PRWeek Takes a Look at Business Wire’s NewsHQ

July 31, 2012


Since its debut nearly two years ago, NewsHQ (and its IR counterpart, InvestorHQ) has made quite an impact, with dozens of companies adopting our versatile, dynamic online newsroom solution.

Today, PRWeek takes a look at NewsHQ, through a Q&A with Tonia Elrod, associate director of global communications, digital and e-commerce for Procter & Gamble. An excerpt:

How does it serve your business needs?

It helps us communicate to the news media and other influencers more efficiently. We now have one place they can go to get all the information they need. We didn’t have newsrooms before this. We’d have to email or call them with information.

Media or influencers can sign up for alerts so we can send out alerts to everyone at the same time now. This has helped us reach media and influencers who we know want to receive information, versus guessing who wants to receive it.

Overall, it’s more efficient for P&G and more real-time for the news media.

Click through to read more on how P&G is using NewsHQ to streamline their global media relations operations globally (and a few nice words about Business Wire as well!).


Will “Sleeping Giant” Latino Vote Play a Big Role in the National Election?

July 30, 2012
by Pilar Portela, Media Relations Supervisor, Business Wire/Florida
Pilar Portela

Pilar Portela, Business Wire Media Relations Supervisor

Latino votes increased nearly 25 percent from the 2004 presidential election to the 2008 election, and it is estimated almost 10 percent of voters this November will be Hispanic — a 26 percent increase from 2008 figures.

The numbers raise the question — will Latinos have an even greater impact on the upcoming election than they did in 2008?

This summer Business Wire’s LatinoWire sponsored two expert webinars on:

If you missed them, the first webinar featured top political journalists who cover the Latino vote and the second featured two nationally recognized authorities on Hispanic affairs and politics and the Latino media.

Both webinars covered the upcoming elections and what the issues of interest are to Latinos. Here are some highlights:

  • Pilar Marrero, senior political reporter and columnist for La Opinión and Impre.com, and Maria Elena Salinas of Univision said Spanish-language media like theirs must cover all aspects of the elections, ranging from the simple – such as the voter registration process – to the hot topics and issues that affect not only the national but local elections.
  • “I’ve been with La Opinión since the late 80s and ever since then I’ve covered most elections, be it the federal level, state level and local elections, and [La Opinión] always has had a dual set of plans around the elections. One is the general elections coverage, and second is civic engagement,” Marrero said.
  • Dr. Federico Subervi, Professor and Director of the Center for the Study of Latino Media & Markets at Texas State University- San Marcos, said Latino representation is very scarce in the general market English-language media. He said one can see this with the absence of Latinos from the morning TV programs and contributing to the community newspapers. Overall the general market network news minimally covers issues related to Latinos, which plays into lack of connection to the election process and candidates.

Aside from the obvious issue of immigration, Salinas pointed there are other issues Latinos are interested in.

  • “Most polls show that jobs, the economy, education and housing are the top issues for Latinos,” Salinas said. “However, the immigration issue is the issue that moves their votes.
  • Dr. Gabriel Sanchez, who works in the Department of Political Science at the University of New Mexico, shared a Latino vote map — www.latinovotemap.org — by Latino Decisions that allows visitors to simulate Latino turnout and vote choice in the 2012 Presidential election. He said while there are differences between Latinos regarding language, religion, language and origin — there is a shared cultural heritage and sociopolitical status leads to political cohesiveness among Latinos.

It is that cohesiveness which could play a large role in this Fall’s election.

  • “We have said for years if not for decades that the Latino vote is the `sleeping giant’ that has finally awakened. I think that was so in the last election and it could be so in this election. Except we have a very big problem and I think the biggest challenge we have right now is to motivate Latinos to go out and vote,” Salinas added.

If you missed the LatinoWire expert webinar series, a recording and PowerPoint presentations are available. For more information on future LatinoWire expert webinars go to www.businesswire.com.


Ten Things That Changed Corporate Governance

July 24, 2012

I recently came across this piece at Business 2 Community by Aarti Maharaj, “Ten Events That Have Changed Corporate Governance.” It’s a really interesting read, not least for the fact that it concerns events which have happened just in the last decade but which nevertheless have resulted in profound changes in the way corporations do business.

As one might expect, many of the items listed are regulatory and structural responses to market irregularities and catastrophes of various kinds. Notable from Business Wire’s standpoint are the inclusion of social media governance and corporate social responsibility on the list. The latter has resulted, at many companies, in the creation of a new C-level position responsible for sustainability and CSR reporting, and we’ve written here before on the link between greater CSR transparency and a more secure market position.

Tom Becktold, our SVP/Marketing, spoke on the intersection of social media and disclosure at the PR News Digital PR Summit in February – you can view his presentation below.

Click through and read the full article – it’s kind of amazing that only ten years’ worth of events can have such an impact on disclosure practices.

 


3 Areas to Automate in an Online Newsroom

July 11, 2012

by Ibrey Woodall, VP, Web Communication Services, Business Wire

Ibrey Woodall

Ibrey Woodall, VP, Web Communication Services

A few weeks ago, I was invited to join a panel that discussed “Smart Digital Tactics.” Since this conversation took place at the PR News Social Media Summit in NY, those particular tactics pertained to social media. Although all of the information was extremely helpful, I saw a lot of attendees sport an information-overload glaze after the first day of the two-day conference.

