The Online Newsroom Debate: Combine or Split Out Financial Data

September 12, 2014

In this piece by Ibrey Woodall, Business Wire’s VP of web communication services, we take a closer look at the various ways public companies present their company news to reporters, analysts and other parties.

IR-site-or-online-newsroom

Some online newsrooms combine public relations, branded content and investor information on one single landing page. While this allows all interested parties access to a wide range of content, many experts have noted that the experience these newsrooms present are not customized enough to produce significant results.

The other option is to decouple company and branded content from investor information by creating two sites, an online newsroom and an IR site that link to each other as needed. Since each audience has such differing goals when visiting the company’s site, this allows each section of the website to be tailored enough to the visitor that it drives higher rates of adoption of content and alignment with the company message itself.

What type of corporate online newsroom does your company have?  And why should you care?  (Hint –over 70 percent of reporters access the company’s news page when writing a story).  Read more here to find out which set up works best for you and your goals.


The 5 Definitive Rules to Media Relations in 2014

August 13, 2014

By Serena Ehrlich, Director of Social and Evolving Media

Earlier this year, Business Wire released their 2014 Media Survey in which we asked 300 reporters, journalists, editors, bloggers and freelancers a wide range of questions related to how they cover company news.  Their answers provide a very clear road map to media relations best practices in 2014.  In this post, we look at the top five questions that make up the new rules for media relations in 2014.

1. Reporters have to meet metrics too With 44 percent of media survey respondents now writing for online publications, the metrics in which the success of an article is based upon have changed. Thanks to unprecedented speed and reach of news enjoyed by the world today, story views have replaced print sales, social shares replacing water cooler discussions.

Media Moving Online

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As we have discussed many times, one of the easiest ways to increase the visibility of coverage of your organization is to share it out. Utilize social media to increase the chance of likeminded individuals and influencers finding out about your news, while assisting journalists in meeting the overall story’s own success metrics.

Reporter Metrics

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2. What types of news interest reporters? With so much news occurring every day, what is the best way to capture a reporter’s attention?  What types of news do reporters want to see in a press release?

bizwirepressreleaseprefs

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The next press release you write should not only focus on the breaking news you are sharing, but include facts, angles, quotes and other assets to increase usefulness to reporters.  

3. Your Multimedia Asset or Theirs? 73 percent of reporters in this survey said photographs were their most favored supplemental asset communicators could provide them. Almost every online and print article today includes multimedia.  When you provide interesting, usable photos, graphics, infographics, video and more, not only are you helping the media outlet, you are also telling your own story, in your own voice.

bizwiremultimedia

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4. Your website is their top research tool When it comes to doing research for a story, journalists overwhelmingly turn to company websites and company online newsrooms for background information.

bizwireresearch

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When was the last time you took a critical look at the information on your website or within your company online newsroom from the perspective of a reporter on a deadline?  Is your information easy to find?  Can reporters download or embed assets instantly? Is your site impeding your coverage? Did you know that 88 percent of reporters asked said press releases were their most desired type of content in an online newsroom? Do an audit of your website and, specifically your online newsroom. Refresh this important asset to increase usability.

5. Which newswire do today’s reporters prefer? When provided with an array of choices, 71 percent of journalists and media outlets responding to this survey selected Business Wire as their top choice for news releases.

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With more than 50 years of leadership experience in the news distribution industry, while we are proud of this statistic, we are not surprised.  Every day we are a conduit between media outlets, reporters, bloggers, analysts, brand fans, organizations, corporations, start ups, Fortune 500 companies and more to ensure timely distribution and receipt of the world’s leading corporate and organizational news.

Learn additional tips and tricks on how to work with today’s media outlets by downloading the complete 2014 Business Wire Media Survey Guidance Report now. Get a copy of the infographic containing the images in this blog post here, or use the below code to embed the infographic into your website:

21st Century Journalism & Public Relations

 

Copy and paste the following to embed this infographic within your site:
<a href=”http://blog.businesswire.com/2014/08/13/the-5-definitive-rules-to-media-relations-in-2014/”><img title=”The 2014 Business Wire Media Survey Infographic” class=”aligncenter” alt=”21st Century Journalism &amp; Public Relations” src=”http://storage.pardot.com/19392/87712/BW_media_survey_infographic.jpg&#8221;
width=”800″></a>

To learn more about crafting and distributing content that activate your media targets, drop us a line.  We’d love to talk.To learn more about Business Wire’s media services click here.


Brand Journalism and the Evolution of Online Newsrooms

August 6, 2014

In the August 2014 issue of PRSA Tactics, Business Wire’s VP of Web Communications Ibrey Woodall reflects on how the online newsroom has matured from a basic press release archive to a central communications headquarters complete with brand articles. Although a very few journalists (only 7 percent) still believe that company-written articles do not belong in the news center, results from the 2014 Business Wire Media Survey illustrate that more than 60 percent of reporters are receptive to brand journalism.

Brand Article Types of Interest to ReportersRead the article “Online Newsrooms and Brand Journalism: Survey Shows Media Acceptance of Corporate Storytelling in Press Centers” to learn more about how organizations can create special content sections within their online newsroom. Content that helps relay a company’s history and industry focus, enhancing both brand loyalty and search engine optimization.


Combine your IR and PR news or separate them? Reporters weigh in

July 7, 2014

Should a public company's financial content reside within the online newsroom or within the IR site_q30_2014As time becomes more precious for today’s journalists, company websites, or more specifically online newsrooms and IR sites become increasingly important.  As the importance of these sites grows, so does the question of how to highlight the content relevant for each of an organization’s differing audiences.  For example, should public companies combine financial data with branded content?  Or do reporters prefer separate microsites, each highlighting the content relevant for that specific reader, making it easier for the visitor to find what they are looking for?

