Turning Your News into Powerful Digital Content

June 28, 2013

Business Wire and NextWorks  sponsored a June 26 panel at the National Press Club in Washington that was all about turning your news into engaging and powerful digital content. Danny Selnick, Vice President for Public Policy and LatinoWire news distribution services for Business Wire, moderated the morning panel of digital content experts:

  • David Henry, Vice President of Content Marketing for NextWorks (@realdavidhenry)
  • Christian Clymer, Deputy Vice President for Public Affairs, PhRMA (@CCatPhRMA)
  • Kieran Fagan, Group Director, WCG (@kieranfagan)

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David spoke first  to the packed room, emphasizing that so much of what the public wants from an online experience has a video component , and that it must be powerful, engaging and short — not more than 90 seconds. He went on to suggest that the opportunity for organizations and companies is to expand the written news release into a visually compelling communications and marketing tool — and distribute it across all platforms, targeting media and bloggers — reaching out to millions of consumers. David went over the elements of telling a great story via video including:

  • Describe the issue or product
  • Demonstrating the product
  • Educate the viewer
  • Offer testimonials
  • Offer up organizational experts (and company/organization CEOs)
  • Offer FAQs

Christian went on to play captivating video that showed the human face of PhRMA and what its members offer the world — research, progress and hope. Effective advocacy video should include what he calls “snack-ables” offering quick, but important bites of content. He also talked about how PhRMA brought production in-house using two Apple computers and an editor — organizations no longer have to spend lots of money on production. Another important take-away that Christian mentioned is to reach the right 1,000 people, not the wrong one million people. Knowing who and how to reach youraudience is critical.

Kieran went on to say that getting visibility for whatever your doing is one thing, but getting people to “act” on the message is what is really important. Keep in mind the 1/9/90 rule — 1% of the online audience creates content, 9% will comment, rate and share content, while 90% watches. So again, it’s important to reach influencers. Keep the end goal in mind.

To read all the tweets coming from the event: click here and select “All Tweets.” To get a copy of the presentations from this panel, please contact Danny Selnick.


Event recap: Boston’s Most Influential Online Journalists & Bloggers

May 16, 2013
by Molly Pappas, Media Relations Specialist, Business Wire/Boston

Last week, Business Wire/Boston hosted a media panel breakfast event with some of the leading online journalists and bloggers in the area to discuss the latest trends in online media.  Among the topics discussed were the evolution of online media, tactics of coverage and how an online journalist’s job has changed.

Our media discussion revolved around six of the area’s established names in online media:

Moderator –

Shane O’Neill, Assistant Managing Editor of CIO.com (@smoneill)

Panelists

Paul Roberts, Editor-in-Chief/Founder of The Security Ledger (@paulfroberts)
Tiffany Campbell, Managing Editor of Digital at WBUR.org (@tiffanycampbell)
Galen Moore, Web Editor at Boston Business Journal (@galenmoore)
Angela Nelson, News Editor of Boston.com (@bostonangela)
Jamie Wallace, Editor-in-Chief of Fans of Being a Mom blog (@suddenlyjamie)

L-R: Angela Nelson, Jamie Wallace, Shane O’Neill, Paul Roberts, Galen Moore, Tiffany Campbell

L-R: Angela Nelson, Jamie Wallace, Shane O’Neill, Paul Roberts, Galen Moore, Tiffany Campbell


Check out the links below for some Storify compilations of tweets from attendees and panelists!

On the evolution of online media:

  1. ‘iPhone has changed my life as a reporter’- @tiffanycampbell on benefits of new tech #BWCHAT
  2. Getting so much feedback via blogs and Twitter is double-edged sword because of + & – comments, must be prepared says@suddenlyjamie #bwchat
  3. #bwchat panelists honest about balancing metrics w/delivering content that should be reported & engaging with audience. Refreshing.
  4. RT @metiscomm: Monitoring #socialmedia is like having #kids – you have to add 5-10 minutes to everything you do: @GalenMoore#BWchat
  5. Nice to hear that cultivating relationships is still important in PR…and that tweet pitching is not really valued #bwchat
  6. Paul Roberts/The Security Ledger: “Stories that do the best are the ones that have real news.” #bwchat
  7. Its an antiquated conception that print gets more views than online, plus it has a longer shelf life @bostonangela of @BostonDotCom#bwchat
  8. Online stories get more eyeballs and have longer shelf vs print says@BostonAngela #bwchat

