by Phil Dennison, Senior Marketing Specialist, Business Wire
A joint study by The Economist Group and the Pew Research Center for Excellence in Journalism, released today, explains how tablet and smartphone ownership is changing how people read news. The study, called “The Future of Mobile News: The Explosion in Mobile Audience and a Close Look at What It Means for News,” is rich in detail on topic after topic, including ownership trends, paywall effectiveness, mobile ad effectiveness, article depth, and more.
One table reveals what times tablet users tend to view news during the day, depending on whether they check news once or multiple times. The implication for corporate communicators: Make sure you’re releasing your news at the right time for your target media to see it, act on it and plug it into their own news hole.
Elsewhere, the study outlines the differences in news consumption among tablet user who use mostly apps, mostly their browsers, or a combination of the two:
Again, based on this information, communicators can decide whether it’s in their interest to target web-based online publications, to ensure that their news shows up in mobile news apps, or even whether they should be developing their own apps.
The complete study is full of data and information that will help your company develop its communications, public relations, marketing and mobile strategies. It’s worth a read by all professional communicators, journalists, and anyone connected to the news business.