PR Trends for 2014 Focus of Business Wire Houston Event

March 28, 2014
By Cindy Cantu, Senior CSR, Business Wire Houston

All things social

This is the year of the empowered customer, according to Business Wire’s Director of Social & Evolving Media Serena Ehrlich. “It is up to YOU to create your brand differential and up to US to guide you through how to do it,” she told the audience at Business Wire Houston’s event, “All Things Social – Maximize Your PR in 2014” on March 26th.

Attendees from various industries including energy, biotechnology and pharmaceutical, as well as numerous media and marketing professionals, heard all about how social media is having a major impact on today’s press release. The old method of packing in keywords and hyperlinks in your press release to boost your Google ranking was made obsolete after Google launched its Hummingbird and Penguin updates, Ehrlich said.

Now, the focus is on a well-written, quality press release that can be shared via social media by you and other readers, plus will attract coverage from journalists and bloggers. One tip to consider is to add helpful links to your owned media (website, Twitter handle or blog, etc.)  at the end of every press release. Adding a ClickToTweet link, embedded with a Google URL Builder is also a good idea. If you do receive additional coverage from other media, it’s important to share those articles through your own social media channels too, she added.

Another sure-fire way to increase your readership and overall PR success is to add multimedia to your releases. Research shows releases with images or video receive three times more engagement and impressions than plain-text news on Facebook, Twitter, Google+ and Pinterest, making multimedia no longer optional for today’s releases. Ehrlich said.

All-things-social-pic-2-lo-res

Serena Ehrlich explains “the year of the empowered customer” using social and multimedia.

One recent example of multimedia having a huge impact happened at this year’s Consumer Electronics Show (CES) in Las Vegas. Surrounded by all of the giants in the technology industry, a relatively small company named mophie sparked major interest in their “space pack” product by simply adding a photo to their press release. They had one of the most popular releases among all CES exhibitors, Ehrlich said. Both release views and multimedia downloads surpassed 20K shortly after the release was issued.

Navigating through the current changes in the PR world can be daunting. Business Wire works hard to stay on top of the latest news and trends so it can share the information with its clients. Visit the Business Wire Newsroom and read the BusinessWired blog to be informed.

 

Like this blog post?  Tweet it out by clicking here: http://ctt.ec/m74wd

 


On-Line Newsroom Webinar asks “Does Yours Convert?”

March 24, 2014

2014 is the year of accessible information; have you updated your online newsroom yet?

We are very excited to announce that our own Vice President of Web Communications, Ibrey Woodall , is joining  Bulldog Reporter’s new “Master Class” webinar titled “Amazing New Power Techniques for Boosting Credibility, Influence and Traffic.” The webinar will focus on ways today’s PR and IR pros can maximize media pickup, online visibility and SEO power ,as well as generate social media buzz, all by simply refreshing their online newsroom.

Newsroom Sample

Sample of a Business Wire Newsroom (Courtesy of Silicon Labs)

In this webinar you will learn how to quickly and easily boost media mentions, improve media relations and dramatically increase your online reach to key stakeholder groups just by providing journalists and the public the information they want and need, immediately across any device.

This PR University webinar workshop will outline the essential social-media integrated features that the best online newsrooms and corporate sites share … and show you exactly what you need to do now to bring your online presence up to speed so you can boost your communications value and maximize digital ROI for PR efforts.

Newsroom Sample 2

Another Business Wire Hosted Newsroom Sample (Courtesy of Medica )

The webinar will take place on Thursday April 3rd at 1pm ET and cost $299 per registrant. To register for the event or to find out more information visit: http://bit.ly/1nyPfmw and please retweet news of this by clicking this link: https://twitter.com/BusinessWire/status/445648733536284673


Business Wire Event Recap: Business Wire Cleveland Welcomes John Campanelli

February 25, 2014
By Katie Kennedy, Account Executive

On Tuesday, February 18, Clevelanders braved the wind and treacherous roads after an unwelcome overnight snowfall to join Business Wire Cleveland for a breakfast event featuring John Campanelli, the new publisher and editorial director of Crain’s Cleveland Business. Campanelli, a Cleveland media veteran, is the first new publisher of Cleveland’s most reputable source of business news in 28 years.

