A Closer Look at the BRIC Countries: China

September 23, 2010

by Neil Hershberg, Senior Vice President, Global Media, Business Wire New York

BRIC Country FlagsThis is the final installation of Business Wire’s series on the “BRIC countries“– Brazil, Russia, India and China, emerging economic powerhouses that are widely anticipated to drive global growth in the 21st century. The BRICS, an acronynm coined by former Goldman Sachs chief economist Jim O’Neill nine years ago, are responsible for almost half of the global growth since the financial crisis began in 2007, according to recent published reports.

The series thus far has examined Business Wire’s distribution capabilities in each dynamic market, focusing on its  exclusive partnerships that effectively reach the news media, portals, business-to-business sector, and the local investment community. China is certainly no exception in terms of Business Wire’s unique ability to penetrate challenging and complex international markets.

While most major economies are still struggling to regain their financial footing in the wake of the meltdown, China’s stupendous growth has continued largely unabated. It recently became the world’s second largest economy, fueling an international acquisitions program of historic propositions, primarily in the realm of natural resources.

China’s unbridled growth shows no signs of slowing down. Surging domestic demand (the country surpassed the United States as the world’s largest passenger car market), and a government-backed clean energy push provide strong momentum for sustained economic acceleration.

Business Wire’s distribution partner in this pivotal market is Interfax China, the country’s largest foreign news gathering organization.

Covering the length and breadth of China’s out-sized geography is no mean feat. Most foreign news organizations content themselves with a scalpel approach, slicing off bits of digestible information and feeding it to a general readership. Not Interfax China. In terms of sheer information gathering capabilities, no other foreign news outfit in China has the reach, access and market intelligence enjoyed by this respected international information agency’s over 30 experienced journalists and analysts, and a team of senior overseas editors operating out of bureaus in Beijing and Shanghai.

Interfax China is an agile and energetic information-gathering service, mobile enough to provide probative sector-specific daily and weekly reports from the western-most reaches of Xingjiang Autonomous Region to the sprawling megalopolis of Chongqing and the ministries of the nation’s capital. Founded in 2000, Interfax China has chronicled this amazing growth story, following the progress and missteps of emerging privately-held tech firms and state-owned energy Leviathans alike. And, in the process, the agency has gained an insider’s knowledge of Mainland China – knowledge it shares with the world.

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A Closer Look at the BRIC Countries: India

July 16, 2010

by Neil Hershberg, Senior Vice President, Global Media, Business Wire New York

BRIC Country FlagsBrazil, Russia, India and China, collectively referred to as the “BRIC” countries, are widely seen as the pistons powering the 21st century global economy.

Previously, we’ve profiled Business Wire’s powerful partnerships in Brazil and Russia, key markets where our unique strategic relationships provide Business Wire members with privileged access to the financial, government, corporate and media sectors. Agencia Estado in Brazil and Interfax in Russia are the most prominent business and financial news services in their respective markets, whose influence extends far beyond the investment industry.

This month’s spotlight is cast on India, whose economic growth in the past quarter-century has been nothing short of explosive. It is clearly a market that is on everyone’s ‘short-list’ in terms of potential  business development opportunities. Creating a brand identity and reaching business decision-makers in India has become a top priority for companies seeking to stake a claim in today’s Southeast Asia gold rush.

Once again, Business Wire has captured the high ground by offering the most comprehensive distribution platform available.

Business Wire India [BWI], a licensed affiliate with offices in New Delhi, Mumbai and Bangalore, has established itself as the country’s leading corporate news service. Many of India’s best-known multinational companies are clients, using BWI for both their domestic and international distribution needs.

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Business Wire White Papers Now Available

June 15, 2010

- by Phil Dennison, Senior Marketing Specialist

Recently, Business Wire launched a series of white papers on a variety of public relations- and investor relations-related topics. The first two in the series are now available:  Engaging Global Audiences – Public Relations and Bridging Borders by Neil Hershberg (Senior Vice President, Global Media) and The State of XBRL – Rules, Regulations and Best Practices by Michael Becker (Senior Vice President, Financial Product Strategy).

To download these valuable information pieces, visit http://GloMoSoMe.BusinessWire.com.


A Closer Look at the BRIC Countries: Russia

March 19, 2010

by Neil Hershberg, Senior Vice President, Global Media, Business Wire New York

According to conventional wisdom, the so-called “BRIC” countries [Brazil-Russia-India-China] will be the drivers of the 21st century global economy.

