NYSE Amends Timely Alert Policy; Nasdaq Provides Guidance on Material News Disclosure at Market Close

November 13, 2015

By Matt Van Tassel, Supervisor, Global Disclosure Services, Business Wire


On Sept. 22, 2015, the NYSE sent to listed company executives a notification that it had amended Section 202.06 of the NYSE Listed Company Manual. The amendments to the NYSE’s Timely Alert Policy became effective on Sept. 28, 2015, and they can be viewed in detail on the SEC website and in the current NYSE manual.

The finalized amendments come after the NYSE proposed revisions to its requirements of listed companies, relating specifically to the timing of companies’ dissemination of material news. With the amendments now enacted, NYSE-listed companies must notify the exchange at least 10 minutes in advance of their release of material news, between 7:00 AM and 4:00 PM Eastern. Previously, this notification was only obligatory between 9:30 AM and 5:00 PM.

The amended rule also includes an advisory, which asks listed companies to refrain from disseminating material news until the publication of its official closing price on the NYSE, or 15 minutes after the close of trading (4:15 PM Eastern).

Nasdaq offered its own guidance this October regarding material news releases distributed around market close (4:00 PM Eastern). The guidance requests that Nasdaq-listed companies not distribute material information between 4:00 – 4:01 PM, until the Nasdaq closing cross is calculated. Best practice, the guidance states, is for companies to wait until 4:05 PM to disclose news, as this will “provide the maximum opportunity for the closing price to be fully disseminated before the release of news.”

Nasdaq also provided a reminder for companies to disclose changes to earnings release dates and dividend record and payment dates as this information may also be considered material.

Click here to view our original blog on the proposed NYSE requirements.
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How to Write an Earnings Release For All Audiences

October 7, 2015

By Natasha Artavia, Business Wire

With another earnings season to soon commence, there’s no better time to review a few editorial practices that will provide your investors, the media, and your company with a successful, interactive earnings release.

Let’s start with the basics. Your headline is an essential element of your earnings release, as on databases, RSS feeds and social channels it’s often the first, or only content visible to analysts and investors. Keep your headline short and to the point. Journalists and the investor community will be actively searching for your announcement, and a succinct, search-optimized headline is crucial to their locating your release.

Revolution Lighting Technologies Earnings subhead


Your sub-headlines should emphasize your company’s most important financial figures and business position from the previous quarter or fiscal year. These could include: dividend announcements, sales growth, share increases, financial results from a major product launch, YOY and/or quarterly growth. Using bullet points to format your sub-headlines can make your layout more visually appealing, but don’t go overboard. Treat your sub-headlines as premium real estate that provides your audience with the important highlights of the quarter. Compelling sub-headlines will encourage your audience to continue reading below the fold.

While there is a plethora of financial information that must be disclosed to your investors and the media, this data shouldn’t overwhelm the reader with blocks of text. Here are a few ways you can provide your audiences with a more reader-friendly earnings announcement.

  • Use bullet points to break up the numbers

The use of bullet points in a financial news release will draw the readers’ attention to the significant facts and figures. Plus, bullet points provide clean divisions between separate sections within your text, while also doubling as quick “numbers at a glance” references for the media.

  • Tables can help illustrate your news by providing readers with a visual breakdown of the information you have included in the release

Just because you have provided full financial tables in your earnings announcement, this doesn’t mean you can’t insert imagery within the body of your news release. These tables should be smaller and can provide comparisons to prior years or quarters, or highlight certain aspects of financial growth. Think of these tables as additional resources the media can use to develop their story.

  • Earnings InfographicIncrease message adoption with multimedia

Providing a visual element with your earnings release will not only increase media pickup, but will augment a predominantly text announcement. Consider adding an infographic that shows readers the growth your company experienced this past quarter or fiscal year.

  • Don’t forget your hyperlinks

It’s extremely important to add hyperlinks or URLs for the media and investor community. If you are directing your audience to the Investor Relations section of your website or the earnings webcast, don’t tell them where to go…show them. Provide them with the registration link that will take them directly to the event. If you have a report or are providing your company’s earnings as a download, include the URL that forwards readers to these resources. Hyperlinks are an excellent tool to increase engagement with your audience. Links add additional texture and depth to your release, giving the reader a better experience.

Best_Practices_for_Enhancing_Earnings_Release_WP_1However you decide to format your earnings release, we hope you find these suggestions to be useful. You can also download Business Wire’s Best Practices for Enhancing Earnings Releases whitepaper here.

And remember, at Business Wire, our editors, client services representatives and account executives understand how stressful the earnings period can be. From submitting your order to confirming distribution timing and formatting, we’re here to help make this process as smooth and efficient as possible. Feel free to reach out to your local newsroom before submitting your next earnings release. We can work with you on the best way to submit your release and the best time to disseminate the announcement.

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[GUIDE] 12 Steps for Integrating Corporate Communications Successfully

September 29, 2015

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire

We are thrilled to announce the release of Business Wire’s latest guide: The Convergence of IR and PR: 12 Ways to Create a Stronger Corporate Communications Team.

