Business Wire Spotlight: Meet Rishika Jha

July 21, 2014

Ever wonder what it is like to work for Business Wire?  In today’s employee spotlight, we talk with Rishika Jha, an account executive from our Canadian team about herself, her job and her vision for Business Wire.

Rishika, where are you from?photo
India, originally. Now a permanent resident of Canada.

When did you start working for Business Wire?
May, 2010.

What is your background?
I had a brief stint as a television news youth reporter with CNN-IBN before venturing into Public Relations. Having worked with some of the largest global agencies like Text 100 and Burson-Marstellar in India, I was already familiar with newswires and used Business Wire’s services loyally throughout my tenure at the agency. No points for guessing how delighted I was, when the opportunity to be a part of the Business Wire Toronto team presented itself!

This is not your first role at Business Wire.  What did you do before becoming an AE?
I started at Business Wire as the Media Relations Specialist for Canada and two years later, assumed the role of an Account Executive.

What do you do for Business Wire?
My primary responsibility at Business Wire is to focus on new business development to grow our presence in the Canadian market.

What do you enjoy about your job?
Meeting people, learning new things and consulting on all things press releases are the top three aspects of my role at Business Wire that I enjoy most.

What do you like about Business Wire?
Our work culture is phenomenal. We are a great team and all of us work with trust and transparency while engaging effectively with each other and our clients.

What are some of your favorite Business Wire projects?
As a Media Relations Specialist for Canada, I successfully leveraged social media to engage with journalists and resultantly increase the availability of news that crossed the wire. I am also proud to have established and fortified our agency partnerships within Canada, since becoming an account executive and helping public and private corporations meet their external communications goals.

What is your goal as a Business Wire account executive?
Be it disclosure or marketing communications, we have the right solution catering to a company’s specific communications needs. I hope to partner in the continued success of our operations in Canada and share our story with companies to help them understand what differentiates us in the market.

Horse Shoe Lake - OntarioTell us about yourself.
A nature lover, I live in Toronto’s most amazing neighbourhood – High Park! When I am not working, I can be found trying out a new restaurant with friends, running/biking in the park or enjoying the sun’s golden glow by our outdoor swimming pool (of course, only during summer months. Frost bites are for real). I also enjoy backcountry camping, which has led me to discover some amazing lakes in Ontario in the past five years that I have lived here. Given my eclectic taste in music, I am open to most genres, however Yann Tiersen is my favourite. When it comes to books, I love reading Jane Austen, Shakespeare and Leo Tolstoy, but at the same time enjoy historical novels.

What drives you to do what you do every day at Business Wire?
My passion for communication and once again, our company culture.

What is your favorite thing about living in Canada?
For someone who enjoys the outdoors, loves to travel and learn about different cultures, I could not have ended up in a better place. My favourite thing to do during summer months is going camping and fishing and in doing so, I have seen some of the most beautiful places tucked away in the Great White North.

What do you think about Business Wire Canada?
Business Wire’s distribution is a great fit for Canadian corporations because we go above and beyond as a wire, to ensure that our clients’ news releases are discovered easily by key investors/stakeholders. Our exclusive distribution agreements with leading Canadian media, exceptional turnaround time and outstanding monitoring reports invariably garner a better ROI for clients. It is because of these competitive advantages, that we continue to experince accelerated growth within the Canadian market.

What is the top reason companies should work with Business Wire?
It would have to be the quality of people who work at Business Wire and the level of service we strive to continually provide to our clients.


10 Public Relations Insights from Mary Meeker’s 2014 Technology Trends Report

May 29, 2014

By Serena Ehrlich, Director of Social and Evolving Media

Earlier today, a coworker swung by my office to alert me that KPCB’s Mary Meeker’s Technology Trend Report of 2014 was finally out.

Christmas, my data loving friends, has arrived early! For those unfamiliar, this report outlines global and United States-specific mobile, internet and technology trends that impact corporate decision making in a wide range of industries.

