Taking Stock of the World Media – A Recap of the Global Media Forum

August 27, 2015

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By Kai Prager, Senior Media Relations Specialist – Frankfurt

In crisis situations around the world, the media has an undeniable impact on perception of events. It also shapes public opinion and can even manage to influence political decision makers. With the help of the internet, media access has multiplied and more and more platforms now vie for our attention. It made sense, then, that the topic of this year’s Global Media Forum, hosted by Deutsche Welle, was “Media and Foreign Policy in the Digital Age.” About 2,000 journalists and media workers came from more than 100 countries to take part in the discussions and workshops in Germany’s former capital Bonn.

Participant looking at the Plenary Chamber - Photo by Kai Prager

Participant looking at the Plenary Chamber – Photo by Kai Prager

Many presentations noted that the internet, with its vast platforms of social media, blogs, news sites, etc., has radically changed the media landscape by enabling anyone to participate and creating a demand for speed of information. But the demand for speed also puts pressure on traditional media. This was not lost on Andreas Zumach, a journalist with German paper Die Tageszeitung.

“We have a rat race to see who is first with the most spectacular news,” Zumach said. “That makes it difficult for journalists who cover the efforts to de-escalate or even solve the conflict at a diplomatic level to get coverage.”

Asiem El Difraoui, a researcher for the Institut d’Études Politiques de Paris, stated, “We run after the news … we don’t do permanent coverage of places which are still potentially dangerous and might explode from one minute to the next.” El Difraoui also lamented that a lot of media reduce its foreign coverage and are later surprised by the consequences. “People are much more interested in what is happening in foreign countries than what we give them credit for.”

Dana Asaad and Asiem El Difraoui - Photo by Kai Prager

Dana Asaad and Asiem El Difraoui – Photo by Kai Prager

At this international forum, the situation of foreign countries was discussed on many levels. It was mentioned that, often, media of countries in transition are not as advanced as media in more developed countries, and this often causes problems. The main problems that were visited and revisited were the lack of quality journalism due to poor training and funding; no freedom of the press; usage of media for propaganda and misinformation; and no access to information.

An example for this problem was shared by Dana Asaad, Editor-in-Chief of Awene.com, who said that a lack of well-trained journalists contributes to the continued conflict in Iraq.

“It’s obvious that covering a post-conflict [Iraq] … we need to have qualified people,” Assad said. “Before 2003, we had few media outlets – you could count them on your hand – and it was the media of the Baathist regime. One color, one opinion, one ideology.  After 2003, suddenly, hundreds of media outlets came out. Every single political party and every single official had its own media. … but we didn’t have journalists.” Asaad continued, “Journalism became the job for jobless people. You fill all those media outlets with people who have no journalism background and they know nothing about the ethics of journalism and those people started to cover the post-conflict time.”

There was also a discussion about propaganda in political reporting within the Russia-Ukraine conflict. Ukrainian journalist Yevhen Fedchenko explained that propaganda tools to promote the government’s message are mainly implemented by Russia to change, omit or manipulate facts. In contrast, the Ukrainian government doesn’t have the same means to promote its propaganda though the media. Instead, news outlets started to target different groups and usually don’t keep up journalistic standards.

Many speakers mentioned problems with authoritarian governments that try to stop unwanted reporting. Saudi blogger Raif Badawi was honored with the Freedom of Speech award at the annual prize competition The Bobs (Best of Online Activism).  In his ceremonial speech, Editor-in-Chief of zeit.de, Jochen Wegner, said the ceremony was “among the most bitter, for Raif Badawi cannot be with us today.” Badawi is currently serving a 10-year prison sentence in Saudi Arabia for criticizing senior religious figures online.

Jochen Wegner holds his ceremonial speech - Photo by Kai Prager

Jochen Wegner holds his ceremonial speech – Photo by Kai Prager

After three days of discussions and workshops, it became clear that media professionals need to band together and work together on a worldwide basis. The Global Media Forum served as a jumping off point for this type of comradery and coordination, and hopes to continue foster international journalistic cooperation into the future.


PR Updates From Around the World for the Week of August 24

August 25, 2015

By Denise Grayes, Business Wire

Each week, Business Wire brings you the latest changes and updates in the PR industry.  To learn more about each news item, simply click the hyperlink.  Have your own update to include?  Let us know!

PR Industry Updates

Atlanta
Resolute Consulting announced the promotion of Nick Juliano to Vice President from Senior Account Executive. Article

Dodge Communications announced it has been named to the Inc. 5000 annual rankings of the fastest-growing private companies in America for the seventh consecutive year. Article

Boston
Keds has appointed Emily Culp as chief marketing officer. Article

marlo marketing announced an array of new restaurant and hospitality-focused clients. Article

Charlotte
Boineau & Company has added Dennis O’Neill, Attorney at Law, Frampton Construction and Timberlane, Inc. as new clients. Article

Chicago
Sprout Social announces launch of a new social advocacy platform for employees, Bambu by Sprout Social. Article

DC
Public affairs and communications firm Agenda, along with UK-based marketing and communications partner Engine Group, has been awarded a five-year multiple-award framework agreement by The North Atlantic Treaty Organization (NATO). Article