This guide provides today’s communications professionals the rationales and steps to take to build a more robust corporate communications process, one that meets the needs of today’s audiences while reducing internal costs and redundancies.

The truth is many internal communication teams are working in silos. While internally these teams have separate reporting structures, goals and messaging, externally their customers and key audiences see no divisions within the company as it relates to accessing company information – they are just as likely to read an earnings release as they are to share a white paper or download a coupon.

But if today’s consumers are engaging with companies as a whole entity, why are most organizations still communicating different messages from different departments on different channels? Now is the perfect time to streamline internal processes to not only ensure a singularity in messaging, but to achieve higher message adoption and sharing, all while reducing internal costs and processes.

Recent, rapid technical and human behavioral evolutions have changed how humans consume news. Because the market is now aware of the intricacies that differentiate marketing, public relations, and investor relations, it is important for communications pros to work together to decrease those perceived separations.

And consolidating processes is not that hard! In our latest guide, we outline current communication roles, and how to bring them together to create a new, more effective process.

12 Ways to Create a Stronger Corporate Communications Team: The Convergence of IR and PR delves into how companies can:

  • Understand RegFD disclosure as it pertains to all discussion platforms
  • Cross promote company news and information
  • Share multimedia assets to increase emotional connections with end audiences
  • Centralize social outreach to increase visibility and awareness of one’s company information
  • Measure and monitor outbound and inbound discussions, decreasing the opportunity for negative brand attacks

Download this free Business Wire guide now! http://go.businesswire.com/IRPRConverge

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PR Updates From Around the World: August 31 – September 20

September 28, 2015

By Denise Grayes, Business Wire

Each week, Business Wire brings you the latest changes and updates in the PR industry.  To learn more about each news item, simply click the hyperlink.  Have your own update to include?  Let us know!


Cooksey Communications recently announced that Michelle Frith Hargis is rejoining the team to establish the firm’s Austin presence. Article

Crosswind Media & Public Relations announced its ranking as the top agency in Texas for healthcare clients, according to the O’Dwyer’s  annual survey of U.S. PR Firms. Article

HB Agency will combine with Eric Mower + Associates to create integrated agency with more than 250 professionals and estimated 2015 capitalized billings approaching $250 million. Article

Duffy & Shanley has added jewelry brand Luca + Danni to its client roster. Article

3BL Media announced the acquisition of ReportAlert, a corporate responsibility and sustainability report announcement and dissemination service founded in 2005. Article

marlo marketing announced an array of new food and beverage clients. Article

PARTNERS+simons announced the strategic hires of Jessie Cross and Elizabeth Giuggio as Associate Creative Directors. Article

March Communications has expanded its team of professionals in the Boston office. Article

French/West/Vaughan has been selected by K4Connect to provide public relations support for its debut platform, K4Community. Article

French/West/Vaughan has acquired a 50 percent interest in Hispanic PR, marketing and branded content agency RGAA PR, which was started by PR industry veteran Raul Gonzalez in 2011. Article

Astellas Pharma has named Jamie McGarvey as senior manager, employee communications, within the corporate affairs department. Article

Rob Palmer is the new vice president of government relations at WPS Health Solutions. Article

Henson Consulting is now nationally certified by The Women’s Business Enterprise National Council (WBENC). Article

Marvin Windows and Doors has named VSA Partners its new marketing and advertising agency of record. Article

The Kroger Co. has named Jessica Adelman as group vice president of corporate affairs. Article

CareSource has named Jenny Michael as Vice president, marketing and corporate communications. Article

Tyler Durbin has been named Geben Communication‘s new director of business strategy. Article

The Frisco Consulting Group has launched to help business owners avoid marketing pitfalls and grow. Article

Denise Hill, an assistant professor in Elon University‘s School of Communications and the former vice president of communications at Delhaize America, joined APCO Worldwide’s International Advisory Council (IAC). Article

Veteran producers Marcela Salazar and Ben Geldon and communications specialist Emma Shapiro have joined SKDKnickerbocker to support the firm’s corporate and non-profit clients. Article

GYMR Public Relations has added several new clients, including The Advisory Board Company, Child Life Council, Kate B. Reynolds Charitable Trust, Physician Advocacy Institute, and the Society to Improve Diagnosis in Medicine. Article

The United States Pharmacopeial Convention has named Anthony Lakavage senior vice president, global external affairs. Article

The Defined Contribution Institutional Investment Association (DCIIA) announced that Ted Godbout has joined DCIIA as Director of Communications and Public Relations. Article

The Glover Park Group has added Jocelyn Moore to its government relations practice as a managing director. Article

Crosby Marketing Communications has been selected by Sheppard Pratt Health System to provide strategic marketing services and help build the awareness and impact of its growing continuum of specialized mental health services. Article

Ketchum has begun work on a $400k PR assignment to improve the beleagured Honduras‘ government’s global reputation. Article