At first glance, this report is a fascinating look at how mobile, internet, and human behavior trends have all collided in 2014.  However, as you read further, you start to see that these trends tell a very interesting story for today’s communicator.  Today’s news consumers are moving away from traditional text only news, and consuming more than ever, a blend of text and multimedia to tell a story. While this report has a wide number of very interesting data points, we pulled out the 10 key trends directly relevant to public relations, investor relations, marketing and communications professionals.

1.  Customized internet-based learning opportunities continue to grow, allowing people who learn in different ways to find the one that fits for them.

PR IMPLICATIONS:  As noted earlier this year, more than 63% of the world’s population are visual learners, making traditional text only press releases cumbersome to digest. Press releases that integrate images and/or video allow the reader to digest in their own way.  (What a great way to build fans!)

2.  Mobile phones and mobile internet are here to stay, with mobile data traffic increasing a whopping 81 percent!  The biggest use of that mobile data is consuming video. 

PR IMPLICATION:  Mobile video consumption is at an all time high.  When your audience reads your news, are you including a video clip?  Why not?

3.   Mobile ad growth is seen as an almost $30B opportunity while print advertising is over-indexed by 5%. 

PR IMPLICATIONS:  As news consumption continues to move online, include images and videos with your press releases to increase the potential and decrease the turnaround time of online news coverage.

4. A massive increase in the global messaging ecosystem continues with a strong increase in sharing within smaller groups.

PR IMPLICATIONS:  More and more tools are launching to aid communications. This increase in peer-to-peer communication tools makes word of mouth recommendations more important than ever.  Provide your fans with short  news bites and smaller multimedia clips so they can easily talk about your brand, and these messaging tools will help them share it with others.

5.  Multimedia sharing is rising rapidly.

PR IMPLICATIONS:  Today’s consumers are not only creating and sharing their own images and video, they watch and share third-party content.  Are you providing compelling content they need to effectively engage and share out your multimedia?

6.  Social media traffic referrals continue to grow with the sharing cycle for social media articles averaging 6.5 hours on Twitter and 9 hours on Facebook.  Buzzfeed continues to receive the honor of content most shared on Facebook, while the BBC holds the top spot on Twitter. 

PR IMPLICATIONS:  Meeker’s chart (which lists the top 10 content sources on both social networks) is a reflection of what piques the interest of consumers on each platform.  This provides a strong media list for you if you are looking to grow engagement on one or the other.  In addition, the stories these outlets publish provide valuable insight on the images they use and their writing style. Adapt your press releases accordingly.

7.  2014 is the year of the Internet Trifecta:  Critical mass of content + community to give it context + commerce.

PR IMPLICATION:  Skip writing vague press releases and start writing for your core audience. As more and more content continues to be upload (1.8B photos uploaded and shared PER DAY globally), the best chance you have to stand out, and drive ROI is to activate core audiences.  Include calls to actions, like Click to Tweet, to move people through you sales funnel.

8.  13ZB (that Is Zeta bytes) of content will be created and consumed this year.

PR IMPLICATIONS:  To stand out from the noise, you need good writing and compelling assets. Arm your brand fans with your news to increase word of mouth sharing.

9.  Re-Imagining User Interfaces (UI):  R.I.P. Bad User Interfaces; today’s consumers are much more willing to leave companies for their competitors due to bad web or mobile interfaces.

PR IMPLICATIONS:  Company news pages have changed drastically in the last few years. Have you updated yours?  Today’s sites include social interfaces, access usable multimedia, and historical information and are readable from any device. Is your company news page keeping pace?

10.  Massive increase in video views, long and short form. 

PR IMPLICATIONS:  Create videos!  Not sure where to start?  How about a video showcasing a key decision point in the development or launch of your product or initiative? Or ask us! We’ve been distributing multimedia for years.

By providing your news in both a textual and image/video format, you are effectively giving the consumer the choice to read your news in the format they prefer.  By meeting their consumption needs, you create a higher likelihood of news sharing, or word of mouth marketing.  And nothing is more effective than that!