As the last presenter of the conference, my goal was to help ease the minds of overwhelmed and overworked communicators by illustrating how technology can be used to manage multiple communication steps. This can be done with one single tool – the online newsroom. It’s all about automation. Automation is the essence of digital technology.

I’m always amazed at how many different responsibilities fall under the realm of the public relations department, how few resources are available to that team, and how little time there is to meet all of the deadlines. Out of sheer survival, communicators must automate as much as is suitable within the online newsroom. Suitable, in this sense, means that it must have an actual purpose, be expedient, and alleviate some of the workload.

Below are three areas within an online newsroom that should be streamlined.

  1. Press release posting
  2. Social network posting
  3. Social media integration

1.       Press Release Posting

Online newsrooms are for multiple publics, but the core audience is still the journalist, according to the 2011 Communicators Online Newsroom Practices Survey results conducted by Bulldog Reporter and Business Wire. All press releases, self published or distributed via a wire service, should be available and searchable within an organization’s online newsroom. All press releases that are distributed through a wire service should always post automatically into an online newsroom. Depending upon the amount of releases, this automation could save a communicator several hours, days, even weeks of valuable time over the course of a year.

To facilitate the process even more, all wire-distributed releases should be organized into a selected category. Those categories should be labeled by subject matter. Organizing press releases by date alone is no longer sufficient. Journalists also have a very long to-do list with tight deadlines. They need to be able to quickly access a specific type of release related to their research. It’s much easier to find that release under “Product Releases” or “Financial Releases” instead of trying to remember if it is under “2012” or “2011.”

For greater efficiency, a communicator should also be able to feature that release and generate an email alert at the same time it is distributed, posted and categorized. A featured release is not only placed into the archive, but it is also highlighted on the Home Page of the online newsroom. Despite the date of the release, the communicator can choose to keep it featured as long as they desire, even if other releases are published after the date of the featured release. This tactic persuades journalists to view this release first upon entering the online newsroom. The email alert links to the releases, increasing traffic to the online newsroom.

Communicators should be able to simultaneously distribute and post a press release onto their online newsroom, along with categorizing and featuring the individual release.

So that the corporate site also remains current, the three most recent press releases headlines should also feed and display onto the Home Page. This is done through really simple syndication (RSS) feed from the online newsroom and fulfills two objectives – making fresh news available and again, directing more traffic to the online newsroom.

The most recent news posted onto the online newsroom can also be automatically displayed on an organization’s main site via an RSS feed.

2.       Social Network Posting

Now that a great deal of time has been saved by distributing, emailing, posting and highlighting a press release simultaneously, it’s time to delve even deeper into the benefits of online newsroom automation.

When self-publishing a press release within an online newsroom, the communicator should also be able to choose to post a message onto the official Facebook, LinkedIn, and Twitter accounts without having to spend the time going to each interface to log in, prepare the message and then post.  This is even more important now that Twitter no longer displays tweets on LinkedIn.

When self publishing a press release, communicators should also be able to optimize the content for search engines, dispatch a message to LinkedIn, Facebook and Twitter, and generate an email alert.

3.       Social Media Integration

Now that content has been pushed out, it’s time to pull some content into the online newsroom. This is especially helpful if the social media accounts are managed by someone outside of the public relations department.

The automatic integration of social media content into the online newsroom will let site visitors know that the organization does indeed have official Twitter, Facebook and YouTube accounts, along with links to them. This creates an entire page of content in the online newsroom that does not require maintenance.

It’s a good idea to also link to the organization’s social media policy, as well as integrate the Twitter stream into the Home Page of the online newsroom as seen in the P&G Corporate Online Newsroom.

The P&G Corporate Online Newsroom integrates Twitter, Facebook, and YouTube content into http://news.pg.com.

In summary, if automation within an online newsroom is not present or utilized, especially in the areas of press release posting, social network posting and social media integration, valuable time is being wasted.


In Case You Missed Them

July 6, 2012

Some things you may have overlooked during this busy holiday week:

Remember to monitor our Events page, Tradeshow section and the Hot Topics on our homepage so you don’t miss a thing!


U.S Stock Exchanges Close Early Today, Closed Tomorrow

July 3, 2012
Please be aware that the U.S. exchanges (NYSE/NYSE Amex, NASDAQ, OTCBB, Pink Sheets) will close early at 1:00pm ET today, Tuesday, July 3; and will be closed all day on Wednesday, July 4 in observance of Independence Day.

For other exchange closing dates, please see:

Calendar of US Federal Holidays:
http://www.opm.gov/Operating_Status_Schedules/fedhol/2012.asp
NYSE Holiday Calendar:
http://corporate.nyx.com/en/holidays-and-hours/nyse

The following are some numbers that may be of assistance:

Dow Jones: 212.416.2000

Reuters: 646.223.6000

Bloomberg: 212.617.2300
US SEC Branch of EDGAR Filer Support Telephone: 202.942-8900

NYSE Client Services Department
Telephone: 212.656.3000
Fax: 212.656.7299; 212.656.2294
Email: pressreleases@nyx.com

NYSE Amex
Telephone: 212.656.3000 or 212.656.5804
Email: pressreleases@nyx.com
NASDAQ Stockwatch
Telephone: 800.537.3929
Fax: 301.978.8510

Link to NASDAQ.net: NASDAQ.net

OTC Bulletin Board (OTCBB)
Telephone: 203.375.9609

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