October 14, 2014
Earlier this month, Business Wire spoke with HOOPP, Healthcare of Ontario Pension Plan about their use of press releases. In this CommPro podcast, Martin Biefer, the Director of Public Affairs at HOOPP to discuss HOOPP’s press release success story and his opinions on how to rise above the news clutter.
In just 8 minutes, learn how a single press release caught the attention of an entire country. Click here to read the article http://www.commpro.biz/public-relations/media-relations/wire/ or watch the video below.
August 30, 2012
Today, as part of LatinoWire’s Expert Webinar Series, US Secretary of Labor Hilda Solis spoke about The State of the Latino Worker in the US. Her presentation addressed a variety of topics, including the role of Latino workers in the ongoing economic recovery, the administration’s investments in job training and labor law enforcement, and projections on the future contributions of Latinos to the American workforce.
US Secretary of Labor Hilda Solis
(click for a downloadable, high-resolution version of this photo)
If you missed this event, you can view the entire recorded webinar here, or view the Secretary’s presentation and download her prepared remarks below:
August 22, 2012
U.S. Secretary of Labor Hilda L. Solis
On Thursday, Aug. 30, in advance of Labor Day, Business Wire will host a free webinar with US Secretary of Labor Hilda L. Solis, the first Latina to head a major federal agency in a president’s cabinet, to discuss the state of the Latino worker in the United States.
Secretary Solis will discuss the gains that Latinos have made during the economic recovery; specific sectors of growth and opportunities; challenges and prospects for women, veterans and youth; vulnerable workers; and department efforts in worker training and education for the Latino community.
This event is FREE for all attendees. The webinar will be moderated by Danny Selnick, Vice President, LatinoWire & Public Policy Services, Business Wire/DC; and Pilar Portela, Media Relations Supervisor, Business Wire/Miami.
To register, please visit: https://www1.gotomeeting.com/register/559226112
NOTE: Q&A session open to to the public, but questions are limited to working journalists. Reporters must identify themselves and their news organizations when submitting written questions during the webinar. Questions may be submitted ahead of time to firstname.lastname@example.org
February 24, 2012
by Danny Selnick, Vice President of Public Policy & LatinoWire Services, Business Wire DC
by Danny Selnick, VP, LatinoWire Services
Communicators that may have only the occasional need to engage with the Hispanic media and community about an issue, product or some other topic, should take note of a few useful tips for their targeted communications outreach or run the risk of failure.
- First, the Hispanic community is not monolithic. They come to the United States from all corners of the Americas, and there are cultural and language differences that need to be addressed, especially when crafting the message and then writing the news release. While I’m not suggesting communicators write many versions of the same release to fit all the various communities, I am saying that the message has to be general enough that Hispanic media and their audiences can equally relate to the message.
- Second, simply translating releases into Spanish can be dangerous – destroying the message or even worse – a loss of reputation, as an extreme example. Spanish is a language that is culturally rich and anyone doing translations needs to completely understand the interaction between words and culture to ensure the message is well-received and understood. Gerald Erichsen wrote an article in About.com listing several well-known (true and not-so-true) Spanish translation/cultural blunders. Nevertheless, the point is clear: Don’t use an automated program to translate your news from English into Spanish … and if you need to translate, make sure the person is a native speaker. Oh, and also remember that Spanish doesn’t come in one flavor. Words used in one country might mean something very different in another. Use generally accepted and grammatically correct Spanish.
- Third, while many recent immigrants or older Hispanics may only speak Spanish and rely on traditional Spanish-language print and broadcast media for news and information, younger Hispanics tend to be bilingual and look for and read news also in English – both in print and online. And much like other American in their 20’s and 30’s, younger Hispanics are increasingly online, using smart devices with mobile news and social media apps to be informed and stay connected. That also means communicators should include social media strategies while employing the latest technologies in search engine optimization and add multimedia when appropriate. Make your news release powerful and visible.
- Last (but not no less important), which Spanish-language media should you consider reaching out to? Just like any other communications campaign to media, you should target your message to Hispanic media appropriately. Is your story national, regional, local? Researching and finding sources of up-to-date listings of Spanish-language newsrooms is not as easy as finding general consumer newspapers by circulation from E&P. Using Google or other search engines may offer a number of links – but they’re not likely to be accurate. Some even at the top of the search (like Echo Media) are more than seven years old. You can go to Business Wire’s LatinoWire page for some 1,200 listings organized by media type and geography. Also keep in mind that there are really only abut 30 Spanish-language dailies in the United States. Most print publications are weeklies, so be mindful of their deadlines. Reaching bloggers and social media feeds takes a bit more work too. You have to find appropriate writers, communities and feeds — and then build connections. See who is following whom and ask if they’re appropriate for your own network. If so, link-in, befriend and follow them. Your network will also grow.
So what’s the end result? Issue your news with care, in Spanish and in English, to traditional Hispanic and general media, but also include reach to the online world by keeping up with and using new the mediums of communications used your audiences.
Danny Selnick, a 25-year veteran of the newswire business, is Business Wire’s vice president for LatinoWire and Public Policy. He is based in Washington, D.C.
January 30, 2012
by Danny Selnick, Vice President, Public Policy Services, Business Wire DC
by Danny Selnick, VP, Public Policy Services
Did you ever think that your earnings or hiring news might really be of interest to members of Congress? Well they are. When a company has positive earnings or announces expansion plans, it may tie into job stability and growth — not just at the company, but across the particular states where the company has operations. Members of Congress want to know about news back home — what’s affecting their constituents. After all, they’re voters.
But staffers on the Hill aren’t personally reading through the massive amounts of news coming into their information services. Instead, they are more likely to have filters with keywords that automatically pull out stories of interest. So, make sure you consider how your news is likely to be searched by public affairs audiences when crafting content. Keywords typically used by elected officials in tracking news include his or her name, the district (city) they represent, or a particular issues they’re involved with.
So if a news item mentions Cleveland, OH, for example, it’s a good bet that Dennis Kucinich’s office (and others representing Cleveland) will see the story. It could even become part of their news summary or daily news briefing. Same for the Senate as well. Because not all news releases contain good news, Hill staff need to know about that too … who knows how they might be able to help? And now with the economy all about jobs and the hope it will improve, these news items are more important than ever.
What about news from advocacy organizations? Did you ever think your issues based news would be of importance to industry analysts on Wall Street? Your news can play a role in the ratings of companies and industries analysts follow. Analysts do more than go over financials, read news releases, visit plants and hold conference calls and meeting with corporate leaders. They’re looking for news that will have an affect on companies and industries they cover. Issues-focused news from advocacy organizations can have an impact — if the issue is big enough.
Like members on the Hill, analysts have a plethora of news feeds to keep abreast of what’s happening. So if you’re trying to make a point about some legislation, don’t forget to get your news to those covering Wall Street.
Whether you’re an advocacy group, association, non-profit, union, government agency or corporation, if you have important issues-focused news, Business Wire’s Public Policy Wire can help you deliver it to the decision-makers, influencers and media you need to reach most.