Want to learn more about how you can adapt your press release process to meet these new technology and behavioral changes?  Let’s set up a time to talk.


The Impact of Press Releases on the Sales Funnel

May 14, 2014

By Billy Russell, Customer Service Representative, Business Wire Phoenix

In 2014, as demographics in the workforce shift, so does the marketing and sales cycle. What used to take a handful of “touches” to sell, now takes much more time and effort by both the company and the purchaser.

So why is this change so relevant to PR and why is PR so important to today’s sales and marketing funnel? PR is the most efficient and time-trusted way to generate the enormous number of interactions required to sell your organization, your products or philosophy. After all, you can create and launch a wide range of marketing materials, product videos and social programs on your own platforms, but to get the level of visibility and adoption needed to drive true impact, you need PR to promote them.

Learn more about how PR can impact and assist in moving customers in and through today’s elongated sales funnel at CommPro.biz: http://www.commpro.biz/public-relations/support-pr-driving-sales/


BW Miami: PR in 2014: How Social, WOM and More Fit Into Your PR Program

April 21, 2014

By Julia Sotelo, Business Wire Client Services Representative for Florida and Latin America

What was the recurring theme for this event? CHANGE! Human behavior, search, social media, media and coverage have all changed.  As communicators, to stay relevant in the business world we must adapt to these changes. These adaptations were the focus of a luncheon discussion on Thursday, April 10, 2014 in Coral Gables, FL, at the University of Miami’s Newman Alumni Center, hosted by Business Wire. Here, over 85 PR professionals gathered to listen to our very own Director of Social and Evolving Media, Serena Ehrlich (@Serena shared her expert opinion and tips on how to implement these changes head-on in today’s communications landscape.

UM Sebastian with Business Wire Miami Team & Serena Ehrlich#BWChat is also the official hashtag (and heavily promoted) for BW events.  We were very happy to see the clever tweets and pictures shared throughout the event. Make sure to check out our published Storify with all the tweets.

Now for the moment you were waiting for, here are the key facts and tips Serena provided  Miami/South Florida’s leading communicators: Search Has Changed (The Google Zoo: Panda, Penguin and Hummingbird)

  • Effective as of October, only 1-2 copies of your release will show up in search results
  • Google changed search because they were losing market share due to searchers not getting what they wanted
  • NO newswire is immune to this change
  • The only way to increase SEO of news releases now is to include a photo
  • Rejoice! SEO is now off your back.

Social Media Has Changed

  • Every single major social network is showcasing news articles, reputable content and multimedia, perfect for PR
  • Tweets that include a photo or video receive 3 to 4x higher engagement
  • Tweets including multimedia uploaded via Twitter receive 150% more RTs
  • Facebook photos receive 53% more Likes, 104% more comments and 84% more CTRs on links
  • Facebook shares your updates based on the assets your audiences likes best. Meaning if you are not a video person (FYI, 63% of the world are video watchers) then FB will not populate many, if any, videos on your News Feed.
  •  Tip: Post a video, then post a link, and, finally, just post a photo and see which posting gets more engagement
  • LinkedIn is top B2B platform
  • 33% of YouTube searches are news related
  • Pinterest boasts a high CTR

 Media Has Changed

  • The Role of the Press Release
  •  Releases can increase: Awareness, Discovery, Brand Reputation, Message Adoption, Conversations, Inbound Traffic, Intent and Conversions
  • Releases do not: Act as a stand-alone sales tool , replace customer service, be text only, go viral, work in a vacuum and work without support
  • Journalists are held to three core metrics:  inbound traffic, social shares, time on site
  • Tip: Socially share out any coverage you receive to help reach these metrics
  • Tip:  Video is the perfect access to increase time on site
  • Many adults are now getting their news from social media networks

 Multimedia is the #1 way to increase press release ROI

  • Releases with images or videos get 3x more engagement and impressions than plain text news
  • Humans process visuals 60,000x faster than text.
  • 1 minutes of video = 1.8 million words
  • Photographs do not need to be translated

Press release tips!

