“Every Business Has an Audience” is a Key Takeaway from SXW2O

March 17, 2015

By Vilan Trub, Business Wire

The venue was large and had already been entertained by the great Al Roker by the time Jim Weiss (CEO, W2O Group) and Cathy Baron Tamraz (CEO, Business Wire) stepped on stage. They had their hands full with a standing room-only audience and only saying something fundamentally mind blowing would turn it around. Fortunately for the crowd, that’s exactly what happened.

Cathy and Jim at SXW2O event

During the session, Cathy was asked how a newswire service could support a startup or organization that journalists weren’t actively looking for information on. “If you have a business, you have an audience,” she told the crowd. “Safe is not going to win the game.”

More news is being created and consumed now than ever in the history of modern man, she continued, adding that there are trade papers, journalists, online publications and consumers looking for relevant company news every day. You don’t have to be a big name brand to get noticed; you just have to have a good product or piece of news. In a world so cluttered with content, it was refreshing to hear someone say what every successful large and small organization knows to be true. You don’t have to be big to get noticed — you just have to appeal to your core audience.

Apple WatchTo reiterate the point that smaller companies can greatly benefit with a newswire service, Cathy cited her own company’s history. When Business Wire first launched over 50 years ago, they were distributing news for companies like Hewlett-Packard, companies that were being run out of garages. This hasn’t changed much. From startup launches to the introduction of the Apple watch, Business Wire continues to distribute market moving news across a wide range of industries.

Jim Weiss chimed in, adding that startups need to get into the practice of issuing releases. It is important to start building and archiving a digital trail for your company during its earliest stages. The digital revolution also created a wide variety of options for the format of your distributed information.

Both Jim and Cathy agreed that multimedia was not just beneficial to a news release, but a requirement in modern news consumption programming. Modern communicators like Hasbro, Intel, Cigna and more are leveraging multimedia assets like News and Picture Capsules that allow users to play a game while learning about the brand and product. IntelBy incorporating interactive multimedia within the news story, audiences spend far more time on the news announcement than they would had it just been a simple text release.  Text-only news releases engage readers for seconds, while interactive-based releases are showing engagement results between 4-10 minutes – rates that are unheard of in the current communications and content marketing space.

The next topic covered was the importance of measurement in the communication space.  Measurability is the single greatest tool in identifying how a release is impacting the market and the company goals alike. Advents, such as NUVI, create an ability to not only see where your news release is being picked up but who is engaging with it and how – reading, sharing or advocating. Being able to distinguish the public reaction of your release gives you the opportunity to take control over your campaign like never before.

nuvi report

The lineup at this year’s SXW2O was fantastic, and the reason why is because the speakers were inspiring. There is a great feeling to knowing that you can make an impact especially when the message is coming from people who make an impact every day, like Jim Weiss and Cathy Baron Tamraz. The question now is who are you trying to activate with your news, and how can Business Wire help you distribute it?

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PR Updates for the Week of March 9

March 11, 2015

By Denise Grayes, Business Wire

Welcome to this week’s edition of recent account wins and job changes within the public relations industry.  Have news you would like us to include, just let us know!

Atlanta
Mini-hamburger chain Krystal has formalized its agency roster. Ink Link Marketing will handle PR and promotions as AOR, while22Squared was named creative AOR. NewFire Media is serving as digital AOR, while The Johnson Group is co-op and media buying AOR.Article

LED Medical Diagnostics has retained MZ Group as its investor relations adviser. Article

PM Publicidad has relaunched as PM3, a full service marketing solutions firm with deep understanding of the multifaceted Total Market Approach, driven by the realization that the face of America is changing. Article

Austin

Drumroll announced that it has hired two new employees to the team. Article

Boston
Ovuline has named Hollywood PR as its AOR. JMATEK North America also recently hired the firm. Article

Stormy Kromer announced the selection of Pale Morning Media as its national public relations partner. Article

Charlotte
French/West/Vaughan has been selected by the award-winning BRAND Napa Valley winery as agency of record for integrated marketing initiatives including brand strategy and positioning, communications and creative execution. Article

Chicago
Edelman has named Will Collie as GM of health in its Chicago office, effective immediately. Article

Detroit
Cooper-Standard Holdings has appointed Roger Hendriksen as director of investor relations. Article

Eisbrenner Public Relations has hired Jennifer Biter as account coordinator. Article

Dallas
The Richards Group has been selected as the agency of record for Schwab’s Trading Services business. Article

Ketchum has named Sean Fitzgerald director of its North America corporate and public affairs practice. Article

DC
Global Bridges Healthcare Alliance for Tobacco Dependence Treatment-a partnership between Mayo Clinic and the American Cancer Society-has selected JPA Health Communications to manage its digital presence and network communications. Article