Warschawski announced that it was named the agency of record for Biologics Consulting Group. Article

Influent50 is helping businesses connect to an influential consumer group-the 50 and over. Article

Houston
Karen Reynolds is moving into a VP-level global communications role at enterprise IT company BMC Software. Article

Los Angeles
Ranker announced its expansion across content and ad sales with the launch of its video division, Ranker Video, and the addition of key senior executives. Article

Mirrored Media announced the hiring of Chiara Kramer as the new Director of Entertainment Marketing. Article

Kelton Global announced that Amy Snow has joined the Los Angeles office as Vice President of Qualitative Research. Article

Crossmedia announced that it has hired David Heimlich as Executive Director. Article

Miami
3AWORLDWIDE has announced a partnership with a China affiliate which will allow the brand to expand its global services and tap into the Asian market. Article

New York
Nancy J. Friedman Public Relations announced the addition of two clients: The Kimpton Taconic Hotel in Manchester, Vermont and Tribeca Grand in New York City. Article

Try The World has tapped luxury brand public relations agency Issa PR to launch its Fall and Holiday gourmet boxes. Article

MSLGroup has made Guillaume Herbette CEO. Article

Hill+Knowlton Strategies has named Citizen Relations’ Beth Balsam as US CEO. Article

Olya Moskalenko has joined Rubenstein Public Relations as the new Senior Business Development Writer. Article

Magrino announced that seasoned public relations professional, Emily (Emmy) Lambert, joined the agency as Account Director in the Consumer Division. Article

Porter Novelli announced that Catherine Fink has joined its New York office as executive vice president, health and wellness. Article

NBTY announced the appointment of Sonya Soutus to the newly-created position of Senior Vice President, Public Affairs & Communications. Article

Tartaglia Communications has been tapped by the Alzheimer’s Drug Discovery Foundation (ADDF) to launch the Melvin R. Goodes Prize for Excellence in Alzheimer’s Drug Discovery, the first prize to specifically recognize scientists working in Alzheimer’s drug development. Article

Elisabeth Rosario has been named director of communications for Spark Capital. Article

Havas Formula announced the hire of Hispanic public relations veteran, Andy Checo, as director at its HavasFORMULATIN division.  Article

LATAM Airlines Group has chosen Interpublic Group as its new global agency network for markets in the Americas, Europe and Oceania where the company operates.  Article

Rubenstein announced the hiring of William Goss to serve as Senior Advisor to its Real Estate Practice. Article

Lisa Rosenblum joined Brooklyn Public Library as Chief Librarian. Article

The Distilled Spirits Council of the United States (DISCUS) has announced the appointment of Kelley McDonough as its new Director of Public Relations, based in New York. Article

Philadelphia
M Studio announced it was awarded the contract for web development and digital marketing for Simple Shoes. Article

DDCworks has added four industry veterans to its team of branding experts to expand the agency’s capabilities and dedication to building and managing strong campaigns. Article

San Francisco
Matson has hired Keoni Wagner as director, corporate communications. Article

Mercury360 has been selected by WaterFX, a startup that is using solar desalination to generate freshwater for farmers in California’s Central Valley. Article

Eastwick announced that Inc. Magazine has ranked the company No. 4490 on the annual Inc. 5000. Article

Seattle
The Petrizzo Group announced the hire of Charles McCray III as vice president, public affairs. Article

Chicago & Miami
Uproar PR has been selected as the agency of record for three sports technology and human performance companies, Fusionetics, Mio Global and Milestone Sports. Article

Frankfurt
PR.Konektor has appointed Radek Vítek as executive director. Article

London
Ingela Ulfves has been appointed as VP, investor relations and communications in Eltel Group. Article

Grayling has appointed long-serving executives Craig Ling and Hayley Longdin to lead its Midlands team. Article

CubanEight has been appointed by global learning and teaching marketplace Udemy following a competitive pitch. Article

Paris
Mediacraft Associates has formed an affiliation agreement with FleishmanHillard South Africa. Article

Sydney
The India-based IT services company Infosys is in the final stages of selecting a global PR agency to focus mostly on the US and European markets. Article

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News Sharing in the Age of Social Platforms

August 24, 2015

Many say that social media started as a college campus phenomenon. People wanted to know where the party was and who was going. Many of those same early adopters now have mortgages, kids, careers and a lot more headaches. They also still have accounts on those same social media platforms. Just as daily interests change for people when they’re ten years removed from frats, sororities and mixers, so has the use for social media.

Pew Internet 2015 news consumption via socia;

Pew Research Center released a study recently and the results will make you think of Facebook and Twitter like you think of Bloomberg News and the Wall Street Journal. As the original social platform user’s interests changed over the years, so has their use of social media. These platforms now serve as a news source, influencing opinions, purchases and professional decisions. What do you see on your wall when you log in?

The exact figures of how people are using Facebook and Twitter can be found in greater detail here.

What does this mean for the future of news distribution? The impact of the digital revolution is being felt daily, and every industry, including corporate communication, is adjusting to how news consumers are getting their fill. The internet is not a new resource, but interactive platforms such as social media are changing where people look for breaking news. People trust people they know, and reading news on the advice of a friend or colleague is transforming how news is distributed and consumed.

