[GUIDE] 12 Steps for Integrating Corporate Communications Successfully

September 29, 2015

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire

We are thrilled to announce the release of Business Wire’s latest guide: The Convergence of IR and PR: 12 Ways to Create a Stronger Corporate Communications Team.

This guide provides today’s communications professionals the rationales and steps to take to build a more robust corporate communications process, one that meets the needs of today’s audiences while reducing internal costs and redundancies.

The truth is many internal communication teams are working in silos. While internally these teams have separate reporting structures, goals and messaging, externally their customers and key audiences see no divisions within the company as it relates to accessing company information – they are just as likely to read an earnings release as they are to share a white paper or download a coupon.

But if today’s consumers are engaging with companies as a whole entity, why are most organizations still communicating different messages from different departments on different channels? Now is the perfect time to streamline internal processes to not only ensure a singularity in messaging, but to achieve higher message adoption and sharing, all while reducing internal costs and processes.

Recent, rapid technical and human behavioral evolutions have changed how humans consume news. Because the market is now aware of the intricacies that differentiate marketing, public relations, and investor relations, it is important for communications pros to work together to decrease those perceived separations.

And consolidating processes is not that hard! In our latest guide, we outline current communication roles, and how to bring them together to create a new, more effective process.

12 Ways to Create a Stronger Corporate Communications Team: The Convergence of IR and PR delves into how companies can:

  • Understand RegFD disclosure as it pertains to all discussion platforms
  • Cross promote company news and information
  • Share multimedia assets to increase emotional connections with end audiences
  • Centralize social outreach to increase visibility and awareness of one’s company information
  • Measure and monitor outbound and inbound discussions, decreasing the opportunity for negative brand attacks

Download this free Business Wire guide now! http://go.businesswire.com/IRPRConverge

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PR Updates From Around the World: August 31 – September 20

September 28, 2015

By Denise Grayes, Business Wire

Each week, Business Wire brings you the latest changes and updates in the PR industry.  To learn more about each news item, simply click the hyperlink.  Have your own update to include?  Let us know!


Cooksey Communications recently announced that Michelle Frith Hargis is rejoining the team to establish the firm’s Austin presence. Article

Crosswind Media & Public Relations announced its ranking as the top agency in Texas for healthcare clients, according to the O’Dwyer’s  annual survey of U.S. PR Firms. Article

HB Agency will combine with Eric Mower + Associates to create integrated agency with more than 250 professionals and estimated 2015 capitalized billings approaching $250 million. Article

Duffy & Shanley has added jewelry brand Luca + Danni to its client roster. Article

3BL Media announced the acquisition of ReportAlert, a corporate responsibility and sustainability report announcement and dissemination service founded in 2005. Article

marlo marketing announced an array of new food and beverage clients. Article

PARTNERS+simons announced the strategic hires of Jessie Cross and Elizabeth Giuggio as Associate Creative Directors. Article

March Communications has expanded its team of professionals in the Boston office. Article

French/West/Vaughan has been selected by K4Connect to provide public relations support for its debut platform, K4Community. Article

French/West/Vaughan has acquired a 50 percent interest in Hispanic PR, marketing and branded content agency RGAA PR, which was started by PR industry veteran Raul Gonzalez in 2011. Article

Astellas Pharma has named Jamie McGarvey as senior manager, employee communications, within the corporate affairs department. Article

Rob Palmer is the new vice president of government relations at WPS Health Solutions. Article

Henson Consulting is now nationally certified by The Women’s Business Enterprise National Council (WBENC). Article

Marvin Windows and Doors has named VSA Partners its new marketing and advertising agency of record. Article

The Kroger Co. has named Jessica Adelman as group vice president of corporate affairs. Article

CareSource has named Jenny Michael as Vice president, marketing and corporate communications. Article

Tyler Durbin has been named Geben Communication‘s new director of business strategy. Article

The Frisco Consulting Group has launched to help business owners avoid marketing pitfalls and grow. Article

Denise Hill, an assistant professor in Elon University‘s School of Communications and the former vice president of communications at Delhaize America, joined APCO Worldwide’s International Advisory Council (IAC). Article

Veteran producers Marcela Salazar and Ben Geldon and communications specialist Emma Shapiro have joined SKDKnickerbocker to support the firm’s corporate and non-profit clients. Article

GYMR Public Relations has added several new clients, including The Advisory Board Company, Child Life Council, Kate B. Reynolds Charitable Trust, Physician Advocacy Institute, and the Society to Improve Diagnosis in Medicine. Article

The United States Pharmacopeial Convention has named Anthony Lakavage senior vice president, global external affairs. Article

The Defined Contribution Institutional Investment Association (DCIIA) announced that Ted Godbout has joined DCIIA as Director of Communications and Public Relations. Article

The Glover Park Group has added Jocelyn Moore to its government relations practice as a managing director. Article

Crosby Marketing Communications has been selected by Sheppard Pratt Health System to provide strategic marketing services and help build the awareness and impact of its growing continuum of specialized mental health services. Article

Ketchum has begun work on a $400k PR assignment to improve the beleagured Honduras‘ government’s global reputation. Article