Gary Duke has joined Wild Blue Yonder as partner and chief talent officer. Article

RedPeg Marketing has promoted David Shackley to president, effective immediately. Article

Telluride Ski & Golf Resort has selected Buffalo Brand Invigoration Group to direct golf-focused public relations for its breathtaking mountain course and associated memberships, stay-and-play packages, and instruction programs. Article

Sage Communications recognized Chloé Kerr for her recent NASCAR Diversity Internship Participant Award. Article

Denver
MJPayment has hired Wilson Lass Brandon to raise awareness of its integrated cash-management service for the legal marijuana industry.Article

Houston
Hill+Knowlton Strategies has elevated Michael Kehs, head of the firm’s U.S. energy practice and Houston office, to the role of global energy practice leader. Article

Los Angeles
Amy Levy Public Relations has signed Premium Gold Flax Products and its Debbie Kay Baking Mixes; Rosewood Pantry gluten-free cookies; and You Are Loved Foods‘ paleo-friendly sweet snacks. Article

The Los Angeles Tourism & Convention Bureau has named Jamie Foley to the role of VP of global communications. Article

Music equipment maker Roland Corporation has appointed Clyne Media Inc. as its AOR. Article

Health Net has named Peter O’Neill as VP of investor relations and corporate communications. Article

JMPR Public Relations announced that it has been retained by leading children’s toy manufacturer and distributor, Funrise, Inc., to handle media relations duties for its TONKA branded products under license from Hasbro. Article

Miami
Claudia Gioia is joining Hill+Knowlton Strategies as head of the firm’s Latin American region. Article

Husebo Advertising and Public Relations has moved from Leesburg, Fla. to Mount Dora’s Renaissance building, the Daily Commercial reports. Article

Minneapolis
Starting 2015 off on a charitable note, healthcare marketing firm StoneArch will conduct its annual RedEye Rebrand on March 5. Now entering its third year, the 24-hour marathon of collaboration, creativity and caffeine provides a local nonprofit with creative and strategic resources to build its brand. Article

Nashville
The National Association for Female Executives has named FleishmanHillard as one of its “Top Companies for Executive Women.” Article

New York
M&C Saatchi PR has hired brand marketing veteran Laura Hall as the firm’s first dedicated managing director in the US. Article

NBCUniversal has promoted Ndidi Oriji to SVP of advertising standards. Article

International Data Group has named Josh London to the newly created position of CMO for IDG Communications. Article

NBCUniversal has named Katherine Nelson as SVP of communications for Syfy and Chiller. Article

EVC Group has hired Rob Swadosh as MD and lead of its integrated communications practice. Article

Hubbell has appointed Maria Lee VP of corporate strategy and investor relations. Article

SecureAuth has hired SpecOps Communications as its PR AOR. Article

Designer footwear brand Stuart Weitzman has tapped agency Karla Otto to oversee PR initiatives in the digital realm. Article

Warner Music Group has promoted James Steven to EVP for communications and marketing. Article

M Group Strategic Communications announced that its New York headquarters, formerly JMR Worldwide NY, has completed a yearlong agency transition and rebranding process as the firm expanded its global reach, strengthened the leadership team and magnified scope of services. Article

SpecOps Communications announced that The Grilled Cheese Truck Inc. has retained the firm as its public relations agency of record.Article

Laura Davidson Public Relations has been appointed the public relations agency of record for a variety of new accounts, from one of Scotland’s most luxurious resorts, to new and refreshed properties in New England and a leader in extended stay lodging. Article

AirPR has sold its PR marketplace to marketing agency The CHR GroupArticle

MWW Public Relations announced today that registered dietitian Sarah Lewis has joined MWW as manager of nutritional communications in the firm’s consumer practice. Article

Matt Kirdahy brings the dual insight of a seasoned communications professional and veteran journalist to Water & Wall‘s client programs.Article

Caroline Andrew and Agatha Capacchione were promoted to Senior Vice President, from Vice President, at Mfa, Ltd. Article

Rooney & Associates Communications announced that Len Costa has joined the firm as Managing Director and will lead the social and digital media practice. Article

The Association of Business Information & Media Companies (ABM)  named SourceMedia CEO Douglas J. Manoni as Chairman of its board. Manoni will begin his term immediately, succeeding current Chair Neal Vitale, Director and former CEO of 1105 Media. Article

The International Institute for Conflict Prevention and Resolution announced a new hire in furtherance of its efforts to serve CPR membership, provide the highest quality administered and non-administered offerings and drive global adoption of alternative dispute resolution.Article

