If you missed LatinoWire’s Expert webinar,“Meet The Hispanic Media Features Panel,” with reporters from Efe News Service, Fox News Latino, NBC Latino, and Vista News Magazine, fear not! A recording of the webinar is now available for your listening pleasure.
- Claudia Solís- Chief Editor, Efe News Services
- Carolyn Salazar- Lifestyle Editor, Fox News Latino
- Nina Terrero- Web Producer, NBC Latino
- Marissa Rodriguez- Editorial Director, Vista Magazine
- Danny Selnick – Vice President, LatinoWire & Public Policy Services, Business Wire Washington D.C.
- Pilar Portela – Media Relations Supervisor & LatinoWire Media Relations Representative, Business Wire Miami
Despite the issues we had with the audio (and we apologize), it was probably one of the most well-attended LatinoWire Expert Series Webinars to date — with lots of good tips, take-aways and contact information. Below you’ll find a summary of what was said by each of our speakers, and should you wish to listen again to the full Webinar, kindly click on this link.
Claudia Solis - Servicio Hispano at Efe News Services
- Servicio Hispano is focused exclusively on US Latinos for the past 8 years and is the main news supplier of many Spanish media outlets in the US, such as Univision, impreMedia, MSN Latino, Yahoo!, CNN en Español, Fox Latino, and about 90 other clients.
- Our network has 20 correspondents, who are distributed throughout the main Latino markets in the US in Miami, New York, Los Angeles and Washington, DC.
- We cover the Hispanic community in the US from entertainment to immigration, including sports, features, education, politics, community, etc.
- We are looking for new voices, emerging topics, and exploring angles in coordination with the photo and video departments.
- For product/service type stories we prefer that they have a human angle to them. Find an angle that tells a story and that is about people.
- We are a Spanish-language news agency and prefer to receive news stories in Spanish but can work with English-language stories too.
- Prefer to be pitched via email.
Carolyn Salazar — Fox News Latino
- Targets second and third generation Latinos.
- It has hardhitting, in-depth, investigative and light story lines from around the country and Latin America.
- Launched two years ago, the website puts face on Latino issues through profiles or niche stories.
- FNL covers news, politics, lifestyle, entertainment and health stories.
- Daily operation so always looking for stories and story ideas. We cover substantive social issues and lighter stories that a human dimension to important Latino issues.
- Since we have a national reach, we prefer issue-type stories and trends, rather than local events and products.
- We like pitches tied to big events or holidays.
- Prefer pitches by email, do not like phone calls. We do appreciate when pitches know and understand our audience — second/third generation Latinos who still care about their culture, but are more comfortable speaking and reading in English.
- We do profile individuals and companies, but the person and company should either be well-known or be doing something no one else is doing and that few people know about.
- I appreciate pitches that show some preliminary reporting suggesting what the theme or the angle of the piece might be.
Nina Terrero — NBC Latino
- NBC Latino is unique from other Latino audience outlets because every single subject area we cover (politics, news, lifestyle, entertainment, technology and more) is written from the perspective of moving it beyond the usual conversation towards something more inspired, empowered and energized.
- We report beyond the expected headlines and try to reflect our audience; where they come from and where they are headed. We know our audience is smart and accomplished, and we know they aspire for even more.
- As someone who produces lifestyle content, I appreciate working with publicists who can write an articulate, compelling pitch (whether it’s a product launch, news-you-can-use, industry developments, etc.) accompanied with (when applicable) pictures, video and access to expert sources.
- Email works best, but a follow-up call is often appreciated and I am accessible via Twitter as well at @thenininsky.
- My stories appear throughout NBC Latino on various verticals and have run on NBC Universal outlets like the Today Show, Nightly News with Brian Williams, Education Nation and MSNBC.
- Towards that end, I appreciate working with someone who can look beyond the expected to create a story that’s compelling and reflective of a dynamic population here in the United States.
Marissa Rodriguez — Vista Magazine
- Vista is a 27-year-old magazine that caters to Latinas, helping them “live the good life made simple.” We are a resource guide for living an organized, streamlined and fulfilled life.
- In both print and on our website www.VistaMagazine.com, we focus on simple solutions for everyday challenges in the areas most important to our reader’s lives.
- In print we publish six themed issues per year: Health (January/February), Work & Life (March/April), Parenting (May/June), Back to School & Style (July/August), Education & Hispanic Heritage (September/October) and Holiday (November/December). However, each issue offers an array of content across the spectrum of topics we cover. Our tone is inspirational and aspirational, but always accessible.
- The best pitches for us are those about people or things that can show us how to make our lives easier. Ideally, they should also be very in-culture, featuring Hispanic spokespeople or sources, showing how they relate to Latinos, or be otherwise very relevant to our audience.
- We are a dual-language magazine and website, so pitches in both languages are accepted.
- Pitches with images are preferred.
- For print, our ideal time frame is 60 days prior to circulation. Pitches for web can be accepted with a much shorter lead-time. E-mail pitches are preferred.