Business Wire Event Recap: Business Wire Cleveland Welcomes John Campanelli

February 25, 2014
By Katie Kennedy, Account Executive

On Tuesday, February 18, Clevelanders braved the wind and treacherous roads after an unwelcome overnight snowfall to join Business Wire Cleveland for a breakfast event featuring John Campanelli, the new publisher and editorial director of Crain’s Cleveland Business. Campanelli, a Cleveland media veteran, is the first new publisher of Cleveland’s most reputable source of business news in 28 years.

In fact, Campanelli cited reputation as a major factor in his decision to take the position as publisher at a time when print publications are diminishing. Crain’s Cleveland Business is highly regarded by the community it serves and John plans to keep that reputation intact.  How?Cleveland Media Breakfast

“The worst sin is to not be interesting. Content is the single most important thing,” said Campenelli. “As long as we can keep it interesting, we’ll survive.”

Campanelli gave a preview of how he plans to keep it interesting and what is to come for Crain’s Cleveland Business:

  • A new website, responsive design, a stronger social media presence – “they are all coming.”
  • Multimedia usage. Short 3-4 minute videos recapping the week’s news are on the horizon as part of an overall campaign to include more multimedia with most stories.
  • Expanded coverage. John indicated that philanthropy and sports are beats that deserve more attention.
  • More diverse content. Look for news on dining, fitness and other “things that business people care about” to be added to the mix.
  • Continue to be a business connector. Not only by providing data and information, but also by hosting more events.  Plans for smaller, more editorially-focused events are on the agenda.

During the Q&A portion of the event, Campanelli responded to several questions about the recent changes at The Plain Dealer, Cleveland’s no-longer-daily newspaper. John assured the audience that Crain’s will continue to be delivered in print and that there is no plan for the publication to be online only. A former colleague of John’s from The Plain Dealer asked perhaps the most memorable question: “Do you see a place for investigative journalism in business news?”

“Absolutely!” replied John.

Campanelli asked the audience in jest if they had any tips before concluding with a sincere thank you and extending an invitation to our guests to get in touch with him and share information and ideas as he settles into his new role.

Not so ironically, as I sat down to write this recap a colleague in attendance at the event suggested I keep it fun, light and interesting – I guess John got his point across!

John’s Crain’s page: http://www.crainscleveland.com/apps/pbcs.dll/personalia?ID=22&category=CONTACT

Twitter: @johncampanelli

Crain’s: www.crainscleveland.com


Business Wire Boston Tackles All Things Social

January 22, 2014

By Serena Ehrlich, director of social + evolving media

Earlier this week, Business Wire Boston hosted a VIP discussion regarding the changes facing the communication industry in 2014.  This conversation included a discussion on Google, Twitter, Facebook and Pinterest changes for 2014, as well as the impact of smartphones on human behavior and how all of these changes affect today’s communication programs.

Business Wire Boston: All Things Social 2014

Business Wire Boston: All Things Social 2014

The event was a huge success. Click here to view our storify summary of the event and see our slide deck below.  Keep this link handy for all the pertinent tactics that should be integrated into your 2014 communication strategy your 2014 communication strategy.

If you want to learn how to maximize your press release ROIplease read our recent post in CommPro.Biz, “Understanding the Role of the Press Release and the Modern Marketing Mix.” Be sure to follow @businesswire to stay on top of the social media trends.

Are you based in Newport Beach?  We will be repeating this program on January 23rdRSVP here to attend this free event.


Business Wire Boston Finds a Unique Way to Give Back – One Casual Day at a Time

December 23, 2013

By Tim Ragan, Client Services Representative, Business Wire Boston

With the holidays breathing down everyone’s neck, it is impossible not to feel beat down. Here in the Boston Office, we can feel the heat of the season just like everyone else. In order to alleviate some insanity, our team has thought of a way to both enjoy the comforts of the holiday as well as providing a chance to give back.

The introduction of our Holiday Casual Days is a great way to make both our office and others happy as well.

Meet Business Wire Boston

Most people enjoy the relaxation of Friday, so why not extend that the weeks entering the holidays? For December, any colleague was able to pay $1 for a casual day and everyone in Boston broke out the jeans for a more casual Business Wire office!

