November 24, 2014
This year’s PRSA Annual conference included an excellent discussion on the various tools organizations use to engage with The Hill. In this piece, Danny Selnick, SVP of Public Policy and LatinoWire, outlines that discussion as well as the latest research on the communication habits of congressional offices and their staffers. Click here to learn more about how these target audiences get news, who they rely on, the role of social media, and how Business Wire’s Public Policy circuits reach and impact this group every day.
November 14, 2014
As Hispanic Heritage Month comes to a close, we wanted to share this piece written by Pilar Portela, Business Wire’s media relations expert. In this article, Pilar looks at the dynamics within the Latino culture that drive the U.S. economy. With $1.2 trillion annual buying power, many companies are expanding their PR and marketing programs to include Hispanic audiences. Are you? If you are looking to launch a PR program for this key demographic, let us know. We have a wide range of resources and information that may be useful to you.
In the meantime, we highly recommend you read this piece to see exactly how powerful this demographic is and what steps organizations are taking to reach them.
October 14, 2014
Earlier this month, Business Wire spoke with HOOPP, Healthcare of Ontario Pension Plan about their use of press releases. In this CommPro podcast, Martin Biefer, the Director of Public Affairs at HOOPP to discuss HOOPP’s press release success story and his opinions on how to rise above the news clutter.
In just 8 minutes, learn how a single press release caught the attention of an entire country. Click here to read the article http://www.commpro.biz/public-relations/media-relations/wire/ or watch the video below.
August 30, 2012
Today, as part of LatinoWire’s Expert Webinar Series, US Secretary of Labor Hilda Solis spoke about The State of the Latino Worker in the US. Her presentation addressed a variety of topics, including the role of Latino workers in the ongoing economic recovery, the administration’s investments in job training and labor law enforcement, and projections on the future contributions of Latinos to the American workforce.
US Secretary of Labor Hilda Solis
(click for a downloadable, high-resolution version of this photo)
If you missed this event, you can view the entire recorded webinar here, or view the Secretary’s presentation and download her prepared remarks below:
August 22, 2012
U.S. Secretary of Labor Hilda L. Solis
On Thursday, Aug. 30, in advance of Labor Day, Business Wire will host a free webinar with US Secretary of Labor Hilda L. Solis, the first Latina to head a major federal agency in a president’s cabinet, to discuss the state of the Latino worker in the United States.
Secretary Solis will discuss the gains that Latinos have made during the economic recovery; specific sectors of growth and opportunities; challenges and prospects for women, veterans and youth; vulnerable workers; and department efforts in worker training and education for the Latino community.
This event is FREE for all attendees. The webinar will be moderated by Danny Selnick, Vice President, LatinoWire & Public Policy Services, Business Wire/DC; and Pilar Portela, Media Relations Supervisor, Business Wire/Miami.
To register, please visit: https://www1.gotomeeting.com/register/559226112
NOTE: Q&A session open to to the public, but questions are limited to working journalists. Reporters must identify themselves and their news organizations when submitting written questions during the webinar. Questions may be submitted ahead of time to firstname.lastname@example.org