What Are Top Communication CEOs Reading in 2015?

April 13, 2015

By Vilan Trub, Business Wire

Just in time for Spring, Business Wire has pulled together a reading list based on suggestions from the communication industry’s top CEOs. Each recommendation is based on how to strengthen your professional (and personal) life.

Cathy Baron-Tamraz, CEO, Business Wire
It is important to think about things differently, from different angles, in order to to see full potential and opportunity. Cathy’s suggested reading does just that, inspires a creative approach to thinking and problem solving. Sometimes it is also important to think about failure, as in The Ten Commandments for Business Failure. “Simple, but so true,” Cathy says of the book.

Stacey Cohen, CEO, Co-Communications 
Warren Buffett built Berkshire Hathaway into a financial mega-giant that reaches around the globe. Over the years, his philanthropic work has achieved as grand a reputation as his business instincts, so it’s no wonder Stacey Cohen recommends today’s business professionals think like Warren Buffett. To achieve this goal, Stacey suggests the following books that aim to crack the code to being earnest and successful.

Jennefer Witter, CEO, The Boreland Group
Trends are always evolving and in the digital age, they come and go with the blink of an eye. To stay connected with what’s happening in the world, Jennefer Witter recommends reading the following news magazines and newspapers..

Barri Rafferty, CEO, Ketchum, North America
Communications professionals like all professionals, are busy and often find little time left at the end of the day for reading. That doesn’t mean you shouldn’t read, it just means you need to be more methodical about what you choose to read. Barri Rafferty reads executive summaries as a way to gauge her interest in material. An executive summary of a book is a great way to get acquainted with a larger work without sacrificing much time. Barri also recommends reading content that you might not necessarily be interested in to broaden your horizons. The following are some great providers of well written executive summaries.

Patrice Tanaka, Co-founder, Chief Counselor and Creative Strategist, PadillaCRT
Wealth, health, and happiness seem to cover the main aspirations of every ambitious person, although not necessarily in that order. Patrice Tanaka first raved about this particular book earlier in the year in a Business Journal interview. The book in question? Money, and the Law of Attraction. After all, “even if you think you know the law of attraction you must read this book to create the life you desire.”

Innovation Leadership Participants, from left to right: Sabrina Horn, The Horn Group, CEO Jennefer Witter, The Boreland Group, CEO Patrice Tanaka, PadillaCRT, Co-founder, Chief Counselor and Creative Strategist Stacey Cohen, Co-Communications, CEO, Cathy Baron Tamraz, Business Wire, CEO/Chairwoman Barri Rafferty, Ketchum, North America, CEO, Sandra Fathi, Affect, Pres/Founder Fay Shapiro, CommPro, CEO

Innovation Leadership Participants, from left to right: Sabrina Horn, The Horn Group, CEO Jennefer Witter, The Boreland Group, CEO Patrice Tanaka, PadillaCRT, Co-founder, Chief Counselor and Creative Strategist Stacey Cohen, Co-Communications, CEO, Cathy Baron Tamraz, Business Wire, CEO/Chairwoman Barri Rafferty, Ketchum, North America, CEO, Sandra Fathi, Affect, Pres/Founder Fay Shapiro, CommPro, CEO

Sandra Fathi, President/Founder, Affect
Thirty years ago, women represented 50% of those graduating college in the United States, yet there continues to be a significant gender gap in leadership positions. Sandra Fathi recommends a book that aims to find the root of why women’s progress in achieving leadership positions has stalled and offers solutions and methods to achieving desired goals.

Sabrina Horn, CEO, The Horn Group
Esteemed psychologist Martin Seligman believes that optimism and motivation are key factors in getting the most out of life. A state of well-being is very conducive to thinking creatively and taking charge of your professional career. Sabrina Horn recommends a book that can help you cultivate your talents and tap into more than just being happy.

There are thousands of business-oriented books, blogs, social channels and publications designed to educate and inform today’s leaders. It is always important to take advice from the individuals who set the best examples, such as highly successful CEOs, but it is equally important to be inquisitive and seek out all the best information available. You never know where you might find your next spark for inspiration.

