PR Updates From Around the World for November 2

November 16, 2015

By Denise Grayes, Business Wire, Nashville

Each week, Business Wire brings you the latest changes and updates in the PR industry.  To learn more about each news item, simply click the hyperlink.  Have your own update to include?  Let us know!

Brett Jewkes has been named senior vice president – chief communications officer for AMB Group. Article

PAN Communications was recently ranked on Entrepreneur’s Top Company Cultures list. Article

marlo marketing announced the acquisition of two new clients in its professional services division. Article

Hyatt Hotels Corporation has named Candace Mueller as vice president of global communications. Article

The Northern Kentucky Chamber of Commerce has hired Scott Sedmak as the Chamber’s new Vice President of Public Affairs and Communications. Article

Magnacom Worldwide announced the opening of its fourth agency location globally and third domestic office, in Dallas, Texas. Article

Moroch Partners has announced that it has acquired MEplusYOU. Article

PAVLOV has expanded its staff with the hiring of three new team members. Article

Spectrum Science Communications has hired Leslie Wheeler and Robert Oquendo as executive vice presidents; Denise Chappell and Susan Neath Francis as senior vice presidents; and Julie Piszczor Welch as vice president. Article

Crosby Marketing Communications has added Anna Zawislanski as an Executive Vice President and Senior Strategist. Article

Sage Communications announced that COO and co-founder David Gorodetski will be awarded the DC Jazz Festival’s (DCJF) John Conyers, Jr. Jazz Advocacy Award at its annual Trustee Gala on Monday, November 9 at The Hamilton Live in downtown Washington, DC. Article

NioCorp Developments has appointed Jim Sims as vice president for external affairs. Article

Jordan Walker has joined Greteman Group as a digital director. Article

Tony Cervone, General Motors’ senior vice president of global communications, will assume responsibility for the GM Foundation and corporate giving activities in addition to his communications responsibilities. In addition, Craig Glidden, executive vice president and general counsel, will assume responsibility for global public policy and corporate sustainability. The moves follow the departure of Bob Ferguson, senior vice president, GM global public policy, and chairman of the GM Foundation. Article

Los Angeles
Universal Music Group has appointed Eric Berman as executive vice president of public affairs. Article

Rogers & Cowan has named Mark Owens CEO. Article

SQAD LLC announced that it has appointed Marc Krigsman as Chief Executive Officer. Article

Grayling announced that Andrew Reynolds has been promoted to Managing Director of the Los Angeles office. Article

O’Donnell Agency will launch a free workshop series in November called Social Hour. The format will consist of a 25-minute cocktail reception followed by 35 minutes of content focused on what’s new in the social and digital media space over the last 30 days. Article

Landis Communication recently doubled its staff, to two. Senior Account Executive Brigitta Shouppe comes to Landis Communication with a decade of experience in public relations and strategic communication. Article

Gage announced it has hired Bryan LaSell as a senior software developer. Article

FleishmanHillard has named John Saunders to succeed Dave Senay as president and chief executive officer. Article

Mark McNeely, owner and senior partner of McNeely Pigott and Fox, received the 2015 Donald G. Hileman Alumni Award from the University of Tennessee College of Communication and Information at its awards and scholarship donation appreciation banquet at 6:30 p.m. on November 6. Article

Newport Beach
Drybar announced the promotion of Brittany Driscoll to Vice President of Marketing. Article

HKA, Inc. Marketing Communications has won the 2015 National Philanthropy Day Orange County award in the small business category. Article

New York
Condé Nast has appointed Cameron Blanchard executive vice president of corporate communications. Article

ABM has hired Anthony Piniella as chief communication officer. Article

Carmen Widman is joining Marathon Strategies as senior vice president of media relations. Article

Peppercomm has hired former Wall Street Journal financial reporter Joe Checkler as a media and content specialist. Article

Stacey Staaterman has joined Falcon & Wolf as a partner to lead marketing strategy and leadership coaching practices. Article

ICR announced the launch of ICR Capital LLC, a subsidiary that provides a suite of capital markets advisory services designed to help financial sponsors and issuers achieve key transaction objectives. Article

Dukas Public Relations has changed its name to Dukas Linden Public Relations. Article

Beautiful Planning Marketing & PR has added two new divisions in its New York City and London offices: full event production services for fashion shows, fashion events, and fundraisers, as well as full in house digital and social media services. Article

Grayling has undergone its third rebranding in five years as the agency looks to reverse its fortunes amid substantial change. Article

Ruder Finn announced that it has been named public relations agency of record for LAFCO – Luxury Articles and Fragrance Co. Article

JG Black Book broadens its collection within the luxury travel sales, marketing and public relations industries with Le Quartier Français, located in South Africa’s Western Cape. Article

Rubenstein Public Relations (RPR) announced that Charles Rutenberg, LLC has selected RPR as its official public relations partner. Article

Assembly announced that it has won the Travelocity account, awarded without a review.  Article

Allan Freedman joined Peter C. Alderman Foundation as Executive Director. Article

Keith Hochstin was promoted to Vice President of Strategic Client Development of MetTel. Article

Bert Fink joined Music Theatre International as Chief Creative Office for MTI Europe. Article

Jeff Horvath joined Fitch Ratings as Chief Compliance Officer. Article

Trusted Media Brands, Inc. (formerly known as Reader’s Digest Association) has announced that Alec Casey has been appointed Chief Marketing Officer. Article

DKC Public Relations, Marketing and Government Relations announced Rick Miramontez, will be joining the company to create DKC/O&M. Also joining DKC will be O&M Co.’s top executives Andy Snyder (Creative Director) and Molly Barnett (VP, Theatrical Division), along with other key staffers from the firm. Article

Equity Concepts has hired Flackable as its integrated communications agency of record. Article

Slice Communications announced that it has promoted Anthony Stipa and hired Ryan Beletz, Darby Rowe and Victoria Lee as its newest members of the team to help service the agency’s rapidly expanding client base. Article

Atlanta & Los Angeles

Allied Integrated Marketing has acquired Marketing Inspirations. Article

New York & Seattle
Lane has hired Erik Moser as account director in its Portland office. Article

We Are Social has launched in Berlin, with Reebok as its founding client. We Are Social in Berlin launches with a team of four, including senior strategist Jason Rieff, who joins the agency from Publicis Groupe in Munich, where he was a senior digital creative. Article

Scott McKenzie, director and head of change and employee engagement at Lansons, has been promoted to the management board. Article

Cohn & Wolfe has been appointed by Global Blue to support the planning and implementation of a global PR program to increase awareness and understanding among retailers and consumers. Article

Opun has selected Threepipe to run its paid social, search and display marketing campaigns.  Article

Mischief has been appointed as the UK consumer PR agency for innovative snacking brand popchips, following a competitive pitch process. Article

6SigmaET has appointed technology PR agency Wildfire to raise awareness of its tool among designers of electronic components and products. Article

We Are Social has expanded its creative team with the appointments of David Feldman and Pat McCaren join the agency as associate creative directors. Article

Freshwater has appointed Saffron Pineger to lead its healthcare team and provide senior specialist advice to clients in the NHS and more widely. Article

Aegis Data has appointed Spreckley as its retained PR agency in the UK. Article

Cognito has appointed Mike Almandras as its new Finance Director and Company Secretary. Article

Wildfire has promoted Debby Penton to the position of managing director, with former MD and founder Richard Parker taking on the role of CEO. Article

Jenny Åstrøm has rejoined H+K Strategies to become CEO of the firm’s Swedish operation. Article

Omnicom PR firms FleishmanHillard and Fishburn are to merge, creating a 200-person operation in London. Article

