PR Tip: How to Work with Global News Agencies: Agence France-Presse

June 29, 2015

Last week, Business Wire presented audiences with an inside view of the global news agency Agence France-Presse (AFP) and tips on how to pitch your business news to their global editorial team. AFP is one of the largest newswires in the world, behind Associated Press and Reuters, with regional offices and bureaus covering breaking and business news generated in over 150 countries.

Our panelists included David Williams, deputy editor-in-chief; Amina Ben Cheikh, marketing manager of web and mobile; and Francois Bohn, international sales coordinator. The event was moderated by Raschanda Hall.

The webinar provided listeners with a better understanding of AFP’s international reach and offered best practices in securing news coverage from AFP journalists and staff around the world.

Click here to listen to this discussion:

During the hour-long event speakers shared key figures that depict just how many lives are reached as a result of AFP’s news coverage, including:

  • 5 24-hour regional headquarters in Washington, Montevideo, Paris, Nicosia, and Hong Kong.
  • 200 news bureaus around the world
  • 150 countries covered
  • 1,500 journalists filing news 24/7
  • 2,300 staff covering world news
  • 800 subsequent media subscribers utilize Business Wire’s news feed
  • Partnerships, such as those with CBS
  • AFP mobile app which provides instant access to breaking news, and news releases alike (in fact, news releases happen to be one of the most accessed sections of their English language news app)

In addition to the news agency’s global reach with coverage ranging from sports to business, AFP also has 1.4 million Twitter followers including nearly 400k English speaking followers.

It’s clear that Agence France-Presse has its ears to the ground all around the globe, but how does that translate into news coverage? What is the impact of AFP reporting on the world in a single day? In a single day, AFP is responsible for writing and distributing more than 8,000 pieces of news content.

AFP in a day

What was especially fascinating was the importance of Business Wire to AFP’s corporate news coverage. As Williams noted, every AFP economic news editor is required to monitor Business Wire for breaking company news throughout their day.  Why?

  • Speed: AFP relies on Business Wire’s business news feed because it is fast and efficient, and often times quicker than receiving news via a company’s website. Business Wire feeds are especially important for earnings releases.
  • Accuracy: When it comes to crafting coverage, the most important element of the news coverage for AFP is accuracy.
  • Trusted source: As David Williams noted, company news releases received from approved commercial newswires such as Business Wire provide a level of trust in the shared content.

How BW file appears in AFP

When asked how PR professionals can increase the potential of news release coverage by AFP?

  1. Write compelling news releases
  2. Include a useful, humanized quote
  3. Add compelling multimedia
  4. Distribute news releases over a trusted newswire like Business Wire
  5. Reach out to AFP’s local news bureau (Click here to find the one closest to you:

AFP news bureaus

The journey of a release starts as news coverage of just a single sentence, later evolving into a several hundred word piece before being developed into a full feature. Afterwards an AFP post, possibly in multiple languages, may follow to offer readers background information. Oftentimes more than one reporter will be covering a story, including translation for distribution in multiple regions.

Why is AFP an important resource for today’s local, regional, national and international communication pros?

When a company makes an announcement, it wants that information to reach the largest interested audience possible. That is the cornerstone of converting a news release into news. With roots dating back to 1835, AFP is a world leader in bringing breaking stories to the public. If you have newsworthy content crossing the wire, make sure to contact the corresponding regional headquarters and bring their attention to the release. Because they have so many journalists regularly checking BW’s feeds, there’s a good chance they’re already on top of it.

PR Updates From Around the World: June 15-24 Edition

June 26, 2015

By Denise Grayes, Business Wire Nashville

There were a lot of changes in the PR industry in the last 9 days – below are just a handful of these updates.  To learn more about each news item, simply click the hyperlink.

Brandware has been selected by Sonic Tools USA as its public relations agency of record.  Article

Marketing Inspirations (MI)  announces the addition of GPS Hospitality and Occidental Asset Management, LLC to the agency’s increasingly diversified client roster. Article

Drumroll announced that it has hired new members of its account group to support ongoing client growth. Article

Independent agency Drumroll announced that it has hired three employees for its creative team. Article

BlueHive Strategic Environments has hired Amadeus Finlay as director, media and public relations. Article

Cone Communications has hired Lisa Manley as executive vice president of its corporate social responsibility strategy group. Article

Duffy & Shanley‘s public relations team won nine awards at The Publicity Club of New England’s 47th annual Bell Ringer Awards on June 11. Article

PAN Communications was recently selected by Perspecsys to serve as its PR agency of record. Article

Crimson Hexagon has introduced image analysis and detection to its ForSight social analytics platform. Article

marlo marketing announced the acquisition of new Travel & Destination division clients The Mary Jane Group and LimoLiner LLC. Article

S&A Communications won a Grand Award in the category of Print Media, For Profit Large Office at the 2015 APEX Awards for Publication Excellence. Article

Argos Therapeutics has added John Menditto as vice president of corporate communications and investor relations. Article

French/West/Vaughan has been selected by Concord Hospitality Enterprises Company as public relations and creative services agency of record following a competitive review. Article

