A Closer Look at the BRIC Countries: Russia

March 19, 2010

by Neil Hershberg, Senior Vice President, Global Media, Business Wire New York

According to conventional wisdom, the so-called “BRIC” countries [Brazil-Russia-India-China] will be the drivers of the 21st century global economy.

Business Wire is uniquely positioned, by virtue of its exclusive strategic relationships, to reach traditional and online media, investors, business decision-makers, and consumers in these dynamic markets.

In the first article of our four-part series, we profiled Agencia Estado, the most influential financial information provider in Brazil. This month, the spotlight shifts to Russia and our partner Interfax, which is the premier business and economic news service in Russia and neighboring markets.

Russia, 11th largest economy in the world, boasts the eighth largest purchasing power. Traditionally noted for its well-educated workforce, Russia has long been a power in natural gas, oil, coal and metals.

Business Wire has been a partner of Moscow-based Interfax since 2001. Interfax has spawned dozens of specialized news agencies under its umbrella organization, The Interfax Information Services Group. It is a leading content contributor to the world’s leading financial information platforms and databases, including Dow Jones, Thomson Reuters, Bloomberg, FT Information Ltd, Factiva and Lexis Nexis. The international investment community clearly recognizes Interfax as the most authoritative and credible source of Russian financial news. In fact, a February 2008 study confirmed that Interfax is the Russian news agency most frequently cited by both Russian and foreign media.

Read the rest of this entry »


A Closer Look at the BRIC Countries: Brazil

January 6, 2010

by Neil Hershberg, Senior Vice President, Global Media, Business Wire New York

The conventional wisdom among economists is that the so-called “BRIC” countries–Brazil, Russia, India, and China–will be the primary engines powering the 21st Century economy. These rapidly developing markets promise to have a disproportionate influence on the trends shaping the global economy.

At Business Wire, the future is now. Business Wire is uniquely positioned to offer its members privileged access to these dynamic markets by virtue of its special relationships with influential distribution partners. In this issue, we will focus on Brazil, the largest economy in Latin America, an awakening giant only now beginning to realize its true potential. Already an agricultural and mining power, Brazil is also becoming a player in the world energy market after a major oil find by state-run oil company Petrobras.

Business Wire maintains an exclusive relationship with Agencia Estado (AE), part of Grupo Estado, one of Brazil’s largest media groups.

Agencia Estado is a real-time information provider with a strong emphasis on economic and political news. It’s multi-channel distribution platform reaches diverse audiences including the financial community, the mainstream media, and industry decision-makers. For companies seeking to tap Brazil’s burgeoning capital and consumer markets, there is clearly no better conduit.

Based in Sao Paulo, Brazil’s financial center, AE Broadcast may be viewed as the local equivalent of Bloomberg, with a desktop terminal network that has some 15,000 subscribers. It is a mainstay of the investment sector, featuring corporate data, earnings, analytics, commodities, and indices, delivered in real-time to trading desks and others linked to the financial markets.

Estado also provides strong penetration of the Brazilian media, both tradition and online. Business Wire’s content is integrated into AE Midia, Estado’s general-interest news service. Midia is delivered to some 200 newsrooms, including leading broadcast stations, magazines, radio stations, and web sites.

Two other important planks in the Estado platform are Sistema de Informacao, a professional information resource for business executives with several hundred subscribers, and a Business Wire press release channel on Estado’s popular website.

Clearly, the Agencia Estado connection serves as an invaluable link to investment professionals, business executives, government leaders, and an increasingly affluent consumer market.

Business Wire goes beyond leveraging Brazil’s most powerful media and financial information platforms. We pride ourselves in providing a turnkey solution that includes a full-text Portuguese translation, all logistical coordination, and a distribution network that includes display presentation on desktop terminals and guaranteed web placements.

To put the opportunity into perspective, Business Wire takes a potentially complex and culturally challenging project, and provides a clear-cut circuit option that is comprehensive, cost-efficient and convenient.

Brazil is available as a standalone option; it is included in all Latin America regional distributions, as well as Business Wire’s Global circuits.

In future newsletters, Business Wire will focus on its distribution solutions in Russia, India and China. With Business Wire, robust yet remote markets are only a click away.


Business Wire and Bloomberg Toronto Host Talk with Bureau Chief David Scanlan

July 7, 2009

bweventswrapupheader

torontosky2On June 25th, Business Wire Toronto hosted a seminar at Bloomberg’s Toronto office—home to a spectacular view of the Toronto skyline—where Bloomberg Bureau Chief David Scanlan spoke to a crowd of more than 30 of Toronto’s top-tier PR and IR professionals about how to craft an effective press release.