The Beer Institute has hired Denise Dunckel as vice president, public affairs. Article

GYMR Public Relations has promoted Mike Warner to senior vice president. In addition, Amy Martin Vogt has been promoted to vice president; Lauren Musiol and Haydn Bush have been promoted to managing supervisor; and Frank Walsh has been promoted to account supervisor. Article

Stanton Communications has promoted Lori Russo to president. Article

Bully Pulpit Interactive has brought on Ann Marie Habershaw as COO. Article

ConnellyWorks announced that the company has moved its headquarters to the Courthouse area of Arlington, Virginia. Article

Consumer Reports has hired Daniel Cluchey as Executive Speechwriter and Advisor. Article

TVP Communications has promoted Kyle Gunnels to Assistant Vice President. Article

Grayling has hired Roy Palmer as senior advisor to the state and federal government affairs practice. Article

Los Angeles
Kathy Savitt has been named president of digital media at STX Entertainment. Article

Skydance has named Shannon Olivas as senior vice president of corporate communications. Article

NATPE has appointed Matt Palmer to the newly created position of chief marketing officer. Article

Golin CEO Fred Cook has been named director of the USC Annenberg School for Communication and Journalism’s Strategic Communication and Public Relations Center (SCPRC). Article

BLAZE announced the addition of Yuneec‘s E-GO electric skateboard to its roster. Article

Murphy O’Brien Public Relations announced three new clients joining its Travel collection: The St. Regis Monarch Beach, Hotel Zephyr and HKS Hospitality Group. Article

Guitar Center announced the appointment of Frank Crowson to the position of Senior Vice President of Marketing for the Guitar Center brand. Article

Audi of America announced that Bianca Bucciarelli has joined the company as West Coast Lifestyle Communications Manager. Article

Shout! Factory has promoted four veteran Shout executives: David McIntosh to senior vice president of business affairs and digital distribution; Melissa Boag to senior vice president of kids & family entertainment; Jordan Fields to vice president of acquisitions; and Tom Chen to vice president of publicity. Article

PMK*BNC announced the promotions of Daniel Martinez to Executive Vice President, Brand and Entertainment Marketing, as well as Joanne Melzer to Senior Vice President, Insights & Analytics. Article

JeffreyGroup has named Brian Burlingame as its new CEO.  Article

Fish Consulting has added four new clients to its growing roster, including Kids ‘R’ Kids Learning Academies, World of Beer, Great Clips and Tin Drum Asiacafé. Article

rbb Public Relations is changing its name to rbb Communications. Article

Hill+Knowlton Strategies has acquired Brazilian public relations, advertising, digital and content firm Ideal, while H+K’s WPP sister agency Ogilvy Public Relations has acquired a majority stake in ConceptPR, a Brazilian public relations and digital content firm. Article

JeffreyGroup has opened its seventh wholly-owned office in the Brazilian capital city of Brasilia. Article

3AWORLDWIDE recently named Brenda Sandoval the company’s new Director of Agency Alliances. Article

Jason Sprenger, president of the Minneapolis-based PR agency Game Changer Communications, announced the public debut of his new Umbrella Model of Public Relations-an innovative way for anyone inside or outside the PR industry to visualize, describe and apply principles of public relations. Article

Gage announced today the hiring of Alisia Davis and Kasey Wellman who will both work on projects for Microsoft. Article

Ackermann PR has hired Tommy Smith as vice president of marketing strategy. Article

FleishmanHillard has expanded its crisis communications practice with the launch of FH 2020, a digital media crisis management solution designed to help businesses prepare for, anticipate, detect and mitigate crises in real-time through a combination of people, processes and technologies. Article

Newport Beach
TVGear has selected Bob Gold & Associates to lead its PR activities and help launch its new site, TVGear.com. Article

New York
Amy Palladino has been named senior director of corporate communications by Heineken USA. Article

Debra Forman has been promoted to president of Ketchum Digital. Article

Makovsky has appointed Lee Davies, senior vice president, as director of client services, health practice. Article

MWW Public Relations announced that Matthew Holland has joined the firm’s New York office as senior vice president, corporate healthcare practice. Article

Robin Bigelli will join Falcon & Wolf as senior vice president, brand programs. Article

Lexington Realty Trust has named Claire Koeneman, executive vice president and head of the US central region at Hill+Knowlton Strategies, to its board of trustees. Article

Kwittken has been named North American public relations agency of record for Pantone. Article

Corbin-Hillman Communications announced that the agency has added three new clients to its AOR roster: GoViral, Inc.‘s Diply.com, Zazen Bear and Tommy John. Articl

CRC has been named the agency of record for Nicole Andrews Collection. Article

NBCUniversal has named Caley Gray to the newly created position of vice president, communications, in the NBCUniversal Content Distribution Group. Article

Zeno Group has named John Kerr as its first chief digital officer. Article

Global Strategy Group has hired Glen Caplin as senior vice president. Article

Nancy J. Friedman Public Relations has been named agency of record for Canyon Ranch. Article

Bullfrog + Baum has been named agency of record for Washington, DC-based restaurants Ripple and Roofers Union. Article