Astellas has appointed Tarsis Lopez as associate director, external and digital communications. Article

McDonald‘s has appointed Robert Gibbs as executive vice president and global chief communications officer and Silvia Lagnado as executive vice president and global chief marketing officer. Article

Rhea + Kaiser has added two college seniors from Illinois for its summer internship program. Tori Streitmatter and Madison Williams will be interning at R+K through July 31. Article

3rd Coast PR has added four new clients. Article

Akron General Health System has hired Stephanie York as director of communications and public relations. Article

Paul Furiga, founder and CEO of WordWrite Communications, is the new president of PR Boutiques International. Article

McDougall Communications announced that it will open an office in Indianapolis next month. Firm vice president Angela Howland Blackwell is returning to Indiana with nearly three decades of corporate communications experience to lead the office. Article

GSG announced the promotion of Brandon Smith to the position of Director of Marketing. Article

Hillary Schmidt has joined CLS Strategies as a managing director. Article

Outreach Strategies announced the expansion of its senior team with the hire of Abby Berger as Vice President. Article

Former Burson-Marsteller CEO Mark Penn has departed Microsoft to form a new marketing investment group that has already raised $250m in capital. Article

GSG announced the promotion of Brandon Smith to the position of Director of Marketing. Article

Witt O’Brien’s has brought on Russ Williams to serve as Vice President, Crisis Communications. Article

Sage Communications has launched its newly created Sage Employment Marketing (Sage EM) division, which will assist clients in achieving their employment marketing goals by helping source, attract and manage new talent. Article

Warschawski announced the promotion of Michele Tomlinson to Vice President. Article

Turner Public Relations announced the addition of Waldorf Astoria Park City, a Forbes 4-Star luxury property located in Canyons Resort, to its client roster. Article

Sprint has hired Golin as its lead agency as the American telco giant looks to modernize its network to regain competitive standing. Article

Barnhart Communications recently added the Jackson Hole Travel and Tourism Board as a new travel and tourism client. Article

The North American International Auto Show has named Max Muncey as public relations manager. Article

Land O’Lakes has hired Kim Olson as CCO, effective July 20. Article

Franco Public Relations Group has promoted Sarah Kornacki to Assistant Account Executive. Article

SenateSHJ has added strategist and writer Liz Alexander as special counsel. Article

Los Angeles
Ketchum has named a new director of the Brand Practice in Ketchum West. Christy Salcido has re-joined Ketchum in the western region out of the firm’s Los Angeles office. Article

Giant Spoon announced that it has promoted Mikael Greenlief to Associate Director, Strategy, from Senior Strategist. Article

Paul Reader has been named VP / Chief Strategy Officer at Andrew E. Freedman Public Relations. Article

Be Inspired Public Relations announced representation of several new clients. Article

BBC Worldwide North America announced the appointment of Susana Voets to the role of Vice President, Communications for BBC Worldwide Productions and Adjacent Productions.  Article

Former Edelman veteran Ron Mincheff has launched a new public relations consultancy in Brazil that aims to bring a more global level of consulting to the country’s communications market. Article

JoTo PR has signed Actionable Intelligence Technologies as a new client. Article

Start Fresh Recovery Program has chosen Maccabee Public Relations as its agency for media relations, social media marketing and communications. Article

Mercury Labs announced Carrie Trent joined as Account Director. Article

Newport Beach

Laura’s House announced the addition of two new Orange County community leaders, including Hilary Kaye, founder and president of HKA Inc. Marketing Communications, along with Cheryl Osborn, founder and president of Casco Contractors, Inc. Article

New York
The Modern Markets Initiative has named Jim Gorman  as director of communications. Article

Peter Land has joined Finsbury as partner based in New York. Article

Jeremy Jacobs has joined Abernathy MacGregor as managing director. Article

Relevance New York has hired travel industry veteran Danielle Mileno to spearhead its expansion into the hospitality sector. Article

WPP’s Cohn & Wolfe has hired MWW’s David Herrick as president of the US as the agency experiences rapid growth largely driven by this market. Article

JB Cumberland PR announced it is partnering with Architec to launch TSP, its new line of state-of-the-art baking tools. Article

The Decker/Royal Agency is pleased to announce two additions to its client roster, an exclusive European tour company and a noted New York City bridal stylist, as well as a new office location overlooking the iconic Bryant Park. Article

Child’s Play Communications announced the addition of Legacy Games as a client. Article

American Vanadium announced that it has re-engaged the services of Vorticom to provide public relations services to the company, including editorial opportunities in the media, work with ancillary marketing partners and additional marketing communications activities. Article

Edelman announced the appointment of Nadia Damouni as senior vice president in its Financial Communications & Special Situations offering. Article

James E. Arnold, APR, has joined Gould+Partners as a senior counselor. Article

Weber Shandwick has named Chris Perry chief digital officer. Article

Kyle Giunta has joined fast-growing social enterprise technology company Sprinklr as senior director of head of corporate communications. Article

Fran Carpentier has joined the New York media relations practice of FleishmanHillard as a senior vice president and media strategist. Article