David’s talk focused on five “F” factors that increase the likelihood of press releases being noticed by Bloomberg’s reporters.

  1. First Word: Bloomberg prides itself on being a high-caliber new service. Help their reporters to be the first ones to get your news out by writing a factual, concise release.
  2. Fastest Word: When you or your client has company news, get it out to the media as soon as possible.
  3. Factual Word: This one speaks for itself, but David encourages total transparency, too.
  4. Future Word: Get the word out of what’s in the pipeline and include date and time of your next financials, upcoming events, etc. Reporters love this!
  5. Final Word: Make sure your release is thorough. Don’t leave anything out or any unanswered questions.

Additionally, David passed along a few extra special tips to the group:bloombergtoronto

  • Use charts and use them as close to the top of your release as possible, especially when it comes to financials. All reporters want to know if your profits are up or down, by what percentage over the previous year and why.
  • Distinguish between U.S. and Canadian currency. Don’t assume it’s obvious, it’s always better to be clear.
  • And finally, write your release like you were talking to someone on the street about it. “Hey, you’re never going to believe what happened…”

Our thanks again to David and the Bloomberg Toronto office for a great event!

Local Business Wire offices host several events each year on PR, IR, SEO & media topics.  Check out the Business Wire Events page to find upcoming events in your area.

Follow Business Wire events on Twitter! Hash tag #bwevents


Business Wire International: India

April 20, 2009

Today we continue our series of posts from colleagues outside the US with a look at our operations in India, from Archana Kachru at Business Wire India, a licensed affiliate. Previous entries in this series are available from London, Frankfurt, Paris, China and Japan.

The Rise of Social Media in India

Amongst the mayhem that recession has brought, the communications industry is witnessing an emerging trend in the Indian corporate sector. With constrained budgets, PR professionals are ready (or forced) to look at non-conventional and inexpensive modes of increasing brand visibility and recall. The communications teams in India at large are now more open to using online/social media as a possible way to reach out to target audiences effectively.

With the entry of online/social media the rules of the game are gradually changing; the masses have evolved and so has the medium. And this time around the epicenter of this media is not editorial desk, not the advertiser, but the consumer himself.  On the other hand, corporates are curious but skeptical about the New Media. As of now, it largely remains an unexplored territory for business brands, with perceivably unstructured format.

What scares them most is the fact that each news item that gets floated in this universe can be commented upon without any editorial gatekeeping. The larger picture for consumers, investors and the general public, however, outlines greater transparency and the power of accountability.

Over the past few years, the online media space has become exciting and has gained some momentum in India. This has largely been limited to social issues. Any event which has affected the nation at large has had a social media movement supporting it. From the Mumbai terror attacks, the 26/11 episode, to outcry over Hindu fanatics, social media has successfully engaged the audiences across the various segments to highlight the national sentiments. More recently, political parties in India have joined the league and have given social media a decent share in the media budget. Online and social networking platforms including Twitter, Facebook, Orkut, and YouTube have been used to engage their audiences for the forthcoming general elections.

There is no single process or formula to effectively use social media for public relations efforts. What may have worked for a particular product today may not work for another product tomorrow. While several organizations realize this and are totally avoiding the social /online media route due to lack of knowledge of the medium, a few of the companies are currently trying to play safe till they actually understand it. They are for now just letting their feet into the water by going the content marketing route. Conversational marketing may be the next step but does not seem to be very near in India.

The biggest beneficiaries of any change are the products and services which either have a futuristic outlook or have managed to successfully reinvent themselves in changing times.  As far as newswires in India (such as Business Wire India) are concerned, the dynamics may change at our end too.

The market in India is still in its nascent stages but is rapidly evolving. In the coming times, the newswires will probably be much higher on the checklist for a communications plan. However, once social media assumes a greater importance, as everyone presumes it would, the focus of the PR / communications plan will change from “print media generated coverage” to “real time content on online media” and later to “social media generated conversations”. The change from first to second phase is already in place and from second to third phase may not be too far off. This shift from a mass-medium lead communications to a micro-medium lead communications will probably change the way we define Public Relations and Corporate Communications function. We may then need to reinvent ourselves to suit the changing needs of the market.

Business Wire India plans to be ready for the change.             

