Business Wire in 2015: A look ahead with Cathy Baron Tamraz, CEO and Gregg Castano, President

December 29, 2014

Year-end is a time for both reflection and anticipation. In looking back at 2014, Business Wire is particularly proud of leading industry innovations in three important areas: security, multimedia, and measurement. These major advances reinforce Business Wire’s core value proposition, while creating the potential of even greater return on investment for you.

Business Wire Capsule

Our primary focus is developing products and services that are responsive to your needs while delivering exceptional value and results. And while our vision remains fresh and forward-thinking, we have purposely retained our emphasis on the foundations of our success: client service, newsroom accuracy, and network security.

A key milestone for Business Wire in 2014 was our receipt of the Service Organization Control [SOC] 2 Type II attestation engagement report, which provided independent validation that our internal security controls are in accordance with the American Institute of Certified Public Accountants’ applicable Trust Services Principles and Criteria. The report clearly illustrates that security is of paramount concern at Business Wire; it provides assurance that we have the appropriate protocols in place to safeguard sensitive corporate announcements.

Additionally, Business Wire broke new ground by launching News and Picture Capsules. These dynamic content marketing platforms deliver multimedia campaigns that are fully compatible with all media channels and delivery devices.  The capsules provide simple embed links that enable users to integrate multimedia features into their own websites, blogs and social channels, and are accompanied by real-time dashboards providing comprehensive metrics.

Business Wire also expanded NewsTrak analytics by integrating NUVI social reporting into our monitoring solution. The report gauges a release’s impact by analyzing social mentions and translating them into graphically rich summaries that demonstrate engagement, sentiment, and influencer identification. Clients are able to pinpoint which messages are resonating online, identify the key drivers of the conversation, and respond accordingly.

While multimedia and measurement were the twin drivers of our recent product development, we maintained our traditional thought-leadership role through client-focused publications, industry surveys, and webinars. Timely themes included press release optimization, social media and publicly traded companies, multicultural marketing, and a media survey on the content needs of today’s changing newsroom. Look for more of these engaging content programs in the year ahead.

These exciting initiatives set the stage for what will prove to be a richly rewarding new year, filled with opportunities for personal and professional growth. Business Wire hopes to contribute to your success by providing the tools and turnkey solutions necessary for today’s complex communications challenges.

As always, we sincerely thank you for your business and, most importantly, for your continued trust and confidence.  We look forward to 2015 with great anticipation, hoping that it will be a year of peace, health, and prosperity for all.


The Sweet 16: Business Wire’s Most Read, Viewed and Shared Content of 2014

December 16, 2014

By Serena Ehrlich, Director of Social and Evolving Content

Are You Ready for PR in 2015?  

As 2014 winds down, we at Business Wire are taking one last look backwards.  After all, there were some huge changes in 2014 that disrupted the way news content was showcased, distributed and adopted.

As we look towards a PR-friendly new year, we wanted to share the articles, videos and blog posts that your communication colleagues turned to this year so we can help you launch successful communications program in 2015!

How to write a press release:

The real reasons why your press releases need to include images:

Understanding media relations:

The role of measurement in PR

How Business Wire generates success for large and small companies alike [CASE STUDIES]

What are we missing?  What tips or tools do you plan on implementing in 2015?  Let us know in the comment box below.


5 Tips from Arizona’s Top Journalists on Gaining Local Media Coverage

December 6, 2014

Earlier this year, Business Wire Phoenix hosted an event regarding media relations and local media – how to get the most out of your pitches and how to best strategize your PR efforts to reach out to newspapers, magazines, and other media publications located in your region.

Dawn Gilberton, Patrick O’Grady, and Kiva Couchon, on a panel moderated by Amy La Sala, provided five important tips to getting the most out of your media outreach efforts:

  • Know your local media
  • Use the 24-7 news cycle to your advantage
  • Press releases are still valuable as long as the release includes the right information
  • “Digital is driving everything”
  • Now is a great time to be in PR if you’re utilizing different media platforms

Read this piece by Victoria Green (MRT, Los Angeles) and Billy Russell (CSR, Phoenix) fully detailing tips on how to gain coverage from your local media: http://www.commpro.biz/public-relations/media-relations/5-tips-arizonas-top-journalists-gaining-media-coverage/


The future of PR: Adding Interactive Assets to Press Releases

December 5, 2014

Last month, Serena Ehrlich, Business Wire’s director of social and evolving media, authored a piece outlining the importance of increasing user engagement for increasing the effectiveness of press releases, and how to accomplish that. As more and more content continues to flood the internet, marketers who take a different approach to employing assets are seeing a much higher overall return on investment when it comes to interest in their press releases.

In 2015, look for PR professionals and reporters alike to begin using interactive assets to round out coverage. With more than 65% of the world professing to be kinetic learners, text only press releases and flat images no longer keep the reader’s attention.