The Beer Institute has hired Denise Dunckel as vice president, public affairs. Article

GYMR Public Relations has promoted Mike Warner to senior vice president. In addition, Amy Martin Vogt has been promoted to vice president; Lauren Musiol and Haydn Bush have been promoted to managing supervisor; and Frank Walsh has been promoted to account supervisor. Article

Stanton Communications has promoted Lori Russo to president. Article

Bully Pulpit Interactive has brought on Ann Marie Habershaw as COO. Article

ConnellyWorks announced that the company has moved its headquarters to the Courthouse area of Arlington, Virginia. Article

Consumer Reports has hired Daniel Cluchey as Executive Speechwriter and Advisor. Article

TVP Communications has promoted Kyle Gunnels to Assistant Vice President. Article

Grayling has hired Roy Palmer as senior advisor to the state and federal government affairs practice. Article

Los Angeles
Kathy Savitt has been named president of digital media at STX Entertainment. Article

Skydance has named Shannon Olivas as senior vice president of corporate communications. Article

NATPE has appointed Matt Palmer to the newly created position of chief marketing officer. Article

Golin CEO Fred Cook has been named director of the USC Annenberg School for Communication and Journalism’s Strategic Communication and Public Relations Center (SCPRC). Article

BLAZE announced the addition of Yuneec‘s E-GO electric skateboard to its roster. Article

Murphy O’Brien Public Relations announced three new clients joining its Travel collection: The St. Regis Monarch Beach, Hotel Zephyr and HKS Hospitality Group. Article

Guitar Center announced the appointment of Frank Crowson to the position of Senior Vice President of Marketing for the Guitar Center brand. Article

Audi of America announced that Bianca Bucciarelli has joined the company as West Coast Lifestyle Communications Manager. Article

Shout! Factory has promoted four veteran Shout executives: David McIntosh to senior vice president of business affairs and digital distribution; Melissa Boag to senior vice president of kids & family entertainment; Jordan Fields to vice president of acquisitions; and Tom Chen to vice president of publicity. Article

PMK*BNC announced the promotions of Daniel Martinez to Executive Vice President, Brand and Entertainment Marketing, as well as Joanne Melzer to Senior Vice President, Insights & Analytics. Article

JeffreyGroup has named Brian Burlingame as its new CEO.  Article

Fish Consulting has added four new clients to its growing roster, including Kids ‘R’ Kids Learning Academies, World of Beer, Great Clips and Tin Drum Asiacafé. Article

rbb Public Relations is changing its name to rbb Communications. Article

Hill+Knowlton Strategies has acquired Brazilian public relations, advertising, digital and content firm Ideal, while H+K’s WPP sister agency Ogilvy Public Relations has acquired a majority stake in ConceptPR, a Brazilian public relations and digital content firm. Article

JeffreyGroup has opened its seventh wholly-owned office in the Brazilian capital city of Brasilia. Article

3AWORLDWIDE recently named Brenda Sandoval the company’s new Director of Agency Alliances. Article

Jason Sprenger, president of the Minneapolis-based PR agency Game Changer Communications, announced the public debut of his new Umbrella Model of Public Relations-an innovative way for anyone inside or outside the PR industry to visualize, describe and apply principles of public relations. Article

Gage announced today the hiring of Alisia Davis and Kasey Wellman who will both work on projects for Microsoft. Article

Ackermann PR has hired Tommy Smith as vice president of marketing strategy. Article

FleishmanHillard has expanded its crisis communications practice with the launch of FH 2020, a digital media crisis management solution designed to help businesses prepare for, anticipate, detect and mitigate crises in real-time through a combination of people, processes and technologies. Article

Newport Beach
TVGear has selected Bob Gold & Associates to lead its PR activities and help launch its new site, TVGear.com. Article

New York
Amy Palladino has been named senior director of corporate communications by Heineken USA. Article

Debra Forman has been promoted to president of Ketchum Digital. Article

Makovsky has appointed Lee Davies, senior vice president, as director of client services, health practice. Article

MWW Public Relations announced that Matthew Holland has joined the firm’s New York office as senior vice president, corporate healthcare practice. Article

Robin Bigelli will join Falcon & Wolf as senior vice president, brand programs. Article

Lexington Realty Trust has named Claire Koeneman, executive vice president and head of the US central region at Hill+Knowlton Strategies, to its board of trustees. Article

Kwittken has been named North American public relations agency of record for Pantone. Article

Corbin-Hillman Communications announced that the agency has added three new clients to its AOR roster: GoViral, Inc.‘s Diply.com, Zazen Bear and Tommy John. Articl

CRC has been named the agency of record for Nicole Andrews Collection. Article

NBCUniversal has named Caley Gray to the newly created position of vice president, communications, in the NBCUniversal Content Distribution Group. Article

Zeno Group has named John Kerr as its first chief digital officer. Article

Global Strategy Group has hired Glen Caplin as senior vice president. Article

Nancy J. Friedman Public Relations has been named agency of record for Canyon Ranch. Article