  • Write for your highly targeted audience
  • Post a blog answering all the questions your release will generate to ensure message adoption
  • Photos and videos are no longer optional when looking for coverage
  • Use Google Tools!
  • Search bar – helps determine key phrases used most by searchers
  • Use URL trackers to track actions taken by readers on your website
  • Drive social sharing with Click to Tweet
  • Hashtags should be specific (use hashtag.org to see volume)

Whether you’re a communications, marketing or PR novice or seasoned professional, keeping up with the latest news and trends is a must. Business Wire works hard to share relevant information and keep clients informed. To keep up to date on all the changes that affect your press release ROI, sign up to read our the Business Wire Newsroom and read the BusinessWired Blog. Like this post?  Click on this link to tweet it out: http://ctt.ec/Ib6Og


5 Things to Stop Doing to Your Press Releases in 2014

March 14, 2014

By Luke O’Neill, Business Wire Editor

In the fast-paced, deadline-driven world of public relations it’s easy to rely on tired, ineffective practices merely to churn out press release after press release. But you’re better than that, right? Folks, the time to adapt and innovate is here. Empower your clients and yourself to be better, and think outside the press release template box. In this age of bite-sized “content” and short attention spans, it is vital to relay your message as efficiently as possible in order to activate as many brand fans as possible. 5 things to STOP going to your press release in 2014 stop sign After all, the press release is no longer a staid form of communication. Today’s press releases are professional yet also personable and conversational. Today’s releases are designed to educate and activate core and secondary audiences. Are yours? Not sure? Check out the list below. Here are the top five things today’s PR professionals must stop doing in press releases in order to be successful in 2014:

1. Stop writing long headlines. Today’s press release headline needs to be accurate and concise. The headline, above all, should catch the attention of intended audiences, and get them to read your release. Headlines particularly need strong verbs and should be devoid of adjectives. Instead, try writing a shorter headline – we suggest about 70 characters long. Don’t forget to include the company names in your headline. After all, it doesn’t make much sense to issue news and leave your name out of the most visible part of the release.

2. Stop over-stylizing. Too many bolds, italics, underlines, super and subscripts and even too many hyperlinks can turn a press release into an eyesore. Too many styles are hard on the eyes; they simply make your release more difficult to read. Use these styles sparingly and usually for emphasis, and watch the readability index for your release increase.

3. Stop overloading releases with keywords. Once upon a time, it was important to cram “relevant” keywords into a press release to appease the search engine optimization gods. Now? Not so much. Search engine algorithms have changed to reward good writing made for human consumption while also satisfying the technical side of web visibility. Business Wire issued a very helpful guide this year on press release optimization (download it here: http://go.businesswire.com/guide-to-press-release-optimization). This guide includes 10 steps to create a better release in 2014.

4. Stop using only embedded links. Press releases should incorporate a mix of spelled-out URLs and embedded links. Spelled-out URLs travel further, i.e. they can be read if you print out the story or seen in an email if there’s no HTML setup. When it comes to links, you want to be strategic. Use links sparingly, and of course don’t forget to test them before distributing your story.

5. Stop writing so much text. News releases, like actual news articles, ought to get to the point quickly. Stop writing long passive sentences and long-winded quotes and focus on shorter sentences, shorter paragraphs, bullets and images to make your point.  Writing press releases is an art form all unto itself. The fastest way to master the art of crafting an actionable, successful press release is to focus on clear, succinct writing and smart imagery. Try it and see for yourself!


Increasing Tweets of Your Press Release: ClickToTweet 101

February 17, 2014

By Julie Nastri, Business Wire

It is common knowledge in the media industry that there’s a science behind effective use of Twitter.  From organically growing quality followers, to devising a salient tweet, or selecting the appropriate tool to manage Twitter presence, almost every decision one makes is based on data. While it’s true that keeping abreast of the dynamic Twittersphere can sometimes be daunting, there are free Twitter tools, such as  ClickToTweet, that eliminate some of the drudgery from bolstering Twitter presence and publicizing content.