Archana Kachru

Business Wire India


Business Wire International: Japan

April 14, 2009

Today we continue our series of posts from colleagues outside the US with a look at our operations in Japan, from Atsushi Suzuki, Newsroom Supervisor, Business Wire/Tokyo. Previous entries in this series are available from London, Frankfurt, Paris and China.

Business Wire Tokyo is unique in the Business Wire family in several ways, especially how it came to be and how it operates.

We became part of Business Wire when the company acquired its former Japanese affiliate in 2005. (That is when I joined Business Wire, along with the office furniture and equipment!) So we are the only Business Wire office that has firsthand experience being an affiliate before joining the company. To this day, we retain some of those affiliate functions, including distribution of news releases from abroad to Japanese media.

The Tokyo office is one of the few Business Wire offices whose primary language is not English. Many Japanese people have trouble overcoming the language barrier between Japanese and English, and some people are downright allergic to communicating in English. As a provider of primarily English-based services, Tokyo is providing support to Japanese clients in the local language to make our services as accessible as possible.

Business Wire has been committed to localizing its services and accommodating the non-English speaking clients, and the effort has started to bear fruit. BusinessWire.jp was launched in October 2008, providing a more accessible portal to Japanese users. The website provides a basic tutorial on how to write an English press release and a step-by-step guide of the operational and editorial workflow of how releases are processed and distributed via Business Wire’s platform, highlighting the added value of our distribution.

Also, Business Wire’s in-house press release editing software will soon support Japanese and Chinese. This is expected to accelerate our media relations effort in Japan as well as improve the presentation of Japanese press releases at various media outlets.

bwjp

However, language is not the only issue we have to contend with when promoting Business Wire in Japan market, and our struggle to penetrate other barriers is ongoing.

Public relations in Japan is quite different from that of the United States. Just a handful of Japanese companies have dedicated international PR departments, due to heavy emphasis placed on the domestic market. There are also companies that do not release information in English, hoping to contain negative news within Japan, which really is a bad idea in this day and age. All this is changing steadily, albeit slowly, with the increasingly global economy.

In addition, international media characterize the PR efforts of Japanese companies to be “passive” in general. There are a small number of exceptions, but Japanese companies are not known for being good at spin control, and this tendency is magnified when it comes to international PR. Quite a few companies are even reluctant to include contact information in their press releases for fear of inquiries flooding in from journalists abroad.

The media community in Japan is also quite different from western countries. One example is a system called Press Clubs, associations of journalists, which is still quite strong in Japan. The companies go there to physically put their press releases into inboxes to get them to journalists. The big disadvantage of this old-fashioned system is that the journalists tend to pick up only the news from big and prestigious companies. Small/medium-sized companies would need strong connections with journalists to get decent media coverage through this system.

Business Wire Tokyo has had a distribution partnership with Jiji Press, one of the two dominant news agencies in Japan, for almost a decade (counting the affiliate days). Thanks to this partnership, the summarized version of virtually every news release we handle is posted to their website and distributed to Jiji’s news outlets consisting of websites and news portals, financial databases, general-interest and trade-specific newspapers, etc., irrespective of the size or status of the issuing company.

Business Wire’s services are a perfect antidote for respectable Japanese companies suffering from international anonymity, as well as big name companies looking to boost their international presence further. Wire service is still a new concept for most Japanese, and we have been encouraging our prospects and clients to use us in order to actively take control of the information flow and use the media to their advantage to more accurately represent themselves in the international arena.

Now that the average ratio of overseas shareholders among  listed Japanese companies amounts to around 30%, many companies have realized the importance of communicating their corporate messages internationally to improve and maintain their presence in the global market. We see a bright future here in Japan.

Today we continue our series of posts from colleagues outside the US with a look at our operations in Japan, from Atsushi Suzuki, Newsroom Supervisor, Tokyo. Previous entries in this series are available from London, Frankfurt, Paris and China.

Business Wire International: You’re Opening an Office in China Now?

April 3, 2009

Today we continue our series of posts from colleagues outside the US with a look at our operations in China, from Kevin Chiew, Director, Asian Business Development. Previous entries in this series are available from London, Frankfurt and Paris.

This month marks my five year anniversary at Business Wire, and when I was offered the job to head up business development in Asia I was told two things. The first was that I would never be bored, and the second that was my job description was whatever I wanted it to be, as long as it improved the business. No truer words have been said to me, especially in 2009, as we embark on expanding our sales presence in China with our Business Wire licensed affiliate, Interfax China.