An additional benefit from all of this fun, the money we collected has been donated in order to purchase numerous Disney princess items for a Kindergartener who has never experienced a Christmas morning. With this relaxing strategy, our colleagues were able to come together and do something rewarding during this season.

Donations from BW Boston

What holiday plans are in store for your office this year?


Kommunikationskongress: Business Wire did it again!

October 4, 2013
Guest post by Seval Dogan, Business Wire – A Berkshire Hathaway Company

Yes, Business Wire did it again. On the 26th and 27th September, we were a proud sponsor and exhibitor at the 10th anniversary of Kommunikationskongress in Berlin.

Kommunikationskongress is the largest annual international conference for Public Relations professionals in the German speaking market. Presented by the Federal Association of German spokesmen (BdP) and the respected magazine ‘pressesprecher’, the congress remains one of the most important platforms for discussions surrounding current issues and trends facing today’s PR and communications professionals. With more than 30 exhibitors and over 1,800 attendees, the congress is a popular organization in the area of corporate communications. Members of the congress include companies, organizations, agencies, PR-service providers, political parties, media services and more.

The Business Wire booth was a big hit this year, illuminated by its spectacular brand colors and featuring our newest monitoring service, NUVI. Business Wire thrilled booth visitors with giveaways, ‘Lebkuchenherz’ as the Germans call it, a delicious ginger bread cake shaped like a heart. Our branded ginger bread cakes not only drew the attention of the attendees at the congress, but also touched many hearts.

But it wasn’t the cake that put a big smile on Ms. Gladys Takramah’s, Berlin-based PR executive for Umweltbundesamt Deutsche Emissionshandelsstelle (DEHSt) face. She won our big prize, a Google Nexus 7 tablet.

Business Wire greatly enjoyed being a part of the 10th anniversary of Kommunikationskongress.  It was an excellent event and opportunity to meet with a wide range of PR and communication professionals.

Did you attend Kommunikationskongress this year? If so,what did you think?


Turning Your News into Powerful Digital Content

June 28, 2013

Business Wire and NextWorks  sponsored a June 26 panel at the National Press Club in Washington that was all about turning your news into engaging and powerful digital content. Danny Selnick, Vice President for Public Policy and LatinoWire news distribution services for Business Wire, moderated the morning panel of digital content experts:

  • David Henry, Vice President of Content Marketing for NextWorks (@realdavidhenry)
  • Christian Clymer, Deputy Vice President for Public Affairs, PhRMA (@CCatPhRMA)
  • Kieran Fagan, Group Director, WCG (@kieranfagan)

This slideshow requires JavaScript.

David spoke first  to the packed room, emphasizing that so much of what the public wants from an online experience has a video component , and that it must be powerful, engaging and short — not more than 90 seconds. He went on to suggest that the opportunity for organizations and companies is to expand the written news release into a visually compelling communications and marketing tool — and distribute it across all platforms, targeting media and bloggers — reaching out to millions of consumers. David went over the elements of telling a great story via video including:

  • Describe the issue or product
  • Demonstrating the product
  • Educate the viewer
  • Offer testimonials
  • Offer up organizational experts (and company/organization CEOs)
  • Offer FAQs

Christian went on to play captivating video that showed the human face of PhRMA and what its members offer the world — research, progress and hope. Effective advocacy video should include what he calls “snack-ables” offering quick, but important bites of content. He also talked about how PhRMA brought production in-house using two Apple computers and an editor — organizations no longer have to spend lots of money on production. Another important take-away that Christian mentioned is to reach the right 1,000 people, not the wrong one million people. Knowing who and how to reach youraudience is critical.

Kieran went on to say that getting visibility for whatever your doing is one thing, but getting people to “act” on the message is what is really important. Keep in mind the 1/9/90 rule — 1% of the online audience creates content, 9% will comment, rate and share content, while 90% watches. So again, it’s important to reach influencers. Keep the end goal in mind.

To read all the tweets coming from the event: click here and select “All Tweets.” To get a copy of the presentations from this panel, please contact Danny Selnick.


Event recap: Boston’s Most Influential Online Journalists & Bloggers

May 16, 2013
by Molly Pappas, Media Relations Specialist, Business Wire/Boston

Last week, Business Wire/Boston hosted a media panel breakfast event with some of the leading online journalists and bloggers in the area to discuss the latest trends in online media.  Among the topics discussed were the evolution of online media, tactics of coverage and how an online journalist’s job has changed.