On the tactics of coverage:

  1. RT @jensaragosa: Visuals are key-send me your photos, your videos and we’ll get them on our site says @BostonAngela #BWChat
  2. Online newsrooms v. important MT @V2comms@GalenMoore“…please remember this – put your press release on your website”#BWChat
    MetisComm
  3. If you don’t put up something with a striking visual, it might as well be invisible- @suddenlyjamie #BWchat
  4. RT @bkguilfoy: “My email has 99 problems but your attached image aint one” #bwchat
  5. Prep story for instant repurposing via visual/social/online mediums & your story will be gold to the media @suddenlyjamie #bwchat

On how the job has changed:

  1. #bwchat @galenmoore “voicemail is where things go to die.” Ha – so true!! Even for PR people.
  2. Pitching diff now than 20 yrs ago? #bwchat panelists say no, but impt to now add pictures so journos can make packages for social channels
  3. Pitching press is still about relationships, knowing publication, good content. But need to present it for visual and social media#BWCHAT
  4. Yes! MT @amyshanler#bwchat reporters/pr pros are all real people. Let’s not lose sight of that when focusing on our work, or our numbers.

Our full house had nothing but praise for the panelists and discussion.

  1. Fabulous panel MT @GalenMoore: Tx @BostonAngela,@paulfroberts@tiffanycampbell,@suddenlyjamie, & @smoneill for a lively panel #bwchat
  2. Morning well spent at #BWCHAT with area media, good Q&A, content. Thanks BusinessWire
  3. At BusinessWire “Meet the Media” pgm in Waltham. Full house. Awesome panelists. Love learning! #bwchat

Thank you to our amazing moderator and panelists for a great, informative discussion!

For upcoming local Business Wire events or our award-winning webinar series, visit our events page or follow Business Wire events on Twitter, hashtag #bwchat.


Event Recap: Meet the Washington, DC Tech Media

May 12, 2013
by Simon Ogus, Media Relations Specialist, Business Wire/Washington, DC
Simon Ogus

Simon Ogus

Business Wire/ Washington, DC recently hosted a technology media panel with some of the leading journalists in the area to discuss the latest trends in the world of technology reporting. Among the topics discussed were how reporters utilize social media, how to most effectively organize a pitch and the best ways to get a reporter’s attention in this fast-paced news cycle.

It was an honor to moderate the panel, which included five established names in the Washington, DC technology reporting industry:

Paul Sherman, Editor and Publisher of Potomac Tech Wire (@PaulRSherman)

Bill Flook, Reporter, Washington Business Journal (@TechFlashWBJ)

Rob Pegoraro, Freelancer, previously with The Washington Post (@RobPegoraro)

Nick Wakeman, Editor-In-Chief, Washington Technology (@Nick_Wakeman)

Andrew Feinberg, Freelancer, previously with The Hill  (@agfhome)

On Social Media: Twitter and LinkedIn

Business Wire tech media event panel

L-R: Andrew Feinberg, Bill Flook, Nick Wakeman, Rob Pegoraro, Paul Sherman, Simon Ogus (standing)

The panelists, all active on Twitter, agreed that social media outlets allow them to read and follow news and trends in a timely manner while also enabling them to connect and communicate with many individuals through a common platform. One downside to communicating through Twitter, they noted, is the overwhelming amount of information they must sort through to find those topics they can actually write about. Feinberg made the analogy that Twitter is like “attempting to take a drink of water out of a fire hose” – a sentiment that was unanimously agreed to.

That isn’t to say that news can’t be shared on Twitter between public relations professionals and reporters, only that the task has become a bit more difficult in the last couple years. As Sherman explained, “The big news breaks fast on Twitter, but often times the small news can’t get through the noise.” This has led reporters to seek out information on other platforms. The panelists considered LinkedIn as another valuable social media resource, as it provides the reporter more background than a Twitter profile might about who is messaging them. Overall, however, the panel finds Twitter to be very useful, but is primarily best for fast and short conversations.