In the last five years Business Wire has pursued a multilevel approach to distribution in the Asia region, at the top using the networks of AP and AFP for region-wide distribution — just about every major media organisation in Asia subscribes to either one or both of these feeds. Then, on a country level, we’ve worked with country distribution partners to get country-by-country blanket coverage. Finally, our own NX technology and PressPass services have provided vertical market coverage. We have developed a distribution network that is second to none and which is continually evolving, improving and expanding.

We have been expanding our sales network in the region as well, with offices in Tokyo and Sydney, and sales channels in India (a licensed affiliate), Thailand, Taiwan, South Korea and now China (a licensed affiliate).

Business Wire appointed Interfax China as a licensed affiliate of Business Wire, and began operations this month. When we reviewed the China market, it quickly became evident that we needed a strong local partner, who understood the market and had operated there successfully. Interfax China has been operating in China since 1998, and they are the largest commercial foreign news service in China. They understand the local market and have good relationships both in the government and in the business community. Our relationship with Interfax China began two years ago, when they began to disseminate Business Wire press releases into the China market as part of their news service. Interfax China’s network disseminates to more than 9,000 journalists, 600 newspapers, 3,000 magazines and trade publications 300 websites, with guaranteed postings to more than 40 websites for every release.

With such an overwhelming presence, it became obvious that Business Wire and Interfax China would make a powerful force in China. Combining the local support of Interfax China with the global network of Business Wire, as a licensed affiliate, Interfax China would be able to offer the same services and support that any Business Wire office would be able to supply.

But I digress. The title of this piece is, “You’re Opening an Office in China NOW?”

Back in early 2008, when we began to study China, opening offices there was a slam dunk; any business selling anything could justify opening up in China. In 2009, it is a totally different story. The world economy is looking like a train wreck and companies are closing offices, not opening them. So why did we continue to open up in China, when so many others have backed away?

In a word: PERSPECTIVE, which the Oxford dictionary defines as “the understanding of the relative importance of things.”

Despite the world economic gloom you can read in any newspaper in the world at the moment, the fundamentals of doing business in China remain the same:

  • It is the third largest economy in the world, rapidly challenging Japan and even the USA in size.
  • Even the revised growth forecast of the World Bank predicts economic growth of 6.5% in 2009, which would be enviable in any other economy.
  • It has a population of 1.3 Billion people with a growing, educated middle class.
  • It has a strong domestic market, which will be supported by the government stimulus package of some $586 billion dollars.
  • It has foreign exchange reserves of $1.95 trillion, which is predicted to rise to $2.5 trillion by 2010, which means it has a strong buffer against economic down turns.

Although the USA subprime mortgage collapse may have helped lead to the global economic recession, the recovery may well be led by Chinese consumers and investors. The Asian Development Bank, OECD (Organization for Economic Cooperation and Development) and World Bank all predict economic growth to in China for 2010 of some 7.5% to 8.5%.

So as my grandfather, who lived through the last Great Depression and beyond, used to say, “It was a great time to make some money.” If your business wants to catch the next wave of the economic boom, now is the time to establish your business in China.

Business Wire is in for the long haul, as is its affiliate Interfax China. Our PERSPECTIVE is not the next 12 months, but the next 12 years and beyond. When our clients want help on their China strategy, we will be on the ground for them, as we will be on the ground for our China-based clients looking to expand into the rest of the world.

Business Wire is in China — why aren’t you?

Kevin Chiew

Director, Asia Business Development, Business Wire


Business Wire International: France

March 30, 2009

Today we continue our series of posts from our colleagues outside the US, with a look at Business Wire’s experiences in France from Agnes Deleuse, Marketing Specialist.

Challenge, challenge, challenge!

The youngest of all Business Wire European offices, Paris opened its doors in the fall of 2005. Business Wire Paris was thus fully operational when the TOD (Transparency Obligations Directive) was enforced in January 2007. Getting the authorization by the French Market Authority to distribute disclosure information was certainly a decisive factor to attract global companies listed on the CAC40.

Representing an important part of our business, disclosure news distributionwas a good way for companies using our services to discover Business Wire and the many advantages of a newswire service. These companies started to realize they could introduce the wire in their marketing and communications strategy, for Business Wire has so much to offer, from global distribution to industry specific media coverage, multimedia posting, search engine optimization and XBRL formatting.

But too many French companies are still unfamiliar with the wire. There is a long educational process to implement here because French people are sometimes too conservative. Changing their marketing and communications habits to use a wire can be considered a revolution.