Chic Influence has signed celebrity fashion stylist Irma Martinez. Article

Feintuch Communications and Roher Public Relations have joined forces to offer clients expanded senior talent and breadth of services.  Article

Finn Partners has acquired Horn Group. Article

MSLGroup has hired Edelman’s Ron Guirguis as CEO of its US operation.  Article

Ogilvy Public Relations has expanded its executive committee and is creating a new world-wide board. Article

Giorgio Armani has promoted Garine Zerounian to the role of senior vice president of communications for North America, replacing Rod Manley, who recently took up a new role as executive vice president, global communications, for Calvin Klein. Article

The Glover Park Group has hired Paul Hicks as a managing director in the firm’s New York office. Article

Ogilvy Public Relations has named Kerry Sette executive vice president/research director of the research group, based in New York. Article

Porter Novelli’s AIM Sports Reputation Management has introduced a suite of services to help collegiate and professional football players engage on social media without unintended reputational damage to their team’s image. Article

General Electric has named longtime public relations and marketing executive Beth Comstock as company vice chair leading GE Business Innovations. Article

Leslie Campisi has joined the Publicis-owned MSLGroup to lead its digital practice in New York. Article

The Associated Press has launched a division to help brands promote their content and services. The AP Content Services group will offer content-creation and delivery services with the goal of boosting brand awareness and enhancing engagement, it said in a statement. Article

Ruder Finn announced the hire of Sarah Anderson as Executive Vice President and Head of the U.S. Consumer Practice. Article

Madison County Tourism has selected Keegan Associates Marketing & Communications to provide marketing and public relations support for a three-year period beginning in 2015, the Madison County Courier reports. Article

Prosek Partners has been named “Best North American Public Relations Company” by Hedgeweek. Article

The O’Hara Project is searching nationwide for a nonprofit organization to add to their pro bono client list. Article

JONESWORKS announced their representation of Seth Rogen and Lauren Miller Rogen’s Hilarity for Charity. Article

Brandstyle Communications has recently announced representation of Fashion to Figure. Article

Didit announced the acquisition of the marketing and advertising firm Berwald Creativet. Article

London Misher Public Relations announces that Samantha Wenig has been named Vice President. Article

Local Life Agents (LLA) has hired Flackable as their integrated communications agency of record. Article

Managing Editor Inc (MEI) announced today the promotion of Mark Leister to senior vice president and managing director. Article

Cohn & Wolfe announced the appointment of Laura Ryan as Managing Director of the agency’s U.S. Corporate Practice. Article

Sierra Nevada Corporation has hired Brooke Salkoff as corporate director of communications. Article

Ferraro Group has hired Rachel Wright as a public relations account executive. Article

Blue Global Media announced the promotion of Evette Cecena to director of marketing. Article

San Diego
Jessie Knight, executive vice president of external affairs for Sempra Energy and chairman of Southern California Gas Co. and San Diego Gas & Electric, will retire November 1.  Steven Davis has been elected to succeed Knight as executive vice president of external affairs and corporate strategy for Sempra Energy. Article

San Francisco
The Blueshirt Group announced that Sarah Segal has joined as Director, Media Relations and Corporate Marketing.  Article

Landis Communications, Inc. announced the addition of several new clients. Article

Access Communications and Emanate PR are to merge, creating a $35m operation that aims to shake up the midsize agency sector. Article

Vevo has named Jon Carvill as vice president of communications. Article

Fineman PR has promoted two company executives to senior leadership positions: Karmina Zafiro to vice president and Serene Buckley to senior director of content strategy. Article

FoodMinds has opened a third office located in San Francisco, to be led by Laura Cubillos. Article

Luxe announced that Stephen Rocco Rodi has joined the firm from Edelman, as its first Director of Communications. Article

Silicon Valley
Coherus BioSciences has appointed Juliana Reed as vice president, government affairs. Article

Austin & New York
Good Scout Group has appointed Erin Dawkins as Managing Director of the organization and Jessica Kirkwood as Senior Strategist. Article

DC & New York
Imre has hired Damian Rintelmann as senior vice president and digital lead. In addition, Jason Burelle has been named associate creative director in the firm’s recently-opened New York office. Article

DC & San Francisco
Chase Communications announced the hiring of former San Francisco Business Times events director Felicia Brown, D.C. Congresswoman Eleanor Holmes Norton’s former communications director Jonathan Amar, and communications professional Jill Mierke. Article

 Los Angeles & New York
Ephraim Cohen has been named the general manager of the New York office of FleishmanHillard and Mitch Germann has been named GM for Los Angeles. Article

MSLGroup Poland CEO Sebastian Hejnowski has been promoted to a newly-created role as CEO of the PR network’s operations across Central and Eastern Europe. Article

SEC Relazioni Pubbliche e Istituzionali, has signed an agreement to acquire a 75 percent stake in Kohl Pr – und PartnerArticle

Hong Kong
FleishmanHillard has appointed Khoo Yin as the new general manager of its Singapore office. Article

The World Economic Forum has selected Ogilvy Public Relations, Beijing, as the official PR partner of its Annual Meeting of the New Champions for the ninth consecutive year. Article

Text100 has been selected by OMRON to provide content marketing services to raise awareness, educate the market and generate leads. Article

