in Houston. Article

Hong Kong
Chinese technology giant Huawei has brought in new global PR support to handle an ambitious consumer remit that sees it attempt to rival such companies as Apple and Samsung for consumer affections. Article

Cohn & Wolfe has named Harriet Gaywood as the firm’s new managing director for Mainland China. Article

Ogilvy Hong Kong creates optical illusions for Smart CarArticle

Frankfurt
FischerAppelt has expanded its content creation capabilities with the acquisition of AtkonArticle

Grayling has been appointed as international PR partner for the Croatian National Tourist BoardArticle

PROI Worldwide has added Germany’s Klenk & Hoursch Agency to its global partnership. Article

London
Kate Cleevely will join Hudson Sandler as a director in the brand and corporate team. Article

Stéphanie Bunten and Lee-Ann Cameron, both formerly of Tonic, have joined forces to launch a new boutique health and wellness communications agency. Iris Life Communications will provide international and domestic public relations, medical communications for both ethical and consumer health clients. Article

The Academy has hired Nicky Law as managing director. Article

Clarity PR has been appointed by Paris-based data agency fifty-five to handle its UK communications following a competitive pitch process.Hopscotch will continue to serve as fifty-five’s global and French market PR agency. Article

All Street has appointed Cicero Group to boost its own crowdfunding campaign. Article

Grind & Co. has appointed W to handle launch activity to support its 2015 expansion. Article

Tata Consultancy Services (TCS) has hired former Microsoft communications director Pete Devery as head of PR in the UK, amid rapid growth of the technology service provider’s operations in Europe.  Article

William Grant & Sons has called in Salt to handle its UK PR mandate following a competitive multi-agency review. Article

Salesforce.com has consolidated UK and EMEA public relations duties with BlueCurrentArticle

PayPal is seeking a new EMEA comms head following the departure of Lee BrookeArticle

Paris
FleishmanHillard and Ketchum are partnering to support the communication strategy of the USA Pavilion 2015Article

Tetra Pak has commenced a search for global PR support. Article

PubMatic has debuted programmatic native advertising on its One Platform for publishers. Article

Sydney
LinOpinion GH has picked up the PR mandate for INOX Leisure LimitedArticle

Ogilvy PR Australia has appointed Nino Tesoriero as director, Ogilvy corporate. Article

The Indian School of Communications & Reputation (SCoRe), India’s first post-graduate school dedicated to strategic communications and reputation management, is opening in Gurgaon. The school will be led by Amith Prabhu as founding dean, with NS Rajan, global partner and managing director of Ketchum Sampark will be the chief mentor to the founding team. Article

H+K Strategies has hired former Weber Shandwick deputy MD Carolina James Bajaj as VP of its Western Region and marketing communications practice lead. Article

Tokyo
PRAP Japan Group has become a partner agency in PROI Worldwide.Article

Julie Hamp has been promoted to managing officer and chief communications officer of the Toyota Motor Company, making her the first woman to hold these positions globally. Article

Toronto
Urban Communications has brought on Elina Chow to provide investor relations services as director of IR. Article

Orbis Canada has selected Shine to manage its Plane Pull for Sight campaign. Article


PR Updates From Around the World for the Week of March 2

March 3, 2015

By Denise Grayes, Senior Client Services, Business Wire

Here are the latest changes and updates in the PR industry.  To learn more about each news item, simply click the hyperlink.  Have your own update to include?  Let us know!

Atlanta
Marketing Inspirations has been selected as a finalist for four campaigns for the 2015 Atlanta Marketer of the Year Awards (AMYs), and received recognition as a finalist in the Atlanta American Advertising Awards (ADDYs). Article

Porsche Cars North America has appointed Christian Koenig as vice president public relations. Article

Austin
Drumroll announced that it has hired Nicole Sanchez into a new Account Director position, created to support continued agency growth. Article

Chicago
Derivatives clearing organization OCC has hired David Prosperi as first vice president, public relations, and Patricia Overstreet-Miller as first vice president, corporate communications, both reporting to newly appointed as executive vice president, business development Scot Warren. Article

FoodMinds has added the American Frozen Food Institute to its client roster. In addition, Welch Foods has named FoodMinds its agency-of-record for health professional and nutrition influencer communications. Article

Cleveland
FrazierHeiby has named Bryan Haviland as president. Article

DC
Crosby Marketing Communications has promoted Jeff Rosenberg to EVP, leading its advocacy and social media practice. Article

Clutch recently published its first report on leading search engine optimization consultants. Article

Denver
The American Advertising Federation (AAF)-Kansas City recently held its American Advertising Awards and honored Woodruff Sweitzer for its work with AMVAC Chemical Corporation. Article