Phoenix
The spr agency has added a new junior account executive to its agency. Leilani Young joins the Scottsdale-based digital marketing agency as an junior account executive. Article

San Diego
Havas Formula has added Monoprice to execute a strategic PR program. Article

Lewis PR has acquired Piston, a 50-person digital agency based in San Diego. Article

San Francisco
Twitter‘s consumer division is working with M Booth for an assignment centered around using the platform for holidays and events.  Article

Seattle
R2C Group has appointed Mark Toner as its first CMO. Article

DC & Houston
FTI Consulting has expanded its North American energy and natural resources industry team in its strategic communications group by hiringKristina Moore as MD in Washington, DC, as Brian Grove as MD in Houston. Article

Hong Kong
Chinese technology giant Huawei has brought in new global PR support to handle an ambitious consumer remit that sees it attempt to rival such companies as Apple and Samsung for consumer affections. Article

Cohn & Wolfe has named Harriet Gaywood as the firm’s new managing director for Mainland China. Article

Ogilvy Hong Kong creates optical illusions for Smart CarArticle

Frankfurt
FischerAppelt has expanded its content creation capabilities with the acquisition of AtkonArticle

Grayling has been appointed as international PR partner for the Croatian National Tourist BoardArticle

PROI Worldwide has added Germany’s Klenk & Hoursch Agency to its global partnership. Article

London
Kate Cleevely will join Hudson Sandler as a director in the brand and corporate team. Article

Stéphanie Bunten and Lee-Ann Cameron, both formerly of Tonic, have joined forces to launch a new boutique health and wellness communications agency. Iris Life Communications will provide international and domestic public relations, medical communications for both ethical and consumer health clients. Article

The Academy has hired Nicky Law as managing director. Article

Clarity PR has been appointed by Paris-based data agency fifty-five to handle its UK communications following a competitive pitch process.Hopscotch will continue to serve as fifty-five’s global and French market PR agency. Article

All Street has appointed Cicero Group to boost its own crowdfunding campaign. Article

Grind & Co. has appointed W to handle launch activity to support its 2015 expansion. Article

Tata Consultancy Services (TCS) has hired former Microsoft communications director Pete Devery as head of PR in the UK, amid rapid growth of the technology service provider’s operations in Europe.  Article

William Grant & Sons has called in Salt to handle its UK PR mandate following a competitive multi-agency review. Article

Salesforce.com has consolidated UK and EMEA public relations duties with BlueCurrentArticle

PayPal is seeking a new EMEA comms head following the departure of Lee BrookeArticle

Paris
FleishmanHillard and Ketchum are partnering to support the communication strategy of the USA Pavilion 2015Article

Tetra Pak has commenced a search for global PR support. Article

PubMatic has debuted programmatic native advertising on its One Platform for publishers. Article

Sydney
LinOpinion GH has picked up the PR mandate for INOX Leisure LimitedArticle

Ogilvy PR Australia has appointed Nino Tesoriero as director, Ogilvy corporate. Article

The Indian School of Communications & Reputation (SCoRe), India’s first post-graduate school dedicated to strategic communications and reputation management, is opening in Gurgaon. The school will be led by Amith Prabhu as founding dean, with NS Rajan, global partner and managing director of Ketchum Sampark will be the chief mentor to the founding team. Article

H+K Strategies has hired former Weber Shandwick deputy MD Carolina James Bajaj as VP of its Western Region and marketing communications practice lead. Article

Tokyo
PRAP Japan Group has become a partner agency in PROI Worldwide.Article

Julie Hamp has been promoted to managing officer and chief communications officer of the Toyota Motor Company, making her the first woman to hold these positions globally. Article

Toronto
Urban Communications has brought on Elina Chow to provide investor relations services as director of IR. Article

Orbis Canada has selected Shine to manage its Plane Pull for Sight campaign. Article


PR Updates From Around the World for the Week of March 2

March 3, 2015

By Denise Grayes, Senior Client Services, Business Wire

Here are the latest changes and updates in the PR industry.  To learn more about each news item, simply click the hyperlink.  Have your own update to include?  Let us know!

Atlanta
Marketing Inspirations has been selected as a finalist for four campaigns for the 2015 Atlanta Marketer of the Year Awards (AMYs), and received recognition as a finalist in the Atlanta American Advertising Awards (ADDYs). Article

Porsche Cars North America has appointed Christian Koenig as vice president public relations. Article

Austin
Drumroll announced that it has hired Nicole Sanchez into a new Account Director position, created to support continued agency growth. Article

Chicago
Derivatives clearing organization OCC has hired David Prosperi as first vice president, public relations, and Patricia Overstreet-Miller as first vice president, corporate communications, both reporting to newly appointed as executive vice president, business development Scot Warren. Article

FoodMinds has added the American Frozen Food Institute to its client roster. In addition, Welch Foods has named FoodMinds its agency-of-record for health professional and nutrition influencer communications. Article

Cleveland
FrazierHeiby has named Bryan Haviland as president. Article

DC
Crosby Marketing Communications has promoted Jeff Rosenberg to EVP, leading its advocacy and social media practice. Article

Clutch recently published its first report on leading search engine optimization consultants. Article

Denver
The American Advertising Federation (AAF)-Kansas City recently held its American Advertising Awards and honored Woodruff Sweitzer for its work with AMVAC Chemical Corporation. Article

Hospitality Sales & Marketing Association International (HSMAI) honored the nation’s largest integrated travel marketing firm MMGY Global with its top award, “Best in Show” for its rebranding and advertising campaign for the city of Cleveland. Article

DBC PR + Social Media has been appointed PR agency of record by cocktail soda maker Q Drinks. Article

Crosby Marketing Communications has promoted Jeff Rosenberg to executive vice president. Article

Global Strategy Group has hired Matt Canter as senior vice president. Article

Telluride Ski & Golf Resort has selected Buffalo Brand Invigoration Group to direct golf-focused public relations for its breathtaking mountain course and associated memberships, stay-and-play packages, and instruction programs. Article

Story Partners has hired Adam Croglia as a director. Article

Los Angeles
American Apparel has named Thoryn Stephens as chief digital officer, a newly created role at the company, and Cynthia Erland as SVP of marketing. Article

Movement Public Relations announced the signing of its newest client, The Detour Bistro Bar, a Culver City restaurant founded by Los Angeles locals and long-time caterers Ranni Kumgisky and Dane Pearson of Great Dane Catering and Events. Article

Automotive search site AutoWeb has selected JMPR Public Relations as its public relations agency of record. Article

Pacific Shore Holdings announced that Smith Public Relations has been named as its new marketing and public relations agency of record. Article

Miami
The Florida Department of Citrus and Mexican theme park Experiencias Xcaret have signed on as initial clients for The Agency, a new integrated communication firm focused on the millennial sector. Article

As Orlando-based integrated marketing agency Chatter Buzz Media prepares to celebrate its third year in business this Spring, its co-founders, Shalyn Dever and Ashley Cisneros Mejia, pause to reflect on a historic 2014. Motorsports communication professional David Hart will be joining the Mazda Raceway Laguna Seca team as public relations manager, effective March 2. Article

Brad Goldstein, former corporate affairs director at Oxbow Carbon, has left the company to start a crisis communications and crisis management firm-Resilience Communications. Article

NTC (Nationwide Title Clearing, Inc.) has hired Gina Morales, APR, to serve as the Vice President of Marketing for the leading post-closing services provider. Article

Fetching Communications has added new clients including the American College of Veterinary Ophthalmologists for its National Service Animal Eye Exam Event; The Rein Coat, to raise awareness of its therapeutic calming coat for pets; and Daybreak/Lindy & Co. to raise visibility of its treats and mission. Article

Minneapolis
The Integer Group has appointed Michael Rivera as Executive Creative Director out of Integer’s Des Moines office. Article

Nashville
DVL Seigenthaler, a Finn Partners Company, has promoted three to partner: Jonathan Carpenter, Mark Day, and Andrea Lindsley. Article

Memphis International Raceway has hired Craig Wack as director of public relations and marketing. Article

Newport Beach
Strategic video communications firm D S Simon Productions has added an industry veteran to its expanding sales team. Brian Devenny, who worked at D S Simon for six years as director of media relations, has rejoined the company as Senior Account Manager for the West Coast. Article

New York
Ted Sabarese has joined Porter Novelli as regional creative director, North America. Article

Financial communications specialist ICR has hired public affairs veteran Michael Robinson as managing director and former business and financial journalist John Jannarone as senior vice president. Article

DKC Public Relations has launched BR&, a branding and advertising arm. The group will be led by Karen Whittey, VP and creative director. Article

OpenLink has brought on Aspectus PR as its global communications partner following a competitive pitch. Article

King + Company announced it has been retained by Juice from the Raw, an Online Cold-Pressed Raw Juice Cleanse. Article

Blue Chip Public Relations announced it has been retained by EQIS Capital Management to earn media coverage for the new book, “Mutual Funds Exposed,” by its Chief Financial Strategist Dr. Kenneth Kim and Chief Investment Officer William R. Nelson, as well as for the company and its offerings to investment advisors and their clients. Article

TapImmune Inc. announced the company’s management team has selected New York City based PCG Advisory as agency of record for Investor, Public, and Social Media Relations. Article

Barbara Branagan-Mitchell, owner of Branagan Communications Consultants, is celebrating 22 years of success as a sole proprietor entrepreneur in 2015. Article

Focus Media announced that Michael Bieger has recently been promoted to director of public relations. Article

European social data intelligence company Talkwalker announced its entry into the U.S. market with the opening of offices in New York City. In coordination with the NYC launch, Talkwalker has hired Todd Grossman as CEO Americas. Article

Richard Rubenstein, President of Rubenstein Public Relations, has announced that Amy Delson has joined the agency as Vice President. Article

Hawkins International Public Relations has named Michelle Kelly vice president, client services, and Martha Carrera account director. Article

Aspectus PR has been selected by OpenLink to act as its global communications partner. Article

Ogilvy PR has promoted Suresh Raj to the newly-created role of MD of global business development. Article

Korn Ferry has hired Peter McDermott as principal. Article

Philadelphia
The organizers of the 50th Anniversary Celebration of the LGBT Civil Rights Movement have hired Cathy Renna, SVP of TargetCue, to lead media relations and visibility activities for events in Philadelphia this summer. Article

David Neff, Founder and President of Philadelphia-based Neff Associates, will be receive this year’s Grace Labouchere Award for Corporate Humane Awareness at The Fur Ball, the annual celebration and fundraiser of the Morris Animal Refuge. Article

Rita’s Italian Ice has brought on Vault Communications as its PR AOR. Article

Phoenix
China Mist Iced Tea has named Santy as AOR. Article

Amendola Communications announced it has been selected as the public relations and content marketing agency of record for Zynx Health. Article

LaneTerralever has been named the PR Agency of Record for the Arizona chapter of the National Multiple Sclerosis Society, Arizona Chapter (NMSSAZ). Article

Fitmoo, Inc. has selected Las Vegas-based Forté PR as its public relations agency of record. Article

Zion & Zion continues to add to the ranks of its senior talent with the hire of public relations professional Teri Morris. Article

Las Vegas-based Quillin Advertising, Public Relations & Social Media has hired Antonia Genov as social media manager. In addition, Melanie Shafer was promoted to public relations supervisor. Article

San Francisco
Waggener Edstrom Communications has been selected by Tallie as communications agency of record to help the San Francisco-based company disrupt the expense reporting industry. Article

Seattle
Amazon is unifying oversight of PR and public policy under the leadership of former White House press secretary Jay Carney. Article

San Diego & San Francisco
Wonacott Communications has hired Johner Riehl as vice president and Andrew Park as account director for its interactive entertainment and technology PR team. Article

London
WGSN has hired Ogilvy PR as its global PR agency of record. Article

Mobile virtual network operator Lycamobile has called in Chime agencies Harvard and Essentially to oversee PR and sponsorship strategy in the UK. Article

MeetingRooms.com has hired Weber Shandwick as its PR agency of record ahead of its official launch in March.  Article

Nautilus has extended its relationship with the Hoffman Agency to support support a European rollout of its latest home fitness products. Article

Eulogy! is launching a strategic content marketing division to help clients amplify their stories across a wider range of online and offline channels. E!Content is led by Noelle McElhatton. Article

Corporate and public affairs firm Cicero Group has launched a healthcare practice under the leadership of former Baxter senior communications director Fiona Cohen. Article

Firefly Communications has been appointed by global talent management software provider Cornerstone OnDemand to handle public relations and digital communications in the UK, and support with European agency co-ordination. Article

Mind Candy has appointed Fever as its new retained UK consumer agency. Fever’s sister agency, Nelson Bostock Unlimited, has also been appointed to drive Mind Candy’s corporate PR program. Article

The Press Association has appointed Sophie Lister to the role of communications manager, responsible for managing external and internal communications for a number of divisions within the company including news, images and sport. Article

The Pension Protection Fund has appointed Lansons to provide communications and external relations support on a retainer basis. Article

Marketing and PR agency Zoodikers Consulting has hired Marcus Chrysostomou as its senior account director. Article

Paris
Publicis Groupe has announced its acquisition of South Africa’s Epic Communications, two weeks after the Holmes Report revealed the deal’s details. Article

Spanish communications consultancy Infopress has rebranded as Atrevia. Article

Waggener Edstrom Communications announced six new strategic partners in Africa. Core Public Relations, Corporate Talk Group, Exclamation Marketing Ltd., Hotwire PRC, Lift Consulting and XLR8 reinforce WE’s commitment to the fast-growing African continent and extend the agency’s service network to 18 new markets in Africa and more than 100 globally. Article