Find out what reporters want in an online newsroom in Ibrey Woodall’s latest article in our series based on the results of the 2014 Business Wire Media Survey.

Click here to read: Hosting Corporate Financial Data: Online Newsroom or IR Site?

Download a copy of our Media Survey results at: http://go.businesswire.com/business-wire-media-survey-results


Happy 25th Anniversary World Wide Web!

March 12, 2014

By Serena Ehrlich, Director of Social + Evolving Content

Twenty-five years ago today, the concept of the World Wide Web was officially established.  Founded by Sir Tim Berners-Lee, built as a side project while at CERN, Tim was the first person to write the code for a browser and editorial system, eventually released broadly and at no cost in 1993.

The establishment of the World Wide Web changed the way companies and consumers interacted.  Before the introduction of websites, PR teams would distribute press releases, then manually follow up with interested parties, including reporters, analysts and customers by phone.  If someone wanted to learn more about an organization or its offerings, they would call, leave a message and hope for a return call.  If no return call was made, no company information was shared.

Before the introduction of websites, news consumption was via newspapers and magazines with TV and radio leading the charge with breaking news or daily recaps.

Business Wire WebsiteNineteen  years ago, Business Wire recognized that the World Wide Web would dramatically change the way the world communicated.  We understood that by providing media, analysts and consumers instant access to key news and information, companies would build stronger relationships with these groups, as well as increase brand visibility and reach to new, previously hard- to-reach audiences.

But the web didn’t just help organizations.  With our new website, the first in the entire commercial newswire industry, Business Wire now offered additional ways for reporters, journalists and analysts to receive news– via newswire feed, email or web, ensuring immediate access to the corporate information they needed to write stronger and more compelling stories – ultimately increasing their own readership and reach.

News distribution and consumption has changed dramatically for all organizations in the last 25 years.  The penetration of smartphones ensures that 90% of American adults have full computer power in their pockets at all time.  Consumers and media alike can access websites, corporate newsrooms, social media channels and more to find company or product information.  While newswire distributions continue to be the preferred method of news distribution, journalists can receive press releases instantly through email or text message.

The late 90s and early 2000s also brought significant changes to the web, and again to news distribution and consumption.  In 1997, Business Wire launched the industry’s multimedia news release to proactively supply journalists with photos or video embedded into the press release.  The birth of Webshots, SmugMug, Flickr and Yahoo! photos triggered a massive wave of photography creation and sharing, increasing consumer demand for media outlets to include multimedia in press releases.

In 2005, YouTube launched, providing for the first time, a central repository for videos and kicking off an unheard of amount of video creation, sharing and consumption.  Consumers and media embraced video so dramatically, it too triggered another shift within the media space. 2005 marked the beginning of the massive surge of interactive news – suddenly a traditional news article could be supplemented with company created videos, providing viewers a much deeper look at the company.

Since the birth of the World Wide Web, news consumption has sped up.   We are now in a 24/7 news cycle with news coverage including everything from an article, a tweet, a photo, a video and more.  And it is only going to get better.  We look forward to the movement towards wearable technologies,  faster data speeds and other new inventions and the impact they will have on this industry.  Bring it on, future! We are ready!


Critical Content for an IR Site: Press Releases Most Viewed Within Investor Centers

January 13, 2014
Ibrey Woodall, VP, Web Communication Services

Ibrey Woodall, VP, Web Communication Services

By Ibrey Woodall, VP, Web Communications Services

We’ve heard from naysayers for years now that the press release is dead, especially within the financial industry. The statistical truth, however, is that the press release is, by far, the most accessed type of content within an investor relations center, or IR site.

At Business Wire, we work with thousands of publicly traded companies to disseminate press releases containing important financial data. Many of those organizations have also partnered with Business Wire to host their IR site. As we monitored these sites, we noted that the most popular content ranked as follows for 2013:

  1. Press Releases
  2. Events and presentations
  3. Executive biographies
  4. Annual reports and other financial documents
  5. Analyst coverage

With hundreds of thousands of views, the press release reigns supreme as it is viewed almost seven times more than events and presentations, the second most preferred content type. Views for all content types increased from 2012 to 2013. Interestingly enough, executive biographies grew over 300 percent, passing annual reports by a level.

I’ve always championed the frequently asked questions or FAQ section, particularly for the IR site, and it is next in line after the top five content types above. Financial communications can be complex at times, and investors, analysts and financial reporters have a lot of questions they need answered quickly. It makes it straightforward for all parties if the most common questions are provided with the most current answers.

Due to the demand for press releases, it is vital that they post simultaneously and directly to the IR site as they are distributed via the newswire. Categorizing releases not only by date, but also by subject matter, will make them easier to review and manage.


Business Wire Presents: Everything PR and IR Pros Need to Know for 2014

January 2, 2014

By Serena Ehrlich, Director of Social & Emerging Platforms

Let’s face it; there is nothing better than working the last two weeks of the year.  Oh you may think it is better to be with friends and family or battling mall crowds or lines at the airport, but in reality, those of us working this week are enjoying shorter commuting times, phones not ringing and a few spare minutes to catch up on the latest industry news and trends.

As we in the Business Wire marketing team catch up on our reading, we compiled this list of posts to catch you up on the best of 2013 and prepare you for a productive and successful 2014.

Top Gaffes for 2013 (after all, you don’t want to end up on this list next year!)

2013 Industry Changes + Best Practices

Looking ahead: Top Tips and Predictions to Prepare You for 2014

And just for fun, a hat tip to Buzzfeed for this scarily accurate look at Isaac Asimov and his 1964 predictions for 2014.


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