In a nutshell
ClickToTweet can be accessed through its website or by downloading a browser plug-in. Users visit the site, create a custom tweet, and the site generates an embeddable link which users then share by including it in press releases or blog copy. When a reader clicks on the ClickToTweet link, they are taken to a pre-populated Twitter status update and prompted to tweet it. Voila! ClickToTweet ramps up tweetability without requiring much effort from either side. By prepopulating the tweet, ClickToTweet decreases the barrier to entry, making sharing quick and easy.

Step-by-step
Creating a ClickToTweet link is as easy as sending one out. Access ClickToTweet by visiting www.clicktotweet.com. The first thing visitors to the site will see is the following 3-step guide:

Although these steps are pretty clear, there are a few important points for both newbies and seasoned tweeters to keep in mind.

Make the most of your content.
Let’s say the content you’d like to share is a press release about an upcoming conference presentation. You’ve already created a compelling press release announcing the event and relaying the specifics.  Now, it’s time to decide what you’d like to ask your audience to “click to tweet.”  When crafting your tweet, think of it much like a (tasteful) one liner. Concise, yet catchy. This is your chance to pique public interest in your topic and to lead interested parties back to your press release, promoting the event and your company or brand. And, if you’re on top of your game and your news is compelling and relevant to them, they’ll also tweet your ClickToTweet link, thereby calling their followers to check out—and possibly share—your content. This kicks off an entire sharing cycle, with each influencer driving their  followers into and through your marketing and sales funnel.

Not sure what to feature in your tweet? First determine who your audience is – the average press release contains elements relevant to each buyer persona. Distributing tweets customized by readers is a great way to kick off social sharing. In addition, consider the potential highlights of your press release. Is there a new product being released that’s been getting a lot of buzz? Is a major personnel announcement expected? Is the company rebranding? These are details you can feature to hook followers. Multiple ClickToTweet links may be included in a press release, allowing readers to share each compelling bullet point, but be careful not to overdo it. Although two or three are ok, remember that just one ClickToTweet link has the potential to start a promising chain reaction, if well formulated. Think quality.

Draft the ClickToTweet link

  • Try to come up with something more compelling than the press release headline. This will ensure the best success (retweets and link clicks) of your tweet.
  • Include a link to the release itself, as well as any relevant hashtags.
  • Remember that Twitter has a 140-character limit. Maximize your Twitter real estate by using a URL shortener like bitly.com to shorten the link to your blog or press release.  (ClickToTweet will automatically shorten links, but this can get messy if the URL and tweet are close to 140 characters before you even begin.)
  • Leave room (20-30 characters) for retweeters to add their own comments.
  • Mention your twitter handle so that you can track your retweets. However, avoid beginning your tweet with the @ symbol, as it will limit visibility.
  • When embedding the ClickToTweet link in your press release, be strategic. Make it stand out, but keep it near relevant content. You can change the anchor text so that its message is something other than “ClickToTweet”… but coming up with something better may prove to be more challenging than expected.

Enjoy the perks.
After drafting and embedding your link in your final press release, blog post, or email, sit back and leave the rest of the work up to your audience. Watch as the retweets keep your Twitter feed active and use the analytic tools on the ClickToTweet website to track and map click activity. Remember:  Content can only be so effective without successful, strategic integration with the right combo of social media presence and tools.

* Basic links are free and unlimited, but tracking and stats are not provided. Users are also allowed a limited number of free, trackable links, but after that, they must either pay to upgrade, or delete old links to make room for new links (and therefore lose all their tracking information and stats).


