January 22, 2008
We have just posted the dates and times in January and February so you can register for our free webinar series which you can find on the Business Wire Events section of the Business Wire website.
This popular webinar series has provided thousands of Business Wire members with tips and hints on how to use the wire and EON: Enhanced Online News to morph the press release from a straight-up media relations tool to a well-integrated web page which is widely available online and which can be found by search engines and viewed directly by consumers and investors in addition to reaching journalists and bloggers.
In our January and February 2008 webinar series, we continue our ongoing webinar called Optimizing Your Press Release for Search Engines: Demo of EON: Enhanced Online News Optimization Tool powered by Newsforce showing you how to conduct keyword analysis and research and then write those search terms and links into your press release.
We have also scheduled new dates for our very popular webinar EON: Enhanced Online News – The Importance of SEO and Social Media for Press Releases which shows you how to use the press release that you send on the wire or on our EON: Enhanced Online News platform powered by PR Web, to put the public back in your public relations efforts by extending the reach and relevancy of your press release online.
Our brand new webinar series is called Lost in MySpace? It was created to answer the most frequently asked questions from our EON: Enhanced Online News webinar. We demystify the jargon associated with SEO and Social Media and start from the beginning clearly explaining the various tools, technologies in plain English and tour you through the sites that are most often referenced showing you how you can get involved with them quickly and painlessly.
Register for one or all of these free webinars and in an hour, you will have learned a new trick or two to expand the reach of your news to reach new audiences online.
November 6, 2007
We recently hosted a live media panel in New York for PR professionals looking to connect with high-profile consumer and lifestyle editors in the industry. Listen to the archived event and find out the latest on what top consumer media editors are covering
The panelists included Darcy Jacobs, articles editor, Family Circle; Kristine Kennedy, east coast editor, Better Homes and Gardens; Susan Avery, senior editor, Grandparents.com; Jenifer Braun, weekend entertainment and consumer lifestyle editor, The Star-Ledger; Sharon King Hoge, editor, Verdant; and Tracy Saelinger, lifestyle editor, Every Day with Rachael Ray.
The event covered an array of topics that proved to be insightful and very candid. The panelists addressed some of their own personal stories and offered details on how they prepare for upcoming sections, the latest trends they are monitoring and tips on how to pitch a story for better placement.
PR Week also covered the event (post one) (post two) and offered some handy tips discussed by the panelists.
August 22, 2007
We’ve just announced a partnership with SmartBrief that we think is a great alliance. SmartBrief is well-known in producing influential vertical newsletters in partnership with top industry associations and organizations such as the Consumer Electronics Association, the Wireless Association (CTIA), National Retail Federation, eHealth, and others.
Now our members can include press releases in any of 12 targeted newsletters reaching key opinion-leaders, and also get reports on how many executives viewed their release, including position titles. It’s all part of our ongoing quest at Business Wire to get news to influencers via the many sources they turn to. Here’s the press release. We’d love to get your feedback.