Today, PRWeek takes a look at NewsHQ, through a Q&A with Tonia Elrod, associate director of global communications, digital and e-commerce for Procter & Gamble. An excerpt:
How does it serve your business needs?
It helps us communicate to the news media and other influencers more efficiently. We now have one place they can go to get all the information they need. We didn’t have newsrooms before this. We’d have to email or call them with information.
Media or influencers can sign up for alerts so we can send out alerts to everyone at the same time now. This has helped us reach media and influencers who we know want to receive information, versus guessing who wants to receive it.
Overall, it’s more efficient for P&G and more real-time for the news media.
Click through to read more on how P&G is using NewsHQ to streamline their global media relations operations globally (and a few nice words about Business Wire as well!).