On capturing a journalist’s interest

The panelists agreed that the content of the press releases is always king to attract those reporters most interested in a particular topic. And, because these panelists are all based in the greater Washington, DC area, they are always on the lookout for news that will uncover the latest Washington, DC story. They stressed how local news content is always the best for them in a news release/pitch and suggested focusing on transactions that are happening in this area.

Wakeman suggested that the best way to catch his eye is to “have your story align with trends, specifically economic trends.” For Pegoraro, the releases he said he finds most appealing describe “companies and individuals solving long-running problems through technology.” He stressed that buzzwords don’t provide much of an impact on the news releases and recommended producing copy that enhances your release with a strong descriptive headline.

Tailor your pitch for a mobile device

Pegoraro also noted that because reporters are more often checking their emails on the go, it’s a good idea to be mindful of the readability of a news release or pitch on a smart phone. He suggested first testing the email pitch on a personal smart phone and also including the more important pieces of information at the top of the email.

Consider the reporter’s deadlines

The panelists preferred being contacted during their business hours. Understanding each reporter’s deadlines is also important. For example, Flook described how the early hours of his workday are devoted to sending the “TechFlash” email and so he may not be responsive to emails or calls at that time.

Don’t just pitch events as news, pitch something about the event

The panelists agreed that there are too many events and not enough resources to cover them. They recommended that news about an event include something that occurred or was discussed at an event. They felt this could also help save a lot of effort on the public relations side to promote something specific within an event that would be relevant to the reporter instead of a general release about the event itself.

Incorporating newswire distribution

The Q&A session revealed that all five panelists currently receive Business Wire’s technology copy and provided insight as to the importance placed on copy received in this manner. Sherman told the audience he “checks Business Wire’s copy every day” and Wakeman said he has “relied on Business Wire for years.” In addition to the releases being easy-to-view, other requirements in place for wire-distributed copy are a bonus to journalists. Pegoraro mentioned that he has often been interested in a release submitted directly by a company, but has found it frustrating when he’s unable to locate a point of contact in order to follow up. He said that when releases come through a newswire service, these types of omissions are rare.

Thank you panelists!

We’d like to thank our panelists again for their valuable insights to public relations professionals and communicators.

For upcoming local Business Wire events or our award-winning webinar series, visit our events page or follow Business Wire events on Twitter, hashtag #bwchat.


How to get Bloomberg’s Attention: PR Tips from the Bloomberg Financial Services Media Breakfast

May 1, 2013
By: Joyce Thian, Zara McAlister and Ciaran Ryan/ BW Toronto

Business Wire Canada partnered with Bloomberg Canada to connect corporate communications professionals within the financial services community with Bloomberg reporters at its Toronto bureau on Friday, Apr. 26.

The view from Bloomberg’s 43rd floor Toronto office is definitely something to write home about. Flanked by city skyscrapers and Lake Ontario glistening in the background, one gets the sense that Bloomberg is doing well. David Scanlan, managing editor for Canada, confirmed this sentiment in his opening remarks at the Bloomberg Financial Services Media Breakfast.

In front of an audience of communications professionals within the financial services industry, Scanlan spoke about Bloomberg Canada’s growth in turbulent times. While many traditional media are downsizing, Bloomberg has been ramping up expansion efforts in major cities across the country — opening a new bureau in Calgary, expanding the newsroom in Montreal, and adding reporters in Toronto and Winnipeg.

“Canada is an interesting story. More and more people around the world are interested in what’s going on in Canada,” said Scanlan.

Canada media breakfast

The conference room before guests and speakers arrived.

With so many eyes and ears in the financial world following Bloomberg’s news, it’s important for your business to be on its radar. Scanlan, along with Toronto bureau chief  Jacqueline Thorpe, and financial services reporters Doug Alexander and Katia Dmitrieva, shared their insights on how PR pros in the financial services industry can ensure their stories resonate with the media.

Scanlan: What makes news?

Bloomberg never suffers from a lack of story ideas.