How to Increase your PR Horse Power for the Lunar New Year

January 31, 2014

Turn your press release into a charging warhorse

By Joanne Ngo and Alex Howard, Business Wire

January 31, 2014 is the first day of the Lunar New Year, the most celebrated holiday in China, Vietnam and other parts of Asia. It is a celebration honoring new life. It is a highly anticipated holiday full of firecrackers, dragon dances, temple visits, lucky red envelopes and family gatherings.

One of the ways the horse serves human beings is to give people a ride to their destination. Therefore, the horse is not only a symbol of travel, but also a sign of speedy success.

One of the ways the horse serves human beings is to give people a ride to their destination. Therefore, the horse is not only a symbol of travel, but also a sign of speedy success.

This year is the year of the horse. The horse is one of the favorite animals in the Chinese zodiac, and is closely linked to people’s lives because of its ability to quickly transport people and things. In China, the Red Hare was the celebrated warhorse of Lü Bu, the ancient Chinese general and warlord. According to legend, the Red Hare had a reputation of being the horse that could travel hundreds of miles a day, climb mountains as if they were flat land, cross rivers and much more. As we at Business Wire prepared for the Lunar New Year, it occurred to us that the mystical Red Hare is much like today’s modern press release. The horse, for example, is a symbol of:

  • Strength: Like the horse, a press release is a pack animal, capable of carrying loads of information to your audience.
  • Efficiency: Similar to how a horse helps you work more efficiently, your press release when distributed via Business Wire, helps you efficiently deliver a message packed with content that your readers and media want to read, report on and share.
  • Speed: Comparable to a galloping horse, news shared via Business Wire travels around the globe, quickly, easily and effortlessly.

Our thoughts of Lü Bu’s many military victories got us thinking of Lü Bu atop his magnificent steed, charging into battle. As in war, where one would never send a horse out to battle without armor, the same goes for your press release. To protect your brand, product and message, outfit your press release properly – utilize clear, relevant writing, multimedia, social media calls to action, and hyperlinks. A warhorse cannot fight an army without armor, and neither can your news.

Train your Release Prior to Battle: Make it Clear and Relevant

One of the most important ways to prepare your news to battle today’s content clutter is to make sure your release is clear and relevant. A well written, highly targeted press release sparks conversation and interaction and guides journalists and other interested readers to your news. Today, this is more important than ever thanks to Google’s recent algorithm changes. Google no longer places emphasis on individual keywords placed in copy, but instead helps users find your news via natural search phrases.

Outfit Your Release for Battle

Once you have a beautifully crafted, relevant story, you need to arm it for battle. In 2011, Skyword’s research discovered that news articles with images received 94% more views than news articles without imagery. In 2013 the award winning study conducted by SEO-PR and Business Wire, the press release that included video had 55% more views than the one without it. In 2014, multimedia is a required element to any article or story. Visuals quickly capture the attention of today’s fast-paced, mobile-crazy audience. They also help illustrate a very technical or lengthy press release, support new product launches and paint a clear vivid picture of your story. This imagery will help your press release defeat the clutter and reach your target audiences faster and more effectively.

The Charge

In war, the battle cry can unify the corps and intimidate your opponents, so give you news the final advantage with a battle cry. One of the best ways to increase the impact of your press release is to initiate social sharing. Including a sharing call to action, such as including a Click to Tweet, allows readers and brand fans to tweet your news, your battle cry.

After the fighting is over, the warrior leads the Red Hare home. Just as the warrior leads his horse home, so must you lead your readers. Include relevant, natural links within your press release to help interested parties continue their journey to learn more about your business. For best usage of your links, limit them to an average of one link per 100 words.

Winning the Battle, Winning the War

Just as the Red Hare served the warrior in times of need, so will your press release serve you. When crafted properly, and outfitted with its armor of multimedia, this piece of content will cut through the clutter and deliver your news, your company story to all corners of the world.

