Original Berkshire Hathaway Pennants on Sale to Benefit Douglas County Nebraska CASA

May 1, 2014

This is a big week for Business Wire as our team heads to our parent company, Berkshire Hathaway’s annual meeting in Omaha, Nebraska. For the last seven years, Business Wire has used attendance at the annual conference as a platform to raise funds for CASA, a charitable organization that provides a voice for abused and neglected children within the court system via trained citizen volunteers.   This year is no different.

Berkshire Hathaway Sluggers baseball pennants

Berkshire Hathaway Sluggers baseball pennants

For 2014, Business Wire is raising money by selling original Berkshire Hathaway Sluggers baseball pennants, available for $7 each or two for $10.

“For seven years we have proudly participated at the Berkshire annual meeting while helping out with a worthy cause like CASA. In the spirit of this year’s baseball theme we will take our metaphorical seventh-inning stretch by contributing to charity,” said Cathy Baron Tamraz, chairwoman and chief executive officer of Business Wire.

Douglas County Nebraska CASA was established in 1998 at the urging of area judges. CASA was created under the premise that there must be an advocate for children within the court system–someone who will fight and keep the child’s best interests at heart. It is the CASA volunteer that helps judges make good decisions on behalf of these abused children.

“What a great opportunity to raise awareness while generating much-needed funds to support advocates for children within the court system. Every dollar that Business Wire raises ultimately helps transform a child’s future,” said Kimberly Thomas, Executive Director of CASA for Douglas County.

The pennants are available at Berkshire Hathaway’s annual meeting in Omaha or can be purchased online: http://bit.ly/BRKPennant

Excited by our news and want to share it out?  Click here to share it immediately on Twitter:  http://ctt.ec/5Aucc


The Press Release Then and Now: How We Arrived At Where We Are Today

January 27, 2014

By: Hannah Kelly, Business Wire, Paris

This year marks the 100th anniversary of one of the most important milestones in the history of public relations – Ivy Lee’s management of the 1913-1914 Colorado Coal Strike aftermath.

The term ‘Public Relations’ first appeared in the 1897 Year Book of Railway Literature, and the original press release, which we can credit to Ivy Lee, was published in 1906 – following the tragic loss of 50 lives in the Pennsylvanian Railroad Crash.

Equally, Lee’s Declaration of Principles, also released in 1906, was a turning point for public relations, as it communicated the responsibility of those working in PR, not only to the client but also to the public. This declaration ensured that Lee’s work was subsequently accepted not in the form of advertising, but as news, as accurate information, as matter “of value and interest to the public”. This was, and still is, the founding principle of wire services such as Business Wire, Associated Press, AFP and more.

So with all of these important events taking place before 1914, what exactly was it about the Colorado Coal Strike that is now so crucial to the history of public relations?

Image Source: Wikipedia

Image Source: Wikipedia

Firstly, the strike needed publicity management due to its hotly controversial nature – on-strike miners and their families were killed by state militia, and the mining union blamed the Rockefeller family and their coal mining business for the deaths.

Lee used, to his advantage, the establishment and acceptance of his Declaration of Principles as the basis for the management of the Colorado Coal Strike aftermath.  He drafted and mailed an array of bulletins to media outlets and workers alike, addressing the issue with candor (as well as successfully keeping the Rockefeller name free from reputational damage). This has become known as one of the most successful and influential PR campaigns – an experience that demonstrated, for the first time, the importance of publicity and public relations to the American nation.

It should be noted that doubts do exist regarding the authenticity of this campaign, whether certain facts were distorted, and if this was the case, as to whether this was intentional or not. However, despite any uncertainties, we must concede that this campaign achieved its goals : to promote the facts of the event and to share news with the public, whilst recognising its responsibility to both the public and the client, the Rockefeller’s.

Many years later, the standard of PR established in Lee’s Declaration of Principles has evolved significantly. It is now so well integrated into modern society that we no longer even question it. PR is an essential part of business life – and it would be unthinkable to run a company nowadays without openness and honesty to the public. It is for this reason that Business Wire works so hard to ensure the authenticity of all press releases, and adheres to such stringent security regulations. We agree with Lee’s rules: “Accuracy, Authenticity, and Interest”.


Business Wire Establishes New Standards for SEO with the 2014 Guide for Press Release Optimization

January 8, 2014

As we enter into 2014,  we are still receiving a lot of questions about how SEO should be used with a press release. One of the biggest misnomers we hear is that you cannot use any links in a release and that keyword research is not applicable anymore.  In an effort to clear up some of the confusion with SEO best practices for researching, writing and distributing a press release, Business Wire has put out a new guidance report titled “A Guide to Press Release Optimization.” The download is available for free and will answer all of the questions regarding press releases and SEO for 2014.