Farzana Baduel, Managing Director and Founder of Curzon PR, was presented with the Women of Colour Achievement Award by the Women Presidents’ Organisation, in association with the 100 Black Men of London, on Thursday 29 October 2015.  Article

Aspectus has released a white paper aimed at identifying the communications strategies that can make the difference between success and failure for businesses of every size and stage of development, from bleary-eyed startups, to champagne toasts at exit. Article

Llorente & Cuenca has completed the acquisition of Impossible Tellers. Article

Eugenio Simioni has been named senior vice president and director of corporate communications at Nestlé. Article

Hill+Knowlton Strategies has hired Alain Berger as executive strategy director in its Brussels office. Article

The International Communications Consultancy Organisation has appointed Elise Mitchell, CEO of Mitchell Communications Group and Dentsu Aegis PR Network, as its new vice president. Article

Edit Herczog, former member of the European Parliament from Hungary with more than 30 years of experience in corporate communications, public affairs and government relations, has joined APCO Worldwide’s International Advisory Council (IAC). Article

Edelman has named Steven Spurr as CEO of Edelman Australia, replacing Tim Riches who has resigned after one year in the role. Article

Samsung Electronics is reviewing global PR duties for its mobile business, which remains locked in a fierce battle with Apple for leadership of the sector. Article

Each week we share information relevant to modern communications strategies and tactics.  Stay up to date with the latest news and trends impacting today’s communications programming. Join our mailing list today!

Click here to share this information on Twitter:

PR Updates From Around the World for the Week of October 5

October 13, 2015

By Denise Grayes, Business Wire

Each week, Business Wire brings you the latest changes and updates in the PR industry.  To learn more about each news item, simply click the hyperlink.  Have your own update to include?  Let us know!


Arketi Group will lead strategic PR initiatives for Salesfusion. Article

communications 21 has hired Jordan Garofalo as an account manager to join the c21 team. Article

Brandware has been selected by Pellisari LLC as its public relations agency of record. Article

Argo Group International Holdings, Ltd. announced David Snowden has been appointed to serve as senior vice president, group communications and public relations. Article

Sanders\Wingo chairman Robert V. Wingo has been elected to the Ad Council Board of Directors. Article

RetailMeNot announced that Marissa Tarleton has joined the company as its chief marketing officer for North America. Article

Matter Communications has announced it will serve as Agency of Record for JDA Software Group. Article

marlo marketing announced today two new Travel & Destination clients: The Envoy Hotel in Boston, MA,, and The Ricci Collection’s Grand Amore Hotel and Spa in Florence, Italy. Article

InkHouse Media + Marketing announced that Susan Elsbree has joined the company’s growing real estate practice as vice president. Article

Justin Nicolette has joined IMRE as the new General Manager for their Raleigh office. Article

French/West/Vaughan (FWV) has been selected by the Veteran Golfers Association (VGA) to provide public relations and sponsorship support for its 2015 VGA National Championship. Article

French/West/Vaughan has been selected by Trailways Transportation System as its marketing agency of record. Article

French/West/Vaughan took home 18 Sir Walter Raleigh Awards – including a “Best in Division” honor, the night’s highest designation – as part of the annual recognition program hosted by the Raleigh Public Relations Society. Article

MMI has added five new clients for services including branding and creative design, website design and development, video production and media relations. Article

Current Lifestyle Marketing is rebranding to become Current Marketing, emphasizing its focus on “marketing for real lives.” Article

Creative agency 50,000feet has been awarded a 2015 Sappi Ideas that Matter grant to develop a communications toolkit for Peace Care. Article

rEvolution has acquired NEXTGEN+MVPs, and is launching a new eSports consultancy, rEvXP, to serve brands, platforms and players in advancing their respective brand connections with fans. Article

Henson Consulting has added nine new talented employees to its vibrant team since the end of July. Article

GMR hired Aaron Frank as associate creative director, ideation. Article

The Arthur W Page Society has named Dave Samson, general manager of public affairs at Chevron, as its next chairman. Article

Resolute Consulting announced Kimberly Walz has joined the firm as vice president. Article

Don Tomala, Co-Founder and Managing Director of Matrix Partners has been named the recipient of Pet Age magazine’s coveted ICON award. Article

Jones PR has become part of PROI Worldwide. Article

The Dallas Entrepreneur Center (DEC) has partnered with TrizCom Public Relations to open Pitch PR. Article

Dave McCulloch has joined Capitol Media Partners to lead its Washington, DC, operations as partner. Article

Ogilvy Public Relations has launched Association Works, a specialty service focused on helping trade and professional membership associations achieve their reputation management, marketing and member communications goals. Article

The Stagwell Group has acquired strategic communications and public affairs firm SKDKnickerbocker through its Stagwell Media private equity fund. Article

Curley Company has been selected by L’Oreal USA as the strategic event firm for L’Oreal USA’s For Women in Science awards ceremony and reception in October. Article

Frederic J. Frommer has been tapped to lead the Dewey Square Group‘s new Sports Business Practice. Article

Western Union chief communications officer Luella Chavez D’Angelo is leaving after 15 years with the financial services company. Article

The ART Hotel announced Candace Duran, director of sales & marketing, as the lead of a robust sales team. Article

Barnhart announced the appointment of Matt Ward as creative director. Article

Woodruff Sweitzer continues its rapid expansion with the addition of four new employees: Caitlin Christopher and Kimberly Curtis to the Columbia office, and Andy Grollmes and Cassie Naes to the Kansas City office. Article

Crossroads was the recipient of the Best in Show Award at the 2015 Greater Kansas City-PRSA PRISM Awards Gala. Article

GYMR Public Relations announced internal promotions and new hires in its Washington, D.C. office. Article

MWW Public Relations has announced that Erin Bzymek has joined MWWPR as an account supervisor and lead media strategist. Article

Campbell Ewald announced today that it has been named Agency of Record (AOR) for Travelocity, following a competitive review. Article

Finn Partners announced the promotion of Emily Shirden to Partner at its growing Detroit office. Article

Master Public Relations officially opened its doors for business on October 1st and specializes in crisis communication, crisis management, and media relations. Article

Los Angeles
Weber Shandwick has added Alejandro Castro Enciso as senior vice president and executive producer in the digital creative group. Article

Phelps has added three new clients: Learn4Life, Natrol and Ryze Capital Partners. Article

AwesomenessTV introduced Wildness-a new firm that offers research, insights and strategy services for brands that want to be relevant with youth culture. Article\

ZeeVee has selected Bob Gold & Associates to lead its PR activities. Article

Fifteen Minutes expands its tech footprint with the October onboarding of two new clients. Article

The National Black Public Relations Society is honoring leaders in PR excellence as a part of its 2015 #PowerPR Summit, which convenes October 30 at the Dupont Circle Hotel in Washington, D.C. Article

Variety has named Dea Lawrence as its Chief Marketing Officer. Article

rbb Communications was named agency of record for VITAS Healthcare. Article

3AWORLDWIDE announced the addition of Adam Horowitz as the new Chief Financial Officer. Article

Cheryl Andrews Marketing Communications (CAMC) has been appointed the PR agency of record for Viceroy Anguilla. Article

Fetching Communications has added new clients including Veterinary Practice Partners;; Yabozi Products; and Voyce Pro. Article

O’Donnell Agency has opened an office in Sarasota, FL and added four executives in West Palm Beach to its advertising and public relations staff. Article

Schwartz Media Strategies has added marketing executive Katherine Doble as Director of Digital Media and Branding. Article