DKC has appointed John Singh as vice president in the entertainment division in the agency’s Los Angeles office. Article

Edward Hoffman has joined PadillaCRT as senior vice president and leader of the agency’s Food, Beverage and Nutrition Group. Article

Rubenstein Public Relations has announced that Christian Rizzo has joined the agency as Associate Vice President. Article

King + Company has been retained by Fullstack Academy. Article

Blue Star Jets has named Relevance New York as its public relations agency of record to help build brand awareness and communicate the distinctive features of the private jet company to consumers and media. Article

Nancy J. Friedman Public Relations announced the addition of two new clients: Conrad Fort Lauderdale Beach and iStar. Article

Magrino has added a new hospitality client, The One Group, including the STK Restaurants and One Hospitality portfolios. Article

James Arnold, CEO of the Arnold Consulting Group, has joined consulting firm Gould+Partners as a senior counselor. Article

The CHR Group has added US Hispanic advertising agency Orcí. Article

Portland has hired H+K Strategies SVP Sebastian Schwark as the new head of its New York office. Article

MSLGroup‘s head of global digital Stephanie Agresta is stepping down from her post after nearly three years. Article

Ogilvy & Mather chairman and CEO Miles Young will retire in 2016, after 32 years with the agency. Article

Child’s Play Communications has announced the addition of Aurora World as a client. Article

Regina Corso Consulting, a new full service research company focusing on research specifically designed for public release, opens for business today. Article

CRC has been named the agency of record for Perfect Corp. Article

Professional Television Network, LLC recently announced it has officially changed its name to Healthcasts. Article

King + Company announced that it has recently been retained by Fullstack Academy. Article

Brendan Lewis is the latest tech PR exec to join the Pramana Collective to build the consultancy’s New York footprint. Article

air INTEGRATED has been selected to provide a wide range of advertising and marketing services for three new clients representing the healthcare, solar energy and education industries. Article

Magellan Health has hired John Littel as senior vice president of government affairs and communications. Article

Allison+Partners has announced the launch of All Told, a new division that combines the agency’s research, content, creative, digital and measurement expertise into one robust centralized offering. Article

Ogilvy Public Relations has been awarded a three-to-five-year, multi-million dollar contract to continue its work for Covered California. Article

San Diego
KCD PR has expanded its clientele with the addition of Pavia Systems, Inc. and Toppan Vite New York. Article

San Francisco
Scott Monty has parted ways with Shift Communications less than one year after he re-entered the agency world. Article

Trainer Communications announced that it is changing its name to 10Fold. Article

Klick Communications announced the opening of its Honolulu office, bringing the Australian-founded company’s energy, creativity and progressive approach to the Hawaiian Islands. Article

McGrath/Power Public Relations and Communications announced that Derek James has been named a partner and vice president. Article

Former Burson-Marsteller exec Heidi Sinclair is rejoining the agency after nearly a decade as a senior strategist. Article

New York & Seattle
Lane has hired Shane Stafford as digital strategist. In addition, the firm has added Erin Tassey Krug as account director, Jason Ginenthal as senior account executive and Samantha Chulick as account executive. Amber Roberts has been promoted to senior vice president; Lisa Heathman, Shannon Brewer Riggs and Jill Williams to vice president; and Rachael Ka’apu to senior account executive. Article

Hong Kong
EON has added Mori Rodriguez to its executive committee as managing director for DiG, its digital arm. Article

Philips has appointed a new head of communications for ASEAN Pacific. Article

The Hoffman Agency has been selected by TeamQuest to drive its public relations program as it seeks to build its brand presence in Asia. Article

Edelman has reached an agreement with Special Olympics East Asia to provide pro bono public relations services for SOEA’s annual unity fundraising gala dinner and its involvement in the 2015 LA Special Olympics World Summer Games. Article

Malaysia Airlines has appointed Faridah Hashim as head of corporate communications. Article

Alipay has commenced talks with international PR firms has it attempts to step up its growth in overseas markets. Article

Weber Shandwick has appointed Louise Watson as executive vice president and chair of the firm’s consumer marketing practice in EMEA. Article

Waggener Edstrom UK has made three new hires to support its planning and creative teams. Paul Taylor and James Crabbe have been appointed to senior designer and junior designer roles respectively and David Lang has joined as planner/digital strategist. Article

HoMedics has appointed Kaizo to promote its lifestyle brands in the UK. Article

Focus PR has been appointed by leading licensed children’s fashion e-tailer Article

James Leviton has returned to Finsbury after a two and half year stint as managing partner of Teneo Strategy in the UK. Article

Weber Shandwick has hired Louise Watson to chair its consumer marketing practice across EMEA. Article

Lewis has hired Kevin Braim as the firm’s chief information officer. Article

Frank Radice will soon be joining creative agency Definition 6‘s London office  to advise on marketing and media strategy. Article

Vauxhall Motors has appointed Kaper to handle its lifestyle PR. Article

Hope&Glory has been appointed to devise and implement a national communications plan for Glasgow City Marketing Bureau following a competitive pitch. Article