What books are you reading? What do you recommend?

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ICYMI: Meet The Washington D.C. Tech Media

April 3, 2015

By Simon Ogus, Business Wire

As a technology reporter in the digital age, life has become pretty crazy. You are expected to be an early adapter to the new tech toys, be an early adapter and work non-stop in today’s 24/7 news cycle.

mediarelations

 

Hoping to bridge the gap between the reporter and the PR professional, Business Wire Washington, DC hosted a “Meet the Technology” media panel on focusing on the latest trends in the world of technology reporting.  The panel consisted of five established names in the Washington, DC technology reporting industry and the topics discussed included how reporters utilize social media professionallyhow to effectively organize a pitch and the best ways to get a reporter’s attention in today’s non-stop news cycle.

Speakers:
Paul Sherman, Editor and Publisher of Potomac Tech Wire – @PaulRSherman
Kasra Kangarloo, Reporter, Washington Business Journal – @TechFlashWBJ
Rob Pegoraro – Columnist, Yahoo! Tech – @RobPegoraro
Joseph Marks – Reporter, Politico – @Joseph_Marks_
Hayley Tsuyakama – Reporter, Washington Post – @htsuka

How Reporters Prefer to Be Pitched
The panel began with how reporters can ideally and most efficiently be pitched in the current times. The near unanimous sentiment was that pitching by e-mail was preferred over phone and social media. Paul Sherman flatly said that “phone pitching, while not dead is much rarer these days”.  Every panelists agreed.  Phone calls with pitches often will fall through the cracks as the reporter might not be at their desk or lose track of the phone call or message throughout their busy day.

Photo by Jennifer Dunn

Photo by Jennifer Dunn

Hayley Tsuyakama noted that she liked receiving emails from PR pros “because those pitches can be saved if I am busy, flagged if I want to make sure I see them later and easily searchable through modern e-mail capabilities.” This illustrates a strong point about email, even if they aren’t used immediately, they can be found easily via keyword searches of the e-mail text, subject or sender’s contact information.

But email is not the only way to reach reporters.  When the conversation turned to the role of newswires in the news gathering process, each of the panelists agreed that newswires offer a wide range of benefits over releases pitched directly by the individual company.  Sherman said he “uses Business Wire as a source every day.”  In addition, the speakers noted that newswires are both convenient and a good source of accurate information.

What to include in your pitch
Knowing how to pitch a reporter also immensely aided by knowing where the reporter gathers news ideas and what kinds of topics and trends they find important. Ultimately a public relations professional may love their own story or find it extremely important, but it is up to the reporter to determine if they want to cover it.  So what is a pitch that will catch a reporter’s eye? Rob Pegoraro said If I can learn something myself and teach my readers at the same time, then I have found a great story to cover.” Reporters are busier than ever trying to uncover impactful story ideas. As Sherman said “competitors are not just other outlets, but social media as well. Anyone is a source now with smartphones, the job is much more competitive in 2015.” So how does this affect the PR professional? Reporter’s time is now more valuable than ever, so getting your message across takes additional strategy and tactics. While the content of your story will be what gets you covered, the panelists did provide a few other ways to catch their attention.

Meet the DC Tech Media

Provide an Expert Marks said “Being able to provide an expert to your pitch is very important, it is great to learn stuff from a pitch that you don’t already know. If your spokesperson has great credentials, feel free to pitch anytime, not just when a breach happens in my cybersecurity reporting.” This is a strong message for all communicators  always try to have an expert at your disposal for technical pitches as they will help to catch the eye of the reporter trying to explain complex content matter.

Be Easy to Find
Additionally Kasra Kangarloo said being active on Twitter is important for communications skills. “It’s easier to find a @twitter profile than an email address, so I may reach out by tweet instead of email.” As well all know Twitter is the main hub of spontaneous communication, so having an active presence could get you that dialogue going with a reporter that could eventually lead to coverage for your client.