Mike Fernandez, Corporate Vice President of Corporate Affairs at Cargill, was selected as the first-ever recipient of the Hispanic Public Relations Association National Pioneer of the Year Award. Article

Gage announced it has hired Travis J. Lee as associate director of design. Article

Carmichael Lynch Inc. named Julie Batliner President of the company’s public relations division, Spong. Article

New York
Prosek Partners announced that Andy Merrill has joined as Partner. Article

Fenton has named Ben Branham as managing director of the New York office. Article

Makovsky has named Denise Vitola as managing director, a new position, serving in a leadership position for all practice leaders and supporting the CEO with the strategic direction of the firm. Article

David Grant is joining Steinreich Communications as a senior vice president. Article

Nancy J Friedman Public Relations has signed Li-Lac Chocolates to announce the opening of its third Manhattan store at 162 Bleecker Street. Article

M2M PR & Partnerships has announced the addition of THIEL Audio, Lion Heart Autographs, The T.J. Martell Foundation 40th Anniversary, Van Eaton Galleries and the Brumley Music Company to its roster. Article

Kip-PR announced its representation of Hamptons Glow. Article

PureWow celebrated its 5th birthday on Thursday, October 8th. Article

JONESWORKS announced its representation of WTRMLN WTR. Article

BMI (Broadcast Music, Inc.) announced that Jodie Thomas has been named Executive Director, Corporate Communications and Media Relations, effective immediately. Article

Havas Health has announced the launch of a new consultancy company, xigxag. Article

Justin Chase has joined Makovsky as Chief Digital Officer and Executive Vice President. Article

Coyne has hired Ann Smith as a vice president in the healthcare practice.  Article

Cutler PR has been named PR agency of record for website-building platform Duda and marketing tech company Oomph. Additionally, Cutler PR has expanded its relationship with RR Media , becoming RR Media’s global PR agency of record. Article

Brandstyle Communications has been selected to represent Cobram Estate Olive Oil and Quiet Logistics. Article

MWWPR has announced the acquisition of a majority stake in Berk Communications & Marketing Group. Article

Christopher Graves, global chairman of Ogilvy Public Relations, has been elected to his second term as chair of the PR Council. Article

The co-founders of the consumer powerhouse Catalyst abruptly stepped down this week, three years after the agency sold to IMG. Article

Zeno Group has hired Frank Eliason as an EVP to lead US digital and customer experience. Article

Reputation Institute has launched its Reputation Tracker service in India, Canada, Brazil, Sweden, China, Japan and Portugal. Article

Assembly announced that it has won the media account of Audible, Inc. Article

ICM Registry announced KCSA Strategic Communications will lead the company’s public relations program. Article

WEILL has been appointed public relations representative for PARIS MADE PERFECT. Article

Monastero Santa Rosa has appointed WEILL to oversee its public relations. Article

Ogilvy Public Relations has launched Association Works, a specialty service focused on helping trade and professional membership associations achieve their reputation management, marketing and member communications goals. Article

The Stevens Group has named Rich Jachetti Senior Partner. Article

DBC PR + Social Media announced that Jon Cunningham has joined the agency as Senior Vice President and New York office lead. Article

Candor was recognized by the Greater Oklahoma City Chamber of Commerce as the second-fastest-growing business in the Oklahoma City area. Article

The Kimmel Center for the Performing Arts has selected Cashman & Associates as its PR agency of record to assist in expanding the reach and impact of the 2016 Philadelphia International Festival of the Arts (PIFA). Article

San Diego
Clearpoint Agency has been selected by the San Diego County Vintners Association (SDCVA) to manage its public relations and digital strategies. Article

San Francisco
Karbo Communications has announced the PowerStart PR Launch Program created for pre-Series A technology companies. Article

Waggener Edstrom is refreshing its brand identity, refining its focus, and restructuring its leadership team as it prepares for future growth, with founders Melissa Waggener Zorkin and Pamela Edstrom taking their names off the door as the firm becomes simply WE. Article

Salt Branding and independent communications agency WE announced a new strategic partnership that will enhance their clients’ ability to create, redefine, and extend Essential Brands. Article

Austin & New York
Ogilvy PR and Good Scout Group announce a strategic alliance in which the agencies will partner on key corporate social responsibility (CSR) and cause-related initiatives. Article

DC & New York
Portland has expanded its strategic communications counsel and media expertise in its Washington and New York offices with the additions of Noah Black and Eric Schultz. Article

New York & Seattle
Lane has added three new clients: Portland Roasting Coffee is a specialty coffee roaster; Regal Springs Tilapia, a sustainable, international producer and supplier of tilapia based in Miramar, Fla.; and Steaz, a brand of natural, organic and fair trade green tea-based beverages. Article

Schwartz Public Relations has been selected by Sharp Electronics Europe to handle media relations within the DACH (Germany, Austria, Switzerland) region. Article

Volkswagen has named new communications leadership as it attempts to salvage its reputation amid its ongoing emissions crisis. Article

Volkswagen has called on a quartet of PR firms to oversee its global crisis PR response as it attempts to deal with the biggest scandal in its 78-year history, the Holmes Report can reveal. Article

Hong Kong
SGK has promoted Brad Wills to executive senior vice president of global operations. Adam Ransom takes over the reins as APAC group managing director and Simon Macdonald fills Ransom’s place as SGK’s managing director for Australia and New Zealand. Article

Citizen Relations has named Chris Chamberlin as Asia-Pacific managing director. Article

Fortune PR has named Ati Muchtar as its new chief executive officer. Article

Societe Generale has appointed Lansons to provide agency support for its corporate and investment banking (CIB) arm, adding to the services Lansons already provides for SG Securities Services, SG Global Transaction Banking and SGPB Hambros. Article

Hill+Knowlton Strategies has strengthened its expanding issues and crisis management team with the appointment of Simone Whitfield as a director. Article

Ketchum has promoted two partners into new roles: Jo-ann Robertson, partner, managing director, corporate, technology and public affairs has been promoted to deputy chief executive officer, London, while Deirdre Murphy, Partner, senior managing director, has been promoted to the role of chief operating officer, London. Article has appointed 3 Monkeys Communications to handle UK PR for its energy proposition. Article

Four Communications Group has acquired the Welsh market leading PR and design agency Francis Balsom Associates. Article

Streamwire has appointed Spreckley as its retained PR agency in the UK to support the company’s growth in delivery of the IT services. Article

Kenshoo has formed a global partnership with Hootsuite in an attempt to help marketers better understand, attribute and optimise the combined impact of their paid and owned social media marketing. Article

Anglo American is seeking new communications support after parting ways with Edelman. Article

Ogilvy Public Relations announced the appointment of Marshall Manson to the position of UK CEO Ogilvy PR. Article

Marshall Manson has been named CEO of Ogilvy PR UK. Article

Beyond has brought on Tom Denning as COO amid double-digit growth. Article

Glencore has brought in external PR support as it attempts to reassure investors and creditors following a 60% slump in its stock price this year. Article

Sofia Axelsson has been appointed senior vice president, group communications, brand and marketing, for Husqvarna Group. Article

Luke Pearson has joined Brands2Life‘s consumer team in the newly created role of senior content producer. Article

Springer Nature has hired Atomic to undertake a comprehensive audit and analysis of the media landscape. Article

Strategic communications agency salt is one of the first companies in the UK to be awarded B Corporation status, awarded to companies that meet high standards of social and environmental performance, transparency and accountability. Article

WPP PR firm Buchanan has hired City PR veteran Giles Sanderson as deputy chairman and partner. Article

Steffan Williams has left Finsbury to join Porta Communications in the newly-created role of group managing director. Article

