Business Wire’s Commitment to Security: The Heartbleed Bug

April 15, 2014

As you may have heard, there is a new internet-wide security vulnerability called the Heartbleed bug which affects a cryptography framework used by many web sites and applications to securely transmit data between web browsers and servers. Since news of this bug has received a lot of attention, we wanted to make sure our clients and media customers are aware that the Heartbleed bug does not impact the products and services that you receive from Business Wire.

https://openclipart.org/detail/192604/heartbleed-patch-needed-by-rejon-192604

 

Heartbleed is a flaw in encryption software, specifically OpenSSL software, used by more than half of all websites globally.  This flaw provides unrestricted access to customer logins and passwords. To help consumers identify which accounts are vulnerable, McAfee launched http://tif.mcafee.com/heartbleedtest, a free tool that allows users to see if a site is safe, or not.

Any persons with accounts on these identified platforms must change their password, as soon as the site has added the required patch.  It is important to note that changing your password before the patch is updated will not help.

Business Wire does not operate the affected version of OpenSSL software that is vulnerable to this bug on any of our Internet-facing web servers or software applications that transmit, store, or process client data. Rest assured that your communications with us are secure and we work hard to protect your information. At Business Wire, we pride ourselves on our commitment to deliver reliability, performance, and security that you have come to expect from us, and the Heartbleed bug is no exception to that rule.

To learn more about how to change your password, here is a link to our recent blog on password etiquette.

If you have any concerns or questions, please contact us 


Google Algorithm Changes Reward Best Practice SEO and Pay Off for Press Release Visibility

March 15, 2011
Matt Albers, Director of Web Services

by Matt Albers, Director of Software Engineering, Web Services

In an effort to find more high quality sites for its many users, during the week of Feb. 24th, Google rolled out their Panda update (aka Farmer).

This update was said to touch nearly 12 percent of all Google search results in an attempt to weed out or de-value content farms and “low quality” sites.  Wired.com offers more in depth coverage with Google engineers Matt Cutts and Amit Singhal weighing in on specifics about the change.  If you’re an engineer like me, you’d already heard complaints in the tech sector for a while now.

So how did this change affect the visibility of your press releases?  We’re glad you asked, because in the case of Business Wire, we’ve noticed a positive change.  That’s correct: since Google tweaked their indexing algorithm, Business Wire has seen an increase in traffic, and higher rankings for our client’s press releases.

Meanwhile, according to Sistrix, a German search research company, our competitors have not fared as well, some losing nearly 70% of their keyword rankings.  In addition, our rival says they lost 20% in traffic, showing a Hitwise graph of search clicks.  But look closely and you’ll see the only site on that graph trending UP is Business Wire.  Yes, quality rises to the top.

We don’t know specifically why some press release services were dinged.  We can only confirm that Business Wire was not affected negatively by the Panda update based on our analytics analysis.  Why the difference?  I suspect it’s because we’ve been following “best practice”, “white hat” SEO for years.

Business Wire has been known for excellence and customer service for 50 years now, and we have deliberately avoided SEO gaming, allowing our highly vetted content to speak for itself.  As an engineer and Director of Web Services, you can bet I place a high value on technology, but good decisions and people behind them are what really make a difference in the quality our clients enjoy at Business Wire.  It turns out taking the high road and considering long term over short term success results in excellent SEO outcomes for us and our clients.


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