However, in the economic turmoil the world is now facing, changing marketing behavior is going to be a necessity. There is therefore a new chance for the wire, and thus for Business Wire. Companies want to continue to communicate but are tied to cost reduction, while print media is on a downward slope. Reaching international press agencies, online services, portals, journalists, investors and various trade communities is so easy with a wire service.

French companies are slowly incorporating this new media concept to cope with the economic environment. In France, we have noticed that our new clients are experimenting with the wire on a one-shot basis to start with. Some have already repeated the experience and we hope that they will continue using Business Wire in the long term. The online visibility and SEO tools are certainly enticing. Companies are adapting to a new situation, and so are we.

Thus, challenge is our daily sport.

But there is a corporate challenge as well: International offices have to face many differences from their counterparts in the United States. Speaking a foreign language is a major one, adapting existing tools from the US market to European customers is another. But so far, so good. European offices are very young and still growing.

But should there be no challenge, there would be no fun. We have to be constantly inventive and creative to go on the lookout for new clients, to find new ways and new words to promote Business Wire, its products and services. The high existing potential is very stimulating and the Business Wire Paris team* is up front to face the challenge.

Agnes Deleuse
Marketing Specialist
Business Wire France

*Business Wire Paris office team (12): a regional manager, a sales manager, two account executives, one CSR, one MRT, one marketing specialist, and a newsroom of five persons.


Target the World with Your Financial News

March 26, 2009

The upcoming G20 summit meeting in London, at which world leaders will gather to discuss the global economic situation, shows perfectly how the worlds of business and finance don’t stop at national borders.  Your company’s or organization’s news can have an impact around the world, so it’s crucial to target markets outside the US with your economic news.  Here’s a look at just a few of our options for reaching your targets internationally:

globe_lg1Global Financial Media:  Target media, investors and key financial newspapers, trade publications and news outlets in 117 countries and translation into more than a dozen languages.

Asia-Pacific Financial Media:  Target key broadcast and print media, as well as financial newspapers, trade media and websites, throughout the Asia-Pacific region.  Includes full-text translation into four languages.

Europe Financial Media: Send your news to 30 nations, including all of the EU members, Russia and key markets in Eastern Europe.  Reaches consumer and general media plus hundreds of financial-specific publications with translation into five languages.

London Metro:  Reach print and broadcast media throughout the London area, site of the G20 summit, via the Press Association, the national news agency of the UK.

Public Policy Wire:  Don’t forget to target government policymakers and other opinion leaders in the US with news that impacts public policy.

CSR Circuit:  Finally, publicize your corporate citizenship efforts with distribution to leading Corporate Social Responsibility publications and thought leaders, Socially Responsible Invesment funds,  academics, activists and financial analysts.

For a complete list of distribution options visit our Distribution Catalogue, or contact your local bureau for pricing and options.


Business Wire International: Germany

March 25, 2009

Today we continue our series of posts from our colleagues outside the US, with a look at Business Wire’s experiences in Germany from Caroline Wernery, Marketing Specialist.  Make sure to also read Monday’s post from Dick Bromley, RVP Europe.


Business Wire in Germany: The crisis and how we profit from US innovations

Our clients speak German and require service descriptions, website information, contracts and bills in their native language. It took us a while to learn and improve all that, but after several years in the market we are settled. BusinessWire.de now provides news and Business Wire product and service information in German, and locally-produced material allows us to serve all of our clients in the language they prefer.

The 8-person Business Wire team in Frankfurt offers news distribution in Germany, the DACH region and of course internationally. Our daily goal is to be recognized as a local news provider, not just as an international wire service.

News distribution in the crisis

During the current economic crisis – which is also being felt in Germany – it is even more important for companies to let the world know about their business and products: Companies should distribute more news to sell their products, and to find new business partners or investors. And this is exactly what we’ve experienced in recent months: Compared to last year, more news has crossed the wire . . . both good and bad news.

As in other countries, the crisis in Germany has hurt local newspapers. Now, more and more people concentrate on online media and portals. Social media sources such as blogs, Twitter and Facebook are no longer unknowns and everybody seems to be using them. Previously, Germans relied on newspapers and television; now time is more limited and people rely on current online news.