MediaCom USA announced that it has recruited Tom Cijffers as its new Chief Client Officer. Article

Grayling has been selected following a competitive tender to drive awareness and attendance for the World Energy Congress in Istanbul this month. Article

Action Global Communications has launched Action Digital, creating an integrated on and offline offer to help clients widen their reach, engage their consumers, amplify the impact of their brand and grow their business across emerging markets. Article

The International Communications Consultancy Organisation has appointed Maxim Behar as its new president during its Global Summit in Milan. Article

A group of ten successful independent PR firms are joining forces to create a new global affiliate network, called the Ecosytem. Article

Saint James has selected Sopexa to celebrate its 250th anniversary through 2015-2016 with a host of festivities on its home island of Martinique as well as an international communications campaign and special commemorative bottlings. Article

General Motors India has appointed Swati Bhattacharya as vice president of communications and Pankaj Gupta as vice president of government relations and public policy. Article

Rishi Bhattacharya, the chair of Edelman’s global energy sector practice, is leaving the firm to take on a similar role at Instinctif Partners. Article

TVS Motor Company has appointed Varghese Thomas as vice president of corporate communications. Article

Hill+Knowlton Strategies Australia has added goCatch to its client roster. Article

jack + bill has selected four campaigns to receive $30,000 fee equivalent PR support: Forage Cookbook, a charity cookbook; Danny Burrito, on-demand burrito delivery across Sydney; Olympic Nick: A Donutmentary, a short film about a 76-year-old doughnut maker; and The Rum Diary Bar Spiced Rum. Article

Edelman has hired Amit Narayan for the newly-created role of reputation head in India. Article

Cohn & Wolfe has acquired fast-growing Indian PR firm Six Degrees and its content subsidiary Alphabet Consulting, the latest in a series of investments designed to expand its Asian footprint. Article

Prain Global has appointed Kim Dong Wook as its president and CEO. Article

Nissan has named new corporate communications leadership, with Microsoft’s Jonathan Adashek arriving to become global VP of communications and chief communications officer at the automaker’s HQ in Yokohama, Japan. Article

Edelman Canada has announced the opening of an Ottawa office under the leadership of Senior Vice President and Ottawa General Manager Darcy Walsh. Article

PR agency veteran Bob Pickard has returned to his native Canada and plans to launch a new consultancy after departing Huntsworth earlier this year. Article

Yulu Public Relations has become a certified B Corporation, a new type of company that builds positive social and environmental impact into its business model. Article

PR Updates From Around the World for the Week of September 30

October 5, 2015

By Denise Grayes, Business Wire

PR Industry Updates

Each week, Business Wire brings you the latest changes and updates in the PR industry.  To learn more about each news item, simply click the hyperlink.  Have your own update to include?  Let us know!

FleishmanHillard will provide pro bono communications strategy, PR, and social media services for one year to the Cambridge Weekend Backpack Program. Article

Cone Communications has hired Kiva Starr as VP in its CSR strategy group. Article

451 Marketing has appointed Michael Tiedemann as EVP and executive creative director. Article

Version 2.0 Communications announced that it is partnering with The Whiteoaks Consultancy and its International PR Network (WIN) to provide international support to Version 2.0 clients and U.S. market support to Whiteoaks clients seeking North American communications services based on the East Coast. Article

McDonald’s Corporation has named Jano Cabrera as corporate senior vice president of US communications, global media and public relations.  Article

Hawthorne Strategy Group announced that it has appointed Cynthia McCafferty as President. Article

Public Communications Inc. (PCI) has appointed Grant Fuller as its director of digital strategy. Article

Resolute Consulting announced the promotion of Armando Saleh to Executive Vice President from Vice President. Article

The Archdiocese of Chicago named Grant Gallicho as its Director of Publications and Media, a new position, effective November 1, 2015 Article

Thomas Peloquin joined KeyBank Real Estate Capital as Vice President. Article

Elmendorf | Ryan and Home Front Communications merged to create a new integrated firm, Subject Matter. Article

The Master Limited Partnership Association has hired Capitol Hill veteran Steve Ruhlen as the organization’s first director of federal affairs. Article

Catherine Melquist has joined Sage Communications as senior vice president of its Satellite division. Article

Lisa A. Bushey has newly joined the American Public Education Foundation as Executive Vice President, Communications. Article

MWW Public Relations announced that Erin Bzymek has joined MWWPR as an account supervisor and lead media strategist. Article

The Petrizzo Group announced the hire of Kirk Fordham as senior vice president. Article

Los Angeles
Olmstead Williams Communications has been retained as the agency of record for TaskUs. The firm also has been retained for the national expansion of BankWork. Article

Edelman‘s US Western region president Cricket Wardein has left the agency after six years. Article

Telemundo has selected Santa Cruz Communications as AOR for the first edition of the Latin American Music Awards. Article

Live Nation Entertainment has appointed Carrie Davis as CCO. Article

The National Black Public Relations Society will outline strategies on how the industry can improve diversity, promote professional development and develop partnership opportunities at a daylong summit designed to jumpstart the public relations industry’s diversity efforts. Article

MMKpr is celebrating its 5th year in operation. Article

VAIO Corp. and its sales and operations partner Transcosmos America announced they have enlisted worldwide communications firm Grayling to relaunch the brand and a new line of products in the United States. Article

Murphy O’Brien Public Relations announced the promotion of Kimi Ozawa to Senior Vice President. Article

JMPR Public Relations announced that Alexia Bunce has joined its team as an Account Supervisor. Article

Fish Consulting announced it has added Mr. Rooter, Glass Doctor, Aire Serv, Mr. Appliance and Rainbow International to its client roster. The five brands are part of Dwyer Group. Article

Balsera Communications has been named a finalist for the Hispanic Public Relation Association’s (HPRA) ¡Bravo! Awards’ Public Affairs Campaign of the Year for its groundbreaking work with the National Hispanic Landscape Alliance (NHLA). Article

ReviveHealth has added Katherine Brick is vice president in the firm’s health technology practice. In addition, the firm has added Katie Clark is marketing manager; Libby Werner as account supervisor; Carolyn Edwards as senior account executive; and Ashley Webb as account executive. Article

New York
Blogger platform Bloglovin‘ has hired Diffusion as its new PR firm. Article

Ed Dixon has joined consulting giant Mercer, where he serves as communications and public relations leader for growth markets. Article

Lauren Hurvitz has been named executive vice president and chief communications and corporate marketing officer for Turner Broadcasting System. Article

Magrino announced as a client the Willis Tower. Article

Weber Shandwick has brought on journalist Vivian Schiller while also making Jennifer Sosin chair of global strategy and insights and Josh Gilbert executive creative director of global practices. Article

Truffle Pig has named Bloomberg’s Paul Marcum as president. Article

Century 21 Real Estate has named Cara Whitley as its global CMO. Article

Success Communications Group and Proline Communications have inked a strategic alliance in an effort to offer PR, marketing, and positioning services for the tech products and services industry. Article

CHR Group has named Jonathan Zaback as its first chief growth officer and partner. Article

Laura Davidson Public Relations (LDPR) has been appointed the public relations agency of record for Morgans Hotel Group. Article

With four new lifestyle clients this month, J Public Relations is diversely expanding its lifestyle division. Article

Brandon Berger, chief digital officer worldwide at Ogilvy & Mather, will kick off the “Advertising Outlook: Trends in Content & Technology” workshop on November 12. Article

Ruder Finn announced that Katy Kelley has rejoined the company as Senior Vice President, Creative Culture and Global Marketing. Article