Leverage Partners (and don’t forget to include financial data)
The conversation shifted to Kangarloo’s coverage of technology startups and what he looks for in a good new startup to cover for the Business Journal. He had some great advice for anyone trying to get media coverage for a newer startup. He said “Get your name out there, I want to hear you from someone else. Not from yourself, anyone can talk about themselves. Hearing about your startup from someone else will pique my interest.” He also reminded the audience that data such as revenue is key for securing coverage, especially for today’s startups.

Read Your Pitch, First (on a mobile device) 
While the subject matter of the news release is always paramount, the panel did mention some tips on best practices to get them interested in a story.  Pegoraro Reminded the audience that most reporters work off mobile devices and suggested PR professionals read their pitch on their own mobile device to ensure the most salient points appear at the top of the device.

As the discussion came to a close there was an interesting question from the audience about what defines journalistic success in 2015. Lots of outlets strictly look at click-rates which often times leads to stories that perhaps aren’t the most informed content on the web. The reporters responded honestly and the majority said they were very aware of their analytics for their stories and that plays a major role in how their performance has been, but there is more to the process. Pegoraro said “making readers smart is a focus of journalistic success in additional to analytics.” This tweet from the event also goes on to say what additional words were said on the topic.

Journalism today has changed.  Reporters are expected to do more, in less time.  Crafting interesting pitches, tailored to each media outlet’s needs and utilizing smart distribution methods will help you increase your coverage and overall visibility.  For additional commentary on this discussion please check out the hashtag #bwchat.


Seek and Ye Shall Find: The News Release

March 25, 2015

By Neil Hershberg, Senior Vice President, Global Media

The primacy of the news release in the editorial ecosystem has once again been reaffirmed.Google adjusted its algorithms last September to include news releases among the authorized news sources used in gathering its “in the news” search results. Google’s decision had escaped notice until Reuters recently spotlighted the silent shift in search strategy: http://www.reuters.com/article/2015/03/11/us-google-news-idUSKBN0M729A20150311

Simply put, news releases may catapult other sources to earn top ranking in searches focusing on specific companies. The impact on corporate issuers, news consumers, and media organizations promises to be profound in many ways.

Sonic Earnings in Google News

Corporate issuers stand to be the major beneficiaries; companies are now able to convey their message in their own words, unfiltered and without interpretation by others. Their official statements will play a larger role in shaping subsequent conversations, based on heightened visibility.

The biggest challenge for the PR industry is to not abuse the privilege. Following rampant efforts to game the system and artificially elevate search standings, Google introduced various initiatives, i.e. “Hummingbird,” to clamp down on the outsized presence of news releases in its search results.

Google’s release rehabilitation decision provides PR and IR professionals with the opportunity for redemption.

News consumers also stand to benefit on multiple levels. Company statements are an authoritative source of information; they remain extremely popular with many audiences, including investors, product enthusiasts, and peer group professionals.

The renewed prominence of the news release provides users with a direct and simple pathway to this invaluable information resource.

“The goal of search is to get users the right answer at any one time as quickly as possible — that may mean returning an article from an established publisher or from a smaller niche publisher or indeed it might be the press release,” a Google spokeswoman told Reuters.

An unintended consequence of Google’s action is the potential diversion of traffic away from sites operated by news organizations. Industry analysts have noted that Google’s “in the news” modules are a major driver of traffic to news sites, which may see some user slippage.

The reality, however, is that most readers are anxious to get a kaleidoscope of opinions and perspectives; they will likely seek out editorial coverage from trusted third-party sources to supplement the core release.

Bottom line: the news release is more vital than ever, at the very center of the discovery process.