Bullfrog + Baum has been named agency of record for Washington, DC-based restaurants Ripple and Roofers Union. Article

Chic Influence has signed celebrity fashion stylist Irma Martinez. Article

Feintuch Communications and Roher Public Relations have joined forces to offer clients expanded senior talent and breadth of services.  Article

Finn Partners has acquired Horn Group. Article

MSLGroup has hired Edelman’s Ron Guirguis as CEO of its US operation.  Article

Ogilvy Public Relations has expanded its executive committee and is creating a new world-wide board. Article

Giorgio Armani has promoted Garine Zerounian to the role of senior vice president of communications for North America, replacing Rod Manley, who recently took up a new role as executive vice president, global communications, for Calvin Klein. Article

The Glover Park Group has hired Paul Hicks as a managing director in the firm’s New York office. Article

Ogilvy Public Relations has named Kerry Sette executive vice president/research director of the research group, based in New York. Article

Porter Novelli’s AIM Sports Reputation Management has introduced a suite of services to help collegiate and professional football players engage on social media without unintended reputational damage to their team’s image. Article

General Electric has named longtime public relations and marketing executive Beth Comstock as company vice chair leading GE Business Innovations. Article

Leslie Campisi has joined the Publicis-owned MSLGroup to lead its digital practice in New York. Article

The Associated Press has launched a division to help brands promote their content and services. The AP Content Services group will offer content-creation and delivery services with the goal of boosting brand awareness and enhancing engagement, it said in a statement. Article

Ruder Finn announced the hire of Sarah Anderson as Executive Vice President and Head of the U.S. Consumer Practice. Article

Madison County Tourism has selected Keegan Associates Marketing & Communications to provide marketing and public relations support for a three-year period beginning in 2015, the Madison County Courier reports. Article

Prosek Partners has been named “Best North American Public Relations Company” by Hedgeweek. Article

The O’Hara Project is searching nationwide for a nonprofit organization to add to their pro bono client list. Article

JONESWORKS announced their representation of Seth Rogen and Lauren Miller Rogen’s Hilarity for Charity. Article

Brandstyle Communications has recently announced representation of Fashion to Figure. Article

Didit announced the acquisition of the marketing and advertising firm Berwald Creativet. Article

London Misher Public Relations announces that Samantha Wenig has been named Vice President. Article

Local Life Agents (LLA) has hired Flackable as their integrated communications agency of record. Article

Managing Editor Inc (MEI) announced today the promotion of Mark Leister to senior vice president and managing director. Article

Cohn & Wolfe announced the appointment of Laura Ryan as Managing Director of the agency’s U.S. Corporate Practice. Article

Sierra Nevada Corporation has hired Brooke Salkoff as corporate director of communications. Article

Ferraro Group has hired Rachel Wright as a public relations account executive. Article

Blue Global Media announced the promotion of Evette Cecena to director of marketing. Article

San Diego
Jessie Knight, executive vice president of external affairs for Sempra Energy and chairman of Southern California Gas Co. and San Diego Gas & Electric, will retire November 1.  Steven Davis has been elected to succeed Knight as executive vice president of external affairs and corporate strategy for Sempra Energy. Article

San Francisco
The Blueshirt Group announced that Sarah Segal has joined as Director, Media Relations and Corporate Marketing.  Article

Landis Communications, Inc. announced the addition of several new clients. Article

Access Communications and Emanate PR are to merge, creating a $35m operation that aims to shake up the midsize agency sector. Article

Vevo has named Jon Carvill as vice president of communications. Article

Fineman PR has promoted two company executives to senior leadership positions: Karmina Zafiro to vice president and Serene Buckley to senior director of content strategy. Article

FoodMinds has opened a third office located in San Francisco, to be led by Laura Cubillos. Article

Luxe announced that Stephen Rocco Rodi has joined the firm from Edelman, as its first Director of Communications. Article

Silicon Valley
Coherus BioSciences has appointed Juliana Reed as vice president, government affairs. Article

Austin & New York
Good Scout Group has appointed Erin Dawkins as Managing Director of the organization and Jessica Kirkwood as Senior Strategist. Article

DC & New York
Imre has hired Damian Rintelmann as senior vice president and digital lead. In addition, Jason Burelle has been named associate creative director in the firm’s recently-opened New York office. Article

DC & San Francisco
Chase Communications announced the hiring of former San Francisco Business Times events director Felicia Brown, D.C. Congresswoman Eleanor Holmes Norton’s former communications director Jonathan Amar, and communications professional Jill Mierke. Article

 Los Angeles & New York
Ephraim Cohen has been named the general manager of the New York office of FleishmanHillard and Mitch Germann has been named GM for Los Angeles. Article

MSLGroup Poland CEO Sebastian Hejnowski has been promoted to a newly-created role as CEO of the PR network’s operations across Central and Eastern Europe. Article