Richard E. Cheney, a former Hill & Knowlton chairman who was among the first public relations executives to advise on mergers and acquisitions before resigning to practice psychoanalysis, has died, Bloomberg reports. Article

Loretta Lurie joined ContextMedia:Health as Senior Director of Strategic Solutions. Article

Laura Viscusi joined Penton as Market Leader, Supermarkets & Restaurants. Article

Amir Shub joined Offerpop as Chief product officer. Article

Craig Gorsline was promoted to President and Chief Commercial Officer of ThoughtWorks. Article

Bob DeFillippo has joined Zito Partners in a senior consulting role Article

Muck Rack has welcomed Andrew Mercier as their new Editorial Director. Article

Pamela Browner White has joined Esperanza as senior vice president of corporate relations and strategic development. Article

San Diego
KCD PR, announced today that it has been named PR agency of record and a member firm of the San Diego Cyber Center of Excellence (CCOE). Article

San Francisco
John Earnhardt has left Visa after joining the company in May as VP of corporate communications.    Article

Method Communications announced Tim Turpin has joined as an executive vice president. Article

Jill Mackie will join shipbuilder Vigor as senior vice president of public affairs. Article

Silicon Valley
Eastwick announced that it has promoted Heather Kernahan to president. Article

Chicago & Phoenix
Resolute Consulting announced the promotion of Jenelle Alexander, Ashley Lynch and Claudia Rodriguez to Senior Account Executive from Account Executive. Article

Uber has brought in MSLGroup to handle PR in Germany, after its main product was banned in the tightly regulated market earlier this year. Article

Hong Kong
Cohn & Wolfe has been appointed by the Hong Kong Internet Registration Corporation to handle the company’s public and media relations for the next three years and by Dell to provide media relations support for its annual Dell Enterprise Forum. Article

Ogilvy & Mather (O&M) has announced the promotion of Chris Riley to the position of Chairman of O&M Group Singapore. Article

Edelman has acquired Smithfield Consultants. Article

Hill+Knowlton Strategies has promoted Jessica Walsh to managing director of the healthcare practice. Article

London Gatwick has appointed Brands2Life as its retained consumer PR agency following a competitive pitch. Article

Premium single-malt whisky brand The Macallan has engaged PR agency The Romans to work across a global communications brief, including content production and social media. Article

W has been appointed as the primary creative agency for Meatsnacks Group. Article

Megan Murray Jones has joined Lansons as a senior consultant to develop its content proposition, providing support and expertise to clients on how they create, optimise and monetise content. Article

Tony Brown has joined Firefly Communications as head of content. Article

Harvard has hired Phil Szomszor as digital engagement director and member of the board. Article

Bench PR has added Trend Micro‘s consumer business for Australia and New Zealand to its client portfolio. Article

N2N Communications has created a new partnership structure and promoted Stuart Wragg to associate partner and head of creativity. Article

Lenskart has awarded its PR mandate to Avian Media. Article

Philip Steenkamp has been named vice president, external relations and communications, for the University of British Columbia. Article

Each week we share information relevant to modern communications strategies and tactics.  Stay up to date with the latest news and trends impacting today’s communications programming. Join our mailing list today!

Click here to share this news on Twitter:

[GUIDE] 12 Steps for Integrating Corporate Communications Successfully

September 29, 2015

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire

We are thrilled to announce the release of Business Wire’s latest guide: The Convergence of IR and PR: 12 Ways to Create a Stronger Corporate Communications Team.

This guide provides today’s communications professionals the rationales and steps to take to build a more robust corporate communications process, one that meets the needs of today’s audiences while reducing internal costs and redundancies.

The truth is many internal communication teams are working in silos. While internally these teams have separate reporting structures, goals and messaging, externally their customers and key audiences see no divisions within the company as it relates to accessing company information – they are just as likely to read an earnings release as they are to share a white paper or download a coupon.

But if today’s consumers are engaging with companies as a whole entity, why are most organizations still communicating different messages from different departments on different channels? Now is the perfect time to streamline internal processes to not only ensure a singularity in messaging, but to achieve higher message adoption and sharing, all while reducing internal costs and processes.

Recent, rapid technical and human behavioral evolutions have changed how humans consume news. Because the market is now aware of the intricacies that differentiate marketing, public relations, and investor relations, it is important for communications pros to work together to decrease those perceived separations.

And consolidating processes is not that hard! In our latest guide, we outline current communication roles, and how to bring them together to create a new, more effective process.

12 Ways to Create a Stronger Corporate Communications Team: The Convergence of IR and PR delves into how companies can:

  • Understand RegFD disclosure as it pertains to all discussion platforms
  • Cross promote company news and information
  • Share multimedia assets to increase emotional connections with end audiences
  • Centralize social outreach to increase visibility and awareness of one’s company information
  • Measure and monitor outbound and inbound discussions, decreasing the opportunity for negative brand attacks

Download this free Business Wire guide now!

Click here to share news of this guide on Twitter:

PR Updates From Around the World: August 31 – September 20

September 28, 2015

By Denise Grayes, Business Wire

Each week, Business Wire brings you the latest changes and updates in the PR industry.  To learn more about each news item, simply click the hyperlink.  Have your own update to include?  Let us know!


Cooksey Communications recently announced that Michelle Frith Hargis is rejoining the team to establish the firm’s Austin presence. Article

Crosswind Media & Public Relations announced its ranking as the top agency in Texas for healthcare clients, according to the O’Dwyer’s  annual survey of U.S. PR Firms. Article

HB Agency will combine with Eric Mower + Associates to create integrated agency with more than 250 professionals and estimated 2015 capitalized billings approaching $250 million. Article

Duffy & Shanley has added jewelry brand Luca + Danni to its client roster. Article

3BL Media announced the acquisition of ReportAlert, a corporate responsibility and sustainability report announcement and dissemination service founded in 2005. Article

marlo marketing announced an array of new food and beverage clients. Article

PARTNERS+simons announced the strategic hires of Jessie Cross and Elizabeth Giuggio as Associate Creative Directors. Article

March Communications has expanded its team of professionals in the Boston office. Article

French/West/Vaughan has been selected by K4Connect to provide public relations support for its debut platform, K4Community. Article

French/West/Vaughan has acquired a 50 percent interest in Hispanic PR, marketing and branded content agency RGAA PR, which was started by PR industry veteran Raul Gonzalez in 2011. Article

Astellas Pharma has named Jamie McGarvey as senior manager, employee communications, within the corporate affairs department. Article

Rob Palmer is the new vice president of government relations at WPS Health Solutions. Article

Henson Consulting is now nationally certified by The Women’s Business Enterprise National Council (WBENC). Article

Marvin Windows and Doors has named VSA Partners its new marketing and advertising agency of record. Article

The Kroger Co. has named Jessica Adelman as group vice president of corporate affairs. Article

CareSource has named Jenny Michael as Vice president, marketing and corporate communications. Article

Tyler Durbin has been named Geben Communication‘s new director of business strategy. Article

The Frisco Consulting Group has launched to help business owners avoid marketing pitfalls and grow. Article

Denise Hill, an assistant professor in Elon University‘s School of Communications and the former vice president of communications at Delhaize America, joined APCO Worldwide’s International Advisory Council (IAC). Article

Veteran producers Marcela Salazar and Ben Geldon and communications specialist Emma Shapiro have joined SKDKnickerbocker to support the firm’s corporate and non-profit clients. Article

GYMR Public Relations has added several new clients, including The Advisory Board Company, Child Life Council, Kate B. Reynolds Charitable Trust, Physician Advocacy Institute, and the Society to Improve Diagnosis in Medicine. Article