Rice Communications has been appointed by the Singapore Centre for Social Enterprise (raiSE) as its public relations agency of record. Article

FleishmanHillard has appointed Magdalene Lee as general manager of its Malaysia office. Article

EON has expanded its service offering and rebranded as EON The Stakeholder Relations Group, designed to reflect its broader mandate as well as its tradition of thought leadership in the stakeholder relations space. Article

Kreab has named Martin Alintuck as managing partner of its Singapore operation. Article

Cicero Group has appointed Iain Anderson as its new executive chairman. Article

We Are Social has appointed Lise Pinnell as head of strategy. Article

Bite has appointed Matt Whiting as its new head of digital, and Steve Gradidge as digital and social media consultant. Article

Dr Paul Ballman and I AM Self Publishing have retained Literally PR to support the launch of Ballman’s new book, Red Pill: The Truth About Leadership. Article

AMEC, the International Association for Measurement and Evaluation of Communication, has signed an agreement with Gorkana as the headline sponsor of its International Measurement Summit, to be held from 15-16 June 2016 in London. Article

Ogilvy PR has elevated Michael Frohlich to CEO of its EMEA region. Article

Drayson Technologies has appointed five agency partners to launch its latest venture: CleanSpace, a technology-enabled movement for better air quality. Article

Suzanne Ellis has joined Lansons as a senior consultant to help build on the consultancy’s growing change and employee engagement services. Article

Construction Industry Solutions (COINS) has appointed technology PR specialists Firefly Communications to handle international public relations promoting the COINS Construction Industry Grand Challenge. Article

New Sparta Asset Management has appointed Montfort Communications as its communications adviser. Article

One Green Bean has taken over sister firm Havas PR London. Article

The International Association for Measurement and Evaluation of Communication (AMEC) has unveiled a new international framework for measuring communications performance, the Barcelona Principles 2.0. Article

Audi has appointed We Are Social as its retained strategic and creative social media agency in the UK. Article

Cicero Group has appointed Kate McAndrew from Sky News as senior counsel to work across the agency’s corporate and public affairs practices. Article

Stonehage Fleming Family & Partners has appointed Montfort Communications as communications adviser after a competitive pitch. Article

Battenhall has appointed three new consultants to its London team, including Bradley Tubb, Dom Whitehurst and Jonny Atter as account manager. Article

Reputation Institute has launched its new Reputation Tracker service in the United Kingdom, providing companies with continuous measurement and quarterly reports on their corporate reputations. Article

Four Communications Group has acquired financial and professional services public relations agency Broadgate Mainland. Article

Hanover has hired Claudia La Donna to head its digital policy offering in Brussels. Article

Llorente & Cuenca has acquired 60 percent of Cink, a digital innovation consultancy. Article

InsideOut Public Relations has been elected a partner in IPREX. Article

Dheeraj Realty has appointed DDB Mudra Group for its creative mandate, GolinOpinion (formerly known as LinOpinion GH) for online and offline PR, and Activ Eight Dimensions for media planning. Article

Edelman has completed its acqusition of Dubai firm Dabo & Co. Article

Talent International has appointed Sefiani as communications agency for the 2015 Talent Unleashed Awards, held in Sydney on 11 September. Article

Etihad Airways has named Hareb Al Muhairy as its new senior vice president, corporate and international affairs. Article

GCC Board Directors Institute has appointed Hill+Knowlton Strategies as content partner for a period of three years. Article

MSLGroup has appointed Sei Naganuma as digital lead and Takakazu Nozumi as consultant in Japan, strengthening the firm’s digital and planning. Article

InfiniteLatitude has added a presence in Canada with the addition of ps creative communications in Toronto. Article

Strategic Objectives has been named PR agency of record for DMTI Spatial. Article

International Tour Management Institute (ITMI) has retained Shinn Communications Canada as its Public Relations Agency of Record for both Canada and the U.S. Article

Each week we share information relevant to modern communications strategies and tactics.  Stay up to date with the latest news and trends impacting today’s communications programming. Join our mailing list today!

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How Should I Promote My Content: An Infographic for Smart Marketers

September 10, 2015

By Vilan Trub, Business Wire

Great content is only as great as how it’s distributed. If people aren’t seeing your branding and message, they won’t be able to act on it. If people aren’t engaging with your content, they can’t be eased further into the marketing funnel.

The 10 Required Questions of Content Promotion

The 10 Required Questions of Content Promotion

A major goal of a marketing plan, reaching out to the public, is to turn potential leads into clients and customers.  A successful marketing campaign raises visibility, creates brand loyalty, and more resulting in a large ROI. After all is said and done, how do you actually reach your market and effectively engage your audience? 

The first step is identifying the power of content marketing. According to a 2015 poll by Smart Insights, almost 30% of respondents listed content marketing as the most important digital marketing trend for the year. The second most selected answer (big data) received less than half the votes (14.6%). The most popular forms of content marketing are social media content other than blogs (93%), eNewsletters (80%), articles on your website (78%), illustrations/photos (75%), and videos (74%). There are many options for how to reach an audience and companies are trying them all. Are they organized in their efforts? A shocking 56% of the respondents said they do not have a content marketing strategy or plan, even though they are actively utilizing content marketing.