Business Wire is uniquely positioned, by virtue of its exclusive strategic relationships, to reach traditional and online media, investors, business decision-makers, and consumers in these dynamic markets.

In the first article of our four-part series, we profiled Agencia Estado, the most influential financial information provider in Brazil. This month, the spotlight shifts to Russia and our partner Interfax, which is the premier business and economic news service in Russia and neighboring markets.

Russia, 11th largest economy in the world, boasts the eighth largest purchasing power. Traditionally noted for its well-educated workforce, Russia has long been a power in natural gas, oil, coal and metals.

Business Wire has been a partner of Moscow-based Interfax since 2001. Interfax has spawned dozens of specialized news agencies under its umbrella organization, The Interfax Information Services Group. It is a leading content contributor to the world’s leading financial information platforms and databases, including Dow Jones, Thomson Reuters, Bloomberg, FT Information Ltd, Factiva and Lexis Nexis. The international investment community clearly recognizes Interfax as the most authoritative and credible source of Russian financial news. In fact, a February 2008 study confirmed that Interfax is the Russian news agency most frequently cited by both Russian and foreign media.

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A Closer Look at the BRIC Countries: Brazil

January 6, 2010

by Neil Hershberg, Senior Vice President, Global Media, Business Wire New York

The conventional wisdom among economists is that the so-called “BRIC” countries–Brazil, Russia, India, and China–will be the primary engines powering the 21st Century economy. These rapidly developing markets promise to have a disproportionate influence on the trends shaping the global economy.

At Business Wire, the future is now. Business Wire is uniquely positioned to offer its members privileged access to these dynamic markets by virtue of its special relationships with influential distribution partners. In this issue, we will focus on Brazil, the largest economy in Latin America, an awakening giant only now beginning to realize its true potential. Already an agricultural and mining power, Brazil is also becoming a player in the world energy market after a major oil find by state-run oil company Petrobras.

Business Wire maintains an exclusive relationship with Agencia Estado (AE), part of Grupo Estado, one of Brazil’s largest media groups.

Agencia Estado is a real-time information provider with a strong emphasis on economic and political news. It’s multi-channel distribution platform reaches diverse audiences including the financial community, the mainstream media, and industry decision-makers. For companies seeking to tap Brazil’s burgeoning capital and consumer markets, there is clearly no better conduit.

Based in Sao Paulo, Brazil’s financial center, AE Broadcast may be viewed as the local equivalent of Bloomberg, with a desktop terminal network that has some 15,000 subscribers. It is a mainstay of the investment sector, featuring corporate data, earnings, analytics, commodities, and indices, delivered in real-time to trading desks and others linked to the financial markets.

Estado also provides strong penetration of the Brazilian media, both tradition and online. Business Wire’s content is integrated into AE Midia, Estado’s general-interest news service. Midia is delivered to some 200 newsrooms, including leading broadcast stations, magazines, radio stations, and web sites.

Two other important planks in the Estado platform are Sistema de Informacao, a professional information resource for business executives with several hundred subscribers, and a Business Wire press release channel on Estado’s popular website.

Clearly, the Agencia Estado connection serves as an invaluable link to investment professionals, business executives, government leaders, and an increasingly affluent consumer market.

Business Wire goes beyond leveraging Brazil’s most powerful media and financial information platforms. We pride ourselves in providing a turnkey solution that includes a full-text Portuguese translation, all logistical coordination, and a distribution network that includes display presentation on desktop terminals and guaranteed web placements.

To put the opportunity into perspective, Business Wire takes a potentially complex and culturally challenging project, and provides a clear-cut circuit option that is comprehensive, cost-efficient and convenient.

Brazil is available as a standalone option; it is included in all Latin America regional distributions, as well as Business Wire’s Global circuits.

In future newsletters, Business Wire will focus on its distribution solutions in Russia, India and China. With Business Wire, robust yet remote markets are only a click away.


Business Wire and Bloomberg Toronto Host Talk with Bureau Chief David Scanlan

July 7, 2009

bweventswrapupheader

torontosky2On June 25th, Business Wire Toronto hosted a seminar at Bloomberg’s Toronto office—home to a spectacular view of the Toronto skyline—where Bloomberg Bureau Chief David Scanlan spoke to a crowd of more than 30 of Toronto’s top-tier PR and IR professionals about how to craft an effective press release.