Inchcape Shipping Services has appointed Amanda Çetin as head of corporate communications. Article

Ogilvy & Mather Group UK has launched Ogilvy Pride, which delivers insight into the LGBT community, a consumer group valued in excess of $3 trillion dollars globally. Article

Octopus Group has been appointed by Capita Resourcing for an ongoing marketing and lead-generation programme. Article

EMG has been appointed by Trelleborg industrial tires operations to develop and manage its media relations programme in the EMEA. Article

Anytime Fitness has appointed Threepipe to further build its corporate and consumer profile. Article

Aspectus has expanded the services it offers to clients across the energy, engineering, financial services and technology industries. Article

CitySavvy has been selected to advise Zettabox on communications globally following a competitive pitch. Article

Pernod Ricard‘s travel retail business has handed global PR duties to Talk PR. Article

Olympic champion Mo Farah has called in Freuds for crisis PR counsel. Article

Worldpay has named Finsbury as its corporate and financial PR firm ahead of a £6bn stock market listing. Article

Grayling UK and Ireland CEO Alison Clarke is exiting her role, bringing an end to a 13-year relationship with parent company Huntsworth. Article

Havas Worldwide has launched Chandos Communications, a new financial communications firm that will operate alongside Maitland, a well-established UK-based sister agency. Article

PROI Worldwide has added PROI-Mahogany Consult in Ghana to its partnership, just a week after opening a PROI Worldwide office in Kenya. Article

Etihad Airways has appointed Philippe Eydaleine as head of public affairs in Europe. Article

Ketchum Raad has named new leadership following the departure of Nicola Gregson to Grayling last month. Article

Rob Lowe, PR director at Whybin\TBWA Group’s Eleven PR, and Matt Holmes, creative director at Magnum PR, are joining forces to launch a new communications agency called Poem. Article

Christoph Horn is joining auto component manufacturer ZF as its new head of communications. Article

Weber Shandwick has appointed Megan Rosier to lead its technology practice in Australia and head up its Melbourne office as general manager, and Darragh Brennan as senior corporate communications specialist, based in Sydney. Article

Impact PR has been named the exclusive New Zealand partner for German public sector PR specialist media consulta, which operates a network of 84 agencies around the world. Article

Atul Ahluwahlia has departed Weber Shandwick India, after more than two decades with the business, including a lengthy stretch as its leader. Article

Genesis Burson-Marsteller has created two new centres of expertise: GBM Issues & Crisis Group and GBM Client Studio. GBM Issues and Crisis Group offers a complete range of crisis readiness, response and recovery capabilities, while GBM Client Studio trains corporate leaders and gives them coaching on specific communications needs. Both groups will be led by Sheena Sharma, who brings more than 20 years of communication training and public relations experience, having worked for Genesis BM since 1994. Article

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Snacking On News … Will It Fill Your Brain?

June 23, 2015

Simona Bio

By Simona Colletta, International Media Relations Specialist – Paris

The internet helps people understand new things like the best way to clean a bicycle chain, proper snooker techniques, and how to change a car’s head lamp. But, according to a recent Pew Research Center study, the internet is not helping people comprehend the news. The study found that only 42 percent of people were able to answer basic questions about the news.

How could this be? Why are people so uninformed about the news when they have so many options to get the news? Maybe it’s precisely because they have all of those options. People are no longer digging into news stories and completely digesting them; instead, they are merely snacking on the news. According to the study, 59 percent of the time people do not read past the headlines on internet stories. The snacking is light, it seems.


While the Pew Research Center Study doesn’t identify study participants by geographic location, I live in France and was recently alerted to an Odoxa survey done for Trooclick, a French start-up company that developed an opinion-driven search engine which uses a natural language processing technology to gather news and opinions online. The survey reveals some interesting data on how the French view today’s news landscape.

85 percent of French people believe that they have more information available

Between ongoing chains of information, online news sites, search engines, and social networks, the French feel more informed than they did ten years ago. A whopping 85 percent of them believe they have more information on the news. This finding is shared widely across the population, regardless of age, social class, or income level.

Graph 1

The French do not feel more informed

If the French have won in terms of quantity of information available to them on the internet, they certainly don’t feel they have won in terms of quality. Although 77 percent consider the available information on current events is becoming more varied, only a minority believes that information is becoming more useful.

It must be noted that the internet offers so much in terms of information, but that information is often scattered, poorly organized and frequently redundant. The result? Of every 10 articles read, less than half are read in full (4.5 exactly). A tiny minority of French (8 percent) read every article in full.

Graph 2

Nearly 7 out of 10 French are interested in a free online service that would deliver them a summary of every point of view on a news event

The logical conclusion to the results of the survey (and encouraging for Business Wire and Trooclick) is that 66 percent of French people would be interested in a free online service that would deliver to them a summary of all current events. The youngest were the most interested: 8 out of 10 would be keen on this kind of online service.

Snacking on the news is not bad in and of itself, but we should be attentive, as we are in our kitchen, to the quality and reliability of what we snack upon. In this massive jungle of media and information, a reader can now count on interactive tools that help him/her to select the best “product” and follow his/her fields of interest.

