Within the PR world, 2009 would probably be considered the year of Social, but for many it is also the year where SEO went from yet another random acronym to a high priority for clients and agencies alike. For many web savvy PR practitioners, press releases now serve double duty as both a communication tool and an SEO tool. But now that you are actively trying to make an SEO impact, how are you tracking the results?
Business Wire users may already be familiar with our Press Release Measurement features included in our NewsTrak reports, but in this edition of the SEO Tip Jar I want to introduce you to some free and paid reporting tools that can supplement your existing efforts by helping you track your historical page rankings for specific URLs and keywords on your own sites. These tools will likely evolve as we enter the era of more real-time and personalized search, but as long as measurement is important they will continue to be some of the best indicators of SEO success.
SEOMoz Rank Tracker
Cost: Free to monitor up to 5 rankings, $79/month to monitor up to 50 rankings as part of SEOMoz Pro account
The SEOMoz Rank Tracker refreshes rankings weekly by default and can update more frequently with manual requests. It also includes very pretty historical graphs and can export historical data to CSV for use in Excel.
This tool is only available for limited use as a standalone utility, but is well worth it as part of the SEOMoz suite of web-based tools and resources.
Raven SERP Tracker
Cost: $79 as part of package of tools. Monitor up to 1,000 keywords.
Raven’s SERP (“Search Engine Result Page”) Tracker works in much the same way as the SEOMoz Rank Tracker, but automatically tracks across each major search engine (Google, Yahoo, and Bing) rather than having to add each search engine individually.
It also provides historical data as charts and CSV format for easy export.
Raven’s SEO suite also offers a large number of tools and resources that help you with your SEO efforts.
SEO Rank Monitor
Cost: $19/ month, monitor up to 100 keywords on a single domain
This standalone web-based tool features the same sort of functionality as the SEOMoz and Raven tools, and also features Google Analytics integration.
SEOBook.com Rank Checker
Cost: Free Firefox plugin, requires SEOBook.com account
Unlike the other tools I’ve mentioned, this free Firefox plugin runs within your web browser rather than a dedicated server, so you can only collect data from a single computer. It doesn’t produce any fancy graphs, but does feature CSV export for the Excel set.
Also, with its myriad of customizable options this tool is probably geared more towards the geekier among us.
All of these tools feature either free options or free trials, so what are you waiting for? Get started tracking your site’s rankings today.