In fact, Campanelli cited reputation as a major factor in his decision to take the position as publisher at a time when print publications are diminishing. Crain’s Cleveland Business is highly regarded by the community it serves and John plans to keep that reputation intact.  How?Cleveland Media Breakfast

“The worst sin is to not be interesting. Content is the single most important thing,” said Campenelli. “As long as we can keep it interesting, we’ll survive.”

Campanelli gave a preview of how he plans to keep it interesting and what is to come for Crain’s Cleveland Business:

  • A new website, responsive design, a stronger social media presence – “they are all coming.”
  • Multimedia usage. Short 3-4 minute videos recapping the week’s news are on the horizon as part of an overall campaign to include more multimedia with most stories.
  • Expanded coverage. John indicated that philanthropy and sports are beats that deserve more attention.
  • More diverse content. Look for news on dining, fitness and other “things that business people care about” to be added to the mix.
  • Continue to be a business connector. Not only by providing data and information, but also by hosting more events.  Plans for smaller, more editorially-focused events are on the agenda.

During the Q&A portion of the event, Campanelli responded to several questions about the recent changes at The Plain Dealer, Cleveland’s no-longer-daily newspaper. John assured the audience that Crain’s will continue to be delivered in print and that there is no plan for the publication to be online only. A former colleague of John’s from The Plain Dealer asked perhaps the most memorable question: “Do you see a place for investigative journalism in business news?”

“Absolutely!” replied John.

Campanelli asked the audience in jest if they had any tips before concluding with a sincere thank you and extending an invitation to our guests to get in touch with him and share information and ideas as he settles into his new role.

Not so ironically, as I sat down to write this recap a colleague in attendance at the event suggested I keep it fun, light and interesting – I guess John got his point across!

John’s Crain’s page: http://www.crainscleveland.com/apps/pbcs.dll/personalia?ID=22&category=CONTACT

Twitter: @johncampanelli

Crain’s: www.crainscleveland.com


Business Wire Boston Tackles All Things Social

January 22, 2014

By Serena Ehrlich, director of social + evolving media

Earlier this week, Business Wire Boston hosted a VIP discussion regarding the changes facing the communication industry in 2014.  This conversation included a discussion on Google, Twitter, Facebook and Pinterest changes for 2014, as well as the impact of smartphones on human behavior and how all of these changes affect today’s communication programs.

Business Wire Boston: All Things Social 2014

Business Wire Boston: All Things Social 2014

The event was a huge success. Click here to view our storify summary of the event and see our slide deck below.  Keep this link handy for all the pertinent tactics that should be integrated into your 2014 communication strategy your 2014 communication strategy.

If you want to learn how to maximize your press release ROIplease read our recent post in CommPro.Biz, “Understanding the Role of the Press Release and the Modern Marketing Mix.” Be sure to follow @businesswire to stay on top of the social media trends.

Are you based in Newport Beach?  We will be repeating this program on January 23rdRSVP here to attend this free event.


Business Wire Boston Finds a Unique Way to Give Back – One Casual Day at a Time

December 23, 2013

By Tim Ragan, Client Services Representative, Business Wire Boston

With the holidays breathing down everyone’s neck, it is impossible not to feel beat down. Here in the Boston Office, we can feel the heat of the season just like everyone else. In order to alleviate some insanity, our team has thought of a way to both enjoy the comforts of the holiday as well as providing a chance to give back.

The introduction of our Holiday Casual Days is a great way to make both our office and others happy as well.

Meet Business Wire Boston

Most people enjoy the relaxation of Friday, so why not extend that the weeks entering the holidays? For December, any colleague was able to pay $1 for a casual day and everyone in Boston broke out the jeans for a more casual Business Wire office!