Business Wire PR and SEO in 2014The press release guidance report shows the major changes that have occurred with the press release including updates from Google that have redefined how the release is written. Additionally the report discusses best practices moving forward including future SEO and social trends in 2014. The guide is structured chronologically as a reference that will walk you through all of the steps of a press release from research and planning, through writing content, and into final distribution and measurement.

The idea is to have a standard that professionals in the communications industry can use as a guide when developing a press release for the New Year. All of the ten tips include examples and strategies including many free tools that are available to all professionals.

Tips include:

  • How to research and learn the behaviors of key constituents
  • Complete overview of the latest algorithms, and how to benefit from these updates
  • Recommended  press release layout improvements
  • How to properly use links
  • What you need to know about press release keywords and key phrases
  • The importance of high quality content
  • The role multimedia plays in increasing discovery and action in 2014
  • How to use social media strategically
  • Using a responsive design webpage for mobile
  • How to choose the proper news distribution method

The report can be downloaded, for free at http://go.businesswire.com/guide-to-press-release-optimization. Click this link to share it with your Twitter followers:  http://ctt.ec/4v0K3

Google Hummingbird

Need more incentive to download our report?  Business Wire will select, at random, 18 people who downloaded our guide to receive a hummingbird of their own!

We want to hear your comments. Let us know what you think of this guidance report and follow us on twitter @businesswire.


Friday Fast Links: Fifth calls, CSR, name changes and more

April 8, 2011


Have a great weekend!


Social Media ROI in Cincinnati

May 14, 2010

On Wednesday, May 12, PR and marketing professionals from the Greater Cincinnati area attended our event, “Social Media ROI: Being Seen Is Not Enough.”  Our expert panel consisted of:

The panel addressed an audience of around 36 people who came to The Phoenix on a rainy morning to hear them discuss topics related to the adoption, uses, benefits and pitfalls of social media. Moderator Michael DeAloia got the ball rolling with a short PowerPoint presentation, then asked the panel to define social media and took off from there.  Each of the panelists was asked if there was a key metric they would consider for measuring ROI for social media.  Daniel Lally feels that it depends on what your strategy and goals are, while Krista Neher takes a different approach:

Later, the panel was asked to explain what they felt was the business rationalization for the use of social media. After James Pilcher discussed using it to confront business/branding problems, using the infamous “Comcast Technician Sleeping on my Couch” video as an example, an audience member asked whether stories like Comcast’s were why some companies are reluctant to start using social media:

There’s a genuine upside to getting into the social media sphere, as Pilcher demonstrated with a story about how Procter & Gamble is using social media strategies to combat negative stories, and their customers are helping:

The panel covered other topics, ranging from whether Google is still the most important outlet on the internet (a unanimous “YES”) to how social media is changing journalism to whether social media is here to stay.

The entire event, with all the questions and answers, will be available for download on Monday. Check back here or on our Twitter feed for updates.

Be sure to look for upcoming Business Wire events both in your area and online, and follow the #bwevents hashtag on Twitter for live updates from our events and webinars.


Less Transparency = Less $$$?

April 12, 2010

We’ve written a lot at Business Wired on the subjects of disclosure and transparency, including the causal relationship between increased communication and capital market benefits.  Looks like there’s even more evidence for transparency being good for companies’ bottom lines — and for lack of transparency hurting them:

After 11 years of publishing a list of the best corporate citizens, Corporate Responsibility Magazine plans to introduce in its April-May issue, out this week, its first-ever “black list” of the worst companies, or those that are the least transparent.

Transparency, as the magazine defines it, means making information about practices like employee benefits, climate-change policies or philanthropic efforts publicly available.

Dirk Olin, editor in chief of Corporate Responsibility Magazine, notes that, when compiling data for the article, they were able to find 30 corporations with no relevant data at all on those topics available publicly.  That group includes such corporations as clothing retailer Abercrombie & Fitch and weight loss specialists Weight Watchers.

And what does that mean for shareholders of those companies?

The best corporate citizens list . . . had a total return on shareholder value of 2.37 percent over three years. But the 30 worst had a negative 7.38 percent return.

“Our aggregate analyses,” Mr. Olin said, “make a strong argument for the business case for transparency.”

Corporate Responsibility’s full “Black List” will be published next Wednesday, April 24.


New on Twitter: Corporate Social Responsibility News

November 6, 2009

You may have noticed a new addition to the “Follow Us on Twitter” box over at the right:  @BWCSRNews.  Anna-Christina Cabrales, our Global Disclosure & Financial Reporting specialist, will be tweeting the latest in Corporate Social Responsibility news from Business Wire as well as links to other CSR-related topics around the Web.  Make sure to follow her and keep up on everything CSR!


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