“We are bombarded every day with hundreds if not thousands of things we could write about,” Scanlan said.

If you want to catch Bloomberg’s eye, keep these questions in mind when pitching a story:

-          Has it got the surprise element? “If you’re a bank opening a new branch at Yonge and Finch, it’s not going to do a lot for us. If you’re opening a branch in a tent in Tripoli, that’s different, that’s surprising. [We’d want to know] what’s going on there.”

-          Is it different? “We’re always looking for ideas from really smart people that other people want to hear from.”

-          Big names?—“We want to know who’s moving on the street, or even who’s fired.”

-          Where’s the money? — “Events, deals, companies that are bigger and have more money at stake are going to be of more interest to us [and our readers around the world].”

 

Thorpe: Top five PR sins

Jacqueline Thorpe, Toronto bureau chief, shared her PR pet peeves:

-          Not knowing what a reporter covers—Know what’s trending and who covers which beat.

-          Flowery press releases—Avoid canned quotations and unnecessary exclamation marks!!! Stick to the five W’s (who, what, when, where, why).

-          Not enough information in press releases—Make sure contact info is accurate and complete.

-          Burying bad news—Always better to be upfront about it.

-          Not being availableBloomberg reporters are needy.” Don’t go on vacation right after issuing a press release.

Don’t say you weren’t warned.

Alexander and Dmitrieva: How to get (and keep) a Bloomberg reporter’s attention

Doug Alexander and Katia Dmitrieva, both financial services reporters who cover a wide range of sectors, stated their preferences when receiving story ideas.

Alexander prefers an email over a cold call, especially if the pitch ends up being irrelevant. He also stressed the importance of ensuring all important news is included in the first few paragraphs. A heads up on a big story is always appreciatedeven if it’s early in the morning.

For Dmitrieva, it’s all about frequent communication. She’s always open to hashing out story ideas over coffee and developing relationships.  Bloomberg also hosts informal lunches which provide an opportunity to meet with the reporters at the bureau.

And once you’ve made it into the office be sure to check out the view.


Meet the Hispanic Market’s Most Influential Bloggers

April 8, 2013
by Pilar Portela, Media Relations Supervisor, Business Wire/Miami

At LatinoWire’s recent webinar “Meet the Hispanic Market’s Most Influential Bloggers,” bloggers from The Wise Latina Club, HispanaGlobal.com, Mamiverse.com, and Hispanicize 2013 shared their formula of success, how they built their blog, projects they are working on, how to effectively reach the Hispanic community and much more.

Below are some highlights from the webinar:

viviana_hurtadoViviana Hurtado, Ph.D – The Wise Latina Club

thewiselatinaclub@gmail.com @vivianahurtado @wiselatinaclub

  • Know your vision, listen to your community and stick to that.
  • There’s a lot of noise and clutter wanting you to be something you’re not, don’t listen.
  • Define who you are and stay in your lane.
  • Think outside the box, I may not be the expert you’re looking for, doesn’t mean we can’t work together, think partnership.

jeannette_kaplunJeannette Kaplun- HispanaGlobal.com jkaplun@hispanaglobal.com @jeannettekaplun

  • Latina women have so many different layers and dimensions.
  • Many question if there’s a market for women, yes!
  • Having a big blogging space and competition makes everyone better.
  • If you ignore your community, there’s nowhere to grow.
  • You need to listen, see the reaction of your audience, and comment.
  • Provide good, helpful content. If readers don’t like what they see/read they won’t come back to your site.
  • Nothing beats interaction, it’s a two-way intersection.
  • Online relationships are like regular relationships, you need to listen!

 

LorraineLaddishLorraine C. Ladish-  Mamiverse.com

lorraine.ladish@mamiverse.com @lorrainecladish @mamiverse

  • Empower and address the mother as a whole – Latina, Mother, bilingual, bicultural, etc.
  • I love the direct connection with the reader.
  • Initiate a conversation, it’s the biggest success you can have.
  • Social media cuts down the barriers, no longer talking to an audience without a face, instead it’s more personal, one-on-one interaction with the reader.
  • Always respect, even the “little people,” you’ll never know how big/successful they’ll be in the future.
  • Be yourself, life is too short.