When you really think about it, what do you look for when logging into Facebook?


How to Produce Professional Videos at Low Cost and with No Experience

August 17, 2015

By Vilan Trub, Business Wire Marketing

The videos you constantly see online, whether on a branded website, a social media platform, or a news73 percent of all adults outlet, can be replicated at low cost and by someone with no production experience. This revelation is important because if you aren’t currently tapping into the trend of video marketing, you will be soon once you realize how easy it is, and how significant the potential results can be.  How significant?  According to an Animoto Online and Mobile Video Study conducted using 1,000 U.S. consumers, “nearly three-quarters (73 percent) of respondents are more likely to purchase a product or service if they can watch a video explaining it beforehand.”

Camera phoneCamera

Option 1: Low cost:
Cell phones turned into computers overnight and the world has been watching them ever since. With the launch of the latest series of smartphones, camera technology has been exponentially improved giving everyone access to HD (1920 x 1080) quality recording devices.

What exactly is HD?
HD refers to the lines of resolution in an image. Video footage with a higher quantity of resolution lines is deemed high definition because of the greater appearance of detail in the image.

Take advantage of your access to HD recording devices and create beautiful videos – all with the device you have in your hand right now.

DSLR tripodTo maximize the effect of your smart phone camera stay zoomed out to the widest setting and capture your footage in a well-lit environment. Don’t be fooled, even Hollywood admits to the astounding quality of footage captured with  an iPhone.

What will make your footage stand out from other “smart phone” videos is the use of a tripod. Yes, they make tripods for cellphones, pointing to the quality footage that can be captured from the same device that you occasionally use to order dinner.

Option 2:  Medium budget:
Let’s say you plan on regularly producing video projects and you want some versatility in the tool used to create your visuals. A DSLR camera is an affordable way to create professional quality images with an easy to use technology while giving you more control over the depth of field of your images. And at a $400-$500 price point for an entry level camera, it is so affordable and easy to use that Hollywood often takes advantage.DSLR

What is depth of field?: The range of what is in focus in your image compared to what isn’t. When you see an object in the foreground in sharp focus, and everything else is blurry, you have a shallow depth of field. With a DSLR camera you have more options for how you want your image to look.

A DSLR camera will also give you much better color reproduction as a result of the larger sensors (what captures the image) so your images will be vibrant and pop.

Lighting

Option 1:  Low cost:
Light bulbs make light. It’s what you choose to illuminate with that light that will make the difference clamp lightbetween clunky amateurish videos, and professional digital media. By utilizing higher wattage bulbs, such as 150w and 200w, and clamp lights that can be purchased at any local hardware store, you can create a studio right in your office.

How can these lights be used to create a professional image? The term to remember is three-point lighting. This lighting scheme uses two lights to illuminate both sides of the subject. The third light is what really makes the image look professional. The third light, cast over the back of the subject illuminating highlights such as hair and shoulder, creates separation between the subject and the background. This allows the viewer to perceive depth on a two-dimensional medium.

Option 2: Medium budget:
Basic lighting kits are affordable and extremely easy to use, assemble, and store. A light kit is superior to using clamp lights because the light stands are easy to assemble and move around. With clamp lights, creativity is required in identifying objects to which they can be clamped. With a light kit all the tools are available. The height of a light stand can also easily be manipulated, offering many variations of lighting schemes that can be tried out without too much time or effort.

Sound

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Option 1:  Low cost:
For a production, sound is the most important aspect. If the audio is crisp and clear, clean of ambient noise and static, the audience will accept your media as professional grade regardless of what type of camera or camera phone you use. Eyes can fill in the blanks better than your ears, so it’s important for the audience to hear what they need to as if the speaker is in the room. This can be accomplished quite easily and with a low budget.

Wired lavalier microphone: A microphone that clips to the subject’s lapel can be purchased in the $50 dollar range. This microphone is great for capturing the speaker’s voice because it is located so close to the source. This particular microphone is designed to work with mobile devices, however, if you already have a microphone or are purchasing a microphone not designed to work with a mobile device there are solutions. With the addition of an adapter, in the $20 to $30 range, you can easily connect your microphone to a smartphone to use as an audio recording device (use the voice memo app if filming with an iPhone).

Remember that sound and video need to sync. For every time you roll your camera or recording device, film a piece of paper labeled with what take you are recording, then clap your hands together. That clap provides a distinct sound that you can use later to sync your audio and video during the editing process.

Option 2: Medium budget:
If you have any budget at all, it’s always recommended that sound be your first investment. If you can afford it, invest in a wireless lavMic microphone system. Why wireless over a wired microphone? A wireless mic system allows you to record your audio directly into the camera or recording device. There is no need to sync audio and picture when editing and you can immediately view back your footage to test quality of both image and sound. Of course, you should still mark each take with a verbal label (saying take one, take two) so you have an easy way to reference the footage during the editing phase.