Not having a game plan is very inefficient and can lead to disaster. Imagine a basketball team running onto the court without knowing any plays to execute. LeBron James might be the best player in the world, but even he wouldn’t score too many points if he was playing with a team that didn’t have a strategy. Your content, similarly, might be the most interesting, engaging, and disruptive, but if you don’t have a plan of distribution, you’ll be the only person aware of it.

How do you get as many eyes as possible onto your great content?

Business Wire put together this infographic that illustrates how content marketing travels down a road, and what steps to take to reach your desired audience.

It’s important for communicators to remember that assets are tools and how you use them will determine their effectiveness. If your news features an eye-catching headline, native advertising is a good route. If you have newsworthy content, issuing a news release would amplify your content to journalists and other media professionals. If you have multiple related pieces and multimedia, a news or picture capsule makes for a great interactive asset that captures audiences’ attentions for far longer than passive content.

What are some of the key takeaways from the infographic?

  • If you have newsworthy content – issue a news release
  • If you have comparative data – make an infographic
  • If you have a video – make a vine or GIF for additional social messaging
  • If you have multiple related pieces – issue a news or picture capsule

Content marketing is proving to be more than just a trend. If you utilize this highly effective method for reaching potential clients and customers, for building brand awareness and loyalty, remember to have a game plan. Content and distribution working together will raise visibility of your message and lead to a desired ROI.

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PR Updates From Around the World for the Week of August 24

August 25, 2015

By Denise Grayes, Business Wire

Each week, Business Wire brings you the latest changes and updates in the PR industry.  To learn more about each news item, simply click the hyperlink.  Have your own update to include?  Let us know!

PR Industry Updates

Resolute Consulting announced the promotion of Nick Juliano to Vice President from Senior Account Executive. Article

Dodge Communications announced it has been named to the Inc. 5000 annual rankings of the fastest-growing private companies in America for the seventh consecutive year. Article

Keds has appointed Emily Culp as chief marketing officer. Article

marlo marketing announced an array of new restaurant and hospitality-focused clients. Article

Boineau & Company has added Dennis O’Neill, Attorney at Law, Frampton Construction and Timberlane, Inc. as new clients. Article

Sprout Social announces launch of a new social advocacy platform for employees, Bambu by Sprout Social. Article

Public affairs and communications firm Agenda, along with UK-based marketing and communications partner Engine Group, has been awarded a five-year multiple-award framework agreement by The North Atlantic Treaty Organization (NATO). Article

Warschawski announced that it was named the agency of record for Biologics Consulting Group. Article

Influent50 is helping businesses connect to an influential consumer group-the 50 and over. Article

Karen Reynolds is moving into a VP-level global communications role at enterprise IT company BMC Software. Article

Los Angeles
Ranker announced its expansion across content and ad sales with the launch of its video division, Ranker Video, and the addition of key senior executives. Article

Mirrored Media announced the hiring of Chiara Kramer as the new Director of Entertainment Marketing. Article

Kelton Global announced that Amy Snow has joined the Los Angeles office as Vice President of Qualitative Research. Article

Crossmedia announced that it has hired David Heimlich as Executive Director. Article

3AWORLDWIDE has announced a partnership with a China affiliate which will allow the brand to expand its global services and tap into the Asian market. Article

New York
Nancy J. Friedman Public Relations announced the addition of two clients: The Kimpton Taconic Hotel in Manchester, Vermont and Tribeca Grand in New York City. Article

Try The World has tapped luxury brand public relations agency Issa PR to launch its Fall and Holiday gourmet boxes. Article

MSLGroup has made Guillaume Herbette CEO. Article

Hill+Knowlton Strategies has named Citizen Relations’ Beth Balsam as US CEO. Article

Olya Moskalenko has joined Rubenstein Public Relations as the new Senior Business Development Writer. Article

Magrino announced that seasoned public relations professional, Emily (Emmy) Lambert, joined the agency as Account Director in the Consumer Division. Article

Porter Novelli announced that Catherine Fink has joined its New York office as executive vice president, health and wellness. Article

NBTY announced the appointment of Sonya Soutus to the newly-created position of Senior Vice President, Public Affairs & Communications. Article

Tartaglia Communications has been tapped by the Alzheimer’s Drug Discovery Foundation (ADDF) to launch the Melvin R. Goodes Prize for Excellence in Alzheimer’s Drug Discovery, the first prize to specifically recognize scientists working in Alzheimer’s drug development. Article

Elisabeth Rosario has been named director of communications for Spark Capital. Article

Havas Formula announced the hire of Hispanic public relations veteran, Andy Checo, as director at its HavasFORMULATIN division.  Article

LATAM Airlines Group has chosen Interpublic Group as its new global agency network for markets in the Americas, Europe and Oceania where the company operates.  Article

Rubenstein announced the hiring of William Goss to serve as Senior Advisor to its Real Estate Practice. Article

Lisa Rosenblum joined Brooklyn Public Library as Chief Librarian. Article

The Distilled Spirits Council of the United States (DISCUS) has announced the appointment of Kelley McDonough as its new Director of Public Relations, based in New York. Article