 

mannyRuizManny Ruiz Hispanicize 2013

manny@hispanicize.com @MannyRuiz @Hispanicize

  • Social media has upped the ante
  • Journalists can now make a living off their own work, all you need is some entrepreneurial skills
  • Hispanicize is the SXSW for Latinos, we’re building entrepreneur opportunities for bloggers.
  • Everyone should learn & understand “content marketing” — it’s here to stay
  • There’s a strong (and growing) community of Spanish language bloggers that are jumping into the fray.
  • Don’t be afraid to experiment.
  • You’ll break your teeth, make mistakes doing it. It’s ok. If not, you weren’t riding the bike in the first place.
  • Just do it!

If you missed the LatinoWire expert webinar series, a recording is available. For more information on future LatinoWire expert webinars go to www.businesswire.com.

LatinoWire reaches influential Hispanic bloggers, decision-makers and more than 1,200 US-Hispanic newsrooms in both Spanish and English. Click here for more information on LatinoWire and media reach. And don’t forget to visit us at Booth #14 at Hispanicize 2013!


Business Wire Events April 2013

March 19, 2013

Upcoming Business Wire Events

Tuesday April 2

Business Wire presents a FREE webinar, Meet the Hispanic Market’s Most Influential Bloggers. As the US Hispanic population is growing so is their adaptation of technology. A recent Pew report shows how they are embracing technology faster than any other group. A new effective way to reach this powerful group is via social media. Danny Selnick, our vice president of public policy services and Pilar Portela, our media relations supervisor, moderate a panel of speakers including Viviana Hurtado, Ph.D, Founder and Editor-in-Chief, The Wise Latina Club, Jeannette Kaplun, Founder and Blogger, HispanaGlobal.com, Lorraine C. Ladish, Editor-in-Chief, Mamiverse.com and Manny Ruiz, Founder and Creative Director, Hispanicize 2013.

Wednesday, April 3Los Angeles

Thursday, April 4 – Newport

Friday, April 5San Diego

Business Wire hosts a series of three social events in southern California, The Value of Social Media Monitoring. Join us for cocktails and food and the opportunity to learn about Business Wire’s new partnership with social media analytics and engagement platform, NUVI. Dave Oldham and Stuart Dean from NUVI will share some of their experiences and insights to help you improve your organization’s ability to understand, master, and leverage social media conversations for your organization.

Thursday, April 11

The NIRI Twin Cities chapter and Business Wire’s Minneapolis office present What’s New with the Stock Exchanges. Strange price movements raise concerns about the high-frequency trading, technical glitches, fat finger errors and algorithms in today’s computer-driven marketplace. Steve Chalmers, who spent a decade trading equities at a large brokerage firm and five years on NASDAQ’s market intelligence desk as trading analyst, will explain what’s currently happening in the stock markets, what’s down the road, and how it impacts investor relations.

Be sure to check our Events Calendar for other upcoming local events and webinars, and to follow @businesswire and #bwchat on Twitter for live tweets from our events!


Business Wire Phoenix and Keith Yaskin Show How to Tell Your Story with Video

March 7, 2013
by Billy Russell, Client Services Representative, Business Wire/Phoenix

At Business Wire’s February 27 workshop, “How to Dynamically Tell Your Company’s Story With Video,” Keith Yaskin, who moderated the event, had an opportunity to provide his own insight into the creative process of crafting a video to tell a company’s story.

Three teams were each assigned to produce a video for a specific company Keith had outlined, and were asked how they would tell their story and what visuals would be highlighted. Two teams were given the task of creating a video for a mining company in order to boost its image to gain public support for a land swap.  One team was given a small, local dentist’s office who specialized in kids’ dentistry.  Both industries may have a difficult time portraying a positive image for different reasons:  Mining companies can receive public backlash for environmental reasons, and a dentist’s office is a classic phobia for many people.  So, how to tackle these issues?