An additional benefit from all of this fun, the money we collected has been donated in order to purchase numerous Disney princess items for a Kindergartener who has never experienced a Christmas morning. With this relaxing strategy, our colleagues were able to come together and do something rewarding during this season.

Donations from BW Boston

What holiday plans are in store for your office this year?


Kommunikationskongress: Business Wire did it again!

October 4, 2013
Guest post by Seval Dogan, Business Wire – A Berkshire Hathaway Company

Yes, Business Wire did it again. On the 26th and 27th September, we were a proud sponsor and exhibitor at the 10th anniversary of Kommunikationskongress in Berlin.

Kommunikationskongress is the largest annual international conference for Public Relations professionals in the German speaking market. Presented by the Federal Association of German spokesmen (BdP) and the respected magazine ‘pressesprecher’, the congress remains one of the most important platforms for discussions surrounding current issues and trends facing today’s PR and communications professionals. With more than 30 exhibitors and over 1,800 attendees, the congress is a popular organization in the area of corporate communications. Members of the congress include companies, organizations, agencies, PR-service providers, political parties, media services and more.

The Business Wire booth was a big hit this year, illuminated by its spectacular brand colors and featuring our newest monitoring service, NUVI. Business Wire thrilled booth visitors with giveaways, ‘Lebkuchenherz’ as the Germans call it, a delicious ginger bread cake shaped like a heart. Our branded ginger bread cakes not only drew the attention of the attendees at the congress, but also touched many hearts.

But it wasn’t the cake that put a big smile on Ms. Gladys Takramah’s, Berlin-based PR executive for Umweltbundesamt Deutsche Emissionshandelsstelle (DEHSt) face. She won our big prize, a Google Nexus 7 tablet.

Business Wire greatly enjoyed being a part of the 10th anniversary of Kommunikationskongress.  It was an excellent event and opportunity to meet with a wide range of PR and communication professionals.

Did you attend Kommunikationskongress this year? If so,what did you think?


Turning Your News into Powerful Digital Content

June 28, 2013

Business Wire and NextWorks  sponsored a June 26 panel at the National Press Club in Washington that was all about turning your news into engaging and powerful digital content. Danny Selnick, Vice President for Public Policy and LatinoWire news distribution services for Business Wire, moderated the morning panel of digital content experts:

  • David Henry, Vice President of Content Marketing for NextWorks (@realdavidhenry)
  • Christian Clymer, Deputy Vice President for Public Affairs, PhRMA (@CCatPhRMA)
  • Kieran Fagan, Group Director, WCG (@kieranfagan)

This slideshow requires JavaScript.

David spoke first  to the packed room, emphasizing that so much of what the public wants from an online experience has a video component , and that it must be powerful, engaging and short — not more than 90 seconds. He went on to suggest that the opportunity for organizations and companies is to expand the written news release into a visually compelling communications and marketing tool — and distribute it across all platforms, targeting media and bloggers — reaching out to millions of consumers. David went over the elements of telling a great story via video including:

  • Describe the issue or product
  • Demonstrating the product
  • Educate the viewer
  • Offer testimonials
  • Offer up organizational experts (and company/organization CEOs)
  • Offer FAQs

Christian went on to play captivating video that showed the human face of PhRMA and what its members offer the world — research, progress and hope. Effective advocacy video should include what he calls “snack-ables” offering quick, but important bites of content. He also talked about how PhRMA brought production in-house using two Apple computers and an editor — organizations no longer have to spend lots of money on production. Another important take-away that Christian mentioned is to reach the right 1,000 people, not the wrong one million people. Knowing who and how to reach youraudience is critical.

Kieran went on to say that getting visibility for whatever your doing is one thing, but getting people to “act” on the message is what is really important. Keep in mind the 1/9/90 rule — 1% of the online audience creates content, 9% will comment, rate and share content, while 90% watches. So again, it’s important to reach influencers. Keep the end goal in mind.

To read all the tweets coming from the event: click here and select “All Tweets.” To get a copy of the presentations from this panel, please contact Danny Selnick.


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