by Alexander Howard, Editor, Business Wire/Nashville
The holidays can be a slow time for PR departments. Vacations have begun in earnest, and marketing pushes can seem futile while potential customers are busy visiting relatives. But the holidays can be a prime time for companies to stay relevant with a few simple tips:
‘Tis the Season
Tie your message into the spirit of the season. Journalists are more open to timely stories, so concern yourself with releases that spread holiday cheer, forecast the year ahead or review the year past. Tools like Google Trends can help you get a jump on popular search terms. Keep in mind that the lead time for end-of-year feature stories can be fairly long, so know your target media’s editorial calendar, too.
Reach out—the holidays are about getting together with friends and family. Major companies use the holidays as a time to bolster their social media presence. Twitter and Facebook are commonly cited by journalists as prime sources for stories.
Consider the Calendar
Heed the holidays. Generally, the advice is that earlier in the week is better, but the holidays can shake up schedules and reorganize routines. US markets (and many others) are closed for Christmas Day and New Year’s Day, which both fall on Tuesdays, so market-moving information might be best embargoed for later.
Maintaining your media strategy throughout the holidays will ensure that business will wax well into the new year.
Does your company have a unique PR strategy or messaging tips for the holidays? Let us know in the comments!