LatinoWire Expert Series Webinar: Meet Leading Hispanic Journalists and Bloggers on Oct. 15

October 6, 2014

By Pilar Portela, Media Relations Supervisor & LatinoWire Media Relations Representative, Business Wire Miami

Join Business Wire’s LatinoWire webinar on Wednesday, October 15 at 1 p.m. ET / 12 p.m. CT / 10 a.m. PT, featuring prominent Latino journalists and bloggers from around the country. In this webinar, our speakers will take a look at the latest trends and issues being covered. They’ll also look past Hispanic Heritage Month and provide best practices and guidelines for PR in 2014 and 2015.

Speakers:

Rafael Cores, News Director, impreMedia

Twitter: @eldiariony & @rafacores

Lorraine C. Ladish, Founder and Editor-in-Chief of VivaFifty.com
Twitter: @lorrainecladish & @vivafifty

Marissa Rodriguez, Editor, Vista Magazine

Twitter: @MarissaRodz & @VistaMag

Johanna Torres, Editor, Founding Editor-In Chief of MamásLatina.com, Chief Content Editor MiBlogazine.com and Multi-Media Lifestyle Expert and Brand Ambassador
Twitter: @MamasLatinasUSA & @MiBlogazine

Monica Vila, Founder and Managing Director, Online Mom Media
Twitter: @TheOnlineMom

Moderators:

Danny Selnick, Senior Vice President, Strategic Markets, LatinoWire & Public Policy Services, Business Wire DC
Pilar Portela, Media Relations Supervisor & LatinoWire Media Relations Representative, Business Wire Miami

 

This webinar is a free event for all attendees. For more information and to register go to: http://bit.ly/HispanicMediaEvent

LatinoWire reaches influential Hispanic bloggers, decision-makers and more than 1,200 US-Hispanic newsrooms in both Spanish and English. Click here for more information on LatinoWire and media reach.


Business Wire Spotlight: Meet Zara McAlister!

August 11, 2014

For today’s Friday spotlight, we once again head north to interview Zara McAlister,  our Canadian media relations specialist.

Meet Zara McAlisterZara, thank you for speaking with us!  Tell us about yourself, where are you from?
I was born and raised in Port Perry, Ontario, a small town north of Toronto. As a country girl, I’ve had to adjust to big city living in Toronto. It’s getting easier every day.  

When did you start working for Business Wire?
After completing my MA degree in Journalism from Western University in the spring of 2012, I took on the position of newsroom editor at Business Wire’s Toronto office the following November.    

You first started at Business Wire as an editor, tell us more about your roles within the company.
Although I enjoyed the editorial and client relations side at Business Wire when I worked in our Toronto newsroom, I was excited about pursuing new opportunities as a media relations specialist for our Canadian territory. This role enabled me to put on my journalistic thinking cap and collaborate with the thousands of journalists in the country. I’ve been working in this role for the past five months – and I love doing it!

Tell us more about your role as our Canadian media relations expert?
As a media relations specialist, I develop and maintain relationships with Canadian journalists, form partnerships with media points by exploring content license opportunities, co-manage our @BusinesswireCA Twitter account and I work on keeping our expansive database of media contacts up-to-date. Apart from my primary responsibilities, I also enjoy writing content for our blog and other public and investor relations publications.

What do you enjoy about your job?
The best part about my role in media relations is the opportunity to meet new journalists every day. Even though I’m not always interacting with journalists face-to-face (more often than not we connect via social media), I get to learn about our Canadian media landscape, what our journalists deem newsworthy and how Business Wire can facilitate their needs. I think working with our journalists is so important given how unstable their industry is at this time, so we want to be able to help our reporters and editors as they are taking on massive changes.

What do you like about Business Wire?
All of my colleagues, from Seattle to Tokyo, have always been friendly and encouraging. Our global team is ready to land a hand when needed, despite operating on different time zones. Our courtesy with each other definitely extends to our customers and our media partners, so they can always expect outstanding and punctual customer service.

What are some of your favorite contributions to Business Wire?
I was able to hone my copy editing skills when I worked in our Toronto newsroom, so I always felt a rush of adrenaline every time I was able to catch misplaced quotation marks, dangling modifiers, and misspelled names.  I prided myself on spotting those pesky little “It’s” vs. “Its” errors, which actually happens quite frequently.  

I’ve been able to employ my journalistic skills by writing content marketing pieces to help increase our brand awareness in Canada. I’m not afraid to try out new ways of marketing ourselves.

Tell us about yourself!
I’m a self-professed lover of chick lit and all things related to the Bachelor/Bachelorette reality TV show. For those two hour episodes every Monday evening, my eyes are glued to the TV watching impossibly romantic dates and heart wrenching breakups. When it’s not a Monday evening (and this show airs pretty much all of the time), you can find me enjoying Toronto’s summer patio scene or hitting around a birdie with my badminton racquet.