Have a bite!

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[WEBINAR] How to Work with Global Newswires: Meet Agence France-Presse

June 17, 2015

Every day, Business Wire customers distribute news releases designed to gain the attention of media outlets, financial press, consumers and more and there is no faster way to increase impact than coverage via a global newswire like the Agence France-Presse [AFP].  But who is the AFP?  How can today’s IR and PR professionals work with them to gain coverage? Join us on June 25, 10:30 am ET, when we host Agence France-Presse in a free webinar followed by an interactive Q&A

yay-13435028-digitalWith a global network of 200 bureaus generating some 5,000 stories per day, Agence France-Presse [AFP] is one of the world’s largest and most prestigious news agencies. Business Wire, a proud partner of AFP, is pleased to our members the opportunity to learn more about AFP’s products and services, and how communications professionals can work more closely with the agency’s reporters and editors. Featured panelists include David Williams, deputy editor-in-chief; Amina Ben Cheikh, marketing manager of web and mobile; and Francois Bohn, international sales coordinator and the event will be moderated by Raschanda Hall,

WHEN: Thursday, June 25 at 10:30 a.m. ET | 1 hour (including 15-minute Q&A)

WHERE:  Register for the event now:


David Williams AFPMr. David Williams, Deputy Editor-in-Chief, Agence France-Presse
Having joined AFP in 1992, David Williams, 51, AFP deputy international news editor 2014

David Williams is AFP’s deputy international news editor.  David joined AFP in 1992 first as a reporter in Sydney.  He has held several roles within the organization including Asia-Pacific economics editor, Hong Kong, the deputy bureau chief in Tokyo, economics editor in Paris and Washington before becoming the Head of the English desk in Paris, deputy editor in chief, Paris and director for Spain.  David has a BA (Hons) in Spanish, Portuguese at Westfield and Kings College, London and is National Council for Training of Journalists (NCTJ) qualified
Amina Ben Cheikh

Ms. Amina Ben Cheikh, Head of Marketing Innovation & Development, Agence France-Presse
Amina Ben Cheikh has been leading AFP’s marketing innovation and development team since January 2014. Amina joined APF in October 2009 as part of their business development team.   Fluent in French, Arabic and English, Amina received her master’s degree of International Business Management and NCT project at Paris Dauphine in 2010 and a master’s degree of Information and Communication Sciences from the La Sorbonne Nouvelle University in 2009.
FrancoisBMr. Francois Bohn, International Sales Coordinator, Agence France-Presse
Having joined AFP in 2001, Francois Bohn, 37, international sales coordinator since June 2012, based in Paris, managing the regional sales director and in charge of worldwide partnerships for AFP.



raschandahallModerator:Raschanda Hall, Global Media Relations Manager, Business Wire

Raschanda Hall is the global media relations manager for Business Wire, a Berkshire Hathaway company.  In her role, Raschanda leads the largest dedicated, worldwide media relations team in the wire industry, leveraging their relationships with external audiences and influencers. Raschanda’s focus is on strategies to further establish and expand Business Wire’s media reach and advantage to both traditional and social media audiences.  She works closely with journalism organizations and has served on the boards of the National Association of Black Journalists, the Black Public Relations Society of Chicago and The Publicity Club of Chicago.  Prior to joining Business Wire, she worked as a field producer and studio crew supervisor for Fox and WB affiliates in San Antonio, TX. Hall earned her BA in Mass Communications from Dillard University in New Orleans. Raschanda currently lives in the south Chicago suburbs and is the proud mother of CJ (4) and Laila (1). Twitter: @RaschandaHall

Today’s news is now global news. We look forward to having you join us in the webinar.

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PR Updates From Around the World – June 1-10

June 10, 2015

By Denise Grayes, Business Wire Nashville

Here are the latest changes and updates in the PR industry.  To learn more about each news item, simply click the hyperlink.  Have your own update to include?  Let us know!

PR Industry Updates

Independent agency Drumroll announced that it has named Andy Davidhazy as Creative Director. Article

French/West/Vaughan has been selected by the Greater Raleigh Convention & Visitors Bureau as its creative services agency of record following an 18-agency competitive review. Article


Public Communications Inc. announced Craig Pugh will join the national integrated communications firm as president. Article

Crisis specialist Hennes Paynter Communications has rebranded as Hennes Communications following the departure of former partner Barbara Paynter, who is launching her own consultancy. Along with the rebranding, the firm has promoted Nora Jacobs to senior vice president at the firm. Article

Furniture retailer American Signature has selected The Richards Group as agency of record. Article

Purple Strategies has appointed Robert Fronk as managing director of reputation strategy. Article

Maroon PR is working with Big League Chew bubblegum, owned by Lincolnshire, Ill.- based, Ford Gum & Machine Co. Article

Highgate at Seven Oaks in Bakersfield, Calif. has selected Buffalo Brand Invigoration Group to direct a public relations program. Article

MediaDC announced the hire of Elizabeth Sheldon as National Account Director. Article