The United States Pharmacopeial Convention has named Anthony Lakavage senior vice president, global external affairs. Article

The Defined Contribution Institutional Investment Association (DCIIA) announced that Ted Godbout has joined DCIIA as Director of Communications and Public Relations. Article

The Glover Park Group has added Jocelyn Moore to its government relations practice as a managing director. Article

Crosby Marketing Communications has been selected by Sheppard Pratt Health System to provide strategic marketing services and help build the awareness and impact of its growing continuum of specialized mental health services. Article

Ketchum has begun work on a $400k PR assignment to improve the beleagured Honduras‘ government’s global reputation. Article

The Beer Institute has hired Denise Dunckel as vice president, public affairs. Article

GYMR Public Relations has promoted Mike Warner to senior vice president. In addition, Amy Martin Vogt has been promoted to vice president; Lauren Musiol and Haydn Bush have been promoted to managing supervisor; and Frank Walsh has been promoted to account supervisor. Article

Stanton Communications has promoted Lori Russo to president. Article

Bully Pulpit Interactive has brought on Ann Marie Habershaw as COO. Article

ConnellyWorks announced that the company has moved its headquarters to the Courthouse area of Arlington, Virginia. Article

Consumer Reports has hired Daniel Cluchey as Executive Speechwriter and Advisor. Article

TVP Communications has promoted Kyle Gunnels to Assistant Vice President. Article

Grayling has hired Roy Palmer as senior advisor to the state and federal government affairs practice. Article

Los Angeles
Kathy Savitt has been named president of digital media at STX Entertainment. Article

Skydance has named Shannon Olivas as senior vice president of corporate communications. Article

NATPE has appointed Matt Palmer to the newly created position of chief marketing officer. Article

Golin CEO Fred Cook has been named director of the USC Annenberg School for Communication and Journalism’s Strategic Communication and Public Relations Center (SCPRC). Article

BLAZE announced the addition of Yuneec‘s E-GO electric skateboard to its roster. Article

Murphy O’Brien Public Relations announced three new clients joining its Travel collection: The St. Regis Monarch Beach, Hotel Zephyr and HKS Hospitality Group. Article

Guitar Center announced the appointment of Frank Crowson to the position of Senior Vice President of Marketing for the Guitar Center brand. Article

Audi of America announced that Bianca Bucciarelli has joined the company as West Coast Lifestyle Communications Manager. Article

Shout! Factory has promoted four veteran Shout executives: David McIntosh to senior vice president of business affairs and digital distribution; Melissa Boag to senior vice president of kids & family entertainment; Jordan Fields to vice president of acquisitions; and Tom Chen to vice president of publicity. Article

PMK*BNC announced the promotions of Daniel Martinez to Executive Vice President, Brand and Entertainment Marketing, as well as Joanne Melzer to Senior Vice President, Insights & Analytics. Article

JeffreyGroup has named Brian Burlingame as its new CEO.  Article

Fish Consulting has added four new clients to its growing roster, including Kids ‘R’ Kids Learning Academies, World of Beer, Great Clips and Tin Drum Asiacafé. Article

rbb Public Relations is changing its name to rbb Communications. Article

Hill+Knowlton Strategies has acquired Brazilian public relations, advertising, digital and content firm Ideal, while H+K’s WPP sister agency Ogilvy Public Relations has acquired a majority stake in ConceptPR, a Brazilian public relations and digital content firm. Article

JeffreyGroup has opened its seventh wholly-owned office in the Brazilian capital city of Brasilia. Article

3AWORLDWIDE recently named Brenda Sandoval the company’s new Director of Agency Alliances. Article

Jason Sprenger, president of the Minneapolis-based PR agency Game Changer Communications, announced the public debut of his new Umbrella Model of Public Relations-an innovative way for anyone inside or outside the PR industry to visualize, describe and apply principles of public relations. Article

Gage announced today the hiring of Alisia Davis and Kasey Wellman who will both work on projects for Microsoft. Article

Ackermann PR has hired Tommy Smith as vice president of marketing strategy. Article

FleishmanHillard has expanded its crisis communications practice with the launch of FH 2020, a digital media crisis management solution designed to help businesses prepare for, anticipate, detect and mitigate crises in real-time through a combination of people, processes and technologies. Article

Newport Beach
TVGear has selected Bob Gold & Associates to lead its PR activities and help launch its new site, Article

New York
Amy Palladino has been named senior director of corporate communications by Heineken USA. Article

Debra Forman has been promoted to president of Ketchum Digital. Article

Makovsky has appointed Lee Davies, senior vice president, as director of client services, health practice. Article

MWW Public Relations announced that Matthew Holland has joined the firm’s New York office as senior vice president, corporate healthcare practice. Article

Robin Bigelli will join Falcon & Wolf as senior vice president, brand programs. Article

Lexington Realty Trust has named Claire Koeneman, executive vice president and head of the US central region at Hill+Knowlton Strategies, to its board of trustees. Article

Kwittken has been named North American public relations agency of record for Pantone. Article

Corbin-Hillman Communications announced that the agency has added three new clients to its AOR roster: GoViral, Inc.‘s, Zazen Bear and Tommy John. Articl

CRC has been named the agency of record for Nicole Andrews Collection. Article

NBCUniversal has named Caley Gray to the newly created position of vice president, communications, in the NBCUniversal Content Distribution Group. Article

Zeno Group has named John Kerr as its first chief digital officer. Article

Global Strategy Group has hired Glen Caplin as senior vice president. Article

Nancy J. Friedman Public Relations has been named agency of record for Canyon Ranch. Article

Bullfrog + Baum has been named agency of record for Washington, DC-based restaurants Ripple and Roofers Union. Article

Chic Influence has signed celebrity fashion stylist Irma Martinez. Article

Feintuch Communications and Roher Public Relations have joined forces to offer clients expanded senior talent and breadth of services.  Article

Finn Partners has acquired Horn Group. Article

MSLGroup has hired Edelman’s Ron Guirguis as CEO of its US operation.  Article

Ogilvy Public Relations has expanded its executive committee and is creating a new world-wide board. Article

Giorgio Armani has promoted Garine Zerounian to the role of senior vice president of communications for North America, replacing Rod Manley, who recently took up a new role as executive vice president, global communications, for Calvin Klein. Article

The Glover Park Group has hired Paul Hicks as a managing director in the firm’s New York office. Article

Ogilvy Public Relations has named Kerry Sette executive vice president/research director of the research group, based in New York. Article

Porter Novelli’s AIM Sports Reputation Management has introduced a suite of services to help collegiate and professional football players engage on social media without unintended reputational damage to their team’s image. Article

General Electric has named longtime public relations and marketing executive Beth Comstock as company vice chair leading GE Business Innovations. Article

Leslie Campisi has joined the Publicis-owned MSLGroup to lead its digital practice in New York. Article

The Associated Press has launched a division to help brands promote their content and services. The AP Content Services group will offer content-creation and delivery services with the goal of boosting brand awareness and enhancing engagement, it said in a statement. Article

Ruder Finn announced the hire of Sarah Anderson as Executive Vice President and Head of the U.S. Consumer Practice. Article

Madison County Tourism has selected Keegan Associates Marketing & Communications to provide marketing and public relations support for a three-year period beginning in 2015, the Madison County Courier reports. Article

Prosek Partners has been named “Best North American Public Relations Company” by Hedgeweek. Article

The O’Hara Project is searching nationwide for a nonprofit organization to add to their pro bono client list. Article

JONESWORKS announced their representation of Seth Rogen and Lauren Miller Rogen’s Hilarity for Charity. Article