Grayling and Huntsworth Health have partnered on a health and wellness offering for the Middle East and Turkey known as Grayling Health. Article

Hill+Knowlton Strategies has strengthened its Portuguese office with the appointment of creative director Tiago Veiga. Article

Sydney
BlaBlaCar has called on Chase India to oversee government affairs as it launches operations in India. Article

Toronto
Canadian luggage retail brand Bentley Group has named Narrative PR as its AOR. Article

Precious metals producer SilverCrest Mines has appointed Michael Rapsch as vice president, corporate communications. Article

Ireland + Hall Communications has added four new clients: design shop twenty2b Design; teALCHEMY, a Canadian tea brand; former professional athlete turned artist Brendan Murphy, who has founded World143, a crowd-funding organization; and beauty brand Takie’moto Cosmetics, founded by “urban Model” turned entrepreneur Nicole Hamilton-Takemoto.  Article

Stay up to date with the latest news and trends impacting today’s communications programming. Join our mailing list today!


The Role of Consistency in News Releases, and Gym Workouts

February 28, 2015

By Serena Ehrlich, Director, Social +Evolving Media, Business Wire

StetchingEarlier this month, CommPro.biz published a piece by Business Wire Newport’s Kathy Tomasino outlining the seven reasons why sending out a news release is a lot like going to the gym and sharing her top tips for creating a communications fitness plan.

Click here to read this piece. Have a comment or a tip of your own?  We would love to hear your thoughts!  Just leave a message in the comment section below.


Studies Show Reporters Rely on Press Releases — Are You Providing Them With What They Need?

February 21, 2015

By Serena Ehrlich, Director of Social + Evolving Media, Business Wire

In this day and age, there really should be no question on how to garner media coverage. Yet, day after day, organizations distribute news releases that lack the information needed for the reporter to initiate coverage.  In this PR Week article, Jahana Hayes, from Business Wire Atlanta, shares six ways to make sure your press releases hit, and activate, your target audience.

Read the entire piece at PR Week:  http://www.prweek.com/article/1332549/six-straightforward-ways-sure-press-releases-hitting-target

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PR Updates From Around the World for the Week of February 16th

February 17, 2015

There were a lot of changes in the PR industry last week – below are just a handful of these updates.  To learn more about each news item, simply click the hyperlink.

Atlanta
Public relations, event activation and lifestyle marketing agency The Garner Circle & Co. launches a year-long campaign titled “The Garner Circle Year of 10.” Article

Edelman has named Alicia Thompson general manager of its Atlanta office. Article

Boston
Boston-based 451 Marketing announced Lisa Bell as its new vice president of consumer public relations. Article

Milldam Public Relations announced the formal launch of its Outreach Division. Article

People Making Good PR announced the promotion of two associates: Brittany Southwick and Jasmine Mitchell. Article

Charlotte
Paul Mason is leaving the University of North Carolina Greensboro after 10 controversy-filled months. Article

Miami Heat forward Luol Deng has selected French/West/Vaughan as his marketing and endorsement agency of record. Article

Chicago
ASGK Public Strategies has hired Sarah Hamilton as MD in its Chicago office. Article

Stephanie Chaney Casanova recently made the transition in-house to work for Loews Chicago Hotel as the Director of Public Relations. Article

Troy, Mich.-based Bianchi Public Relations has announced that Kelsey Falk has joined its team as an intern for the winter 2015 semester. Article

Cleveland
Carnegie Mellon University has named Steve Kloehn as VP for marketing and communications. Article

Mary Wade Atteberry has been named associate vice president for communications and marketing at Rose-Hulman Institute of Technology. Article

Cincinnati Financial Corporation has promoted Elizabeth Ertel to assistant vice president, corporate communications. Article

DC
John Stauffer will join APCO Worldwide later this month as co-lead of the firm’s StudioOnline practice and lead digital strategist within the Washington office. Article

Hillsdale College today announced the selection of the Pinkston Group as its media and communications partner. Article

The Smith River Sports Complex (SRSC) in Virginia announced the hire of its new Director of Marketing and Public Relations. Article

ConnellyWorks announced the appointment of Melissa King as Director of Events. Article

PRA Group has named Nancy Porter vice president, corporate communications. Article

Meredith Williams has joined Crosby Marketing Communications as an executive vice president and co-leader of the government practice. Article

Environics Communications has promoted Kelly Mack to a vice president in the firm’s Washington, DC, office. Article

Edelman‘s relationship with the American Petroleum Institute (API) is set to end, the Holmes Report can reveal. Article

Denver
The Integer Group has appointed David Battrick as Group Director of Digitail®, and Balind Sieber as Director of Digital Creative. Article