I’m also a globe trotter, having travelled across North and South America, and much of Europe.

What drives you to do what you do every day at Business Wire?

As soon as I step into my office, I’m ready to offer valuable content to our Canadian journalists so that they can share important news with their readers or investors. Newsrooms will never have to worry about a lack of content when they decide to work with Business Wire.

What is your favorite thing about living in Canada?
That we are generally well-liked by people around the world. Because the stereotype that Canadians are polite, friendly and outgoing people is actually accurate—look no further than our Toronto office team. Also, I think I look fairly stylish in a snowsuit.  

Why do you recommend Canadian companies work with Business Wire?
Business Wire has formed long-lasting and solid partnerships with many of the major media points around the world. That means that your news will always be viewed and shared by the editors, reporters and producers that make up global newsrooms.


Business Wire Spotlight: Meet Rishika Jha

July 21, 2014

Ever wonder what it is like to work for Business Wire?  In today’s employee spotlight, we talk with Rishika Jha, an account executive from our Canadian team about herself, her job and her vision for Business Wire.

Rishika, where are you from?photo
India, originally. Now a permanent resident of Canada.

When did you start working for Business Wire?
May, 2010.

What is your background?
I had a brief stint as a television news youth reporter with CNN-IBN before venturing into Public Relations. Having worked with some of the largest global agencies like Text 100 and Burson-Marstellar in India, I was already familiar with newswires and used Business Wire’s services loyally throughout my tenure at the agency. No points for guessing how delighted I was, when the opportunity to be a part of the Business Wire Toronto team presented itself!

This is not your first role at Business Wire.  What did you do before becoming an AE?
I started at Business Wire as the Media Relations Specialist for Canada and two years later, assumed the role of an Account Executive.

What do you do for Business Wire?
My primary responsibility at Business Wire is to focus on new business development to grow our presence in the Canadian market.

What do you enjoy about your job?
Meeting people, learning new things and consulting on all things press releases are the top three aspects of my role at Business Wire that I enjoy most.

What do you like about Business Wire?
Our work culture is phenomenal. We are a great team and all of us work with trust and transparency while engaging effectively with each other and our clients.

What are some of your favorite Business Wire projects?
As a Media Relations Specialist for Canada, I successfully leveraged social media to engage with journalists and resultantly increase the availability of news that crossed the wire. I am also proud to have established and fortified our agency partnerships within Canada, since becoming an account executive and helping public and private corporations meet their external communications goals.

What is your goal as a Business Wire account executive?
Be it disclosure or marketing communications, we have the right solution catering to a company’s specific communications needs. I hope to partner in the continued success of our operations in Canada and share our story with companies to help them understand what differentiates us in the market.

Horse Shoe Lake - OntarioTell us about yourself.
A nature lover, I live in Toronto’s most amazing neighbourhood – High Park! When I am not working, I can be found trying out a new restaurant with friends, running/biking in the park or enjoying the sun’s golden glow by our outdoor swimming pool (of course, only during summer months. Frost bites are for real). I also enjoy backcountry camping, which has led me to discover some amazing lakes in Ontario in the past five years that I have lived here. Given my eclectic taste in music, I am open to most genres, however Yann Tiersen is my favourite. When it comes to books, I love reading Jane Austen, Shakespeare and Leo Tolstoy, but at the same time enjoy historical novels.

What drives you to do what you do every day at Business Wire?
My passion for communication and once again, our company culture.

What is your favorite thing about living in Canada?
For someone who enjoys the outdoors, loves to travel and learn about different cultures, I could not have ended up in a better place. My favourite thing to do during summer months is going camping and fishing and in doing so, I have seen some of the most beautiful places tucked away in the Great White North.

What do you think about Business Wire Canada?
Business Wire’s distribution is a great fit for Canadian corporations because we go above and beyond as a wire, to ensure that our clients’ news releases are discovered easily by key investors/stakeholders. Our exclusive distribution agreements with leading Canadian media, exceptional turnaround time and outstanding monitoring reports invariably garner a better ROI for clients. It is because of these competitive advantages, that we continue to experince accelerated growth within the Canadian market.

What is the top reason companies should work with Business Wire?
It would have to be the quality of people who work at Business Wire and the level of service we strive to continually provide to our clients.


NIRI Chapter Award Winners Share Secrets to Success

July 1, 2013
by Fred Godlash, Marketing Specialist, Business Wire/Los Angeles

Awards were recently given out to a different type of Hollywood crowd, as the National Investor Relations Institute (NIRI) announced its annual Individual Leadership Award winners at the international conference in Hollywood, Florida. Among the award recipients were Dennis Walsh, Vice President and Director of Social Media, Sharon Merrill (Boston chapter); Sarah Jager, Regional Manager, Business Wire Dallas (Dallas/Ft. Worth chapter); Emily Riley, Senior Vice President, Corporate Communications and Investor Relations, Radian Group (Philadelphia chapter); and Bernadette McCormick, Regional Manager, Business Wire Minneapolis (Twin Cities chapter).  All received accolades for exemplary leadership contributed to their NIRI chapters, but achieved success in different ways. Dennis Walsh

Dennis Walsh is going into his second year as a board member for the Boston chapter; it is one of the largest and oldest chapters of NIRI and presents a host of challenges.  Walsh recognizes that his branch demographics are composed of 80 percent corporate affiliates with 54 percent of the members having 10 or more years of experience.  The chapter leverages this member experience to help get speakers, services, and sponsors while also creating an atmosphere for more seasoned members to give advice to newer members.  When putting together events, speakers need to be chosen carefully to include relevant issue topics for all members. Walsh says, “We put together a panel of speakers of different professions that give different perspectives. This will create a mix for everyone from the seasoned pro to the beginner.”

Some of the big changes made by Walsh include leading an initiative to redesign the chapter website, adding resources like SEO enhancements, social media integration, including communication channels like LinkedIn Groups and Twitter, and recaps of monthly events in a blog-style format. All the changes added interactivity to the chapter. “If someone is looking for an event or to just ask questions we now have open communication. Last year we only had 12 Twitter followers but this year we have 150 and growing. This really shows how IR views have changed toward social media. What once was considered a platform only for teens is now considered an effective communications tool to use as an extension of an organizations outreach program. Today, people choose how they consume information, so organizations can either join in on the conversation online or be left out.”

Boston is not the only city to embrace change.

Sarah Jager In Dallas/Ft Worth, Sarah Jager surveyed the local chapter to find out member preferences for meetings. By reaching out she was able to increase meeting attendance. Just like Walsh from the Boston chapter, Jager used members from the Dallas Chapter to help get resources.  Jager says, “We were able to get a highly influential CFO from AT&T to speak on a guest panel.  AT&T even let us use their headquarters to meet. This is a resource every NIRI chapter can leverage.” Social media and networking is also a large part of the success for the Dallas/Ft Worth chapter.

Jager uses LinkedIn groups and other social media platforms but also has members reach out to other members or potential speakers by forming a calling tree. A program that was very successful for her chapter was the Continuing Professional Education (CPE) courses offered by her branch. Members were able to network with peers and also get the CPE credit needed by the state. Emily Riley

Emily Riley keeps members engaged in Philadelphia by finding hot topics that are of interest to the chapter like the use of social media and compliance, proxy battles, and ways IR professionals can be more efficient. Just like the other NIRI members interviewed, Riley utilizes member resources for mentoring junior staff, finding the right people to speak to the group, or simply to share knowledge. Riley says, “Unlike some of the bigger metropolitan areas, Philadelphia only has so many public companies.  We are a tight-knit group that helps each other out by sharing resources. My mentor encouraged me to be part of NIRI and it has helped me in my profession.” The positive sentiment created by Riley helps her chapter to be more involved and efficient.

Bernadette McCormick is a big part of her chapter NIRI Twin Cities. Bernadette McCormickHer attitude is to take on any job needed to help the organization. A 17-year veteran of the NIRI Twin Cities Board of Directors, Bernadette has served in several capacities: as President, VP of Membership, Programs, and VP of Sponsorship. Her contributions to the chapter includes the creation and facilitation of “NIRI Twin Cities Large Cap Senior Circle” which provides a private forum each quarter for IROs from local top large cap companies to peer counsel confidentially.   When asked what her key to success was for the chapter McCormick beams, “I try to put fun back into the chapter. Getting things done in the world of IR professionals is very stressful and to recruit, engage, plan, and make commitments can be drudging work. I put the ‘fun’ in dysfunction. I believe a successful chapter should enjoy the meetings because we are humans first and IR professionals second.”  Her compelling work attitude keeps everyone in the chapter in a good mood, and McCormick likes to keep meetings short and to the point. All the winners have a unique style of contributing to their local chapter, but all of them share a passion to provide convenient local education, networking, and leadership opportunities for the IR community.


The Women of Berkshire Hathaway: BW CEO Cathy Baron Tamraz Interviewed by Bloomberg TV

May 8, 2013

During Berkshire Hathaway’s Annual Shareholders meeting on Saturday May 4th, 2013, Bloomberg TV’s “In The Loop” host Betty Liu interviewed three female CEOs from Berkshire Hathaway’s subsidiary companies; Cathy Baron Tamraz, CEO of Business Wire, Mary Rhinehart, CEO of Johns Manville, and Susan Jacques, CEO of Borsheims. The three women speak out about the role of females in business and the vast opportunities now available for women.

When Liu commented that, to someone looking in, five female CEOs is not an impressive number for Berkshire Hathaway, Business Wire’s Cathy Baron Tamraz said, “Change comes slowly. [Warren Buffett] didn’t buy these other businesses because there were men running them . . . He is always looking for the best person for the job.” Watch the full interview to hear more from the women of Berkshire Hathaway.


The Silicon Florist Shares Some Secrets of Growing Good Relationships with Bloggers

January 24, 2013
by Matt Allinson, International Media Relations Supervisor, Business Wire
Matt Allinson

Matt Allinson

Legend has it that Rick Turoczy sat up in bed at 2 a.m. one morning in 2007 and decided to start a blog. The blog, called Silicon Florist, would be the place to go for interesting technology startup news from Portland, Oregon, and the surrounding area, known as the “Silicon Forest.” Suffice to say, that moment of insomnia has been a dream come true. Since that fateful morning, Turoczy’s advised the City of Portland and the Portland Development Commission, chatted with The Oregonian, appeared on local television and radio, made a brief appearance on the NewsHour with Jim Lehrer, written for leading tech blog ReadWriteWeb, garnered multiple bylines in The New York Times, wound up speaking at a number of conferences, been selected for the Portland Business Journal‘s “40 under 40,” and named to the board of the Software Association of Oregon (SAO).

Rick Turoczy

Rick Turoczy

Before starting Silicon Florist, Turoczy had spent the majority of his career in the marketing/communications industry. His transition to writing has therefore given him great perspective —  he knows very well both the art of the pitch and the art of being pitched. During a recent Business Wire Media event in Portland, OR, Turoczy shared numerous pearls of wisdom regarding the latter. Below are some that are relevant to those of you in the PR world looking to connect with today’s bloggers. On Bloggers Being Held to the Same Standards as Journalists “I’m not a terribly objective journalist . . . I’m not even a journalist. It’s my personal blog, a lot of people happen to read it and I’m thankful for that but when it comes right down to it, there’s nothing objective in that blog. It’s about my opinions on what was occurring. And I tend to like to use this pulpit for cheerleading. It’s not that I don’t see the blemishes of companies, it’s just that I know what it’s like to be an entrepreneur, I know what it’s like to be in a start-up and constantly having to defend why you left a well-paying job to go pursue something crazy . . . you’re defending yourself to your family, you’re defending yourself to your friends . . . you get beat up a lot. You don’t need to get beat up by the media. That’s not my job. My job is to say, ‘I like this aspect of what you’re doing, let’s tell more people that you’re doing that.’ And maybe, just maybe, by getting that out there, let’s find some more people who are equally interested or want to work for your company.” On Working with the Media/Bloggers “One thing I’ve been coaching everyone on is don’t ever come to any of these folks (media & bloggers) with some kind of pitch as if you don’t have any competition. If you come to me saying you don’t have any competition, I’m immediately going to go look and find your competition and figure out why you don’t want to mention them. If you say you do have competition, I’m going to take that as you being more open and honest and I’m probably going to come to you for quotes or I’m going to look to you as my source. I’ll trust you as a source time and time again. When people say they have no competition that tells me two things: 1) They’re hiding something or 2) There’s no market there. There’s no such thing as a market of one company. Competition is a good thing. It proves there are other people besides you who are just as crazy to chase whatever that thing is. And from a journalist’s perspective, it immediately helps me get my head around the situation thematically. Journalists and bloggers can smell desperation better than most people so don’t approach them just when you need something, because it will not be well received. It’s important to spend the time building relationships with us so that when you do need something, we’ll know who you are.” On the Role of Communications and How He Likes to be Pitched “For a long time we were taught that our role in communications was, for the lack of a better term, how to lie. Lie about what the company wants out there. Now it’s more about how do you tell a compelling story about your company. I’m really looking for a concise pitch that tells me thematically why your company matters right now.”


MEDIAmobz Interviews Tom Becktold and Laura Sturaitis on PR/Marketing Challenges

October 30, 2012

Earlier this month at the PRSA International Conference, our partner MEDIAmobz conducted a series of video interviews with thought leaders, in which they asked them to comment on some of the challenges facing PR and marketing practitioners today.

In one entry of their PRSA Thought Leadership Series, MEDIAmobz asked several people including Tom Becktold, SVP-Marketing for Business Wire, “Does your company’s multimedia content ambition outpace your available resources?”

In another entry, Tom and Laura Sturaitis, EVP-Media Services & Product Strategy, were asked, “What are some issues that people are faced with in the communications industry today?”

Click over to each to watch Tom’s and Laura’s answers along with those of other PR professionals.

 


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