Brandstyle Communications has recently announced representation of Fashion to Figure. Article

Didit announced the acquisition of the marketing and advertising firm Berwald Creativet. Article

London Misher Public Relations announces that Samantha Wenig has been named Vice President. Article

Local Life Agents (LLA) has hired Flackable as their integrated communications agency of record. Article

Managing Editor Inc (MEI) announced today the promotion of Mark Leister to senior vice president and managing director. Article

Cohn & Wolfe announced the appointment of Laura Ryan as Managing Director of the agency’s U.S. Corporate Practice. Article

Sierra Nevada Corporation has hired Brooke Salkoff as corporate director of communications. Article

Ferraro Group has hired Rachel Wright as a public relations account executive. Article

Blue Global Media announced the promotion of Evette Cecena to director of marketing. Article

San Diego
Jessie Knight, executive vice president of external affairs for Sempra Energy and chairman of Southern California Gas Co. and San Diego Gas & Electric, will retire November 1.  Steven Davis has been elected to succeed Knight as executive vice president of external affairs and corporate strategy for Sempra Energy. Article

San Francisco
The Blueshirt Group announced that Sarah Segal has joined as Director, Media Relations and Corporate Marketing.  Article

Landis Communications, Inc. announced the addition of several new clients. Article

Access Communications and Emanate PR are to merge, creating a $35m operation that aims to shake up the midsize agency sector. Article

Vevo has named Jon Carvill as vice president of communications. Article

Fineman PR has promoted two company executives to senior leadership positions: Karmina Zafiro to vice president and Serene Buckley to senior director of content strategy. Article

FoodMinds has opened a third office located in San Francisco, to be led by Laura Cubillos. Article

Luxe announced that Stephen Rocco Rodi has joined the firm from Edelman, as its first Director of Communications. Article

Silicon Valley
Coherus BioSciences has appointed Juliana Reed as vice president, government affairs. Article

Austin & New York
Good Scout Group has appointed Erin Dawkins as Managing Director of the organization and Jessica Kirkwood as Senior Strategist. Article

DC & New York
Imre has hired Damian Rintelmann as senior vice president and digital lead. In addition, Jason Burelle has been named associate creative director in the firm’s recently-opened New York office. Article

DC & San Francisco
Chase Communications announced the hiring of former San Francisco Business Times events director Felicia Brown, D.C. Congresswoman Eleanor Holmes Norton’s former communications director Jonathan Amar, and communications professional Jill Mierke. Article

 Los Angeles & New York
Ephraim Cohen has been named the general manager of the New York office of FleishmanHillard and Mitch Germann has been named GM for Los Angeles. Article

MSLGroup Poland CEO Sebastian Hejnowski has been promoted to a newly-created role as CEO of the PR network’s operations across Central and Eastern Europe. Article

SEC Relazioni Pubbliche e Istituzionali, has signed an agreement to acquire a 75 percent stake in Kohl Pr – und PartnerArticle

Hong Kong
FleishmanHillard has appointed Khoo Yin as the new general manager of its Singapore office. Article

The World Economic Forum has selected Ogilvy Public Relations, Beijing, as the official PR partner of its Annual Meeting of the New Champions for the ninth consecutive year. Article

Text100 has been selected by OMRON to provide content marketing services to raise awareness, educate the market and generate leads. Article

Rice Communications has been appointed by the Singapore Centre for Social Enterprise (raiSE) as its public relations agency of record. Article

FleishmanHillard has appointed Magdalene Lee as general manager of its Malaysia office. Article

EON has expanded its service offering and rebranded as EON The Stakeholder Relations Group, designed to reflect its broader mandate as well as its tradition of thought leadership in the stakeholder relations space. Article

Kreab has named Martin Alintuck as managing partner of its Singapore operation. Article

Cicero Group has appointed Iain Anderson as its new executive chairman. Article

We Are Social has appointed Lise Pinnell as head of strategy. Article

Bite has appointed Matt Whiting as its new head of digital, and Steve Gradidge as digital and social media consultant. Article

Dr Paul Ballman and I AM Self Publishing have retained Literally PR to support the launch of Ballman’s new book, Red Pill: The Truth About Leadership. Article

AMEC, the International Association for Measurement and Evaluation of Communication, has signed an agreement with Gorkana as the headline sponsor of its International Measurement Summit, to be held from 15-16 June 2016 in London. Article

Ogilvy PR has elevated Michael Frohlich to CEO of its EMEA region. Article

Drayson Technologies has appointed five agency partners to launch its latest venture: CleanSpace, a technology-enabled movement for better air quality. Article

Suzanne Ellis has joined Lansons as a senior consultant to help build on the consultancy’s growing change and employee engagement services. Article

Construction Industry Solutions (COINS) has appointed technology PR specialists Firefly Communications to handle international public relations promoting the COINS Construction Industry Grand Challenge. Article

New Sparta Asset Management has appointed Montfort Communications as its communications adviser. Article

One Green Bean has taken over sister firm Havas PR London. Article

The International Association for Measurement and Evaluation of Communication (AMEC) has unveiled a new international framework for measuring communications performance, the Barcelona Principles 2.0. Article

Audi has appointed We Are Social as its retained strategic and creative social media agency in the UK. Article

Cicero Group has appointed Kate McAndrew from Sky News as senior counsel to work across the agency’s corporate and public affairs practices. Article

Stonehage Fleming Family & Partners has appointed Montfort Communications as communications adviser after a competitive pitch. Article

Battenhall has appointed three new consultants to its London team, including Bradley Tubb, Dom Whitehurst and Jonny Atter as account manager. Article

Reputation Institute has launched its new Reputation Tracker service in the United Kingdom, providing companies with continuous measurement and quarterly reports on their corporate reputations. Article

Four Communications Group has acquired financial and professional services public relations agency Broadgate Mainland. Article

Hanover has hired Claudia La Donna to head its digital policy offering in Brussels. Article

Llorente & Cuenca has acquired 60 percent of Cink, a digital innovation consultancy. Article

InsideOut Public Relations has been elected a partner in IPREX. Article

Dheeraj Realty has appointed DDB Mudra Group for its creative mandate, GolinOpinion (formerly known as LinOpinion GH) for online and offline PR, and Activ Eight Dimensions for media planning. Article

Edelman has completed its acqusition of Dubai firm Dabo & Co. Article

Talent International has appointed Sefiani as communications agency for the 2015 Talent Unleashed Awards, held in Sydney on 11 September. Article

Etihad Airways has named Hareb Al Muhairy as its new senior vice president, corporate and international affairs. Article

GCC Board Directors Institute has appointed Hill+Knowlton Strategies as content partner for a period of three years. Article

MSLGroup has appointed Sei Naganuma as digital lead and Takakazu Nozumi as consultant in Japan, strengthening the firm’s digital and planning. Article

InfiniteLatitude has added a presence in Canada with the addition of ps creative communications in Toronto. Article

Strategic Objectives has been named PR agency of record for DMTI Spatial. Article

International Tour Management Institute (ITMI) has retained Shinn Communications Canada as its Public Relations Agency of Record for both Canada and the U.S. Article

Each week we share information relevant to modern communications strategies and tactics.  Stay up to date with the latest news and trends impacting today’s communications programming. Join our mailing list today!

Click here to share these updates on Twitter:

How Should I Promote My Content: An Infographic for Smart Marketers

September 10, 2015

By Vilan Trub, Business Wire

Great content is only as great as how it’s distributed. If people aren’t seeing your branding and message, they won’t be able to act on it. If people aren’t engaging with your content, they can’t be eased further into the marketing funnel.