Hospitality Sales & Marketing Association International (HSMAI) honored the nation’s largest integrated travel marketing firm MMGY Global with its top award, “Best in Show” for its rebranding and advertising campaign for the city of Cleveland. Article

DBC PR + Social Media has been appointed PR agency of record by cocktail soda maker Q Drinks. Article

Crosby Marketing Communications has promoted Jeff Rosenberg to executive vice president. Article

Global Strategy Group has hired Matt Canter as senior vice president. Article

Telluride Ski & Golf Resort has selected Buffalo Brand Invigoration Group to direct golf-focused public relations for its breathtaking mountain course and associated memberships, stay-and-play packages, and instruction programs. Article

Story Partners has hired Adam Croglia as a director. Article

Los Angeles
American Apparel has named Thoryn Stephens as chief digital officer, a newly created role at the company, and Cynthia Erland as SVP of marketing. Article

Movement Public Relations announced the signing of its newest client, The Detour Bistro Bar, a Culver City restaurant founded by Los Angeles locals and long-time caterers Ranni Kumgisky and Dane Pearson of Great Dane Catering and Events. Article

Automotive search site AutoWeb has selected JMPR Public Relations as its public relations agency of record. Article

Pacific Shore Holdings announced that Smith Public Relations has been named as its new marketing and public relations agency of record. Article

Miami
The Florida Department of Citrus and Mexican theme park Experiencias Xcaret have signed on as initial clients for The Agency, a new integrated communication firm focused on the millennial sector. Article

As Orlando-based integrated marketing agency Chatter Buzz Media prepares to celebrate its third year in business this Spring, its co-founders, Shalyn Dever and Ashley Cisneros Mejia, pause to reflect on a historic 2014. Motorsports communication professional David Hart will be joining the Mazda Raceway Laguna Seca team as public relations manager, effective March 2. Article

Brad Goldstein, former corporate affairs director at Oxbow Carbon, has left the company to start a crisis communications and crisis management firm-Resilience Communications. Article

NTC (Nationwide Title Clearing, Inc.) has hired Gina Morales, APR, to serve as the Vice President of Marketing for the leading post-closing services provider. Article

Fetching Communications has added new clients including the American College of Veterinary Ophthalmologists for its National Service Animal Eye Exam Event; The Rein Coat, to raise awareness of its therapeutic calming coat for pets; and Daybreak/Lindy & Co. to raise visibility of its treats and mission. Article

Minneapolis
The Integer Group has appointed Michael Rivera as Executive Creative Director out of Integer’s Des Moines office. Article

Nashville
DVL Seigenthaler, a Finn Partners Company, has promoted three to partner: Jonathan Carpenter, Mark Day, and Andrea Lindsley. Article

Memphis International Raceway has hired Craig Wack as director of public relations and marketing. Article

Newport Beach
Strategic video communications firm D S Simon Productions has added an industry veteran to its expanding sales team. Brian Devenny, who worked at D S Simon for six years as director of media relations, has rejoined the company as Senior Account Manager for the West Coast. Article

New York
Ted Sabarese has joined Porter Novelli as regional creative director, North America. Article

Financial communications specialist ICR has hired public affairs veteran Michael Robinson as managing director and former business and financial journalist John Jannarone as senior vice president. Article

DKC Public Relations has launched BR&, a branding and advertising arm. The group will be led by Karen Whittey, VP and creative director. Article

OpenLink has brought on Aspectus PR as its global communications partner following a competitive pitch. Article

King + Company announced it has been retained by Juice from the Raw, an Online Cold-Pressed Raw Juice Cleanse. Article

Blue Chip Public Relations announced it has been retained by EQIS Capital Management to earn media coverage for the new book, “Mutual Funds Exposed,” by its Chief Financial Strategist Dr. Kenneth Kim and Chief Investment Officer William R. Nelson, as well as for the company and its offerings to investment advisors and their clients. Article

TapImmune Inc. announced the company’s management team has selected New York City based PCG Advisory as agency of record for Investor, Public, and Social Media Relations. Article

Barbara Branagan-Mitchell, owner of Branagan Communications Consultants, is celebrating 22 years of success as a sole proprietor entrepreneur in 2015. Article

Focus Media announced that Michael Bieger has recently been promoted to director of public relations. Article

European social data intelligence company Talkwalker announced its entry into the U.S. market with the opening of offices in New York City. In coordination with the NYC launch, Talkwalker has hired Todd Grossman as CEO Americas. Article

Richard Rubenstein, President of Rubenstein Public Relations, has announced that Amy Delson has joined the agency as Vice President. Article

Hawkins International Public Relations has named Michelle Kelly vice president, client services, and Martha Carrera account director. Article

Aspectus PR has been selected by OpenLink to act as its global communications partner. Article

Ogilvy PR has promoted Suresh Raj to the newly-created role of MD of global business development. Article

Korn Ferry has hired Peter McDermott as principal. Article

Philadelphia
The organizers of the 50th Anniversary Celebration of the LGBT Civil Rights Movement have hired Cathy Renna, SVP of TargetCue, to lead media relations and visibility activities for events in Philadelphia this summer. Article

David Neff, Founder and President of Philadelphia-based Neff Associates, will be receive this year’s Grace Labouchere Award for Corporate Humane Awareness at The Fur Ball, the annual celebration and fundraiser of the Morris Animal Refuge. Article

Rita’s Italian Ice has brought on Vault Communications as its PR AOR. Article

Phoenix
China Mist Iced Tea has named Santy as AOR. Article

Amendola Communications announced it has been selected as the public relations and content marketing agency of record for Zynx Health. Article

LaneTerralever has been named the PR Agency of Record for the Arizona chapter of the National Multiple Sclerosis Society, Arizona Chapter (NMSSAZ). Article

Fitmoo, Inc. has selected Las Vegas-based Forté PR as its public relations agency of record. Article

Zion & Zion continues to add to the ranks of its senior talent with the hire of public relations professional Teri Morris. Article

Las Vegas-based Quillin Advertising, Public Relations & Social Media has hired Antonia Genov as social media manager. In addition, Melanie Shafer was promoted to public relations supervisor. Article

San Francisco
Waggener Edstrom Communications has been selected by Tallie as communications agency of record to help the San Francisco-based company disrupt the expense reporting industry. Article

Seattle
Amazon is unifying oversight of PR and public policy under the leadership of former White House press secretary Jay Carney. Article

San Diego & San Francisco
Wonacott Communications has hired Johner Riehl as vice president and Andrew Park as account director for its interactive entertainment and technology PR team. Article

London
WGSN has hired Ogilvy PR as its global PR agency of record. Article

Mobile virtual network operator Lycamobile has called in Chime agencies Harvard and Essentially to oversee PR and sponsorship strategy in the UK. Article

MeetingRooms.com has hired Weber Shandwick as its PR agency of record ahead of its official launch in March.  Article

Nautilus has extended its relationship with the Hoffman Agency to support support a European rollout of its latest home fitness products. Article

Eulogy! is launching a strategic content marketing division to help clients amplify their stories across a wider range of online and offline channels. E!Content is led by Noelle McElhatton. Article

Corporate and public affairs firm Cicero Group has launched a healthcare practice under the leadership of former Baxter senior communications director Fiona Cohen. Article

Firefly Communications has been appointed by global talent management software provider Cornerstone OnDemand to handle public relations and digital communications in the UK, and support with European agency co-ordination. Article

Mind Candy has appointed Fever as its new retained UK consumer agency. Fever’s sister agency, Nelson Bostock Unlimited, has also been appointed to drive Mind Candy’s corporate PR program. Article

The Press Association has appointed Sophie Lister to the role of communications manager, responsible for managing external and internal communications for a number of divisions within the company including news, images and sport. Article

The Pension Protection Fund has appointed Lansons to provide communications and external relations support on a retainer basis. Article

Marketing and PR agency Zoodikers Consulting has hired Marcus Chrysostomou as its senior account director. Article

Paris
Publicis Groupe has announced its acquisition of South Africa’s Epic Communications, two weeks after the Holmes Report revealed the deal’s details. Article

Spanish communications consultancy Infopress has rebranded as Atrevia. Article

Waggener Edstrom Communications announced six new strategic partners in Africa. Core Public Relations, Corporate Talk Group, Exclamation Marketing Ltd., Hotwire PRC, Lift Consulting and XLR8 reinforce WE’s commitment to the fast-growing African continent and extend the agency’s service network to 18 new markets in Africa and more than 100 globally. Article

Grayling and Huntsworth Health have partnered on a health and wellness offering for the Middle East and Turkey known as Grayling Health. Article

Hill+Knowlton Strategies has strengthened its Portuguese office with the appointment of creative director Tiago Veiga. Article

Sydney
BlaBlaCar has called on Chase India to oversee government affairs as it launches operations in India. Article

Toronto
Canadian luggage retail brand Bentley Group has named Narrative PR as its AOR. Article

Precious metals producer SilverCrest Mines has appointed Michael Rapsch as vice president, corporate communications. Article

Ireland + Hall Communications has added four new clients: design shop twenty2b Design; teALCHEMY, a Canadian tea brand; former professional athlete turned artist Brendan Murphy, who has founded World143, a crowd-funding organization; and beauty brand Takie’moto Cosmetics, founded by “urban Model” turned entrepreneur Nicole Hamilton-Takemoto.  Article

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