 


Editor’s Corner: Putting Faces with Names: Getting The Most Out Of Personnel Announcements

January 7, 2014

By Dara Khan, Business Wire Editor

 When you submit a personnel announcement to Business Wire, our editors are the first eyes on your staffing news. Our talented and experienced newsroom team reviews hundreds of news items per week, and we have developed a pretty good sense of what elements make them successful. Here’s one editor’s take on putting together a winning press release for announcing hires, promotions, or other staffing changes in your organization.

Natalie

The best piece of advice I can give is to include multimedia with your press release.

When you meet people for the first time, you remember them by both their names and faces. This is true in press releases as well; by including a photo of the person, you make it easy for reporters, analysts and others to put face to the name. We editors know from experience that releases with a photo—whether of a new executive hire or a retiring founder—instantly capture readers’ attention, and our research has shown that releases with photos or other multimedia generate five to ten times more pickup than those without them. That is just from adding a photo or video to your news release!

However, there are other ways to increase your press release’s visibility.Broader distribution of press releases allows for reporters and other brand fans to find and share your news.  But why not consider adding a targeted specialty circuit to increase visibility within highly specific target markets? If you’ve made a prominent minority hire, consider the Asian-American Media, African-American Media or LatinoWire circuits, which all heavily target media in markets that can be difficult to reach through broader channels. If your release is about someone who has made significant contributions through nonprofit and charity work, consider the Corporate Social Responsibility (CSR) circuit. If you’re running a cutting-edge startup and just added a big name to your team, congrats! Now is the perfect time to take advantage of BW’s new partnership with VentureBeat.  Each of these distributions reaches a highly targeted list of reporters and media outlets, all viewing and sharing these kinds of announcements on a daily basis.

At the end of the day, the foundation of a good personnel announcement is a concise and well-written press release. This may seem like a very basic tip, but it is surprising how often we see releases that are unnecessarily long, overly wordy, or lack quotations from or about the personnel in question. That last part is especially important.  Why? Because including quotes is another great way to capture the human element—and the attention of readers. These quotes are so frequently sought after that Business Wire’s system actually automatically generates highlighted pull quotes from those sections!  These pull quotes appear on the businesswire.com version for your release (as well as via our PressPass media news service), so be sure to use that to your advantage by making them shine.

Lastly, do not hesitate to call your local Business Wire newsroom or account executive to discuss more ways to get the most out of your personnel announcements. One thing that sets BW apart is the degree of hands-on, personalized service from our 24 local news bureaus. As the only commercial newswire with this many editorial offices, Business Wire has editors and a sales team who are always ready to help you send your press release out to the biggest possible audience. We always look forward to hearing from you!


Business Wire Presents: Everything PR and IR Pros Need to Know for 2014

January 2, 2014

By Serena Ehrlich, Director of Social & Emerging Platforms

Let’s face it; there is nothing better than working the last two weeks of the year.  Oh you may think it is better to be with friends and family or battling mall crowds or lines at the airport, but in reality, those of us working this week are enjoying shorter commuting times, phones not ringing and a few spare minutes to catch up on the latest industry news and trends.

As we in the Business Wire marketing team catch up on our reading, we compiled this list of posts to catch you up on the best of 2013 and prepare you for a productive and successful 2014.

Top Gaffes for 2013 (after all, you don’t want to end up on this list next year!)

2013 Industry Changes + Best Practices

Looking ahead: Top Tips and Predictions to Prepare You for 2014

And just for fun, a hat tip to Buzzfeed for this scarily accurate look at Isaac Asimov and his 1964 predictions for 2014.


Tips, tricks and advice for today’s PR, IR and Marketing Professionals

October 19, 2013

By Serena Ehrlich, Director of Social & Evolving Media

What a week!  There were so many great news pieces, platform changes, tips and more that we had to commit an entire blog to sharing them with you.

Below please find this week’s top stories for public relations, corporate communications, investor relations and marketing communication professionals.

Social Platform + Search Engine Updates

Media + Research

Tips, Tricks and Best Practices

Did you find this list useful?  Did we miss anything?  If so, please share below, we are always looking for compelling information we can share with our audience!


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