Editing

Option 1: Low cost:
Editing video is not as hard as most people think. You choose the footage that you want and discard the rest. The digital revolution has ensured that everyone can be an editor and with great ease. Youtube offers editing capabilities, as well as other free online options. If your video and audio was recorded separately remember to locate the exact second the clap (previously discussed) occurred, as well as the sound of that clap; match the two and you have just synced sound and picture.

editingOption 2: Medium budget:
For basic digital media there is no need for excessive editing software. This is not because of the price but rather the learning curve required to maximize your purchased editing software. If you are willing to put in a little time to master such techniques as color correction and more intricate editing, look into tools like Sony Vegas Movie Studio, or the higher end Final Cut Pro and Adobe Premiere Pro. A list of other recommended software can be found here.

We know video is one of the fastest growing content tools, and consumption rates are at an all-time high. We also know that video builds relationships between organizations and their customers.  Now you know just how easy it is to make your own!  Have any additional tips related to video creation?  Let us know.

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For more information about the role of video in the news process, we suggest the following articles


Business Wire’s Video Content Is Now Featured On the AP Video Hub

August 17, 2015

Business Wire continues its dedication to the evolving media landscape by announcing a new distribution program with the Associated Press. The new content enhancement will place videos released through the newswire service directly onto AP Video Hub.

AP Video Hub offers media subscribers from around the globe access and usage rights to a wide range of video news footage, including world news, entertainment, sports, lifestyle, breaking news and archive stories. AP Video Hub subscribers include 350 of the world’s largest media companies in 100 countries. Journalists, industry bloggers, and media professionals at all levels use the AP video hub to access news video footage to supplement a story and give their media-hungry audiences what they crave. News release video distributed by Business Wire will now sit alongside breaking news video from around the globe, providing new, broader visibility to this key content.

“From earnings releases to content marketing, more and more public relations and investor relations professionals are enhancing their news announcements with multimedia assets including video,” noted Laura Sturaitis, Business Wire’s executive vice president of media services and product strategy. “With this latest content amplification arrangement, Business Wire continues to lead the industry in the distribution and discoverability of its clients’ news and branded content.”

Thanks to an evolution in technology and human behavior, visual story telling is the growing dominant force in the news industry. Smart technology offers people instant access to multimedia and they’re taking advantage, whether following a story on their phone, tablet, computer or television. According to Pew Research Center, digital news video consumption has been on the rise consistently since 2007 and those most likely to watch that content are the young, educated, and affluent. Exactly how many people are watching digital news video? Over half (52%) of Americans with a bachelor or graduate degree consume the kinds of videos that Business Wire will now be presenting via the AP video hub.

Videos distributed by Business Wire now receive global visibility via AP Video Hub

Videos distributed by Business Wire receive global media audiences via AP Video Hub

Why should communicators include video in their news releases?

  1. Media outlets want it.  Every day, media outlets from around the world turn to AP Video Hub to find multimedia content to round out their news stories.  Companies that include video in their news now receive additional visibility of their story simply based on their multimedia components
  2. Creating professional digital video is easier than ever. Even Hollywood is taking notice! According to Casey Newton, Silicon Valley editor at The Verge, “one of the best films at Sundance was shot using an iPhone 5S.” A smart phone is easy to use and can be used to create video that is both impressive and professional looking.
  3. Videos are highly engaging content that work as an educational tool, explaining and reinforcing your news release and message points. Consumers want it – with more than 63% of the world learning from visual and interactive media, the fastest way to increase adoption of your news is to use video.
  4. Video allows you to create visual consistency for your brand, one that will be remembered by audiences and potential clients and consumers
  5. Videos are easily sharable across social and other digital platforms

Want to learn more about Business Wire’s multimedia distribution services? Drop us a line today.

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PR Updates for August 1 – 14

August 14, 2015

By Denise Grayes, Business Wire Atlanta

There have been a huge number of changes this month in the PR industry. Here are just a few of the top stories for your review. Have your own update to include?  Let us know!

PR Industry Updates

Atlanta
Media Frenzy Global announced it has been named agency of record across multiple marketing disciplines by LNL Systems. Article

Austin
Umbel has hired Lisa Pearson as chief marketing officer. Article

Salt and Company has named Meghan Flynn as EVP. She is also principal at Meghan Flynn PR. Article

Vacation rental website HomeAway has enlisted Kwittken as competition and regulatory battles within the ‘sharing’ economy heat up. Article

Boston
CÜR Media announced the hiring of Marcy Polanco as Vice President of Marketing, Public Relations and Social Media. Article

Viber has selected Allison+Partners for public relations. Article

Calypso Communications today announced that JMD Industries has selected the agency to develop comprehensive marketing campaigns and build public and media support for JMD’s long-term strategic business development goals. Article

Shift Communications has added entertainment destination Foxwoods Resort Casino to its Boston-based consumer lifestyle practice. Article

Warner Communications announced it has been selected as the agency of record for the All Stars Project, Inc. Article

March Communications has closed the second quarter by adding seven new clients to its roster. Article

Charlotte
Dr. Bruce W. Jentleson has joined APCO Worldwide’s International Advisory Council (IAC) as APCO’s office in Raleigh continues to expand. Article

Steele Rose Communications (SRC) this week opened its new headquarters in Chapel Hill, NC. Article

Chicago
Golin has hired Laura Sutphen to head the firm’s work in social purpose, corporate responsibility, and sustainability. Article