For us, as the only wire service in Germany, this development of “being online” offers lots of opportunities. During the past months, people got more and more interested in search engine optimization tools as well as services to distribute pictures and videos. “Being multimedia and getting found in the growing news jungle” is the new direction the PR community follows in Germany. Reputation management is taken more seriously: Take care of which kinds of news get found. With our SEO tools, companies can direct readers to find good news before finding bad news, letting them show up higher in search engine rankings.

Thanks to our US founders and colleagues for the great innovations they made years ago and we can now fall back on. Sometimes it takes a while for new services to get accepted over the ocean, but when people ask for them, we are the first who can offer them.

The lesson for us is clear: It is not all about language, it is all about service.

It is always coupled with challenges, working for a foreign company in Germany, due to language problems, different time zones and cultural differences. Taking the challenges and turning them into opportunities makes it exciting every day.

Caroline Wernery
Marketing Specialist
Business Wire Germany


Business Wire International: The View from Europe

March 23, 2009

This week, Business Wire takes a look at its worldwide operations, by getting the view from our colleagues outside the US about our challenges and successes in different markets.  We start with a history and overview of our growth in Europe from Dick Bromley, Regional Vice President, Europe.


It was always going to be a challenge; that was never up for debate. Sitting comfortably in a safe, secure job some 9 years ago, I had the things I always wanted: A nice car, a new flat and a good career. I was happy and content, and then the phone rang with the call that changed my life. “Hi Dick, it’s Gregg Castano. How do you fancy setting up Business Wire’s first International office?”

Dick Bromley, RVP Europe

Dick Bromley, RVP Europe

Three months later I was sitting in an office in London’s financial district having completed a week’s training in New York. My head was buzzing with all the information I had recently learned, and I was desperately trying to remember what all these funny acronyms meant. “ASCII”, “HTML”, and what exactly again was the difference between a NY metro and a NY state circuit? One thing was for certain — I had to be a quick learner!

It was slow at first, not least because at that time, Business Wire was not well known outside the United States. Our biggest competitor had been in operation here for a number of years and we had a huge amount of catch-up to do.  Gabi Richard (my boss at the time) and I threw ourselves into the daunting task of developing a brand and a presence in the UK. I vividly recall doing as many as eight meetings a day at the time, plus lunch and dinner functions as well as numerous interviews in between. It was relentless and incredibly hard work but we carried on knocking on doors and building new relationships. 

Part of the problem was that unlike in the US, many of our clients had simply not come across the wire before and needed convincing as to its benefits. Just as I was starting to wonder whether all this hard work was getting us somewhere, the phones started ringing. Business came slowly at first, and then the floodgates opened. Before long we had managed to win new business from some of the UK’s largest and most prestigious companies and had expanded our team to include more salespeople, a local newsroom and a media relations department.

In 2002 we became one of only five companies authorised to disseminate price sensitive news to the UK, and before long had racked up a significant market share. It was a good year for the office and we reveled in our status as “Business Wire’s fastest growing office ever.” New premises in London quickly followed and our client base increased at a rapid rate.

New offices opened shortly after in Frankfurt and Stockholm, each with their own unique challenges to overcome. Once again a “back-to-basics” and hardworking approach to business, coupled with a passion for customer service, quickly resulted in Business Wire firmly establishing itself as a local player in its own right. New and often exclusive agreements with many high profile European News agencies followed, including us adding the incredibly prestigious Agence France-Presse to our offering. Business Wire clients could now send their news directly through the World’s largest and arguably best-known newswire. A Paris office opened shortly afterwards, adopting the same winning formula as London, and to everyone’s delight, stormed ahead in winning new business at an incredible rate.

In 2007, with my responsibilities now including managing sales across Europe, we firmly cemented our position in the European disclosure market with the advent of the Transparency Obligations Directive (TOD). Created by the EU as a means of providing regional uniformity in disclosing price sensitive news, we drew upon our unique experience from around the globe to create a springboard to the investment community, unsurpassed by any other provider. Business Wire clients can now disclose news directly into eleven member states within the EU, more than any other newswire on the planet. Believe me when I tell you that coordinating a project of this size was by no means a small feat

Looking towards the future, Business Wire Europe stands poised to continue its growth across the continent and meet its client’s expectations with ease. Having access to unquestionably the most comprehensive network of news agencies across the region, we continue to exceed expectations and win new business from many new fronts. Our unique, “one size does not fit all”  approach to sales, truly phenomenal customer service and a desire to go one step better than the competition continues to win us support on many fronts. I’m looking forward to the challenges that lie ahead and continuing to build on our reputation.

Dick Bromley
Regional Vice President, Europe


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