How Sensory Preferences Impact the ROI of The Press Release

April 23, 2014

This week, Business Wire Marketing Specialist Fred Godlash has an article featured in CommPro.biz on How Sensory Preferences Impact the ROI of The Press Release.

Purple BrainTo understand the impact of multimedia within your marketing, advertising or public relations programs, you first must recognize how your audience absorbs and retains information. Did you know that recollection is more difficult when hearing things rather than seeing or doing them and that a whopping 65% of the population are visual learners. This means that the standard textual press release does not resonate as thoroughly with more than half of the world!

To be a very good communicator in a ROI-oriented environment, you now must consider how today’s humans learn and consume information.
Read the full story at http://www.commpro.biz/public-relations/science-sensory-preferences-impact-roi-press-release/

Tweet this post: https://twitter.com/BusinessWire/status/459000420031934464

2 Responses to How Sensory Preferences Impact the ROI of The Press Release

  1. […] Stop calling your client “ground-breaking,” and please do take care in how you set up a press release or a pitch, with easy-to-grasp formatting, so the reporter can review it and figure out if it’s a good match. Business Wire releases are distributed in XHTML, so use bullets to focus on key points, send your release with boldface and italics to highlight issues, and make sure you include multiple relevant and easy-to-access hyperlinks. It’s not just for consumers to engage and generate click-through data for your client (although that’s a plus), but for reporters who need to know very quickly how to reach you, your client, or get more information about the product/event/issue you’re promoting. Adding a photo to your release also helps paint the clearest picture – just make sure to include a… […]

  2. […] Stop calling your client “ground-breaking,” and please do take care in how you set up a press release or a pitch, with easy-to-grasp formatting, so the reporter can review it and figure out if it’s a good match. Business Wire releases are distributed in XHTML, so use bullets to focus on key points, send your release with boldface and italics to highlight issues, and make sure you include multiple relevant and easy-to-access hyperlinks. It’s not just for consumers to engage and generate click-through data for your client (although that’s a plus), but for reporters who need to know very quickly how to reach you, your client, or get more information about the product/event/issue you’re promoting. Adding a photo to your release also helps paint the clearest picture – just make sure to include a… […]

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