Our media discussion revolved around six of the area’s established names in online media:

Moderator –

Shane O’Neill, Assistant Managing Editor of CIO.com (@smoneill)

Panelists

Paul Roberts, Editor-in-Chief/Founder of The Security Ledger (@paulfroberts)
Tiffany Campbell, Managing Editor of Digital at WBUR.org (@tiffanycampbell)
Galen Moore, Web Editor at Boston Business Journal (@galenmoore)
Angela Nelson, News Editor of Boston.com (@bostonangela)
Jamie Wallace, Editor-in-Chief of Fans of Being a Mom blog (@suddenlyjamie)

L-R: Angela Nelson, Jamie Wallace, Shane O’Neill, Paul Roberts, Galen Moore, Tiffany Campbell

L-R: Angela Nelson, Jamie Wallace, Shane O’Neill, Paul Roberts, Galen Moore, Tiffany Campbell


Check out the links below for some Storify compilations of tweets from attendees and panelists!

On the evolution of online media:

  1. ‘iPhone has changed my life as a reporter’- @tiffanycampbell on benefits of new tech #BWCHAT
  2. Getting so much feedback via blogs and Twitter is double-edged sword because of + & – comments, must be prepared says@suddenlyjamie #bwchat
  3. #bwchat panelists honest about balancing metrics w/delivering content that should be reported & engaging with audience. Refreshing.
  4. RT @metiscomm: Monitoring #socialmedia is like having #kids – you have to add 5-10 minutes to everything you do: @GalenMoore#BWchat
  5. Nice to hear that cultivating relationships is still important in PR…and that tweet pitching is not really valued #bwchat
  6. Paul Roberts/The Security Ledger: “Stories that do the best are the ones that have real news.” #bwchat
  7. Its an antiquated conception that print gets more views than online, plus it has a longer shelf life @bostonangela of @BostonDotCom#bwchat
  8. Online stories get more eyeballs and have longer shelf vs print says@BostonAngela #bwchat

On the tactics of coverage:

  1. RT @jensaragosa: Visuals are key-send me your photos, your videos and we’ll get them on our site says @BostonAngela #BWChat
  2. Online newsrooms v. important MT @V2comms@GalenMoore“…please remember this – put your press release on your website”#BWChat
    MetisComm
  3. If you don’t put up something with a striking visual, it might as well be invisible- @suddenlyjamie #BWchat
  4. RT @bkguilfoy: “My email has 99 problems but your attached image aint one” #bwchat
  5. Prep story for instant repurposing via visual/social/online mediums & your story will be gold to the media @suddenlyjamie #bwchat

On how the job has changed:

  1. #bwchat @galenmoore “voicemail is where things go to die.” Ha – so true!! Even for PR people.
  2. Pitching diff now than 20 yrs ago? #bwchat panelists say no, but impt to now add pictures so journos can make packages for social channels
  3. Pitching press is still about relationships, knowing publication, good content. But need to present it for visual and social media#BWCHAT
  4. Yes! MT @amyshanler#bwchat reporters/pr pros are all real people. Let’s not lose sight of that when focusing on our work, or our numbers.

Our full house had nothing but praise for the panelists and discussion.

  1. Fabulous panel MT @GalenMoore: Tx @BostonAngela,@paulfroberts@tiffanycampbell,@suddenlyjamie, & @smoneill for a lively panel #bwchat
  2. Morning well spent at #BWCHAT with area media, good Q&A, content. Thanks BusinessWire
  3. At BusinessWire “Meet the Media” pgm in Waltham. Full house. Awesome panelists. Love learning! #bwchat

Thank you to our amazing moderator and panelists for a great, informative discussion!

For upcoming local Business Wire events or our award-winning webinar series, visit our events page or follow Business Wire events on Twitter, hashtag #bwchat.


Event Recap: Meet the Washington, DC Tech Media

May 12, 2013
by Simon Ogus, Media Relations Specialist, Business Wire/Washington, DC
Simon Ogus

Simon Ogus

Business Wire/ Washington, DC recently hosted a technology media panel with some of the leading journalists in the area to discuss the latest trends in the world of technology reporting. Among the topics discussed were how reporters utilize social media, how to most effectively organize a pitch and the best ways to get a reporter’s attention in this fast-paced news cycle.