Business Wire NX Distribution Technology

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Business Wire: Trust Is The Air We Breathe

March 19, 2015

By Serena Ehrlich, Director of Social + Evolving Media, Business Wire

Scott-FedonchikEarlier this week, Scott Fedonchik, VP of Marketing for Business Wire, crafted a must-read piece for PRSA outlining the role of trust within the communications space.  Scott notes, that while the communications industry constantly seeks new tactics and techniques to differentiate pitches and media engagement strategies, when it comes down to it, reporters are more likely to rely on sources they can trust for information. In news and financial communities, trust is a powerful and precious asset that is earned over time, requires mutual consent and is a disciplined pursuit. A great Buffett quote that is worth repeating is: “It takes 20 years to build a reputation and five minutes to ruin it.”

With so much on the line when critical, market-moving information or company news needs to be shared with the world, the question is why would any company bring risk into the equation by employing anything other than a reputable, industry-compliant and trusted news distribution platform?

Learn more about the role of trust in the communications program, from the perspective of both the practitioner and the media outlet here: http://bit.ly/1xvHiil

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“Every Business Has an Audience” is a Key Takeaway from SXW2O

March 17, 2015

By Vilan Trub, Business Wire

The venue was large and had already been entertained by the great Al Roker by the time Jim Weiss (CEO, W2O Group) and Cathy Baron Tamraz (CEO, Business Wire) stepped on stage. They had their hands full with a standing room-only audience and only saying something fundamentally mind blowing would turn it around. Fortunately for the crowd, that’s exactly what happened.

Cathy and Jim at SXW2O event

During the session, Cathy was asked how a newswire service could support a startup or organization that journalists weren’t actively looking for information on. “If you have a business, you have an audience,” she told the crowd. “Safe is not going to win the game.”

More news is being created and consumed now than ever in the history of modern man, she continued, adding that there are trade papers, journalists, online publications and consumers looking for relevant company news every day. You don’t have to be a big name brand to get noticed; you just have to have a good product or piece of news. In a world so cluttered with content, it was refreshing to hear someone say what every successful large and small organization knows to be true. You don’t have to be big to get noticed — you just have to appeal to your core audience.

Apple WatchTo reiterate the point that smaller companies can greatly benefit with a newswire service, Cathy cited her own company’s history. When Business Wire first launched over 50 years ago, they were distributing news for companies like Hewlett-Packard, companies that were being run out of garages. This hasn’t changed much. From startup launches to the introduction of the Apple watch, Business Wire continues to distribute market moving news across a wide range of industries.

Jim Weiss chimed in, adding that startups need to get into the practice of issuing releases. It is important to start building and archiving a digital trail for your company during its earliest stages. The digital revolution also created a wide variety of options for the format of your distributed information.

Both Jim and Cathy agreed that multimedia was not just beneficial to a news release, but a requirement in modern news consumption programming. Modern communicators like Hasbro, Intel, Cigna and more are leveraging multimedia assets like News and Picture Capsules that allow users to play a game while learning about the brand and product. IntelBy incorporating interactive multimedia within the news story, audiences spend far more time on the news announcement than they would had it just been a simple text release.  Text-only news releases engage readers for seconds, while interactive-based releases are showing engagement results between 4-10 minutes – rates that are unheard of in the current communications and content marketing space.

The next topic covered was the importance of measurement in the communication space.  Measurability is the single greatest tool in identifying how a release is impacting the market and the company goals alike. Advents, such as NUVI, create an ability to not only see where your news release is being picked up but who is engaging with it and how – reading, sharing or advocating. Being able to distinguish the public reaction of your release gives you the opportunity to take control over your campaign like never before.

nuvi report

The lineup at this year’s SXW2O was fantastic, and the reason why is because the speakers were inspiring. There is a great feeling to knowing that you can make an impact especially when the message is coming from people who make an impact every day, like Jim Weiss and Cathy Baron Tamraz. The question now is who are you trying to activate with your news, and how can Business Wire help you distribute it?

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PR Updates and Changes for the Week of March 16

March 16, 2015

Welcome to this week’s edition of recent account wins and job changes within the public relations industry.  Have news you would like us to include, just let us know!