ConnellyWorks has announced the appointment of Margo Dunn as Director of Marketing. Article

Stratacomm LLC announced hiring Karyn G. Le Blanc as a Senior Vice President in its Washington, D.C. office. Article

TradeMark East Africa has selected Agenda as its North American public affairs agency to advance its mission of growing East Africa’s prosperity through trade. Article

Eisbrenner Public Relations has promoted Tricia Marion from assistant account executive to account executive. Article

The 2015 Chevrolet Detroit Belle Isle Grand Prix, a subsidiary of the Downtown Detroit Partnership, is working up with digital and social specialist OTTO Detroit, Franco Public Relations Group and students from Wayne State University-who will elevate the social media discussion-to bring the race experience to a global audience through social media. Article

Los Angeles
Global nutrition company Herbalife has named Ric Hobby as senior vice president for global government relations; Megan Jordan as senior vice president for global corporate communications; and Randall Popelka as vice president, government and industry affairs. Article

Joanna Massey has been named to the newly created position of vice president, corporate communications and investor relations at Lionsgate. Article

rbb Public Relations has been named agency of record for Sawgrass Mills. Article

Liquor marketer Bacardi is reviewing below-the-line marketing duties, including PR, across its North American brand portfolio, after a similar exercise consolidated creative and media with Omnicom Group agencies earlier this year. Article

The Buzz Agency has added new clients including the US Immigration Fund, Habit Burger, Boca West Country Club, Sunflower Creative Arts, Aviation Week Events and Clive Daniel Interiors. Article

Nicki Gibbs has been promoted to senior vice president, strategy at Beehive PR. Article

Beehive PR has added three new communications strategists to its team. New hires include account director Abigail Greenheck, account director Ericka Webb and account coordinator Maggie Pendleton. Article

Guthrie/Mayes Public Relations has named Rebecca Frazer the 2015 Guthrie/Mayes PR Student of the Year. Frazer, a junior at Asbury University in Wilmore, Ky., was chosen among a strong group of applicants from Kentucky colleges and universities who were nominated for this position. Article

Newport Beach
Global Results Communications (GRC) announced the addition of several new technology companies including mGage, CellTrust and Numerex to its list of clients. Article

ASICS America Corporation today announced it has named United Entertainment Group its new US public relations agency of record. Article

New York
APCO Worldwide and Text100 have launched a joint offering focused on digital healthcare. Article

Kathy Cripps, longtime president of the PR Council, will step down from her position by the end of the year. Article

Ruder Finn announced that John McInerney will assume a new role as Director, Healthcare Digital Strategy. Article

Utilidata has hired Global Strategy Group as its agency of record for communications and public relations. Article

Samsung Electronics has extended its relationship with FleishmanHillard, handing the firm a US corporate PR brief following a review that took place earlier this year. Article

Jesse Comart has been named vice president, global head of communications, at MediaMath. Article

Turner Public Relations had added vice president of tourism Emma de Vadder. Article

R&J Public Relations has added John De Bellis as director of business development. Article

The Halo Group has hired James Best as senior vice president, marketing and business development. Article

Coyne has been selected as agency of record by global outdoor lifestyle brand Timberland to provide public relations strategy, ideation and program activation in North America. Article

Finn Partners has been retained by Cinnabon as agency of record following a competitive review. Article

United Entertainment Group has been selected as the communications agency of record for Speedo USA, a division of PVH Corp. Article

MWW Public Relations announced the addition of U.S. Bank to its client roster. Article

The Halo Group will be launching international beach chic Spanish accessory brand Flossy Shoes into the US marketplace with an integrated social media program. Article

Turner Public Relations has added Waldorf Astoria Park City to its client roster. Article

Beautiful Planning Marketing & PR has added a new client, Dr. Joshua Perlman, co-founder of the NYC Smile Spa in midtown New York. Article

Glass Lantern Public Relations has been named the public relations agency of record for CORAnet Solutions. Article

Wearable maker Polar has brought on Max Borges as it looks to gain US market traction in the popular activity tracker space. Article

Ogilvy PR has hired Robyn Massey to the newly-created role of global chief communications officer. Article

June marks the 14th anniversary of the launching of M&A/consulting firm Gould+Partners. Article

Finn Partners announced it has been retained by Cinnabon as agency of record following a competitive review. Article

Beautiful Planning Marketing & PR has added Z Skin Cosmetics to its client roster. Article

Brian Communications announced four new senior leaders to the team who bring extensive communications and business experience to their roles at the agency. Article

Flackable has been selected as the integrated communications agency of record by Vesticor Advisors. Article

Flackable Promotes Hailey Lanier to Account Executive Article

Swordfish Communications has launched a new service that will help organizations reach out to journalists important to them, and perhaps even generate their own press coverage. Article

Flackable has promoted account coordinator Hailey Lanier to account executive. Article

In business for more than 17 years, Off Madison Ave continues to experience tremendous growth and is poised for another successful year with the addition of eight prominent client accounts and seven new staffers. Article

San Diego
Elevator announced it has acquired Copper Blue Creative effective June 1. Article

