At the just-concluded NIRI Annual Conference our focus was “Loc
al Newsrooms, Better Service“. We used this to emphasize that while our competitors use a centralized call-center approach, Business Wire has nearly two dozen full-service bureaus.
But it’s more than that. Behind each newsroom is a staff of seasoned professionals with an unmatched attention to detail. In
today’s world I think it’s pretty rare to find so many long-term employees. Does that benefit our customers? Clearly. Our editors get to know our clients and the intricacies of their needs and preferences. Over time, they are able to spot when something isn’t quite right – a misspelling, receiving a draft instead of a final press release, earnings numbers that are out of order or missing characters, a missed email or fax list on an order.
Every day our newsroom pros take hundreds of incoming press releases and process, electronically code, properly format for web and editorial systems, coordinate translations, photos, multimedia, special fax lists, custom requests and more and then ensure the releases go out without error at the exact moment requested. I think it’s amazing, but it’s second nature to them.
I wonder, though, with all of our competitors moving to central call-center approaches are we missing something? I feel strongly that local people and local relationships are the way to go, but do you? What are your thoughts?
By the way, here’s a list of some of our senior editorial/operations folks and their years of service as well as editors with 9+ years at BW. This doesn’t even include the many in sales, billings, tech, web, media relations and other critical departments that have been here as long or longer. Impressive, don’t you think?
ATLANTA:
Laura Kahn, Newsroom Supervisor, 8 years
Yasmine Holmes, Client Services, 12 years
BOSTON:
Greg Kasabian, Newsroom Supervisor, 9 years
Mike Poirier, National Operations Trainer, 10 years
CHARLOTTE:
Penny Sowards, Newsroom Supervisor, 21 years
CHICAGO:
Chelsea Earnhardt, Newsroom Supervisor, 7 years
Yvonne Moy, Senior Editor, 9 years
CLEVELAND:
Jill Williams, Midwest Regional Newsroom Supervisor, 19 years
Dennis Lynch, Assistant Newsroom Supervisor, 11 years
DALLAS:
Lynn Rushlau, Newsroom Supervisor, 9 years
Alex Eno, Senior Editor, 16 years
DENVER:
Dan Murphy, Newsroom Supervisor, 9 years
JoAnne Hirsch, Client Services, 14 years
HOUSTON:
Amber Agan, Newsroom Supervisor, 6 years
LONDON:
Adam Channell, European Regional Newsroom Supervisor, 4 years
Nigel Egan, London Newsroom Supervisor, 4 years
LOS ANGELES:
Teri Johnson, Southern California Regional Newsroom Supervisor, 16 years
April Petross, Newsroom Supervisor, 9 years
James Chong, Newsroom Supervisor, 7 years
Mary Bullock, Assistant Newsroom Supervisor, 10 years
Roger Johnson, Senior Editor, 10 years
Bill Mikulak, Senior Editor, 9 years
Terence Monika, Assistant Newsroom Supervisor, 9 years
MIAMI:
Janet Duncan, Newsroom Supervisor, 18 years
Gillian Adam, Newsroom Supervisor, 17 years
Neil Bardach, Client Services, 11 years
Claudia Perez-Bonilla, Senior Editor, 10 years
Pilar Portela-Webb, Senior Editor, 11 years
MINNEAPOLIS:
Shannon Hysjulien, Newsroom Supervisor, 7 years
NASHVILLE:
Cathy Dunn, VP, National Operations, 21 years
Loree Cannon, Southeast Regional Newsroom Supervisor, 9 years
Adam Click, Newsroom Supervisor, 7 years
Andrew Guinn, Newsroom Supervisor, 6 years
Donnie Rogers, Doc Editor, 19 years
NEWPORT BEACH:
Kasey Greek, Newsroom Supervisor, 3 years
Kathy Tomasino, Client Services, 10 years
NEW YORK:
Mike Maguire, National Editorial Supervisor, 17 years
Karen Ball, Senior Newsroom Supervisor, 8 years
Skip Walsh, Newsroom Supervisor, 10 years
Anthony Coloneri, Newsroom Supervisor, 8 years
Sean Murphy, International Desk Supervisor, 12 years
Scott Goll, EDGAR Desk Supervisor, 12 years
Jeff Abelson, Photo Desk Supervisor, 11 years
Dan Blue, Senior International Desk Editor, 9 years
Frank Brunett, FCS Editor, 9 years
Richie Crippen, Senior Editor, 13 years
Stephanie Graham, Special Services, 11 years
Bob Grochowski, Senior Editor, 12 years
Indra Ramrattan, Special Services, 11 years
Ivette Coston, Senior Client Services Rep., 10 years
PARIS:
Diane Carelli, Newsroom Supervisor, 2 years
PHILADELPHIA:
Steve Faella, Newsroom Supervisor, 9 years
PHOENIX:
Shari Gutter, Southwest Regional Newsroom Supervisor, 17 years