Austin
Sanders\Wingo Advertising has introduced a new division, The Knowledge Group, consisting of 23 members across offices in Austin, El Paso, Atlanta and New York. Article

Boston
Greenough Communications announced it has increased its Account Director ranks with the addition of three senior practitioners to address the agency’s growth. Brad Puffer, Amy Legere and Rachel Vaccari will provide counsel, media relations and team leadership for the agency’s healthcare, professional services, technology and non-profit clientele. Article

PAN Communications today announced the strategic hires of Lauren Arnold and Darlene Doyle as vice presidents joining the agency’s growing technology and healthcare practices. Article

Matter Communications announced it has acquired search marketing firm Search Maven Media. Article

Hollywood Public Relations this month announced the expansion of its client portfolio with the addition of Ovuline and JMATEK North America, LLC to its roster. Article

Communications professionals responsible for sustainability and CSR will share best practices in a free webinar series organized by 3BL Media and kicking off March 18. Article

Paul Andrew has been appointed Harvard University‘s vice president for public affairs and communications. Article

Charlotte
Actor Marc John Jefferies announced he has selected French/West/Vaughan as his public relations agency of record. Article

Travel and tourism firm Fuel has named Jay Juan Garcia as director of sales and marketing. Article

Chicago
Brixy has hired KidStuff Public Relations to handle marketing and public relations for the group. Article

Hyatt Hotels Corporation has named Debra Goetz as senior vice president, corporate marketing and global communications. Article

Cleveland
Major League Baseball has chosen Game Day Communications to assist in its efforts for the 2015 All-Star Game at Great American Ball Park and other related events. Article

DC
Ketchum has named Dr. Christopher Handler as SVP and director of its social marketing practice. Article

Hill+Knowlton Strategies has named Ellen Moran an executive vice president and the general manager of the global public relations firm’s office in Washington, D.C. Article

Wendy Katzen “Party Perfect” has selected Cornerstone Communications as its public relations and marketing strategy agency of record. Article

Global Strategy Group has hired Matt Canter as senior vice president. In addition, Kate Hansen has come on board as vice president, communications from FWD.us, an advocacy organization in the tech community; and John Cipriani as director, research, having most recently worked for the chief strategy officer at Microsoft. Article

Denver
Fruition has announced Melanie Davidson will be named president. Article

Los Angeles
Ketchum Sports & Entertainment has hired Kelly Mullen as VP of branded entertainment. Article

Silvercrest Advertising announced the launch of its public relations and communications department, which allows the firm to employ more enhanced cross-channel marketing tactics for its clients that can benefit from strategic media relations campaigns and programs. Article

The Pollack PR Marketing Group has been selected by The City of Santa Monica‘s Wellbeing Project as their agency of record. Article

Health Net has named Peter O’Neill vice president, investor relations and corporate communications.  Article

Bud Genius has launched an investor relations website. BGMedTech.com includes company news, profiles of company divisions, updates on legalization efforts, and media relations and IR contact information. Article

Caruso Affiliated has hired Steven Martin as SVP of strategic alliances and entertainment. Article

Miami
The Resort at Pedregal announced the appointment of Cataline Green as Director of Sales and Marketing. Article

Pushing the Envelope has hired Kate Walter, MA, APR as Public Relations and Project Manager. Article

Pinnacle Advertising and Marketing announced that Waldan International has retained them for a national publicity campaign.  Article

FJ Communications has recently added new assignments, including internal communications for French global energy firm Total in the Latin American region; communications strategy, media relations and event support for interactive whiteboard developer Smart Technologies in Mexico; communications planning and branding profile for Chinese manufacturer of radio transceivers and radio systems Hytera in Mexico; and external communications in Peru and Mexico for consumer finance technology company Kreditech. Article

Minneapolis
TeamQuest has announced the appointment of Dino Balafas as Vice President of Marketing. Article

New York
Ketchum‘s controversial PR assignment for Russia, a relationship that has spanned nine years, has ended in the US and Europe. Article

AMC Networks has hired Bernadette Simpao as VP of corporate communications.  Article

Jaguar Growth Partners has brought on Quyen Tran as principal leading fundraising and investor relations. Article

