How PR Pros Reach the White House and Other Political Groups

November 24, 2014

This year’s PRSA Annual conference included an excellent discussion on the various tools organizations use to engage with The Hill.  In this piece, Danny Selnick, SVP of Public Policy and LatinoWire, outlines that discussion as well as the latest research on the communication habits of congressional offices and their staffers.  Click here to learn more about how these target audiences get news, who they rely on, the role of social media, and how Business Wire’s Public Policy circuits reach and impact this group every day.

 


How to Craft an Editorial Calendar

November 20, 2014

Several times a year, Business Wire’s Serena Ehrlich presents at TechMUNCH, the nation’s leading food blogger conference, on the topic of how to craft a successful editorial calendar.  If you haven’t had a chance to read this piece, check it out here: https://www.linkedin.com/pulse/article/20140926200156-1308357-blogger-pr-tip-of-the-day-why-you-need-an-editorial-calendar

In this article, Serena outlines why you should create and use an editorial calendar, various elements that affect the calendar, and how you can use events such as movie premieres, elections, breaking news, and more, to deepen the affinity between your blog and your readers.


Business Wire 2014 Media Survey Wins Top MarCom Award

November 17, 2014

By Serena Ehrlich, Director of Social and Evolving Media

Last week, the winners of the 2014 International MarCom Awards were announced on http://marcomawards.com. Business Wire is pleased to announce receipt of the Platinum-level selection in the Writing/White Paper category for the 2014 Business Wire Media Survey Results.

The MarCom Awards are a creative competition for marketing and communication professionals, organized by the Association of Marketing and Communication Professionals (AMCP), http://amcpros.com. Entries are gathered from corporations, advertising agencies, public relations firms, design agencies and individual freelancers.

Business Wire 2014 Media Survey

The 21-page document, written by Business Wire’s VP of Web Communications Services, Ibrey Woodall, outlines best practices in media relations, press release distribution and online newsroom management for leading communicators. The contents of the white paper are based on results from Business Wire’s media survey of over 300 North American editors, reporters, and bloggers, and how they engage with corporate news and websites.

“This recognition emphasizes the importance of this paper to all levels of communications professionals, as well as evidence of Business Wire’s close connection to the media,” said Woodall.
The award-winning paper, selected from over 6,500 global entries, reflects on how today’s reporters continue to rely on press releases distributed by newswires, as well as company online newsrooms for supporting information and press materials.

Click here to download a copy of the 2014 Business Wire Media Survey Results white paper: http://go.businesswire.com/business-wire-media-survey-results

Click here to read more about how to implement best practices in media relations and online newsroom development:


Case Study! Increase Sales by Using Press Release to Promote Branded Content

November 16, 2014

Many of our clients are using press releases to not only promote breaking company news, but also to promote breaking company content.  In this case study, we speak with Jerry Goldstein, VP of William Mills Agency, to discuss how they used one press release to promote a white paper with spectacular success.  Results include WSJ coverage, social sharing, inbound traffic, and downloads by the company’s top prospects.

Are you using press releases to promote your content?  If not, read this piece today.  It will change the way you think of content distribution.

http://www.prnewsonline.com/featured/2014/10/15/william-mills-agency-increases-awareness-and-b2b-sales-with-content-distribution/


How to Successfully Measure Your 2014 PR Programs

November 15, 2014

The value of public relations is on the rise, and we could not be more pleased.  In the past 5 years, the metrics for public relations programs have been based on a wide range of factors, like SEO (which is actually a marketing/technology role), that are completely unrelated to the mission of PR.

In this piece, Serena Ehrlich breaks down 11 metrics successful public relations professionals will use to not only measure the success of their PR programs, but to ensure larger budgets in 2015.

 


Understanding the Role of Latinos in the U.S. Economy

November 14, 2014

As Hispanic Heritage Month comes to a close, we wanted to share this piece written by Pilar Portela, Business Wire’s media relations expert.  In this article, Pilar looks at the dynamics within the Latino culture that drive the U.S. economy.  With $1.2 trillion annual buying power, many companies are expanding their PR and marketing programs to include Hispanic audiences.  Are you?  If you are looking to launch a PR program for this key demographic, let us know. We have a wide range of resources and information that may be useful to you.

In the meantime, we highly recommend you read this piece to see exactly how powerful this demographic is and what steps organizations are taking to reach them.


PR Professionals Rejoice! Business Wire and ITDatabase Launch TechCalendar

November 12, 2014

Earlier today Business Wire and ITDatabase announced the launch of TechCalendar, the industry’s most comprehensive, searchable, directory of tech events, speaking opportunities and awards.

TechCalendar takes the tens of thousands of consumer and enterprise focused tech industry events, awards and speaking opportunities and places them into one easy to search database. This single database provides PR professionals the ability to easily search, find and act upon highly relevant promotional opportunities.

Updated continuously, TechCalendar features a number of options for tech companies to track events important to their brand including:
  • Easy event and award discovery by keyword, topic or organizer
  • One-click “following” of all relevant events and awards, as well as show organizers
  • Calendar creation and integration opportunities
  • A variety of sharing and exporting tools for easy data integration

Click here to sign up for your free trial today.

 


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