SEC Relazioni Pubbliche e Istituzionali, has signed an agreement to acquire a 75 percent stake in Kohl Pr – und PartnerArticle

Hong Kong
FleishmanHillard has appointed Khoo Yin as the new general manager of its Singapore office. Article

The World Economic Forum has selected Ogilvy Public Relations, Beijing, as the official PR partner of its Annual Meeting of the New Champions for the ninth consecutive year. Article

Text100 has been selected by OMRON to provide content marketing services to raise awareness, educate the market and generate leads. Article

Rice Communications has been appointed by the Singapore Centre for Social Enterprise (raiSE) as its public relations agency of record. Article

FleishmanHillard has appointed Magdalene Lee as general manager of its Malaysia office. Article

EON has expanded its service offering and rebranded as EON The Stakeholder Relations Group, designed to reflect its broader mandate as well as its tradition of thought leadership in the stakeholder relations space. Article

Kreab has named Martin Alintuck as managing partner of its Singapore operation. Article

Cicero Group has appointed Iain Anderson as its new executive chairman. Article

We Are Social has appointed Lise Pinnell as head of strategy. Article

Bite has appointed Matt Whiting as its new head of digital, and Steve Gradidge as digital and social media consultant. Article

Dr Paul Ballman and I AM Self Publishing have retained Literally PR to support the launch of Ballman’s new book, Red Pill: The Truth About Leadership. Article

AMEC, the International Association for Measurement and Evaluation of Communication, has signed an agreement with Gorkana as the headline sponsor of its International Measurement Summit, to be held from 15-16 June 2016 in London. Article

Ogilvy PR has elevated Michael Frohlich to CEO of its EMEA region. Article

Drayson Technologies has appointed five agency partners to launch its latest venture: CleanSpace, a technology-enabled movement for better air quality. Article

Suzanne Ellis has joined Lansons as a senior consultant to help build on the consultancy’s growing change and employee engagement services. Article

Construction Industry Solutions (COINS) has appointed technology PR specialists Firefly Communications to handle international public relations promoting the COINS Construction Industry Grand Challenge. Article

New Sparta Asset Management has appointed Montfort Communications as its communications adviser. Article

One Green Bean has taken over sister firm Havas PR London. Article

The International Association for Measurement and Evaluation of Communication (AMEC) has unveiled a new international framework for measuring communications performance, the Barcelona Principles 2.0. Article

Audi has appointed We Are Social as its retained strategic and creative social media agency in the UK. Article

Cicero Group has appointed Kate McAndrew from Sky News as senior counsel to work across the agency’s corporate and public affairs practices. Article

Stonehage Fleming Family & Partners has appointed Montfort Communications as communications adviser after a competitive pitch. Article

Battenhall has appointed three new consultants to its London team, including Bradley Tubb, Dom Whitehurst and Jonny Atter as account manager. Article

Reputation Institute has launched its new Reputation Tracker service in the United Kingdom, providing companies with continuous measurement and quarterly reports on their corporate reputations. Article

Four Communications Group has acquired financial and professional services public relations agency Broadgate Mainland. Article

Hanover has hired Claudia La Donna to head its digital policy offering in Brussels. Article

Llorente & Cuenca has acquired 60 percent of Cink, a digital innovation consultancy. Article

InsideOut Public Relations has been elected a partner in IPREX. Article

Dheeraj Realty has appointed DDB Mudra Group for its creative mandate, GolinOpinion (formerly known as LinOpinion GH) for online and offline PR, and Activ Eight Dimensions for media planning. Article

Edelman has completed its acqusition of Dubai firm Dabo & Co. Article

Talent International has appointed Sefiani as communications agency for the 2015 Talent Unleashed Awards, held in Sydney on 11 September. Article

Etihad Airways has named Hareb Al Muhairy as its new senior vice president, corporate and international affairs. Article

GCC Board Directors Institute has appointed Hill+Knowlton Strategies as content partner for a period of three years. Article

MSLGroup has appointed Sei Naganuma as digital lead and Takakazu Nozumi as consultant in Japan, strengthening the firm’s digital and planning. Article

InfiniteLatitude has added a presence in Canada with the addition of ps creative communications in Toronto. Article

Strategic Objectives has been named PR agency of record for DMTI Spatial. Article

International Tour Management Institute (ITMI) has retained Shinn Communications Canada as its Public Relations Agency of Record for both Canada and the U.S. Article

Each week we share information relevant to modern communications strategies and tactics.  Stay up to date with the latest news and trends impacting today’s communications programming. Join our mailing list today!

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NYSE Proposes Changes to Material News Notification Requirements for Listed Companies

September 14, 2015

By Matt Van Tassel, Business Wire

Last week the NYSE submitted a proposal to the SEC to update some of their material news requirements for listed companies. The two points of the proposal that will be of most interest to Business Wire clients are the extension of the pre-market notification requirement and a change to when companies should disclose announcements after market.