San Francisco
OutCast’s Helena Maus has been named North America CEO of sister agency Bite as it continues to recover from a bout of management shakeups and financial turmoil. Article

Wearable maker Fitbit has brought on FleishmanHillard and Burson-Marsteller as the company prepares for its IPO while also facing legal troubles. Article

Glass Lantern Public Relations has been named the public relations agency of record for CORAnet Solutions, Inc. Article

Glassdoor announced Dawn Lyon has been named vice president of corporate affairs. Article

Beauty and grooming retailer Birchbox announced the promotion of Claire Paull to Chief Communications Officer. Article

Waggener Edstrom Communications has appointed Kass Sells as the agency’s president of North America (NA). Article

Silicon Valley
Relypsa has appointed Charlotte Arnold as vice president, corporate communications. Article

PayPal has consolidated international PR duties covering EMEA and Asia-Pacific to Edelman, the Holmes Report can reveal. Article

eBay head of comms Alan Marks is stepping aside for Dan Tarman to take over as chief communications officer as the company prepares to split with PayPal and readies for a new CEO to take the helm. Article

Atlanta & Nashville
Ignite Creative Group announced its new office location in downtown Cumming, Ga. along with the expansion of a second office in Birmingham, Ala. Article

Chicago & LA
Porter Novelli announced two new managing directors in its Southern California and Chicago offices. Linda Martin, partner, will lead the Porter Novelli team in Southern California, while Adam Scholder, senior vice president, takes on leadership of the Chicago team. Article

SKDKnickerbocker has added former congressional reporter Kate Nocera to its Washington public affairs team and political and communications veterans Jaclyn Rothenberg and Maureen Shanahan to its New York office. Article

New York & San Francisco
Global Gateway Advisors and LyonSHARE Communications Group have announced the formation of a strategic alliance to expand each firm’s resources to better support their clients. Article

Seattle & Toronto
Waggener Edstrom Communications and Canadian-based independent Environics Communications have forged a new partnership. Article

Hong Kong
Following a six-month project, British retailer Jack Wills has engaged AKA Asia on a retainer basis for media relations, influencer relations and partnership management.  Article

Following a competitive pitch, Fishburn has been appointed by joint venture partners Lend Lease and LCR. Article

Hill+Knowlton Strategies has hired public affairs specialist Henry Groundes-Peace as an associate director within the financial and professional services team. Article

Chris Lawrence has joined Bite‘s leadership team as creative director. Article

Colgate-Palmolive has selected Cohn & Wolfe for its new Dutch Sanex PR campaign. Article

Greene King has chosen Hudson Sandler to handle its trade media relations programme. Article

Broadgate Mainland has appointed Gareth David as executive director. Article

Pop Brixton has appointed agency W to handle its launch. Article

PROI Worldwide has added KISS Communications of Cambridge as its fourth partner agency in the United Kingdom. Article

Live and on-demand TV service enabler TV2U has appointed Babel PR to drive a multi-market brand awareness and media relations campaign for both its B2B and B2C offerings. Article

Hunter Public Relations is expanding internationally with the opening of its first office outside the United States. Article

H+K Strategies has brought together 15 media players, including LinkedIn, BuzzFeed, Twitter and Brandwatch, to form the first in a series of publishing boards. Article

A new association has been launched to accompany the increasing convergence of marketing and technology in the UK. Article

Group managing director David Wilson is leaving Bell Pottinger after 15 years with the UK PR firm. Article

To increase its presence on the African Continent, PROI Worldwide has added Levanter Africa in Kenya to its partnership. Article

Business Communications Agency has opened a new office in Israel, offering marketing and communications services. Article

Edelman has hired FleishmanHillard’s Esther Busscher to lead its Brussels office. Article

WPP PR firms H+K Strategies and Buchanan have joined forces to launch a corporate and financial comms consultancy that focuses on the Middle East and Africa (MEA) region. Article

3BL Media announced the acquisition of Dunstans Publishing Limited. Article

Nestle has appointed APCO Worldwide to help it recover from reputational damage incurred in a recent crisis over the company’s Maggi noodle brand, according to the Economic Times of India. Article

United Spirits Limited has named Abanti Sankaranarayanan as business head for luxury and corporate relations, India. Article

SPAG Asia has added an office in Mumbai to its headquarters in Gurgaon. Article

Sony India has awarded PR duties to Avian Media following a competitive review that featured a number of competing firms. Article

Sharif Rangekar has moved into a chairman role at Integral PR, after serving as CEO for more than a decade. Article

Cohn & Wolfe India CEO Rafi Khan is stepping down from his role, with the firm promoting Megha Sharma to lead its operations in the country. Article

Ogilvy & Mather Japan announced the appointment of Abi Sekimitsu as Content Director of OgilvyOne K.K. Article


Lifestyle Delivery Systems has named Tim Hamilton as corporate communications executive. Article

OneUp Sports announced that it has hired John McCauley as Vice President, Content and Strategy, a new role for the company. Article

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The ROI of News Releases: Business Wire Stands Above the Rest

June 9, 2015

By Gregg Castano, President, Business Wire

An announcement is only as important as the impact it has on the intended audience. For publicly traded companies, the biggest impact is typically financial, to influence individuals in how they invest in and analyze the markets. In 2009, University of Chicago doctoral candidate Eugene Soltes conducted a study aiming to find a correlation between the dissemination of company issued news and beneficial fluctuations in capital markets. His research, including the analysis of 9.3 million articles, indicated that, “greater dissemination causally leads to lower spreads, increased share turnover, and lower idiosyncratic volatility.”