To learn more about the rising increase of interactive assets in press releases, how to do it and why, click here:  http://www.commpro.biz/public-relations/time-get-serious-creating-effective-press-releases/

 


With press release editing, catch erors befor they hapen

December 1, 2014

By Luke O’Neill, Editor, Business Wire Boston

We’ve heard it many times here at Business Wire: We catch a typo in a press release, let the client know, then the voice on the other end of the phone stalls, then sighs, “You don’t know how many people have looked at this thing, and that wasn’t caught.”

yay-6559046-digital

That exasperation can be and should be avoided – especially before the release hits the wire and Web. Mistakes, alas, are inevitable, but it’s important to guard against them before they happen. After sending out a press release, the focus should be on promoting your news, not fixing it.

The editing process of any document can be cluttered at times with too many cooks in the kitchen, too many rewrites, and tracked changes simply can be confounding. Plus, don’t edit just for the sake of editing. Sometimes the writer has it right.

At newspapers or websites, editors generally read stories three times and three different ways – have you tried these yet?

  1. Breeze through it initially to get a sense of the story – it’s helpful to literally sit on your hands during this process so you’re not tempted to edit.
  2. The heavy lifting: Rewrite, rework and restructure the story as necessary.
  3. Fine-tune: Polish the prose and clean up typos.

The step between 1 and 2 can be tricky – you need to know how the story needs to be reworked, but that usually comes with practice and experience. This blog, however, is more focused on step 3 – finding those minute mistakes before they become major mistakes.

Eradicating Errors

So how do you sidestep slip ups while editing press releases? Most editors anticipate problems before they occur, know where things could go wrong before they do, ask where things could go wrong and think of the consequences of their editing actions. Yet sometimes it just comes down to having an eagle eye.

yay-3433113-digitalAlso, be mindful that the absence of one lone letter or the transposition of a couple letters changes the meaning of a word, and spellcheck won’t necessarily pick it up.

For example, heath vs. health: A heath is one thing, and health is something different. United vs. untied – these two words clearly have very different meanings. Other common press release examples include: manager vs. manger, complimentary vs. complementary, premiere vs. premier, chief vs. chef and through vs. though.

And be sure to check your spellcheck carefully; don’t just breeze through it because the document may be teeming with tech or biotech words. Often, Spellcheck will flag a word it does not recognize, yet the word is spelled correctly. Then later in the document, Spellcheck will flag a similarly spelled word, but it’s off by one letter. If an editor is on Spellcheck “Ignore All” autopilot, then the misspelled word will fly under the radar.

These spelling discrepancies are especially problematic in business press releases with mismatching company and product names.

‘Confident paranoia’

Many press releases simply could use a healthy dose of preventative medicine – an ounce of prevention is worth a pound of cure.

yay-1578342-digitalIn my local newsroom, we track the time spent on each correction issued by our clients. In my office, we average about 12 client corrections a month. During high-volume times, that correction total can spike. The corrections can be costly to our clients and counterproductive for everyone.

Some press release corrections are more significant and easily avoidable than others. Some common culprits include: incorrect event dates in releases; incorrect media contact information, especially phone numbers; incorrect titles for people; incorrect press release submitted; and not getting the proper approvals from all the companies involved in the release. But perhaps the most frequent offender is a broken or incorrect embedded hyperlink.

At Business Wire Boston, we preach the idea of “confident paranoia.” Be confident in your editing abilities, but, like a good carpenter, measure twice and cut once.

Luke O’Neill, formerly a newspaper reporter and copy editor, is a senior editor at Business Wire Boston. He has nearly 15 years of communications experience and a master’s degree in journalism.


How PR Pros Create News Content That Generates Action

November 28, 2014

“Think like a movie producer”

Every day, PR professionals utilize storytelling to engage key audiences. In this piece, Phil Dennison, senior marketing specialist at Business Wire, discusses the ways PR professionals can strengthen their storytelling prowess by thinking like a movie producer.

These tips include:

  • Build suspense and create anxiety
  • Foster aspirations
  • Drive empathy
  • Harness emotion

Learn more about implementing creative thinking by reading the entire piece here: https://www.linkedin.com/pulse/article/20140924163737-475352-think-like-a-movie-producer-create-content-that-spurs-inspiration?trk=prof-post


How PR Pros Reach the White House and Other Political Groups

November 24, 2014

This year’s PRSA Annual conference included an excellent discussion on the various tools organizations use to engage with The Hill.  In this piece, Danny Selnick, SVP of Public Policy and LatinoWire, outlines that discussion as well as the latest research on the communication habits of congressional offices and their staffers.  Click here to learn more about how these target audiences get news, who they rely on, the role of social media, and how Business Wire’s Public Policy circuits reach and impact this group every day.

 


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