August 6, 2014
In the August 2014 issue of PRSA Tactics, Business Wire’s VP of Web Communications Ibrey Woodall reflects on how the online newsroom has matured from a basic press release archive to a central communications headquarters complete with brand articles. Although a very few journalists (only 7 percent) still believe that company-written articles do not belong in the news center, results from the 2014 Business Wire Media Survey illustrate that more than 60 percent of reporters are receptive to brand journalism.
Read the article “Online Newsrooms and Brand Journalism: Survey Shows Media Acceptance of Corporate Storytelling in Press Centers” to learn more about how organizations can create special content sections within their online newsroom. Content that helps relay a company’s history and industry focus, enhancing both brand loyalty and search engine optimization.
July 7, 2014
As time becomes more precious for today’s journalists, company websites, or more specifically online newsrooms and IR sites become increasingly important. As the importance of these sites grows, so does the question of how to highlight the content relevant for each of an organization’s differing audiences. For example, should public companies combine financial data with branded content? Or do reporters prefer separate microsites, each highlighting the content relevant for that specific reader, making it easier for the visitor to find what they are looking for?
Find out what reporters want in an online newsroom in Ibrey Woodall’s latest article in our series based on the results of the 2014 Business Wire Media Survey.
Click here to read: Hosting Corporate Financial Data: Online Newsroom or IR Site?
Download a copy of our Media Survey results at: http://go.businesswire.com/business-wire-media-survey-results
June 11, 2014
By: Chen-Lee Tsui, Manager, European Marketing/London
With only a few weeks to go, the IR Magazine Europe 2014 awards are due to take place on Tuesday 24th June. For the football/soccer fans among us, this is the same evening as England’s first World Cup game against Costa Rica!
Now in its 24th year in London, this event celebrates the best Investor Relations achievements across various industry sectors and acknowledges the contributions made by individuals as well as by teams. For both winners and runners-up an IR Magazine Award means that those selected have demonstrated they have created results that deliver real business benefits.
The short list for the awards came out recently. If you’d like a flutter the odds are in favour of Germany – a great footballing nation, with 27 nominations across 17 main award categories. Another world class football team, England (read: UK), picks up 18 nominations (five more than last year!). The Scandinavian countries (sorry, not qualified for the World Cup) share nine nominations, followed by Italy (six), Spain & Portugal (five) and last but not least the orange footballing giant, the Netherlands, with two.
Business Wire has been supporting this industry leading awards program for more than 11 years. This year without fail, we will be present. Back by popular demand, a branded photo booth will be there to capture your evening with friends and colleagues! Attendees will have the opportunity to get their pictures taken for free at the photo booth, providing a great “take-away” lasting memory of the event.
We hope to see many of you there “strike a pose”. Email us with questions, or if you would like to meet up during the program. See you in London on the 24th June!
March 21, 2014
By Farah Merchant, Global Disclosure Specialist, Business Wire
BNY Mellon, a global leader in investment management and investment services, conducted its ninth annual Global Trends in Investor Relations survey in late 2013. Nearly 700 companies from 63 countries ranging in different market capitalizations and industry sectors participated in the survey.
Below are some interesting takeaways from this year’s survey:
- The survey showed that only 27% of quoted companies globally are using social media to communicate with investors. Companies by-in-large reported not adopting social media because of “lack of investor demand” (61%). Other reasons were that management did not see the value of using social media (37%) as well as insufficient resources (33%).
- The only region that showed an increase in social media use as an IR tool was in Western Europe, where 45% were reported using social media, an increase from 32% the previous year. Developed Asia, on the other hand, was the most reluctant region.
- Twitter, StockTwits, Mobile Apps and Facebook were the more common social media platforms used, while other social media channels, such as LinkedIn and YouTube have shown a decline in the past few years.
- Another trend from the survey is the changing influence of financial media. Most companies still recognize the importance of global financial newspapers such as the Financial Times and The Wall Street Journal but increasingly acknowledge that professional investor news services leveraging on-air or on-line environments such as Bloomberg and Reuters have more influence on their current and prospective investors.
- More than 84% of respondents (an increase from 58% in 2012) rated Bloomberg and Reuters as the most influential outlets while 52% declared the Financial Times and the Wall Street Journal to have the most influence. Another area of growth is investor-generated media, the likes of Seeking Alpha and Motley Fool, which surged from 5% to 15% from 2012 to 2013.
- One final point I found interesting was the growing focus on expanding one’s shareholder base worldwide. Nearly two-thirds of the Western European companies surveyed said their top goal in 2013 was to diversify their shareholder base internationally. The same could be said for Emerging Asia and the Middle East too.
- In what could be perceived as a contradiction, more than one third of the companies surveyed admitted they do not distribute financial result press releases internationally. Also, very few investor meetings and conferences were held outside home markets.
The landscape of IR is constantly evolving and the results of this survey reflect these changes. IR professional’s need to continue evaluating the tools available, from new and existing social media platforms, to more traditional engagement methods such as press releases and investor meetings. Staying on top of trends in the global marketplace, and using all the tools available are essential for an effective IR strategy.
To read the full report, Global Trends in Investor Relations 2013: A Survey Analysis of IR Practices Worldwide, Ninth Edition, click here.
March 18, 2014
By Serena Ehrlich, Director of Social and Evolving Media
Earlier this year we asked blog readers to share their top daily reads. We wanted to see which publications are considered must-reads among today’s communications experts. Do communicators rely on mainstream media to keep them up to date through mainstream media, like The New York Times? Industry trade magazines such as Mashable? Or social networks including Twitter and LinkedIN?
The results were somewhat surprising. With 152 respondents to date, our survey shows:
- Just 20% of respondents said they read mainstream media such as The New York Times, Wall Street Journal and USA Today on a daily basis, yet these publications continue to be the top-desired coverage targets for small and big B2B and B2C companies alike.
- Only 9% of those who replied use LinkedIn as a news source, yet LinkedIn continues as a top conversion platform for many businesses.
- 17% noted Twitter as their primary news source, the highest of any social network, with one communicator smartly pointing out that Twitter’s speed makes tools such as Google Alerts less valuable.
- 14% relied on PR industry trades suggesting that these outlets, while valuable, may not produce content frequently enough to warrant a daily read.
- A mere 2-11% read highly targeted social, digital or SEO-oriented blogs and articles. While this may be because these topics are heavily covered in other industry publications, we were still surprised by such a low number.
What do you think? Which publications are you reading every day? Take two minutes to fill out this survey yourself, and we will continue to share updates as the data change.
Business Wire Reader Survey
You can find the survey here: http://blog.businesswire.com/2014/02/27/what-publications-to-top-marketers-read-business-wire/