Pre-Market Notification

The proposal expands the time for companies to comply with the Material News Policy to between the hours of 7:00 AM – 4:00 PM Eastern. Currently companies must disclose material news announcements to the NYSE, at least ten minutes prior to wire dissemination between the hours of 9:30 AM – 5:00 PM Eastern.  The reasoning behind the expansion is that most material news is released prior to 9:30 AM and has the potential to cause both price and volume volatility on other markets during this time, as well as at market open.

Note: Newswires like Business Wire do not handle pre-notification of material news to the exchange. 

Post-Market News Dissemination (4:15 PM is the new 4:00 PM)

The NYSE is proposing companies should wait to disseminate their material news announcements until either the publication of their securities’ official closing price on the Exchange or 15 minutes after the scheduled closing time on the Exchange (which is 4:00 PM Eastern). Why you may ask? Even though the NYSE is closed at 4:00 PM, there are other markets where those securities are being actively traded. This in turn can create discrepancies in the stock’s pricing which may cause investor confusion.

We will continue to monitor these proposed changes to the NYSE notification process and keep you updated.

For additional details, visit Dodd-Frank.com’s summary of the proposed changes.

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Introducing the Market Impact Report – Revealing the Effect of News Releases on Stock Activity

June 15, 2015

By Vilan Trub, Business Wire

Earlier today, Business Wire and News Quantified launched the Market Impact Report.  This groundbreaking new measurement tool allows communication professionals to track the impact their news releases have on publically traded companies’ stocks.

Although there are a lot of options for measuring communications efforts, there is a gap when it comes to attributing financial ROI to company issued news. Business Wire identified this gap and in News Quantified saw an opportunity. News Quantified, in partnership with Business Wire, developed a measurement system that will tie news release data with market trading behavior. Now, PR and IR pros will be able to track exactly how the market reacted to the issuer’s stock immediately following the release of company news. They will also be able to compare this trading behavior to that of other company stocks.

What’s the big deal about keeping track of changes to market behavior following the issuance of a news release? With the Market Impact Report you can achieve a deeper understanding of how and why your company stock moves when you issue a news release. You have a deeper view of what kind of investors your news is attracting and how your news is influencing their trading. The report includes 27 key variables ranging from volume and variability to ticks and block trading.

By understanding who your news is reaching, you can tailor your communication in the direction that best benefits the value of your company’s market presence.

Oliver Schmalholz, co-founder and CEO of News Quantified, has spent the last 15 years analyzing market behavior. It was during his time running a private trading firm that he recognized the benefits of an out-of-the-box product that could analyze news impact on stock trading behavior. “News and market data have historically been kept separate – our alliance with Business Wire will help to tear down that wall,” says Schmalholz.  “We are thrilled to partner with a company that has the reputation and expertise of Business Wire.

Business Wire is excited about the partnership and looks forward to the possibilities that lie in providing clients with the first ever financial impact tool. “Business Wire’s collaboration with News Quantified provides listed companies with a better understanding — and appreciation — of the relationship between news and share price.  To see how news is directly influencing market behavior is revolutionary,” said Gregg Castano, Business Wire President. “The Market Impact Report consolidates information from disparate sources into a convenient, user-friendly report that distills complex data into key findings. It is another example of Business Wire’s differentiating value proposition.”

Click here to learn more about the Market Impact Report:  http://bit.ly/1QrNSV8 or email us today to schedule a time to discuss this in greater detail.

Are you attending NIRI 2015 this week?  If so, Business Wire is offering sample reports for investor relations professionals that stop by our booth. The Market Impact Report is the first product in the industry that provides communications professionals with comprehensive stock impact data.

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PR Updates From Around the World – June 1-10

June 10, 2015

By Denise Grayes, Business Wire Nashville

Here are the latest changes and updates in the PR industry.  To learn more about each news item, simply click the hyperlink.  Have your own update to include?  Let us know!

PR Industry Updates

Independent agency Drumroll announced that it has named Andy Davidhazy as Creative Director. Article

French/West/Vaughan has been selected by the Greater Raleigh Convention & Visitors Bureau as its creative services agency of record following an 18-agency competitive review. Article


Public Communications Inc. announced Craig Pugh will join the national integrated communications firm as president. Article

Crisis specialist Hennes Paynter Communications has rebranded as Hennes Communications following the departure of former partner Barbara Paynter, who is launching her own consultancy. Along with the rebranding, the firm has promoted Nora Jacobs to senior vice president at the firm. Article

Furniture retailer American Signature has selected The Richards Group as agency of record. Article

Purple Strategies has appointed Robert Fronk as managing director of reputation strategy. Article

Maroon PR is working with Big League Chew bubblegum, owned by Lincolnshire, Ill.- based, Ford Gum & Machine Co. Article

Highgate at Seven Oaks in Bakersfield, Calif. has selected Buffalo Brand Invigoration Group to direct a public relations program. Article

MediaDC announced the hire of Elizabeth Sheldon as National Account Director. Article

ConnellyWorks has announced the appointment of Margo Dunn as Director of Marketing. Article