Exposure & Co. opens new office in Milwauke. Article

Resolute Consulting recently received six awards from three different public relations award ceremonies, including four awards from the Publicity Club of Chicago (PCC) Golden Trumpet Awards, the most prestigious awards program in the Midwest. Article

Burson-Marsteller announced Jane Madden has joined the firm as Managing Director, Head of Corporate Responsibility. Article

In the past five months, the client roster at Henson Consulting has significantly expanded to include 13 new locally and nationally prominent brands in the hospitality, corporate, education, technology and not-for-profit sectors. Article

The staff at Chicago-based boutique public relations agency Henson Consulting has expanded to include seven new hires who provide strategy and support for the consumer, hospitality, corporate, creative services and new business teams. Article

Cleveland
Fahlgren Mortine was selected as the public relations agency of record for the North Dakota Department of Commerce, Tourism Division. Article

Hocking College appointed Michael M. Brown as its new executive director of public relations, marketing and community relations. Article

Communication AMMO has added an innovative, proven manager communication training program to its portfolio of services. Article

Dallas
The Point Group announced the acquisition of Dallas-based Forté. Article

Nuñez PR Group announced it has rebranded as TruePoint Communications. Article

Halliburton Investor Relations honored the firm’s founder and chairman, Alan Halliburton, at a 25-year celebratory dinner last month. Article

DC
Hager Sharp has announced that Jennifer Wayman has accepted their offer to become President and Chief Executive Officer. She will begin September 8, 2015. Article

Home Front Communications welcomes Wyatt Queener as Vice President and Director of its Interactive team. Article

Jason Kravitz has been appointed Director of Strategic Communications and Senior Advisor in the Office of the President at the Johns Hopkins University. Article

Abt Associates has named Selena Ramkeesoon as a Vice President within Abt’s U.S. Health division. Article

APCO Worldwide launched its global emergency response offering, APCO ER, to better serve clients facing significant crisis events that require dedicated and immediate emergency response capabilities. Article

Cassidy & Associates has named Russell Thomasson as EVP. Article

Planned Parenthood has hired crisis communication firm SKDKnickerbocker to help it deal with fallout from a series of undercover sting videos produced by the Center for Medical Progress, Breitbart reports. Article

Rami Sharaf, CEO of WorldBridge International Group and member of the board of governors for AmCham Cambodia, joined APCO Worldwide’s International Advisory Council (IAC). Article

The 38 North Solutions team has announced an expansion our services to include communications and public relations expertise through a collaboration with RENEWPR. Article

Edelman has named Bob Knott global chair of its Business + Social Purpose (B+SP) practice. Article

Warschawski announced the promotion of Allison Beers to Senior Designer. Article

Denver
AAR Partners has added a Midwest office location to its New York headquarters and Los Angeles office. The new Kansas City office is launched in partnership with two advertising industry professionals, George Weyrauch and Jay Liebenguth, with 45 years of combined experience. Article

StartingDot Ltd. announced two Colorado companies as Agency of Record leading up to the September 8th launch of the world’s first top level domain for anyone with a passion for snow sports. Scream Agency will be spearheading PR and event relations, while partnering with Native Rank to tackle digital aspects of the campaign. Article

WordenGroup Public Relations has recently added Wildlife Expeditions of Teton Science Schools and WRJ Design to its client roster. Article

Detroit
Lambert, Edwards & Associates announced the promotions of Tiffany Jones to Senior Director, and Amanda Passage and Renee Ketels to Director. Article

Airfoil has officially announced its headquarters will move to downtown Royal Oak, Mich. in fall 2015. Article

Los Angeles
Retailer Toms has hired BWR Public Relations for editorial, entertainment marketing, special events and social media for both the brand and its founder Blake Mycoskie. Article

Haley Miranda Group has expanded its capabilities to include full public relations and social media services. Ashton Spatz has been appointed director, social media and public relations. Maggie Waters joins as senior manager, public relations and Sarah Ledesma joins as social media manager. Article

PMBC Group has promoted Maura White to director, taking on additional new business development and agency management responsibilities. In addition Lisa Inouye has been promoted from senior account manager to media strategist and Andrew McCrea has been promoted to account coordinator. Article

Two new clients have joined Murphy O’Brien Public Relations‘ Real Estate collection: Laurus Corporation and QUIGG. Article

Giant Spoon announced that is has hired Veronica Brothwell as Senior Strategist. Article

MWW Public Relations announced it has been retained by Digiboo for public relations services. Article

The Lagrant Foundation has appointed Raul Reis to its board of directors. Article

NRPR Group announced its newest client, DeLon, a hip-hop artist, producer and DJ from Los Angeles, with a strong international following. Arti cle

ANTHEMIC Agency announced its partnership with DTS, Inc. Article

4 Two Life is a newly-established multidisciplinary communications agency that hustles and grinds 27/7 for its clients, right down to the last drop. Article

Universal Pictures has named Teri Everett as EVP of global communications, effective August 17. Article

A team of nationally renowned PR specialists, journalists, legal analysts and victim advocates announced that they’ve banded together to create Cavalry Public Relations. Article

Miami
Edelman has made Carlos Correcha-Price the GM of its Miami office. Article

La Cita de las Americas named Vine Communications its PR agency of record for all media outreach in North America. Article