Turner Public Relations has added four new accounts: The Carneros Inn, a luxury resort located in Napa Valley’s wine country; Hyatt Playa del Carmen; Westgate Park City in Utah; and Gociety, a social network for adventurers. Article

Houston
Pierpont Communications announced that Dave Stump joined the firm as vice president of business development. Article

Los Angeles
Blaze has added HelloTel App to its roster. Article

Miami
THR33FOLD has developed an integrated model that leaves the traditional marketing agency environment of departments working in silos in the past. Article

JoTo PR has added Consumer Energy Solutions and Dazz cleaning spray company, Sunstate Labs, to its client roster. Article

Minneapolis
PadillaCRT has hired Jennifer Iwanicki as VP of creative operations in its Minneapolis headquarters. Article

Jean Hill, formerly a vice president at the Minneapolis PR agency Maccabee, has been promoted to Senior Vice President. Article

Nashville
ReviveHealth has hired Megan Ferington Pruce, former director of corporate communications at the Cleveland Clinic. Article

Geile/Leon Marketing Communications announced it has hired Mary Roddy Sawyer as Vice President of Public Relations. Article

New York
Creative and media agency Out There Inc. has brought on Issa PR to handle strategy and overall branding and visibility, as well as media relations for its Z Zegna campaign. Article

Alcoa has hired Nahla Azmy as VP of investor relations. Azmy is succeeding Kelly Pasterick, who was named VP of global financial processes for global primary products at Alcoa. Article

First Niagara Financial Group has promoted Kate White to EVP and MD of human resources and corporate communications. Article

Excelsior Wine Company has retained Conundrum as PR AOR for Little Black Dress Wines. Article

Rubenstein Public Relations has announced two new client wins in the real estate and global manufacturing export industries: MIPIM, a leading property market, and Phipps & Co, a manufacturer of furniture, fixtures and finishes for the commercial, residential and hospitability sectors. Article

Blue Chip Public Relations is celebrating its ten year anniversary of serving financial companies across the country, announced Bill Bongiorno, Founder and President. Article

1-800-PublicRelations announced its performance based PR business model hit an industry milestone, successfully booking over 200 CEOs in 2014 on major TV/ Radio news networks and major publications. Article

Pollock Communications announced two new additions to its roster that expand beyond its traditional arenas, into the back pain and sports nutrition categories. Article

Marketing, reputation, and crisis strategist Davia Temin has been named for a third consecutive year to the Top 100 Thought Leaders in Trustworthy Business by Trust Across America-Trust Around the World (TAA-TAW). The annual list honors “professionals who are transforming the way organizations do business.” Article

Alexandra von Plato has been named Group President of North America for Publicis Healthcare Communications Group. Article

Longtime public relations executive and civic leader Steve Aiello has been named to the Wagner College Board of Trustees and the Jazz at Lincoln Center Board of Governors, the latter being a mayoral appointment. Aiello currently is a senior counselor with Hill+Knowlton Strategies in New York. Article

Capstone Hill Search has announced further expansion of the company’s international network, strengthening operations in New York City with the appointment of Jamie McLaughlin as President of its US operations. Article

Jaison Blair has been named senior vice president, investor relations and corporate communications, at Time Inc. In addition, Daniel Kile becomes senior VP, brand communications. Article

Steaz has selected Sparkpr‘s New York office as PR agency of record and Moosylvania as social agency of record. Article

Osteo Bi-Flex is launching a national education campaign to raise awareness of joint health and to encourage consumers of all ages to start paying attention to their knees, ankles and other joints. The company has retained MWW for a campaign that will provide US consumers with steps they can take to help strengthen their joints and to help support their joints throughout their lives. Article

The Jefferson, Washington, DC has named DKC Public Relations as its agency of record. Article

Phoenix
Scottsdale Resort & Conference Center announced the addition of Patrick Connors as director of sales and marketing. The announcement also said Ken McKenzie joined as the resort’s new general manager. Article

San Diego
Clearpoint Agency was selected by Connequity to lead the startup’s public relations and marketing communications program. Article

Kevin Dinino, President of KCD PR, was recently named a 2015 San Diego Business Journal Most Admired CEO finalist in the Privately-Held Company category. Article

Boostcase has chosen Havas Formula to execute a strategic PR program. Article

San Francisco
Spark has promoted Tim Turpin to the newly-created role of GM. Article

Stephanie Dowling has been named Starwood Hotels & Resorts Hawaii‘s Regional Director of Communications. Article

Dani Dudeck has been promoted from vice president of communications to become Zynga‘s first chief communications officer. Article

Aduro Biotech has appointed Sylvia Wheeler as senior vice president, corporate affairs and investor relations. Article