According to Keith, there is absolutely no ONE right way to tell a story.  There may be ten, twenty, a hundred different ways to tell a story, all of which can be equally effective.  The two teams provided with the task of the mining company had different ideas, ranging from who to interview, to where to shoot the interview.  Should it be outside on a sunny day?  Who would be interviewed?  The town’s mayor?  An environmentalist professional?  Everyone had their own ideas, none of them wrong, but all greatly different in achieving the goals.

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Event photos by Billy Russell, Business Wire

Keith then shared a video he had personally produced for a mining company in the same situation. His was shot almost entirely within the mine, about 70% of it being with the workers and interviewing them, and 30% within the town.  He explained to the workshop attendees that he wanted to highlight the hard work that the employees handle within the mine in order to boost the company’s public image.  When it comes to interviews, he told us, he much preferred working with non-actors in order to get a more naturalistic demeanor from them.  With actors, he said, sometimes they come off TOO good, too polished and confident.  He told the groups that he preferred the reactions and statements of everyday people as their conversations come across more warmly.

The second team was asked to create a video for a pediatric dentist’s office to portray the professional positively and warmly; themes were discussed on what would be covered and who would be interviewed.  Some ideas were to interview the child coming to visit and asking how they liked coming to the dentist’s office, making sure to get great, big smiles on camera to highlight his/her happiness with the visit and the professional work on their teeth.  Other members of the team thought it would be a good idea to spend some time talking about the equipment used, to show how state-of-the-art their techniques for dentistry are, to ease potential clients’ minds about what to expect.

After the discussion, Keith shared another video he had produced to demonstrate how he handled the same task.  He allowed the dentist to speak freely about how he comforts his clients coming in for checkups and building rapport with them.  Keith noted one of his techniques to filming is to, after an interview is conducted, have the dentist continue to wear his microphone and to shoot video of him going about his business so that he can get some off-the-cuff moments and the children visiting his office that looks and feel entirely real and unrehearsed.

The workshop closed with a Q&A session where our attendees had a chance to clarify any questions that they had about the creative process and how to work within reasonable budgetary restrictions.


Business Wire Los Angeles Sponsors ‘Media Leaders’ Panel on Content PR Tactics; Packed Networking Event Unites Marketing Gurus, Startups and Investors

February 21, 2013
by Warner Boutin, Account Executive & Luis Guillen, Media Relations Specialist, Business Wire/LA

In our ongoing coverage of content marketing practices, Business Wire Los Angeles sponsored a packed networking event/panel in association with Media Leaders on Tuesday, February 5th at the ROC Center Santa Monica.

The panel focused on social media navigation tips, building media relationships & integrated public relations practices.
Media Leaders Co-Founder & CEO Josh Ochs moderated the panel. Panelists included SeeVolution Founder & President Edo Cohen; MoGreet Director of Marketing Serena Ehrlich; CEO & Founder of Radix Collective Nicole Jordan; and Founder of Pitch Box Media Relations, CJ Nance.

Josh Ochs, Nicole Jordan, CJ Nance , Serena Ehrlich & Edo Cohen

L-R: Josh Ochs, Nicole Jordan, CJ Nance , Serena Ehrlich & Edo Cohen

medialeaders4screen
On navigating social media

Kicking off the panel, moderator Josh Ochs asked the panelists to share two key social media/PR tips.

“We tell clients to say it in 100 words of less, and don’t say it unless the comment is worthy of being published on an I-405 billboard sign,” said Ochs.

“Don’t say anything online that you wouldn’t say tomorrow,” Ehrlich added.

Nicole Jordan discussed the notion of feeding the social media “animal,” but to not share simply for the sake of sharing.

CJ suggested being human in your brand’s social media messaging, and to always error on side of transparency.

On raising journalistic standards for bloggers

Edo Cohen discussed the role bloggers play in his media outreach efforts.

“If I want a positive article written, I pay a blogger $150; something Journalists won’t do . . . Why need to change? It is what it is, we must use it to our advantage,” said Cohen.

Connecting and getting coverage

The panel collectively agreed that social media is a great way to engage audiences, but needs to be authentic and augmented by real relationships.

On forging real media relationships, CJ Nance said, “The more they know you, the more responsive they’ll be, so stay on their radar.”

Future of social media/PR?