SAN ANTONIO:
Courtney Davila, Newsroom Supervisor, 8 years
Barbie Dunn, Editor, 9 years
SAN FRANCISCO:
Pat Evans, Sr. Vice President, Global Operations, 26 years
Lisa Wenzel, VP, Global Operations, 19 years
Eric Lum, Regional Newsroom Supervisor, 7 years
Lindsay Onodera, Senior Newsroom Supervisor, 4 years
Ingrid Kettunen, Newsroom Supervisor, 17 years
Wanda Glennon, Newsroom Supervisor, 8 years
Marcella Rouse, Newsroom Supervisor, 4 years
Anne Cullen, Assistant Supervisor, 16 years
Chip Dunlap, Editor, 18 years
Jarvis Lee, Editor, 14 years
Kasey Ochs, International Operations Manager, 9 years
SEATTLE:
Debbie Subia, National Editorial Supervisor, 19 years
Colleen Robb, Newsroom Supervisor, 14 years
Aaron Schmidt, Newsroom Supervisor, 9 years
Susan Morris, Senior Editor, 21 years
Kevin Stant, Senior Editor, 19 years
TOKYO:
Atsushi Suzuki, Newsroom Supervisor, 2 years
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Google Comments Offers New Opportunities for Communicators
October 30, 2007One of the goals of our Business Wired blog is to provide readers with better tools for communicating their messages in the ever-changing media landscape. Today we are happy to highlight a service we’ve been following with much interest that we and our friends in Google News thought would be of value to Business Wire clients.
Earlier this year Google News launched a comments feature that allows individuals or organizations that are mentioned in news articles to add their own comments. Comments are then served up alongside those articles on Google News.
Josh Cohen, Google News’ Product Manager explains: “Google News has always tried to present as many sources as possible to give our users a wide spectrum of views on the news. Comments is an experimental feature that we believe will continue this goal by letting readers see exactly what people in a story think about current news. We think this will help us increase the number of diverse and meaningful points of view on the news.”
So how is this different from any comment section or discussion board? Well, on Google News only persons or organizations who are specifically mentioned in the story can comment. Google News then contacts the person submitting the comment or others in their organization to verify their identity. As a result, each story is expected to have only a handful of highly relevant comments that give readers a more in-depth look at topics in the news. Cohen adds: “their insight will both help readers understand the news, and cover views that may not be well-published or well-understood within the current coverage”.
For PR professionals and marketers, this is an excellent opportunity to provide greater detail or clarifications when their press releases receive media pick-up. Also, it creates a new channel to follow-up on a press release with updates, success stories, or links to other relevant stories. Finally, it is another form of reaching out to your audience and participating in the conversation. While these comments differ from commenting on blogs or engaging in social networks, they can be a valuable part of the new communications mix.
So how can you comment on a story that is relevant to your company or client? According to the instructions on Google News you should send an email to news-comments@google.com containing the following information:
Verification is one of the central components of Google’s comments feature. Therefore it is highly recommended to provide as much information that Google News staff can use (for example adding contact details of persons who can verify your credentials, or, if you are submitting a comment on behalf of a client, demonstrating that you are indeed authorized to speak for them). Keep in mind that Google News will not edit comments once the sender is verified, so they will be posted exactly as you emailed them.
So the next time your press release or related articles are shown on Google News and you feel you have more valuable input to share, this can be a great new outlet. Please look at the Google Comments instructions page for more details.
As usual, we’re happy to hear what you think. If you’ve already used Google Comments or would like to share your own thoughts about it, feel free to comment below.
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