Identifying the best avenue for news issuance is a vital decision that can dictate the future of company communications. Business Wire has a vested interest in being the optimal avenue and made it a priority to define the unmatched benefits our services provide. With the help of News Quantified, we decided to put Eugene Soltes’ theory to the test by setting out to measure the impact of company issued news on financial markets by the top newswire services. The report was based on an assessment of key financial elements including bid-ask, volume, and volatility.

News Quantified News Impact Survey Results

The execution of this study was intended to paint a definitive picture of how company announcements issued via a newswire, specifically Business Wire, affect market activity. The results were significant and they were consistent. The beneficial impact of a Business Wire issued news release on stock market activity is second to none.

The data for the report was compiled by a first-of-its kind research initiative conducted by News Quantified that leveraged a sample size of over 211,000 press releases issued between January 2014 and April 2015. The releases were for companies whose stocks trade on the NYSE and NASDAQ and were disseminated by Business Wire, PR Newswire, GlobeNewswire and MarketWired.

What were the results? Releases issued through Business Wire had a 4x bid-ask spread improvement over the combined average of the other tested newswires. This means that Business Wire issued news releases influenced easier conversion of stock to cash. Other metrics assessed showed similar results. Business Wire’s influence on trading volume showed to be 24% greater and volatility saw a 16% reduction when compared to the combined average of the other wires. For news releases issued through Business Wire the result was more stock being traded with more stable fluctuations in price change. All across the board the numbers show that investors are not only paying attention to, but also acting upon the news stemming from Business Wire’s patented distribution network.

An analysis of the difference between asking price and the price a buyer is willing to pay for a stock on the day company news is disseminated illustrates a direct cause and effect. How does a news release influence the liquidity of a stock? The same applies to measuring the amount of stock being traded in a given amount of time and the amount of uncertainty or risk regarding the size of changes in a stock’s value. These bid-ask spread, volume, and volatility figures, as well as the other metrics provided in the report, pinpoint the beneficial influence a Business Wire issued news release has on investor sentiment.

This data is significant because it exhibits a consistent pattern.  These findings are based on the foundation of a bridge between public relations and investor relations. When financial ROI is tied to company issued news, one distribution method stands above the rest. A news release issued through Business Wire will have the strongest impact on trading activity around your company stock.

News Quantified is an industry leading innovator in measuring news’ impact on stock market activity. Founded by Oliver Schmalholz, News Quantified utilizes a specially developed software system to monitor daily news releases and the trading behavior of specifically selected stocks. The extensive measurements provided facilitate a clear understanding of the type of investors being reached by company issued news and how their trading behavior is being influenced.

Business Wire has a long tradition of earning trust from both media and communications professionals.  A measure of that trust and the value we bring to our partners can been seen in the News Quantified analysis that identifies Business Wire’s superior market benefit on company issued news. This is a new benchmark of influence and we look forward to continuing to drive innovation in market-moving news dissemination for our customers.  For news results that matter most in the C-Suite, there is no more effective “wire” than Business Wire.

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Business Wire’s Guide for Enhancing Earnings Releases Now Available

June 8, 2015

By Vilan Trub, Business Wire

We are excited to announce the release of our latest guide on Best Practices for Enhancing Earnings Releases. Quite frankly, it couldn’t have arrived at a better time. The investor relations communications environment is evolving at an incredible rate and bringing a wave of influence over how company news should be issued. This informative white paper, penned by Business Wire’s Matt Van Tassel, Supervisor of Global Disclosure Services, lays the groundwork on how to conceptualize financial earnings news releases for maximum impact while meeting your company’s regulatory requirements.


Visibility and transparency might sound like an odd couple, but for the issuance of earnings information, they are requirements. This white paper explains the various techniques today’s public companies use for financial news that both increases reach and meets the needs of financial media agencies.

Here are the key takeaways from this paper:

  • Don’t leave out exchange and securities identifiers when utilizing a commercial newswire, a service that reaches thousands of online and offline media outlets and news portals. The inclusion of exchange and securities identifiers makes it easier for a release to be located and consumed.
  • Include financial tables! Financial audiences often utilize news gathering systems that are configured to search for specific line items.
  • Increase adoption of your message with bullet points. This helps readers understand your news and increases release readership. Viewers will notice sentences with bullet points first to determine if the content is worth exploring.

Also included in this guide are best practices for financial and business content, such as the inclusion of hyperlinks, multimedia and other engagement techniques to increase readership of your news and drive traffic to your website. Newer data enhancement and audience engagement opportunities are also introduced, like measurement, social media and sharing tools.

To download this free guide in its entirety, visit

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