Ever wonder what it is like to work for Business Wire? In today’s employee spotlight, we talk with Rishika Jha, an account executive from our Canadian team about herself, her job and her vision for Business Wire.
Rishika, where are you from?
India, originally. Now a permanent resident of Canada.
When did you start working for Business Wire?
What is your background?
I had a brief stint as a television news youth reporter with CNN-IBN before venturing into Public Relations. Having worked with some of the largest global agencies like Text 100 and Burson-Marstellar in India, I was already familiar with newswires and used Business Wire’s services loyally throughout my tenure at the agency. No points for guessing how delighted I was, when the opportunity to be a part of the Business Wire Toronto team presented itself!
This is not your first role at Business Wire. What did you do before becoming an AE?
I started at Business Wire as the Media Relations Specialist for Canada and two years later, assumed the role of an Account Executive.
What do you do for Business Wire?
My primary responsibility at Business Wire is to focus on new business development to grow our presence in the Canadian market.
What do you enjoy about your job?
Meeting people, learning new things and consulting on all things press releases are the top three aspects of my role at Business Wire that I enjoy most.
What do you like about Business Wire?
Our work culture is phenomenal. We are a great team and all of us work with trust and transparency while engaging effectively with each other and our clients.
What are some of your favorite Business Wire projects?
As a Media Relations Specialist for Canada, I successfully leveraged social media to engage with journalists and resultantly increase the availability of news that crossed the wire. I am also proud to have established and fortified our agency partnerships within Canada, since becoming an account executive and helping public and private corporations meet their external communications goals.
What is your goal as a Business Wire account executive?
Be it disclosure or marketing communications, we have the right solution catering to a company’s specific communications needs. I hope to partner in the continued success of our operations in Canada and share our story with companies to help them understand what differentiates us in the market.
Tell us about yourself.
A nature lover, I live in Toronto’s most amazing neighbourhood – High Park! When I am not working, I can be found trying out a new restaurant with friends, running/biking in the park or enjoying the sun’s golden glow by our outdoor swimming pool (of course, only during summer months. Frost bites are for real). I also enjoy backcountry camping, which has led me to discover some amazing lakes in Ontario in the past five years that I have lived here. Given my eclectic taste in music, I am open to most genres, however Yann Tiersen is my favourite. When it comes to books, I love reading Jane Austen, Shakespeare and Leo Tolstoy, but at the same time enjoy historical novels.
What drives you to do what you do every day at Business Wire?
My passion for communication and once again, our company culture.
What is your favorite thing about living in Canada?
For someone who enjoys the outdoors, loves to travel and learn about different cultures, I could not have ended up in a better place. My favourite thing to do during summer months is going camping and fishing and in doing so, I have seen some of the most beautiful places tucked away in the Great White North.
What do you think about Business Wire Canada?
Business Wire’s distribution is a great fit for Canadian corporations because we go above and beyond as a wire, to ensure that our clients’ news releases are discovered easily by key investors/stakeholders. Our exclusive distribution agreements with leading Canadian media, exceptional turnaround time and outstanding monitoring reports invariably garner a better ROI for clients. It is because of these competitive advantages, that we continue to experince accelerated growth within the Canadian market.
What is the top reason companies should work with Business Wire?
It would have to be the quality of people who work at Business Wire and the level of service we strive to continually provide to our clients.