Seattle
Nasdaq-listed tech firm F5 Networks has selected Waggener Edstrom as its PR agency of record following a competitive review. Article

David Marriott and Joel VanEtta have joined Allison+Partners‘ corporate practice, expanding the agency’s senior talent in crisis and public affairs. Article

W2O Group firm Twist Mktg has brought on Jon Maron as MD, leading its technology practice. Article

Seattle-based full-service communications agency PRR announced a leadership transition that maintains its status as a women-owned firm while bringing employee-ownership into a portion of its structure. Effective January 2015, Founder and CEO Rita Brogan has transitioned ownership of the company such that it is owned and controlled by its employees; Rita will however continue active involvement as Chair of the Board of Directors and servicing several accounts. Article

Boston & NY
Version 2.0 Communications announced that 2014 was a year of record growth for the agency, highlighted by expanded client programs and new client wins, numbers of staff, significant expansion in the Boston office and the opening of an office in New York. Article

Denver & Miami
Moore Communications Group has acquired Denver-based Financial Social Media (FSM). Article

LA, New York and London
Health advocacy and communications agency Kyne is opening offices in Dublin, Ireland and Los Angeles. Article

LA & NY
Fastlane Communications recently announced the acquisition of Winning Message. The firm’s principal, Kevin Levi, is now a partner and managing director at Fastlane, and Winning Message will operate as a wholly owned subsidiary and west coast operation of Fastlane. Article

Hong Kong
Walmart has named Maggie Sans to the newly-created role of SVP and chief corporate affairs officer in China. Article

Silicon Valley startup AppsFlyer has named the Hoffman Agency as its regional communications agency in Asia. Article

OgilvyOne Indonesia has been awarded the digital marketing responsibilities for Sariwangi, following a competitive pitch. Article

London
Porter Novelli has named senior executives Dave Black and Paul George as partners at the firm.  Article

Rozzyn Boy is departing Tata Communications after five years to become chief communications officer at Dutch-based telco VimpelCom. Article

The Rugby Football League (RFL) has called in Threepipe to handle digital advertising duties. Article

Nigel Fairbrass has joined G4S as group director of media. Article

iris has been appointed by BMW Group following a six-way pitch to become its lifestyle PR partner in the UK. Article

Grayling has hired investment and corporate specialist David Andrews to lead the agency’s financial services and wealth management business. Article

Molson Coors has appointed Eulogy! to develop and execute PR strategies for three of its key brands Coors Light, Grolsch and Singha. Article

Fink & Fuchs PR has added Hasbro Deutschland as a new account. Article

Vosene Kids has appointed Threepipe following a competitive pitch to help with a new integrated consumer campaign across multi-channel platforms. Article

Following a number of client wins requiring more “through-the-line” creative and moving image content, PrettyGreen is launching PrettyPictures and PrettyGreen Studio. The new creative offering will be headed up by Sam Stocking. Article

Cake, the Havas-owned brand entertainment agency, has won a competitive pitch for the PR account for V Festival sponsored by Virgin Media, in the festival brand’s 20th anniversary year. Article

blu (UK) has appointed Publicasity to handle its UK trade communications. Article

Good Relations has appointed Neil Ginsburg as business development director. Article

WP Engine has appointed Octopus Group to manage its launch into the UK market. Article

David Broome is joining executive search specialist Oskar Yasar Partnership as managing partner. Oskar Yasar Partnership will change its name to Broome Yasar Partnership and has also appointed Polly Fergusson and Al Loehnis as board adviser. Article

EBay has kicked off a wide-ranging review of its business communications support in Europe. Article

Paris
Publicis Groupe is poised to acquire fast-growing South African PR consultancy Epic Communications, giving subsidiary MSLGroup its first operation in Africa. Article

Spanish PR firm Inforpress has opened new offices in Washington DC and Brussels as the latest steps in its ambitious international expansion plan. Article

Toronto
Ketchum promoted Emma Capombassis to the position of director of its Toronto office. Article

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Applying 8 Modern Day Dating “Rules” to Public Relations

February 14, 2015

By Serena Ehrlich, Director, Social + Evolving Media, Business Wire

https://openclipart.org/detail/192604/heartbleed-patch-needed-by-rejon-192604As Valentine’s Day approaches, we turned our thoughts to how news distribution actually resembles dating. In this piece from today’s PR Daily, Hannah Kelly from Business Wire Paris looks at eight modern dating “rules” and how they apply to news releases.

Click here to read Hannah’s 8 rules of dating and how they apply to PR in 2015:  http://www.prdaily.com/Main/Articles/Applying_8_modern_dating_rules_to_PR_18105.aspx


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