Stratacomm LLC announced hiring Karyn G. Le Blanc as a Senior Vice President in its Washington, D.C. office. Article

TradeMark East Africa has selected Agenda as its North American public affairs agency to advance its mission of growing East Africa’s prosperity through trade. Article

Eisbrenner Public Relations has promoted Tricia Marion from assistant account executive to account executive. Article

The 2015 Chevrolet Detroit Belle Isle Grand Prix, a subsidiary of the Downtown Detroit Partnership, is working up with digital and social specialist OTTO Detroit, Franco Public Relations Group and students from Wayne State University-who will elevate the social media discussion-to bring the race experience to a global audience through social media. Article

Los Angeles
Global nutrition company Herbalife has named Ric Hobby as senior vice president for global government relations; Megan Jordan as senior vice president for global corporate communications; and Randall Popelka as vice president, government and industry affairs. Article

Joanna Massey has been named to the newly created position of vice president, corporate communications and investor relations at Lionsgate. Article

rbb Public Relations has been named agency of record for Sawgrass Mills. Article

Liquor marketer Bacardi is reviewing below-the-line marketing duties, including PR, across its North American brand portfolio, after a similar exercise consolidated creative and media with Omnicom Group agencies earlier this year. Article

The Buzz Agency has added new clients including the US Immigration Fund, Habit Burger, Boca West Country Club, Sunflower Creative Arts, Aviation Week Events and Clive Daniel Interiors. Article

Nicki Gibbs has been promoted to senior vice president, strategy at Beehive PR. Article

Beehive PR has added three new communications strategists to its team. New hires include account director Abigail Greenheck, account director Ericka Webb and account coordinator Maggie Pendleton. Article

Guthrie/Mayes Public Relations has named Rebecca Frazer the 2015 Guthrie/Mayes PR Student of the Year. Frazer, a junior at Asbury University in Wilmore, Ky., was chosen among a strong group of applicants from Kentucky colleges and universities who were nominated for this position. Article

Newport Beach
Global Results Communications (GRC) announced the addition of several new technology companies including mGage, CellTrust and Numerex to its list of clients. Article

ASICS America Corporation today announced it has named United Entertainment Group its new US public relations agency of record. Article

New York
APCO Worldwide and Text100 have launched a joint offering focused on digital healthcare. Article

Kathy Cripps, longtime president of the PR Council, will step down from her position by the end of the year. Article

Ruder Finn announced that John McInerney will assume a new role as Director, Healthcare Digital Strategy. Article

Utilidata has hired Global Strategy Group as its agency of record for communications and public relations. Article

Samsung Electronics has extended its relationship with FleishmanHillard, handing the firm a US corporate PR brief following a review that took place earlier this year. Article

Jesse Comart has been named vice president, global head of communications, at MediaMath. Article

Turner Public Relations had added vice president of tourism Emma de Vadder. Article

R&J Public Relations has added John De Bellis as director of business development. Article

The Halo Group has hired James Best as senior vice president, marketing and business development. Article

Coyne has been selected as agency of record by global outdoor lifestyle brand Timberland to provide public relations strategy, ideation and program activation in North America. Article

Finn Partners has been retained by Cinnabon as agency of record following a competitive review. Article

United Entertainment Group has been selected as the communications agency of record for Speedo USA, a division of PVH Corp. Article

MWW Public Relations announced the addition of U.S. Bank to its client roster. Article

The Halo Group will be launching international beach chic Spanish accessory brand Flossy Shoes into the US marketplace with an integrated social media program. Article

Turner Public Relations has added Waldorf Astoria Park City to its client roster. Article

Beautiful Planning Marketing & PR has added a new client, Dr. Joshua Perlman, co-founder of the NYC Smile Spa in midtown New York. Article

Glass Lantern Public Relations has been named the public relations agency of record for CORAnet Solutions. Article

Wearable maker Polar has brought on Max Borges as it looks to gain US market traction in the popular activity tracker space. Article

Ogilvy PR has hired Robyn Massey to the newly-created role of global chief communications officer. Article

June marks the 14th anniversary of the launching of M&A/consulting firm Gould+Partners. Article

Finn Partners announced it has been retained by Cinnabon as agency of record following a competitive review. Article

Beautiful Planning Marketing & PR has added Z Skin Cosmetics to its client roster. Article

Brian Communications announced four new senior leaders to the team who bring extensive communications and business experience to their roles at the agency. Article

Flackable has been selected as the integrated communications agency of record by Vesticor Advisors. Article

Flackable Promotes Hailey Lanier to Account Executive Article

Swordfish Communications has launched a new service that will help organizations reach out to journalists important to them, and perhaps even generate their own press coverage. Article

Flackable has promoted account coordinator Hailey Lanier to account executive. Article

In business for more than 17 years, Off Madison Ave continues to experience tremendous growth and is poised for another successful year with the addition of eight prominent client accounts and seven new staffers. Article

San Diego
Elevator announced it has acquired Copper Blue Creative effective June 1. Article