M Studio announced it was awarded the contract for web development and digital marketing for Simple Shoes. Article

DDCworks has added four industry veterans to its team of branding experts to expand the agency’s capabilities and dedication to building and managing strong campaigns. Article

San Francisco
Matson has hired Keoni Wagner as director, corporate communications. Article

Mercury360 has been selected by WaterFX, a startup that is using solar desalination to generate freshwater for farmers in California’s Central Valley. Article

Eastwick announced that Inc. Magazine has ranked the company No. 4490 on the annual Inc. 5000. Article

The Petrizzo Group announced the hire of Charles McCray III as vice president, public affairs. Article

Chicago & Miami
Uproar PR has been selected as the agency of record for three sports technology and human performance companies, Fusionetics, Mio Global and Milestone Sports. Article

PR.Konektor has appointed Radek Vítek as executive director. Article

Ingela Ulfves has been appointed as VP, investor relations and communications in Eltel Group. Article

Grayling has appointed long-serving executives Craig Ling and Hayley Longdin to lead its Midlands team. Article

CubanEight has been appointed by global learning and teaching marketplace Udemy following a competitive pitch. Article

Mediacraft Associates has formed an affiliation agreement with FleishmanHillard South Africa. Article

The India-based IT services company Infosys is in the final stages of selecting a global PR agency to focus mostly on the US and European markets. Article

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The Experts Speak: How to Brand Your Startup

August 21, 2015

By Serena Ehrlich, Director of Social and Evolving Media

This past year’s SXSW festival offered audiences enough movies, music and tech to keep busy until – you guessed it – next year’s SXSW. For those in the know, however, that wasn’t the end of the fun. From July 19th to the 22nd there was an additional SXSW event, the SXSW v2v in Las Vegas. This boutique event, aimed to help startups grow, brought together great minds and offered future business moguls an opportunity to learn from and connect with industry leaders.


One of the topics discussed during the four days in Vegas was how a new company can develop a brand with which audiences will identify. Melodie Tao, Marketing Consultant and Founder of Marketing Melodie, spoke on just that and left the crowd inspired.

Coverage and highlights of the session can be found here.

“How can you establish your brand?” was the first question Melodie posed, and what followed was a series of tips and insider tricks to connect with modern markets. Find out what she had to say and how it might apply to your business.


Business Wire CEO Cathy Baron Tamraz also spoke about startups prior to the Vegas event at the Austin SXSW. Her fireside chat was insightful and declared that “every business has an audience.” Coverage of the conversation can be found here.

Business Wire Presents: PR Industry Updates for July 24

July 24, 2015

By Denise Grayes, Business Wire Nashville

This week we feature several changes in the PR industry, including:

PR Industry Updates

Phase 3 Marketing & Communications has unified the creative department of recent acquisition Brand Fever and its PR practice with The Reynolds Group, both of which are divisions of the company. Article

French/West/Vaughan has been selected by Paralyzed Veterans of America to provide marketing support for its new charity endurance racing program, Racing to Empower Veterans (REVolution). Article

The Brandon Agency has added Beth Kann to its social media and public relations team to serve the company’s expanding roster of clients. Article

After 15 years working with Golin as its public relations agency of record, the National Peanut Board (NPB) announced the agency will expand its role to include advertising and marketing. Article

Hennes Communications has hired Thomas Fladung as vice president. Article

Lisa Osborne Ross is joining APCO Worldwide as the managing director of its Washington, DC, office. Article

Alex Slater has launched Clyde Group, a new communications and public affairs firm. Article

Levick has added Stephen Aaron as vice president. Article

Whiteboard Advisors announced the addition of Ted Eismeier as an Associate Vice President in its growing communications practice. Article

The Human Rights Campaign (HRC) named Olivia Alair Dalton as the organization’s new Senior Vice President for Communications and Marketing. Article

Gadi Dechter joined APCO Worldwide as head of its Public Affairs Practice. Article

Warschawski announced that it has been hired by Pompeian. Article

Reputation Institute is retaining the Pinkston Group of Alexandria, Virginia, to develop and implement comprehensive media strategies to increase Reputation Institute’s national and global prominence. Article

GolfBoard has selected Buffalo Brand Invigoration Group to turnkey a brand communications and public relations program. Article

5W Public Relations has opened a Denver office to support its growing client base in the Southwestern US. Article

Lambert, Edwards & Associates has expanded its Grand Rapids team with the addition of Alaina Korreck as an associate and Abby Timmer as a digital specialist. Article

Identity announced that it launched a new website that represents the firm’s evolution as an agency. Article

Los Angeles
JMPR Public Relations, Inc. announced that it has been named agency of record for AMA Pro Flat Track. Article

CannaGrow Holdings announced the appointment of Cheryl Shuman as Senior Business Development, Public Relations, Marketing & Media Strategist. Article

JoTo PR has added Clearwater-based company, Handymen for All, owned and operated by US Air Force Captain (Ret.) Julie Daniels. Article

Shelton Group announced that it has added CertainTeed Insulation to its client roster. Article

Newport Beach
Terry Blount has been named NHRA vice president of public relations and communications. Article