JoTo PR has BodyHealth as a new client for its healthcare PR unit. Article

JoTo PR moves to complete remote workforce. Article

C.Suite Communications recently added Lauren Opelt to the account service team as a senior account manager. Article

Oracle has handed its Latin America PR brief to Burson-Marsteller, adding to the global product PR work the agency secured earlier this year. Article

Brandstyle Communications today announced the opening of a Miami office. It will be headed by marketing and PR veteran, Michelle Aristondo Chereque. Article

The Public Relations Society of America Sunshine District honored Curley & Pynn Public Relations and Marketing Communications with one of its 2015 Radiance Awards, recognizing the best public relations programs and tactics in the state. Article

Red Banyan Group announced the appointment of Robbin Lubbehusen, MBA, as its new Vice President of Operations and Marketing. Article

The University of Florida’s College of Journalism and Communications named Robert Norberg as Director of Strategy and Research at student-run The Agency effective immediately. Article

Vine Communications announced the addition of Christine Siervo as the new Senior Account Executive. Article

Balsera Communications has announced that it has promoted Sonia Diaz to Director of Public Relations and Digital Strategies, effective immediately. Article

Llorente & Cuenca has entered the US market with the opening of an office in Miami. Alejandro Romero, managing partner and CEO for Latin America, will lead the Miami office. Article

WorldWise PR Affiliates announced that SGR Comunicaciones of Buenos Aires, Argentina and Sabina Covo Communications of Cartagena, Colombia have joined its global alliance of independent public relations firms. Article

Diamond Public Relations expanded its hotel and resort client roster with the addition of CasaMagna Marriott Puerto Vallarta Resort & Spa. Article

Minneapolis
PadillaCRT has added Anastasia Lopez as vice president of social media in the firm’s New York office and Matt Fairchild as vice president of technology and innovation, leading digital strategy, user experience and development teams from the Minneapolis headquarters. Article

Tunheim has been selected to manage bid submission for Copper Peak Ski Area as it aims to host FIS (International Ski Federation) world competitions.  Article

Pheasants Forever and Quail Forever announced Anthony Hauck as the organization’s director of public relations. Article

Nashville
Oncologix Tech announced the appointment of Nikole Jessie as the Director of Marketing and Public Relations. Article

New Orleans
Deveney continues to grow its dynamic team, recently hiring Creative Director Rachel Wilson to take the helm of the firm’s creative department. Account Executive Savannah Urban and Senior Account Coordinator Brittany Cruickshank are new additions to the account services team. Article

Newport Beach
Bravo Brio Restaurant Group has appointed Morgan Marketing & Public Relations as agency of record representing its Southern California BRIO Tuscan Grille locations at the Irvine Spectrum Center and Victoria Gardens in Rancho Cucamonga. Article

Copernio announced that it is a multiple award recipient in the 2015 Hermes Creative Awards for outstanding public relations work. Article

New York
Paul Newman has left the Publicis-owned MSLGroup 18 months after joining as president of North America. Article

The Confederation of North, Central America & Caribbean Association Football (CONCACAF) has engaged Global Strategy Group to assist with public affairs and communications regarding the Confederation’s reform efforts. Article

MDC Partners agency Kwittken has launched KFF, a new lifestyle and entertainment “agency-within-an-agency,” specializing in high-impact publicity, consumer and media events, celebrity influencer engagement and brand partnerships. It will be led by director Michelle Aselta. Article

Ortho Clinical Diagnostics has named Kristie Bouryal as chief corporate brand and communications officer. Article

Darrow Associates has hired Tad Gage as a managing director. Article

GCI Health has begun working with InVivo Therapeutics and Neuraltus Pharmaceuticals. Article

Crossmedia announced that it has been named media agency of record for the NBA Phoenix Suns and WNBA Phoenix Mercury. Article

Glass Lantern PR and SGC have announced a strategic partnership tailored for the marketing/development needs of the broadcast industry. This partnership offers a single source business solution for high impact results, designed to propel start-ups and known brands alike to that next level of success. Article

Tiffani Cailor joins Bermuda Tourism Authority (BTA) as director of public relations and content development. Article

The American Heart Association (AHA) announced its Founders Affiliate board officers for the 2015-2016 fiscal year beginning July 1st. Gil Bashe, Managing Partner, Health, Finn Partners, has been named Affiliate chair. Article

DraftKings has named United Entertainment Group as its communications agency of record. Article

MWW Public Relations announced it has been retained by Digiboo for public relations services. Article

As Beautiful Planning Marketing & PR (BPMPR) continues to expand their global reach, the public relations firm has been contracted by the legendary French cabaret, The Moulin Rouge, for their highly anticipated debut in the United States this coming fall. Article

DeVries Global has recently been named US public relations agency of record for Los-Angeles based cosmetics brand wet n wild, a division of Markwins Beauty Products. Article

Lou Hammond & Associates has added five new clients for public relations, digital marketing and positioning. Article

Issa PR has added Bloom + Grace to its list of clients. Article

Edelman and United Entertainment Group have expanded their Olympic marketing and communications offering in advance of the upcoming Rio 2016 Olympic and Paralympic Games. Article