David’s talk focused on five “F” factors that increase the likelihood of press releases being noticed by Bloomberg’s reporters.

  1. First Word: Bloomberg prides itself on being a high-caliber new service. Help their reporters to be the first ones to get your news out by writing a factual, concise release.
  2. Fastest Word: When you or your client has company news, get it out to the media as soon as possible.
  3. Factual Word: This one speaks for itself, but David encourages total transparency, too.
  4. Future Word: Get the word out of what’s in the pipeline and include date and time of your next financials, upcoming events, etc. Reporters love this!
  5. Final Word: Make sure your release is thorough. Don’t leave anything out or any unanswered questions.

Additionally, David passed along a few extra special tips to the group:bloombergtoronto

  • Use charts and use them as close to the top of your release as possible, especially when it comes to financials. All reporters want to know if your profits are up or down, by what percentage over the previous year and why.
  • Distinguish between U.S. and Canadian currency. Don’t assume it’s obvious, it’s always better to be clear.
  • And finally, write your release like you were talking to someone on the street about it. “Hey, you’re never going to believe what happened…”

Our thanks again to David and the Bloomberg Toronto office for a great event!

Local Business Wire offices host several events each year on PR, IR, SEO & media topics.  Check out the Business Wire Events page to find upcoming events in your area.

Follow Business Wire events on Twitter! Hash tag #bwevents


Business Wire International: India

April 20, 2009

Today we continue our series of posts from colleagues outside the US with a look at our operations in India, from Archana Kachru at Business Wire India, a licensed affiliate. Previous entries in this series are available from London, Frankfurt, Paris, China and Japan.

The Rise of Social Media in India

Amongst the mayhem that recession has brought, the communications industry is witnessing an emerging trend in the Indian corporate sector. With constrained budgets, PR professionals are ready (or forced) to look at non-conventional and inexpensive modes of increasing brand visibility and recall. The communications teams in India at large are now more open to using online/social media as a possible way to reach out to target audiences effectively.

With the entry of online/social media the rules of the game are gradually changing; the masses have evolved and so has the medium. And this time around the epicenter of this media is not editorial desk, not the advertiser, but the consumer himself.  On the other hand, corporates are curious but skeptical about the New Media. As of now, it largely remains an unexplored territory for business brands, with perceivably unstructured format.

What scares them most is the fact that each news item that gets floated in this universe can be commented upon without any editorial gatekeeping. The larger picture for consumers, investors and the general public, however, outlines greater transparency and the power of accountability.

Over the past few years, the online media space has become exciting and has gained some momentum in India. This has largely been limited to social issues. Any event which has affected the nation at large has had a social media movement supporting it. From the Mumbai terror attacks, the 26/11 episode, to outcry over Hindu fanatics, social media has successfully engaged the audiences across the various segments to highlight the national sentiments. More recently, political parties in India have joined the league and have given social media a decent share in the media budget. Online and social networking platforms including Twitter, Facebook, Orkut, and YouTube have been used to engage their audiences for the forthcoming general elections.

There is no single process or formula to effectively use social media for public relations efforts. What may have worked for a particular product today may not work for another product tomorrow. While several organizations realize this and are totally avoiding the social /online media route due to lack of knowledge of the medium, a few of the companies are currently trying to play safe till they actually understand it. They are for now just letting their feet into the water by going the content marketing route. Conversational marketing may be the next step but does not seem to be very near in India.

The biggest beneficiaries of any change are the products and services which either have a futuristic outlook or have managed to successfully reinvent themselves in changing times.  As far as newswires in India (such as Business Wire India) are concerned, the dynamics may change at our end too.

The market in India is still in its nascent stages but is rapidly evolving. In the coming times, the newswires will probably be much higher on the checklist for a communications plan. However, once social media assumes a greater importance, as everyone presumes it would, the focus of the PR / communications plan will change from “print media generated coverage” to “real time content on online media” and later to “social media generated conversations”. The change from first to second phase is already in place and from second to third phase may not be too far off. This shift from a mass-medium lead communications to a micro-medium lead communications will probably change the way we define Public Relations and Corporate Communications function. We may then need to reinvent ourselves to suit the changing needs of the market.

Business Wire India plans to be ready for the change.             

Archana Kachru

Business Wire India


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