The CHR Group has appointed Jonathan Zaback president of its newly formed Communications and Brand Marketing Division. Article

Ogilvy Public Relations announced that Melissa Smith has been named Executive Vice President and Group Director of the agency’s New York Brand Marketing Practice, effective January 2015. Article

Maine Lobster Marketing Collaborative hired the global public relations firm Weber Shandwick to help expand existing markets and find new ones. Article

Island Harvest has retained Long Island public relations firm Epoch 5 to head up its public relations, branding and marketing initiatives. Article

Susan Fraysse Russ has been named senior vice president, communications at MPA-The Association of Magazine Media. Article

Spectrum has opened in New York under the leadership of managing director Michelle Gross. Other new additions include senior vice presidents Michelle Strier and Tim Goddard. Article

Korn Ferry has hired Peter McDermott as a principal in the corporate affairs practice. Article

Shutterstock has brought on Craig Felenstein as SVP of investor relations. Article

Philadelphia
Comcast has promoted CCO D’Arcy Rudnay to EVP. Article

The annual report of the New Jersey Election Law Enforcement Commission released on March 5, 2015 named Princeton Public Affairs Group as New Jersey’s top lobbying organization based on 2014 revenue. PPAG has held this distinction for twelve consecutive years. Article

Sacramento
Perry Communications has added the California Craft Brewers Association and the Sierra Nevada Conservatory to its client roster. Article

San Diego
KCD PR has been selected by AIG Advisor Group as its agency of record. Article

San Francisco
Chris Knight has launched Divino Group, a brand marketing and PR consultancy that plans to provide CMOs and brand marketers with solutions for the new new media world. Knight founded the firm with six others, including husband Celso Dulay, who will serve as executive producer in charge of the group’s video and broadcast news services; Diana Stoneberg, a consumer tech product expert and television and radio personality; Gretchen Throop Williams, an artist with experience across graphic design, photography, music and video; Kimberly Quinn Devine, who worked with Knight for more than a decade at FleishmanHillard and Cohn & Wolfe; and Matt Schwarz and Tania Kempf, who also worked with Knight early in their careers. Article

Austin, San Francisco & Seattle
FILTER announced the addition of three new senior level staff members and the opening of an office in Austin, Texas. Article

Chicago & Nashville
Humana Inc. has named Golin its public relations agency of record. Article

Nashville &New York
Roland Corporation U.S. announced the appointment of Nashville- and New York-based firm Clyne Media as agency of record to spearhead public relations and editorial initiatives. Article

Los Angeles & New York
After spending the past seven years as an account executive at BWR on both coasts, Kevin McLaughlin has joined Craig Bankey in Main Stage Public Relations, a bicoastal firm. Article

Hong Kong
Social media platform Hootsuite has shifted Asia-Pacific PR duties to Waggener Edstrom following a competitive review. Article

Porter Novelli has relocated agency veteran Angie Schneider from Seattle to Singapore to oversee the firm’s Asia-Pacific operations. Article

Wagstaff Worldwide announced it is now working with Bangkok-based Akaryn Hospitality Management Services. Article

Frankfurt
Fink & Fuchs PR has been awarded a contract to develop and execute public relations activities on behalf of the federal administration, including all Federal Ministries and subordinate authorities. Article

London
UK telecoms group Lebara has handed multi-market PR duties to Text 100, the Holmes Report has learned. Article

Paul Fabretti has departed Telefonica to take on a global social media role for Microsoft‘s consumer apps and services (CAS) division. Article

Alison Couper has joined online ratings and reviews provider Feefo in the newly-created role of VP, brand and communications. Article

Twentieth Century Fox Television Distribution has promoted Victoria Marcroft to VP of marketing, promotion, and publicity. Article

Hill+Knowlton Strategies has launched a people and purpose practice under the leadership of Laura House. The unit has also expanded with the addition of two specialist consultants, Eloise Hindes (formerly of AB Communications) and Kitty Gordon (who joins from Which? Consumer’s Association). Article