“Know web design, WordPress, Google Total Assets, design in general, know how to write, Photoshop, HTML, ” said Serena.
“Know how to tell the story and connect with your audience,” commented Cohen.

On online marketing, Nicole Jordan stressed media relations pros need to be content marketers; and understand how PR shapes into the other communications departments. “It’s all about integrated communication aligned with business/product goals, revenue, branding, etc.” said Jordan.

Panel online viral results

Compliments of Media Leaders & Pulsoviral intelligence gathering, the event garnered more than 200 social posts with 57 unique posts referencing the hashtag #BWchat.

For upcoming local Business Wire events or our award-winning webinar series, visit our events page or follow Business Wire events on Twitter, hashtag #bwchat.


Business Wire Sponsoring the 2013 PYMNTS Innovation Project

February 7, 2013

PYMNTS.com is the number one B2B information platform for the payments industry, and Business Wire has been closely involved with it since its inception. This year, we’re proud to be a sponsor of their invitation-only event, The Innovation Project.

The Innovation Project

This two-day event, being held March 20-21 at Harvard University, promises to be the payments industry’s most exciting and interesting event of the year. Over 2 days, 100 speakers and 500 senior industry members will assemble to kick the conversation about innovation up to an entirely different level. Speakers and delegates are among the most senior executives from literally every established payments company worldwide, along with the CEOs of the most innovative start-ups from Adyen to iZettle.

The keynote speaker for this year’s event is Warren Buffett; other speakers and participants include Eric Reis of The Lean Start Up; former US Vice President Al Gore; Steve Levitt, author of Freakonomics; US Treasurer Rosie Rios; Russell Simmons of Rushcard, and many more. Among the activities to be featured:

  • The First Look Innovators Expo will assemble the newest and most exciting innovators in the payments and commerce space, who will compete for grants and “best in show” recognition. Briefing Rooms and Product Launch Pads bring the experience of innovation to life for all participants.
  • In the ThinkAThon™ fifteen teams will compete in front of a panel of expert judges for the title of Payments Guru as they devise the best practical solution for five of the industry’s most vexing problems. Team captains are given the floor to deliver a keynote that makes their team’s case to the judges and to the audience and an opportunity to publish their solution in a ThinkAThon™ eBook.
  • Seven “Up Close and Personal” Live Sessions will pair celebrated thought leaders with prominent CEOs to share how they have applied the very best principles of innovation in their own organizations. Several lucky audience members will have a chance to join them on stage.
  • The 2013 PYMNTS.com Innovator Awards will once again celebrate the sectors’ most innovative players. (More than 500 submissions for awards have already been received.) The award categories have been expanded from five to fifteen this year – and a Lifetime Achievement Award will honor the special contributions of an innovator in this space. Actor/producer B.J. Novak of The Office fame will be the emcee for the night.
  • Finally the Crystal Ball – more beer bash than ball – will celebrate the achievements over the two days and cement the friendships and networks that the Innovation Project™ has helped to foster.

There is limited space available for both attendees and exhibitors, so request an invite or get an exhibitor space today.


Business Wire Sponsoring Media Leaders Panel in Santa Monica on Feb. 5

January 17, 2013

The convergence of traditional PR with content marketing has created new opportunities for start-ups to tell their stories in more compelling ways. In our ongoing PR industry coverage of content marketing practices, Business Wire Los Angeles is partnering with Media Leaders to kick off the new year with a special panel discussion. The panelists will discuss tactical digital content marketing tips such as navigating social media outreach strategies, business development tips & tech solutions that work.

When:

Tuesday, Feb 5, 2013 7:00pm PST- 9:30pm PST

Where:

Real Office Centers Santa Monica (ROC)
604 Arizona Ave, Santa Monica, CA 90401

Speakers:

Josh Ochs, Co-founder & CEO Media Leaders, will moderate the panel, which includes:

Edo Cohen – Founder & President, SeeVolution
Serena Ehrlich – Director of Marketing, Mogreet
Nicole Jordan – CEO & Founder, Radix
CJ Nance – Founder, Pitch Box

Registration ($20 includes food/beverages):

http://medialeaders.com/pr-social-media-panel-discussion/


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