The 10 Required Questions of Content Promotion

The 10 Required Questions of Content Promotion

A major goal of a marketing plan, reaching out to the public, is to turn potential leads into clients and customers.  A successful marketing campaign raises visibility, creates brand loyalty, and more resulting in a large ROI. After all is said and done, how do you actually reach your market and effectively engage your audience? 

The first step is identifying the power of content marketing. According to a 2015 poll by Smart Insights, almost 30% of respondents listed content marketing as the most important digital marketing trend for the year. The second most selected answer (big data) received less than half the votes (14.6%). The most popular forms of content marketing are social media content other than blogs (93%), eNewsletters (80%), articles on your website (78%), illustrations/photos (75%), and videos (74%). There are many options for how to reach an audience and companies are trying them all. Are they organized in their efforts? A shocking 56% of the respondents said they do not have a content marketing strategy or plan, even though they are actively utilizing content marketing.

Not having a game plan is very inefficient and can lead to disaster. Imagine a basketball team running onto the court without knowing any plays to execute. LeBron James might be the best player in the world, but even he wouldn’t score too many points if he was playing with a team that didn’t have a strategy. Your content, similarly, might be the most interesting, engaging, and disruptive, but if you don’t have a plan of distribution, you’ll be the only person aware of it.

How do you get as many eyes as possible onto your great content?

Business Wire put together this infographic that illustrates how content marketing travels down a road, and what steps to take to reach your desired audience.

It’s important for communicators to remember that assets are tools and how you use them will determine their effectiveness. If your news features an eye-catching headline, native advertising is a good route. If you have newsworthy content, issuing a news release would amplify your content to journalists and other media professionals. If you have multiple related pieces and multimedia, a news or picture capsule makes for a great interactive asset that captures audiences’ attentions for far longer than passive content.

What are some of the key takeaways from the infographic?

  • If you have newsworthy content – issue a news release
  • If you have comparative data – make an infographic
  • If you have a video – make a vine or GIF for additional social messaging
  • If you have multiple related pieces – issue a news or picture capsule

Content marketing is proving to be more than just a trend. If you utilize this highly effective method for reaching potential clients and customers, for building brand awareness and loyalty, remember to have a game plan. Content and distribution working together will raise visibility of your message and lead to a desired ROI.

Click here to share this infographic on Twitter:

PR Updates From Around the World for the Week of August 24

August 25, 2015

By Denise Grayes, Business Wire

Each week, Business Wire brings you the latest changes and updates in the PR industry.  To learn more about each news item, simply click the hyperlink.  Have your own update to include?  Let us know!

PR Industry Updates

Resolute Consulting announced the promotion of Nick Juliano to Vice President from Senior Account Executive. Article

Dodge Communications announced it has been named to the Inc. 5000 annual rankings of the fastest-growing private companies in America for the seventh consecutive year. Article

Keds has appointed Emily Culp as chief marketing officer. Article

marlo marketing announced an array of new restaurant and hospitality-focused clients. Article

Boineau & Company has added Dennis O’Neill, Attorney at Law, Frampton Construction and Timberlane, Inc. as new clients. Article

Sprout Social announces launch of a new social advocacy platform for employees, Bambu by Sprout Social. Article

Public affairs and communications firm Agenda, along with UK-based marketing and communications partner Engine Group, has been awarded a five-year multiple-award framework agreement by The North Atlantic Treaty Organization (NATO). Article

Warschawski announced that it was named the agency of record for Biologics Consulting Group. Article

Influent50 is helping businesses connect to an influential consumer group-the 50 and over. Article

Karen Reynolds is moving into a VP-level global communications role at enterprise IT company BMC Software. Article

Los Angeles
Ranker announced its expansion across content and ad sales with the launch of its video division, Ranker Video, and the addition of key senior executives. Article

Mirrored Media announced the hiring of Chiara Kramer as the new Director of Entertainment Marketing. Article

Kelton Global announced that Amy Snow has joined the Los Angeles office as Vice President of Qualitative Research. Article

Crossmedia announced that it has hired David Heimlich as Executive Director. Article

3AWORLDWIDE has announced a partnership with a China affiliate which will allow the brand to expand its global services and tap into the Asian market. Article

New York
Nancy J. Friedman Public Relations announced the addition of two clients: The Kimpton Taconic Hotel in Manchester, Vermont and Tribeca Grand in New York City. Article

Try The World has tapped luxury brand public relations agency Issa PR to launch its Fall and Holiday gourmet boxes. Article

MSLGroup has made Guillaume Herbette CEO. Article

Hill+Knowlton Strategies has named Citizen Relations’ Beth Balsam as US CEO. Article

Olya Moskalenko has joined Rubenstein Public Relations as the new Senior Business Development Writer. Article

Magrino announced that seasoned public relations professional, Emily (Emmy) Lambert, joined the agency as Account Director in the Consumer Division. Article

Porter Novelli announced that Catherine Fink has joined its New York office as executive vice president, health and wellness. Article

NBTY announced the appointment of Sonya Soutus to the newly-created position of Senior Vice President, Public Affairs & Communications. Article

Tartaglia Communications has been tapped by the Alzheimer’s Drug Discovery Foundation (ADDF) to launch the Melvin R. Goodes Prize for Excellence in Alzheimer’s Drug Discovery, the first prize to specifically recognize scientists working in Alzheimer’s drug development. Article

Elisabeth Rosario has been named director of communications for Spark Capital. Article

Havas Formula announced the hire of Hispanic public relations veteran, Andy Checo, as director at its HavasFORMULATIN division.  Article

LATAM Airlines Group has chosen Interpublic Group as its new global agency network for markets in the Americas, Europe and Oceania where the company operates.  Article

Rubenstein announced the hiring of William Goss to serve as Senior Advisor to its Real Estate Practice. Article

Lisa Rosenblum joined Brooklyn Public Library as Chief Librarian. Article

The Distilled Spirits Council of the United States (DISCUS) has announced the appointment of Kelley McDonough as its new Director of Public Relations, based in New York. Article

M Studio announced it was awarded the contract for web development and digital marketing for Simple Shoes. Article

DDCworks has added four industry veterans to its team of branding experts to expand the agency’s capabilities and dedication to building and managing strong campaigns. Article

San Francisco
Matson has hired Keoni Wagner as director, corporate communications. Article

Mercury360 has been selected by WaterFX, a startup that is using solar desalination to generate freshwater for farmers in California’s Central Valley. Article

Eastwick announced that Inc. Magazine has ranked the company No. 4490 on the annual Inc. 5000. Article

The Petrizzo Group announced the hire of Charles McCray III as vice president, public affairs. Article

Chicago & Miami
Uproar PR has been selected as the agency of record for three sports technology and human performance companies, Fusionetics, Mio Global and Milestone Sports. Article

PR.Konektor has appointed Radek Vítek as executive director. Article

Ingela Ulfves has been appointed as VP, investor relations and communications in Eltel Group. Article

Grayling has appointed long-serving executives Craig Ling and Hayley Longdin to lead its Midlands team. Article

CubanEight has been appointed by global learning and teaching marketplace Udemy following a competitive pitch. Article

Mediacraft Associates has formed an affiliation agreement with FleishmanHillard South Africa. Article

The India-based IT services company Infosys is in the final stages of selecting a global PR agency to focus mostly on the US and European markets. Article

Like this post? Please take a minute and share it out on Twitter:

Each week we share information relevant to modern communications strategies and tactics.  Stay up to date with the latest news and trends impacting today’s communications programming. Join our mailing list today!


Get every new post delivered to your Inbox.

Join 45,062 other followers

%d bloggers like this: