Editor’s Corner – January Edition

January 26, 2011

With 31 bureaus around the world and more newsrooms than all of our competitors combined, Business Wire is proud to provide local expertise and superior service, backed by the most accurate editors in the world. In Editor’s Corner, we ask some of our best to chime in on how to get the most out of your press release, based on their years of experience in the industry.

 

by Joe O'Brien, Business Wire Boston

How to Avoid Getting Lost in Translations

If your business is booming in Europe or your CEO is giving the keynote at a conference in Tokyo, you’re probably planning to issue your company’s news internationally. But efforts to identify a target market and choose an appropriate release time can be all for naught if you’re unprepared to communicate in the local language. That’s why it is vital to ensure that your translations are ready when you are. Follow these tips and you’ll never get lost:

Finalize Your Release First

While last-minute edits are sometimes unavoidable, always try to provide the final version of your press release. Implementing changes to in-progress translations can become complex and might potentially result in additional fees. In fact, as a safeguard the Boston newsroom’s standard practice is to begin the translation process only after the English release has been approved for distribution.

Your Translation Takes Time

When planning for translations, a good rule of thumb is to allow at least 24 to 48 hours for completion. Most translations can be returned within this time frame depending on:

  • The type of translation – More commonly requested languages, like French or German, can be processed more quickly than a less commonly requested language, like Russian or Thai.
  • The length of the release – This one is self-explanatory: the longer a release, the more time required to translate it. On a related note, consider the content of your release. A release with multiple instances of technical or product-specific terminology may require some research and more time to properly translate.
  • The timing of the request – Translation turnaround estimates are based on when the vendor receives the order, not when it is sent. Most of our vendors are located overseas and are only open during local business hours. Also, most are closed during the weekend. Keep this in mind for translation requests sent near the end of the business day or at the end of the week.

Take Advantage of Your Translation

If pressed for time, you may be tempted to forgo translations. Resist that temptation! Not only will your release reach fewer readers, but the translation service is included in the cost of many of Business Wire’s international circuits. Take advantage of it.

-Joe O’Brien, Senior Editor, Business Wire Boston

PS: For more tips for issuing releases internationally, don’t forget to check out our white paper on engaging global audiences.


A Closer Look at the BRIC Countries: China

September 23, 2010

by Neil Hershberg, Senior Vice President, Global Media, Business Wire New York

BRIC Country FlagsThis is the final installation of Business Wire’s series on the “BRIC countries“– Brazil, Russia, India and China, emerging economic powerhouses that are widely anticipated to drive global growth in the 21st century. The BRICS, an acronynm coined by former Goldman Sachs chief economist Jim O’Neill nine years ago, are responsible for almost half of the global growth since the financial crisis began in 2007, according to recent published reports.

The series thus far has examined Business Wire’s distribution capabilities in each dynamic market, focusing on its  exclusive partnerships that effectively reach the news media, portals, business-to-business sector, and the local investment community. China is certainly no exception in terms of Business Wire’s unique ability to penetrate challenging and complex international markets.

While most major economies are still struggling to regain their financial footing in the wake of the meltdown, China’s stupendous growth has continued largely unabated. It recently became the world’s second largest economy, fueling an international acquisitions program of historic propositions, primarily in the realm of natural resources.

China’s unbridled growth shows no signs of slowing down. Surging domestic demand (the country surpassed the United States as the world’s largest passenger car market), and a government-backed clean energy push provide strong momentum for sustained economic acceleration.

Business Wire’s distribution partner in this pivotal market is Interfax China, the country’s largest foreign news gathering organization.

Covering the length and breadth of China’s out-sized geography is no mean feat. Most foreign news organizations content themselves with a scalpel approach, slicing off bits of digestible information and feeding it to a general readership. Not Interfax China. In terms of sheer information gathering capabilities, no other foreign news outfit in China has the reach, access and market intelligence enjoyed by this respected international information agency’s over 30 experienced journalists and analysts, and a team of senior overseas editors operating out of bureaus in Beijing and Shanghai.

Interfax China is an agile and energetic information-gathering service, mobile enough to provide probative sector-specific daily and weekly reports from the western-most reaches of Xingjiang Autonomous Region to the sprawling megalopolis of Chongqing and the ministries of the nation’s capital. Founded in 2000, Interfax China has chronicled this amazing growth story, following the progress and missteps of emerging privately-held tech firms and state-owned energy Leviathans alike. And, in the process, the agency has gained an insider’s knowledge of Mainland China – knowledge it shares with the world.

Read the rest of this entry »


A Closer Look at the BRIC Countries: India

July 16, 2010

by Neil Hershberg, Senior Vice President, Global Media, Business Wire New York

BRIC Country FlagsBrazil, Russia, India and China, collectively referred to as the “BRIC” countries, are widely seen as the pistons powering the 21st century global economy.

Previously, we’ve profiled Business Wire’s powerful partnerships in Brazil and Russia, key markets where our unique strategic relationships provide Business Wire members with privileged access to the financial, government, corporate and media sectors. Agencia Estado in Brazil and Interfax in Russia are the most prominent business and financial news services in their respective markets, whose influence extends far beyond the investment industry.

This month’s spotlight is cast on India, whose economic growth in the past quarter-century has been nothing short of explosive. It is clearly a market that is on everyone’s ‘short-list’ in terms of potential  business development opportunities. Creating a brand identity and reaching business decision-makers in India has become a top priority for companies seeking to stake a claim in today’s Southeast Asia gold rush.

Once again, Business Wire has captured the high ground by offering the most comprehensive distribution platform available.

Business Wire India [BWI], a licensed affiliate with offices in New Delhi, Mumbai and Bangalore, has established itself as the country’s leading corporate news service. Many of India’s best-known multinational companies are clients, using BWI for both their domestic and international distribution needs.

Read the rest of this entry »


Business Wire White Papers Now Available

June 15, 2010

- by Phil Dennison, Senior Marketing Specialist

Recently, Business Wire launched a series of white papers on a variety of public relations- and investor relations-related topics. The first two in the series are now available:  Engaging Global Audiences – Public Relations and Bridging Borders by Neil Hershberg (Senior Vice President, Global Media) and The State of XBRL – Rules, Regulations and Best Practices by Michael Becker (Senior Vice President, Financial Product Strategy).

To download these valuable information pieces, visit http://GloMoSoMe.BusinessWire.com.


A Closer Look at the BRIC Countries: Russia

March 19, 2010

by Neil Hershberg, Senior Vice President, Global Media, Business Wire New York

According to conventional wisdom, the so-called “BRIC” countries [Brazil-Russia-India-China] will be the drivers of the 21st century global economy.

Business Wire is uniquely positioned, by virtue of its exclusive strategic relationships, to reach traditional and online media, investors, business decision-makers, and consumers in these dynamic markets.

In the first article of our four-part series, we profiled Agencia Estado, the most influential financial information provider in Brazil. This month, the spotlight shifts to Russia and our partner Interfax, which is the premier business and economic news service in Russia and neighboring markets.

Russia, 11th largest economy in the world, boasts the eighth largest purchasing power. Traditionally noted for its well-educated workforce, Russia has long been a power in natural gas, oil, coal and metals.

Business Wire has been a partner of Moscow-based Interfax since 2001. Interfax has spawned dozens of specialized news agencies under its umbrella organization, The Interfax Information Services Group. It is a leading content contributor to the world’s leading financial information platforms and databases, including Dow Jones, Thomson Reuters, Bloomberg, FT Information Ltd, Factiva and Lexis Nexis. The international investment community clearly recognizes Interfax as the most authoritative and credible source of Russian financial news. In fact, a February 2008 study confirmed that Interfax is the Russian news agency most frequently cited by both Russian and foreign media.

Read the rest of this entry »


A Closer Look at the BRIC Countries: Brazil

January 6, 2010

by Neil Hershberg, Senior Vice President, Global Media, Business Wire New York

The conventional wisdom among economists is that the so-called “BRIC” countries–Brazil, Russia, India, and China–will be the primary engines powering the 21st Century economy. These rapidly developing markets promise to have a disproportionate influence on the trends shaping the global economy.

At Business Wire, the future is now. Business Wire is uniquely positioned to offer its members privileged access to these dynamic markets by virtue of its special relationships with influential distribution partners. In this issue, we will focus on Brazil, the largest economy in Latin America, an awakening giant only now beginning to realize its true potential. Already an agricultural and mining power, Brazil is also becoming a player in the world energy market after a major oil find by state-run oil company Petrobras.

Business Wire maintains an exclusive relationship with Agencia Estado (AE), part of Grupo Estado, one of Brazil’s largest media groups.

Agencia Estado is a real-time information provider with a strong emphasis on economic and political news. It’s multi-channel distribution platform reaches diverse audiences including the financial community, the mainstream media, and industry decision-makers. For companies seeking to tap Brazil’s burgeoning capital and consumer markets, there is clearly no better conduit.

Based in Sao Paulo, Brazil’s financial center, AE Broadcast may be viewed as the local equivalent of Bloomberg, with a desktop terminal network that has some 15,000 subscribers. It is a mainstay of the investment sector, featuring corporate data, earnings, analytics, commodities, and indices, delivered in real-time to trading desks and others linked to the financial markets.

Estado also provides strong penetration of the Brazilian media, both tradition and online. Business Wire’s content is integrated into AE Midia, Estado’s general-interest news service. Midia is delivered to some 200 newsrooms, including leading broadcast stations, magazines, radio stations, and web sites.

Two other important planks in the Estado platform are Sistema de Informacao, a professional information resource for business executives with several hundred subscribers, and a Business Wire press release channel on Estado’s popular website.

Clearly, the Agencia Estado connection serves as an invaluable link to investment professionals, business executives, government leaders, and an increasingly affluent consumer market.

Business Wire goes beyond leveraging Brazil’s most powerful media and financial information platforms. We pride ourselves in providing a turnkey solution that includes a full-text Portuguese translation, all logistical coordination, and a distribution network that includes display presentation on desktop terminals and guaranteed web placements.

To put the opportunity into perspective, Business Wire takes a potentially complex and culturally challenging project, and provides a clear-cut circuit option that is comprehensive, cost-efficient and convenient.

Brazil is available as a standalone option; it is included in all Latin America regional distributions, as well as Business Wire’s Global circuits.

In future newsletters, Business Wire will focus on its distribution solutions in Russia, India and China. With Business Wire, robust yet remote markets are only a click away.


Business Wire and Bloomberg Toronto Host Talk with Bureau Chief David Scanlan

July 7, 2009

bweventswrapupheader

torontosky2On June 25th, Business Wire Toronto hosted a seminar at Bloomberg’s Toronto office—home to a spectacular view of the Toronto skyline—where Bloomberg Bureau Chief David Scanlan spoke to a crowd of more than 30 of Toronto’s top-tier PR and IR professionals about how to craft an effective press release.

David’s talk focused on five “F” factors that increase the likelihood of press releases being noticed by Bloomberg’s reporters.

  1. First Word: Bloomberg prides itself on being a high-caliber new service. Help their reporters to be the first ones to get your news out by writing a factual, concise release.
  2. Fastest Word: When you or your client has company news, get it out to the media as soon as possible.
  3. Factual Word: This one speaks for itself, but David encourages total transparency, too.
  4. Future Word: Get the word out of what’s in the pipeline and include date and time of your next financials, upcoming events, etc. Reporters love this!
  5. Final Word: Make sure your release is thorough. Don’t leave anything out or any unanswered questions.

Additionally, David passed along a few extra special tips to the group:bloombergtoronto

  • Use charts and use them as close to the top of your release as possible, especially when it comes to financials. All reporters want to know if your profits are up or down, by what percentage over the previous year and why.
  • Distinguish between U.S. and Canadian currency. Don’t assume it’s obvious, it’s always better to be clear.
  • And finally, write your release like you were talking to someone on the street about it. “Hey, you’re never going to believe what happened…”

Our thanks again to David and the Bloomberg Toronto office for a great event!

Local Business Wire offices host several events each year on PR, IR, SEO & media topics.  Check out the Business Wire Events page to find upcoming events in your area.

Follow Business Wire events on Twitter! Hash tag #bwevents


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