It was an honor to moderate the panel, which included five established names in the Washington, DC technology reporting industry:

Paul Sherman, Editor and Publisher of Potomac Tech Wire (@PaulRSherman)

Bill Flook, Reporter, Washington Business Journal (@TechFlashWBJ)

Rob Pegoraro, Freelancer, previously with The Washington Post (@RobPegoraro)

Nick Wakeman, Editor-In-Chief, Washington Technology (@Nick_Wakeman)

Andrew Feinberg, Freelancer, previously with The Hill  (@agfhome)

On Social Media: Twitter and LinkedIn

Business Wire tech media event panel

L-R: Andrew Feinberg, Bill Flook, Nick Wakeman, Rob Pegoraro, Paul Sherman, Simon Ogus (standing)

The panelists, all active on Twitter, agreed that social media outlets allow them to read and follow news and trends in a timely manner while also enabling them to connect and communicate with many individuals through a common platform. One downside to communicating through Twitter, they noted, is the overwhelming amount of information they must sort through to find those topics they can actually write about. Feinberg made the analogy that Twitter is like “attempting to take a drink of water out of a fire hose” – a sentiment that was unanimously agreed to.

That isn’t to say that news can’t be shared on Twitter between public relations professionals and reporters, only that the task has become a bit more difficult in the last couple years. As Sherman explained, “The big news breaks fast on Twitter, but often times the small news can’t get through the noise.” This has led reporters to seek out information on other platforms. The panelists considered LinkedIn as another valuable social media resource, as it provides the reporter more background than a Twitter profile might about who is messaging them. Overall, however, the panel finds Twitter to be very useful, but is primarily best for fast and short conversations.

On capturing a journalist’s interest

The panelists agreed that the content of the press releases is always king to attract those reporters most interested in a particular topic. And, because these panelists are all based in the greater Washington, DC area, they are always on the lookout for news that will uncover the latest Washington, DC story. They stressed how local news content is always the best for them in a news release/pitch and suggested focusing on transactions that are happening in this area.

Wakeman suggested that the best way to catch his eye is to “have your story align with trends, specifically economic trends.” For Pegoraro, the releases he said he finds most appealing describe “companies and individuals solving long-running problems through technology.” He stressed that buzzwords don’t provide much of an impact on the news releases and recommended producing copy that enhances your release with a strong descriptive headline.

Tailor your pitch for a mobile device

Pegoraro also noted that because reporters are more often checking their emails on the go, it’s a good idea to be mindful of the readability of a news release or pitch on a smart phone. He suggested first testing the email pitch on a personal smart phone and also including the more important pieces of information at the top of the email.

Consider the reporter’s deadlines

The panelists preferred being contacted during their business hours. Understanding each reporter’s deadlines is also important. For example, Flook described how the early hours of his workday are devoted to sending the “TechFlash” email and so he may not be responsive to emails or calls at that time.

Don’t just pitch events as news, pitch something about the event

The panelists agreed that there are too many events and not enough resources to cover them. They recommended that news about an event include something that occurred or was discussed at an event. They felt this could also help save a lot of effort on the public relations side to promote something specific within an event that would be relevant to the reporter instead of a general release about the event itself.

Incorporating newswire distribution

The Q&A session revealed that all five panelists currently receive Business Wire’s technology copy and provided insight as to the importance placed on copy received in this manner. Sherman told the audience he “checks Business Wire’s copy every day” and Wakeman said he has “relied on Business Wire for years.” In addition to the releases being easy-to-view, other requirements in place for wire-distributed copy are a bonus to journalists. Pegoraro mentioned that he has often been interested in a release submitted directly by a company, but has found it frustrating when he’s unable to locate a point of contact in order to follow up. He said that when releases come through a newswire service, these types of omissions are rare.

Thank you panelists!

We’d like to thank our panelists again for their valuable insights to public relations professionals and communicators.

For upcoming local Business Wire events or our award-winning webinar series, visit our events page or follow Business Wire events on Twitter, hashtag #bwchat.


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