Relevance New York announced the relocation of its Midtown headquarters. Article

Stern + Associates and Stern Speakers announced the firms’ rebranding as Stern Strategy Group. Article

Didit has acquired the Manhattan-based, public relations firm, JB Cumberland PR. Article

G&S Business Communications has appointed Kevin Pchola as vice president to accelerate the agency’s expansion in consumer categories, including home and lifestyle, as well as building and construction segments. Article

Among new senior staff hires for MMC, Matthew Anderson has been named the agencies first CMO. Reporting to Anderson is Annie Fileta, Vice President, Marketing, who will partner with him on agency marketing. Article

MDC Partners public relations agencies expect “business as usual” following the departure of holding company chief executive Miles NadalArticle

After the New York Post reported that former Democratic lawmaker Anthony Weiner was hired by MWW, the firm issued a statement “clarifying” that Weiner will serve as a member of its board of advisors. Article

Seton Hall University is launching a College of Communications and the Arts. Professor Deirdre Yates will serve as interim dean of the college, and the search for a new dean will begin this fall. Article

Two prominent New York nonprofit organizations, Children of Promise, NYC and the New York Society for Ethical Culture have retained Momentum Communications Group. Article

Finn Partners has been awarded the North American public relations account for Crystal Cruises. Article

Babbler has tapped Emerging Media as its Agency of Record. Article

MWW Public Relations announced it is “pearing” up with Harry & David to serve as its official public relations agency. Article

A team of entrepreneurs in the marketing field have found an effective way to compete with corporate America for big business. The NYC Marketing Resource Group is a marketing collaborative comprised of fifteen entrepreneurs each specializing in different fields within the marketing arena. Article

The Animal Medical Center (AMC) announced the appointment of Jennifer Petrisko to the position of Executive Director of Marketing Communications. Article

Phoenix
Serendipit Consulting announced it has retained 13 new clients and several student housing projects to its lineup since the start of 2015. Article

San Francisco
The popular workplace tool Slack has brought on Julia Blystone to lead communications. Article

Waggener Edstrom Communications (WE) brought on Miranda Duncan as Senior Vice President to join the rapidly growing Healthcare team. Article

Allison+Partners announced the addition of Henk Campher as executive vice president, Social Impact. Article

Harden Communications Partners announced Cindi Goodsell has joined as a director of the firm. Article

Seattle
Thompson & Co. Public Relations added experience to its Anchorage, Alaska, office with the addition of Abby Cooper as account executive and Sydney Brusewitz as account coordinator, as well as the promotions of Nikkie Viotto and Emily McLaughlin to junior account executives. Article

R2C Group announced that it has been selected as the TV creative and media agency for Blinds.com. Article

Silicon Valley
Singularity University has enlisted Ogilvy PR‘s startup division amid reports the university is planning to convert from a non-profit into a for-profit corporation by the end of the year. Article

Networking and storage giant Brocade is looking to consolidate its global PR efforts as the company evolves its positioning to include more software services. Article

Chicago & Cleveland
Rhea + Kaiser has added two recent college graduates as full-time staff. Article

Minneapolis & New York
Anastasia Lopez joined PadillaCRT as vice president of social media. Matt Fairchild joined the agency as vice president of technology and innovation, leading PadillaCRT’s digital strategy. Article

Hong Kong
Lewis PR has appointed Scott Pettet senior vice president, Asia Pacific. Article

Hill+Knowlton Strategies has appointed Pamela Teo as regional HR director for Asia Pacific. Article

Zeno Group Asia has appointed Tony Ray Pereira as executive creative director for its Singapore office. Article

SERMO has signed a new agency partner in China. Article

Text100 announced that it is now working with audio and entertainment systems provider Pioneer and creative technology company iQNECT. Article

London
The Associated Press has hired W Communications to handle the launch of two AP and British Movietone YouTube channels that feature more than one million minutes of digitized film footage. Article

Geoff Beattie has joined APCO Worldwide as executive director. Article

Edelman has named Naheed Mehta as head of its global government communications office. Article

Grayling has been appointed as Mitel‘s agency of record across EMEA, following a competitive pitch earlier this year. Article

Canary Wharf Group has appointed Brands2Life to handle consumer and lifestyle PR. Article

Victor Benady, previously global head of digital at Grayling, has been promoted to the newly created position of global creative director, with a seat on the firm’s global board. Jan Mikulin takes the digital role vacated by Benady and has been promoted to global head of digital marketing, a new role focused on supporting the Grayling network in delivering digital marketing services. Article

Guardian Industries‘ glass group in Europe has selected EMG as its lead media relations and marketing communications agency in the region, including Russia and the CIS. Article

Belmond has appointed Maria Kuhn as corporate director of communications. Article

Four Communications has received a £10 million investment of equity finance from BGF (Business Growth Fund). Article

Cohn & Wolfe has appointed Kate Joynes-Burgess as its new head of digital and integrated marketing for the UK and EMEA. Article

Tina Woods has joined Lansons as a board director to launch Lansons Health, a start-up helping healthcare clients navigate disruption. Article

Stir PR has added French regional wine denomination Pays d’Oc IGP to its client roster. Article

Brad Fishman has partnered with UK franchise industry experts Sally Anne Butters and Lucy Maisey to form Rev PR. Article