American Gem Society (AGS) and AGS Laboratories appointed the Luxury Brand Group to serve its public relations and brand development needs. Article

New York
Ogilvy Public Relations has launched The Boutique@Ogilvy, a specialty division that provides communications strategy for retail, fashion and e-commerce clients and helps brands forge strategic collaborations in the fashion space. Article

Edelman subsidiary United Entertainment Group has promoted Mary Scott to president, sports and brand experiences, and Robby Wells to chief strategy officer. Article

Nancy J. Friedman Public Relations announced a new account addition and two tourism renewals to its diverse roster of hospitality and destination clients: London & Partners, Visit St. Pete/Clearwater, FL and Visit Savannah. Article

Magrino was selected following a competitive search to represent Italian restaurant brand, Obicà, for national public relations. Article

Phil & Co. has formed a strategic alliance with GoDiversity to launch “cause diversity,” offering clients in the cause space the opportunity to better reach and engage with the Hispanic market. Article

Golin has made Dawn Langeland managing director of its New York operation. Article

MSLGroup has launched its fifth-annual grant program, Generation Activation Be:Cause. The firm will award one local nonprofit with up to $100,000 in strategic communications counsel. Article

The CHR Group has acquired marketing agency Colour. Article

BBC Worldwide North America announced the appointment of Dawn Williamson to Senior Vice President, Advertising Sales and Tim Wastney to Vice President, Advertising Sales to bolster the ad sales division based in the U.S. and Canada. Article

Sharp Communications announced two new staff members. Article

Richard Rubenstein, President of Rubenstein Public Relations, announced that the firm has been named the agency of record for New York City’s 42nd Annual Village Halloween Parade. Article

Eastwick announced a new partnership with Grand Central Tech (GCT). Article

Sharp Communications announced three new major account wins to its portfolio of architecture and design brands. Article

48 Communications has expanded to the east coast with a new Public Relations division and New York office, offering new and current clients an expanded scope of services in the largest media market in the nation. Article

Lorraine Gregory Communications (LGC) has been selected by the Boy Scouts of America (Suffolk County Council) to create a fundraising campaign for the Baiting Hollow Scout Camp it owns and operates in Calverton, NY. Article

Marking its 20th anniversary in business this July, Kimball Communications announced it is opening a new office at 794 Penllyn Pike, Suite 214 in Blue Bell, Pa. Article

San Diego
After three years of intensive development with data scientists and psychologists, Zenzi announces the launch of its proprietary values marketing method to help brands fuel growth, loyalty, and engagement through stronger connections with consumers. Article

San Francisco
Twitter‘s head of communications Gabriel Stricker announced, via Twitter, that he’s leaving the company. Article

Blanc & Otus CEO Joshua Reynolds is stepping down to join a Silicon Valley startup, meanwhile Annemiek Hamelinck is taking over as general manager. Article

Ruder Finn announced the hire of Scott Beaver as Vice President, Ruder Finn West – the agency’s San Francisco office. Article

Runa Capital announced that partner Andre Bliznyuk will move to the US to open an office in San Francisco, California. Additionally, in a move to extend its operations expertise into new areas, it has hired startup veteran Marcos Sanchez to run global communications for the firm. Article

DC & San Francisco
Fenton is expanding its environment, energy and sustainability expertise with the additions of Ryan Cunningham and Eric Raymond have joined as senior vice presidents in Washington, DC, and San Francisco respectively. Article

Hong Kong
The Hoffman Agency has hired Esther Kuang Mei to spearhead its Shanghai operations as general manager. Article

Uwe Kattwinkel has been named senior vice president, communications, at airberlin. Article

Following his promotion to group managing director of TVC Group in March, James Myers has created a new board structure to lead the business and made two new hires: Simon Murphy joins TVC from The Narrative in Australia as director of client services and will oversee our UK clients including Tesco, Easyjet, Royal Voluntary Service, Eurostar and Sky; Simon Amster joins as creative content director, having held positions at NBC Universal, Addiction Worldwide/Bray Leino, and FleishmanHillard. Article

Bite has been selected by Trainline. Article

Al Berry has joined Weber Shandwick as head of content in EMEA from Bacardi Global Brands where he developed content campaigns across its portfolio of brands – among other new hires in EMEA. Article

Infiniti Middle East has appointed Four Communications as its new PR agency for the region following the recent appointment of Craig D’Silva to lead the automobile manufacturer’s PR and corporate communications activities across the Middle East and Africa. Article


Cesare Valli has joined leading Italian independent SEC Relazioni Pubbliche e Istituzionali as managing director and partner via the acquisition of a minority stake in the company. Article

Avian Media has added new roles – chief strategy officer and regional heads – as it braces for growth from existing and new clients. Article

National Public Relations has acquired the business of Equicom from TMX Group. Article

Shine PR has partnered with DelilahK. Article

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PR Updates From Around the World for the Week of July 6

July 10, 2015

By Denise Grayes, Business Wire Nashville

Here are the latest changes and updates in the PR industry.  To learn more about each news item, simply click the hyperlink.  Have your own update to include?  Let us know!