Media company Sanoma has named Sandra van Vreedendaal as chief communication officer. Article

Weber Shandwick has been appointed by the United Nations Volunteers to coordinate media and stakeholder launch events coinciding with publication of the second State of the World’s Volunteerism Report in summer 2015. Article

Golin has appointed Kate Miller as the agency’s first head of media to lead its “connector” community. Article

Golf brand TaylorMade-adidas Golf has appointed global social media agency We Are Social as its strategic and creative social media agency in Europe. Article

Rachael Evans has joined Man Bites Dog in a senior consultancy role. Article

Sarah Long has joined Beattie Communications to lead Only Travel, its travel PR, social and digital boutique. Article

Mischief PR has been appointed as the International PR agency for Paddy’s Bathroom, a new organic and natural children’s toiletry range created by Ella’s Kitchen founder Paul Lindley. Article

Atomic has been appointed by security specialist, RiskIQ, following a competitive pitch. Article

Virgo Health has strengthened its leadership team with the appointment of Tom Griffiths as head of digital. Article

TVC Group managing director Nicky Minter-Green is stepping down as MD of the agency, after nine years in the role. Article

Paris
FTI Consulting has added Massimo Baldinato, John Clancy, Kyra Obolensky and Roeland Van der Stappen as senior directors; Robrecht Vandormael as director; Maria Tsoni as senior consultant; and Matilda Wallmon as consultant, bringing its team in Brussels to 60 consultants. Article

PROI Worldwide has added Distinct Communication in Luxembourg to its membership to provide more comprehensive coverage in the EMEA region. Article

Sydney
Carol Potter is joining Edelman as executive vice-chairman for the firm’s Asia-Pacific, Middle East and Africa (APACMEA) region, after spending the past eight years as CEO of BBDO China. Article

Tokyo
Geometry Global Japan has launched a new film to draw visitors to Saga City, Japan. The film, ‘Alien of Ariake’, tells the story of an alien creature that lives in the nearby Ariake Sea. Article

Toronto
Cohn & Wolfe | Toronto announced a series of appointments to the team, further reinforcing the agency’s core strengths, and expanding its expertise and service offerings. Article

Hill+Knowlton Strategies Canada announced two new senior leaders in its corporate practice. Effective immediately, Jason MacDonald and Susan Schutta join as vice presidents in the firm’s Ottawa and Toronto offices, respectively. Article

Accor North America has awarded the public relations account for its Canadian Sofitel and Novotel hotels to Citoyen Optimum. Article

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The Future of Strategic Communications: Thoughts from the C-Suite

March 6, 2015

By Vilan Trub, Marketing, Business Wire 

Business Wire and CommPro.biz recently hosted a conversation between seven PR and communication industry CEOs on the topic of innovation in the communication industry.

Innovation Leadership Participants, from left to right: Sabrina Horn, The Horn Group, CEO Jennefer Witter, The Boreland Group, CEO Patrice Tanaka, PadillaCRT, Co-founder, Chief Counselor and Creative Strategist Stacey Cohen, Co-Communications, CEO, Cathy Baron Tamraz, Business Wire, CEO/Chairwoman Barri Rafferty, Ketchum, North America, CEO, Sandra Fathi, Affect, Pres/Founder Fay Shapiro, CommPro, CEO

Innovation Leadership Participants, from left to right: Sabrina Horn, The Horn Group, CEO Jennefer Witter, The Boreland Group, CEO Patrice Tanaka, PadillaCRT, Co-founder, Chief Counselor and Creative Strategist Stacey Cohen, Co-Communications, CEO, Cathy Baron Tamraz, Business Wire, CEO/Chairwoman Barri Rafferty, Ketchum, North America, CEO, Sandra Fathi, Affect, Pres/Founder Fay Shapiro, CommPro, CEO

Participants of this discussion included:

Click here to read how these respected CEOs view the role of innovation, collaboration, creativity, mentoring and leadership within their agency and the public relations industry as a whole:  http://bit.ly/1wZ1F7f 


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