San Francisco
OutCast’s Helena Maus has been named North America CEO of sister agency Bite as it continues to recover from a bout of management shakeups and financial turmoil. Article

Wearable maker Fitbit has brought on FleishmanHillard and Burson-Marsteller as the company prepares for its IPO while also facing legal troubles. Article

Glass Lantern Public Relations has been named the public relations agency of record for CORAnet Solutions, Inc. Article

Glassdoor announced Dawn Lyon has been named vice president of corporate affairs. Article

Beauty and grooming retailer Birchbox announced the promotion of Claire Paull to Chief Communications Officer. Article

Waggener Edstrom Communications has appointed Kass Sells as the agency’s president of North America (NA). Article

Silicon Valley
Relypsa has appointed Charlotte Arnold as vice president, corporate communications. Article

PayPal has consolidated international PR duties covering EMEA and Asia-Pacific to Edelman, the Holmes Report can reveal. Article

eBay head of comms Alan Marks is stepping aside for Dan Tarman to take over as chief communications officer as the company prepares to split with PayPal and readies for a new CEO to take the helm. Article

Atlanta & Nashville
Ignite Creative Group announced its new office location in downtown Cumming, Ga. along with the expansion of a second office in Birmingham, Ala. Article

Chicago & LA
Porter Novelli announced two new managing directors in its Southern California and Chicago offices. Linda Martin, partner, will lead the Porter Novelli team in Southern California, while Adam Scholder, senior vice president, takes on leadership of the Chicago team. Article

SKDKnickerbocker has added former congressional reporter Kate Nocera to its Washington public affairs team and political and communications veterans Jaclyn Rothenberg and Maureen Shanahan to its New York office. Article

New York & San Francisco
Global Gateway Advisors and LyonSHARE Communications Group have announced the formation of a strategic alliance to expand each firm’s resources to better support their clients. Article

Seattle & Toronto
Waggener Edstrom Communications and Canadian-based independent Environics Communications have forged a new partnership. Article

Hong Kong
Following a six-month project, British retailer Jack Wills has engaged AKA Asia on a retainer basis for media relations, influencer relations and partnership management.  Article

Following a competitive pitch, Fishburn has been appointed by joint venture partners Lend Lease and LCR. Article

Hill+Knowlton Strategies has hired public affairs specialist Henry Groundes-Peace as an associate director within the financial and professional services team. Article

Chris Lawrence has joined Bite‘s leadership team as creative director. Article

Colgate-Palmolive has selected Cohn & Wolfe for its new Dutch Sanex PR campaign. Article

Greene King has chosen Hudson Sandler to handle its trade media relations programme. Article

Broadgate Mainland has appointed Gareth David as executive director. Article

Pop Brixton has appointed agency W to handle its launch. Article

PROI Worldwide has added KISS Communications of Cambridge as its fourth partner agency in the United Kingdom. Article

Live and on-demand TV service enabler TV2U has appointed Babel PR to drive a multi-market brand awareness and media relations campaign for both its B2B and B2C offerings. Article

Hunter Public Relations is expanding internationally with the opening of its first office outside the United States. Article

H+K Strategies has brought together 15 media players, including LinkedIn, BuzzFeed, Twitter and Brandwatch, to form the first in a series of publishing boards. Article

A new association has been launched to accompany the increasing convergence of marketing and technology in the UK. Article

Group managing director David Wilson is leaving Bell Pottinger after 15 years with the UK PR firm. Article

To increase its presence on the African Continent, PROI Worldwide has added Levanter Africa in Kenya to its partnership. Article

Business Communications Agency has opened a new office in Israel, offering marketing and communications services. Article

Edelman has hired FleishmanHillard’s Esther Busscher to lead its Brussels office. Article

WPP PR firms H+K Strategies and Buchanan have joined forces to launch a corporate and financial comms consultancy that focuses on the Middle East and Africa (MEA) region. Article

3BL Media announced the acquisition of Dunstans Publishing Limited. Article

Nestle has appointed APCO Worldwide to help it recover from reputational damage incurred in a recent crisis over the company’s Maggi noodle brand, according to the Economic Times of India. Article

United Spirits Limited has named Abanti Sankaranarayanan as business head for luxury and corporate relations, India. Article

SPAG Asia has added an office in Mumbai to its headquarters in Gurgaon. Article

Sony India has awarded PR duties to Avian Media following a competitive review that featured a number of competing firms. Article

Sharif Rangekar has moved into a chairman role at Integral PR, after serving as CEO for more than a decade. Article

Cohn & Wolfe India CEO Rafi Khan is stepping down from his role, with the firm promoting Megha Sharma to lead its operations in the country. Article

Ogilvy & Mather Japan announced the appointment of Abi Sekimitsu as Content Director of OgilvyOne K.K. Article


Lifestyle Delivery Systems has named Tim Hamilton as corporate communications executive. Article

OneUp Sports announced that it has hired John McCauley as Vice President, Content and Strategy, a new role for the company. Article

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