Andy Annett has been appointed as Managing Director of TODAY Ogilvy & Mather Myanmar. Article

Tim Sutton is returning to London to expand his international leadership duties at Interpublic Group, adding chairman of Weber Shandwick EMEA to his existing role as chairman of the firm’s Asia-Pacific operations. Article

Paris
Etihad Airways has appointed the Cheil Network to handle its global digital and social marketing activities following a competitive pitch process. Article

InterContinental Hotels Group has appointed Cicero Group to provide retained public affairs advice in London and Brussels after a competitive pitch process. Article

DUO Marketing + Communications has signed a partnership with Procre8 in Dubai to become their exclusive service channel for PR clients wanting to expand into Africa. Article

Sydney
The Bill & Melinda Gates Foundation has hired the MSLGroup as the organization looks to work with Indian governments to ensure access to health services. Article

Mullen Lowe Lintas Group has announced leadership for its newly launched creative agency Mullen Lintas. Article

Volkswagen Passenger Car has appointed Nitisha Agrawal as head of public relations. Article

DEC Communications has been appointed by Mirvac to support its residential portfolio. Article

WPP is partnering with the Indian School of Design & Innovation on the establishment of the ISDI WPP School of Communication. The partnership will help create a three-year undergraduate diploma program in communication based on a work-study model that brings together an academic curriculum and practical application. Article

Zeno Group India has made several new additions to its leadership. Article

Toronto
Ireland + Hall Communications has expanded its health and wellness roster with two new clients. Article

National Public Relations has bought Equicom from TMX Group. Article

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Journalism Technology and the Canadian Media – A Game of Give and Take

August 12, 2015

Jean-Adrien (2)

By Jean-Adrien Delicano, Media Relations Specialist – Canada

In June, I attended the Canadian Association of Journalists (CAJ) annual conference in Halifax, Nova Scotia. The CAJ conference is generally considered the largest gathering of Canadian journalists during the year and offers journalists a place to exchange ideas, tools and a few laughs.

Halifax

Halifax

The conference covered a lot of subjects regarding the state of journalism. Speakers held panels about ethics, investigative journalism, different types of reporting and tips on how to succeed as a journalist today.

One particular subject that dominated the conference was the role of technology in journalism. These days, technology goes hand-in-hand with just about everything in our lives, be that organizing our days, facilitating tasks or providing entertainment. Technological advancements have also played a big role in improving news gathering, production and consumption. These new tools for journalists range from drones with cameras designed to capture images from different vantage points, to web programs that intend to protect the identity of sources.

Trevor Adams, editor of the local city and lifestyle publication Halifax Magazine, agrees with the notion that technology improves journalism. That said, there can be pitfalls that may come as a result of technological advancements.

“Many of the technologies referred to are becoming essential tools for journalists and it was good to learn more about them,” Adams says. “However, as other sessions discussed, these technologies also have the potential for great intrusion on personal privacy. I was pleased the conference covered both sides of the issue.”

Nick Taylor-Vaisey, current president of the CAJ and moderator at the conference this year, agrees that new technology has benefited modern newsrooms. But he also says there is risk involved when trying out the latest and greatest gadgets and apps.

Nick Taylor-Vaisey

Nick Taylor-Vaisey

“Many of journalism’s technologically driven projects are experiments. That’s important, because it demonstrates that newsrooms can innovate and try things out with no guarantee of success,” Taylor-Vaisey says. “Of course, that latter bit is also important to note: Not every experiment works as intended or delivers what was expected.

“One of the enduring themes of CAJ 2015 was that we brought together innovators who know what works and who could pass on some of that knowledge to their peers,” he continued. “Those delegates all return to newsrooms that are stronger for that learning.”

Topics regarding technology in journalism covered at the conference included:

Using drones for news gathering: Drones can be used to capture captivating footage for news stories from a perspective that has not always been available to everyday people until recently. Drone journalism is an emerging field in the industry, and soon it will be a useful tool for journalists. While drone journalism has been prominent in other countries around the world, the issue of safety and ethics has affected the use of drones for news reporting in Canada.

Data journalism: Math and numbers may scare off some journalists, but they can also help them find stories buried in the data. Spreadsheets and analytics can be used to discover trends, predict possible future results or further verify facts. Recently, Canadian journalism schools have begun to offer more data journalism classes, as young journalists are seeing the value in stories underneath the statistics.

Covering your online tracks: In this age of digital surveillance, the safety of your sources, and perhaps even yourself, can depend on an ability to cover your tracks online. With threats posed by hackers and the NSA, your privacy may be compromised during the chase for a great story. A CAJ panel brought up some tools and tips that can help journalists protect their sources and secure their own safety.

Photo and video journalism right in the palm of your hand: Journalists once had to rely on heavy, expensive and intrusive technology in order to capture photos and videos for their stories. Today, journalists can use their handheld, pocketable smartphones to capture photos and videos in ways not possible as recent as a decade ago, improving the speed and accuracy of modern news reporting. The CAJ Conference featured panels that discussed how to take advantage of mobile technology when it comes to photo journalism, and how to verify that what we see is true in the age of speedy and citizen journalism.


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