French/West/Vaughan (FWV) has been selected by Paralyzed Veterans of America (Paralyzed Veterans) to provide marketing support for its new charity endurance racing program, Racing to Empower Veterans (REVolution). Article

S&A Communications hired Rachel Sheffield as web designer. Article

SevenTwenty Strategies has named Christine DiGiovacchino as creative director and Megan Blair as senior web designer, and Joe Richards as senior account director. Article

Golf Membership Consultants (GMC) has selected Buffalo Brand Invigoration Group to manage a public relations program and consult on marketing and business strategies to expand GMC’s market presence. Article

The Trustworthy Accountability Group (TAG) today announced that Mike Zaneis will become the organization’s new President and CEO. Article

Airfoil was honored alongside its client Comcast Cable, Heartland Region with the Best of Show distinction at the International Association of Business Communicators Detroit Renaissance Awards ceremony. Article

Corporate and public affairs expert Stephen Lock is joining Latin America specialist Speyside Corporate Relations to head the firm’s fast-growing Brazil business. Article

Risdall Public Relations James E. Lukaszewski, APR, has been selected as a Fellow of the International Association of Business Communicators (IABC). Article

New York
Burson-Marsteller has launched a new Cuba specialty team, a US-based offering that will provide clients with counsel on the political and economic environments in both the US and Cuba, as well as advice and guidance in planning for and communicating effectively about eventual Cuba market entry. Article

Global Strategy Group announced that Dana Yeganian has joined the firm as Senior Vice President. Article

RF|Binder has become part of PROI Worldwide, a partnership of independent agencies with 2014 net fees of $615 million. Article

Deloitte is acquiring substantially all of the assets of LRA Worldwide, a firm that measures customer experience. Article

Vested has announced its formal public launch. Created by senior communications executives Dan Simon and Binna Kim, Vested helps both traditional and new financial firms navigate an increasingly disruptive environment. Article

Butler Associates Public Relations has added Hostelworld Group to its roster.  Article

Horn Group, Inc. announced the promotion of Brian Sinderson from managing director to senior managing director and general manager, New York. In addition, the agency has added two vice presidents: Allyne Mills, formerly senior vice president with Beckerman|Antenna Group and Erica McDonald, who rejoins Horn Group from DiGennaro Communications. Article

Bilingual multicultural marketing communications expert Lissette M. Rodriguez announced the launch of Chic Influence, a new public relations agency specializing in building influence with the powerful U.S. Hispanic market while simultaneously bringing client stories to the mainstream forefront. Based in New York City, the agency launches with two clients-Being Latino, one of the country’s top social media marketing companies targeting Hispanic millennials, and celebrity hairstylist and makeup artist Gabriel Samra. Article

The New York Times Company announced that Clay Fisher will join the company in the new role of senior vice president, consumer marketing. Article

Swordfish Communications has announced it will offer free services to any retailer presently selling a controversial iPhone case that looks like a realistic handgun. Article

San Francisco
MSLGroup has hired Brian Lake as a vice president focusing on the technology and public affairs practices. Article

LANE has kicked off a 25 Commitments for 25 Years (#25for25) year-long campaign in celebration of its 25th anniversary. Article

Austin & Memphis
Archer Malmo has acquired Austin-based Tocquigny. Yvonne Tocquigny and Tom Fornoff will continue to lead the Austin office as chief creative and strategy officer and president, respectively. Article

Frankfurt & London
Travel Lifestyle Network announces it has elected ten new global partners. In addition to announcing new partners, the network has set important steps to accommodate further business growth. Article

Isabel Kassabian was named deputy managing director for APCO Worldwide‘s Berlin office. Article

Hong Kong
Ruder Finn has acquired the China business of Kyodo Public Relations, including operations in Beijing and Shanghai. Article

Grayling has appointed Jonathan Curtis as its new head of public affairs. Article

Tero Huovinen has been appointed senior vice president, communications and corporate responsibility at global chemical company Kemira Oyj. Leena Lie, Kemira’s current head of communications and corporate responsibility, is leaving to become SVP, communications, at Cargotec. Article

Mischief PR has hired Daniella Graham from Metro.co.uk, to the newly created full-time role of news and conversation editor. Article

Keene Communications has taken over the operations of international business-to-business consultancy BondPR. Founder Tom Burgess remains a shareholder in BondPR and will act as a consultant to the group. Based in San Francisco, he will also oversee the development of North American operations. Article

Text100 holding company NextFifteen has acquired the entire issued share capital of IncrediBull, which will be fully integrated into Text100 from January of next year. Article

Mainichi Shimbun and Cxense announced the signing of a deal. Article

Llorente & Cuenca has secured €6.35 million in funding from French private equity firm MBO Partenaires. Article

Publicis Worldwide CEO Arthur Sadoun is taking over supervision of MSLGroup, meanwhile the agency’s CEO Olivier Fleurot moves into an SVP role at the holding group. Article

Nanyang Technological University Singapore (NTU Singapore) was recently named the In-House PR Team of the Year at PRWeek Awards Asia 2015. Article

Coca-Cola has appointed MSLGroup as its partner in India, with a focus on content creation. Article

Toyota‘s PR chief Julie Hamp has resigned after being detained by Japanese authorities on the suspicion of illegally importing a prescription drug from the US. Article

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