Comments on: Multimedia Continues to Drive Press Release Views – Now More than Ever!

By: Pinning Your Press Releases on Pinterest « BusinessWired – Business Wire Blog

Wed, 05 Dec 2012 13:00:31 +0000

[...] a press release will result in more views of that release. Back in April, I approached this same topic from a different angle and mentioned that Pinterest had become the third most popular social site [...]

By: How to Write a Press Release Effectively « Digital Insights

How to Write a Press Release Effectively « Digital Insights — Mon, 19 Nov 2012 19:48:56 +0000

[...] press release results. According to research done by BusinessWire, a Berkshire Hathaway company, press releases with multimedia are more than five times more likely to become top-performing releases. Also, be sure to build [...]

By: Does Including a Photo Get You More Views? Rutgers CMD Wins SNCR Award for Finding Out « BusinessWired – Business Wire Blog

Tue, 13 Nov 2012 15:30:49 +0000

[...] we’ve stressed again and again, multimedia drives press release views online — our own measurement data shows it, [...]

By: It’s All About Marketing and PR Convergence with Our New Smart Marketing Page « BusinessWired – Business Wire Blog

Tue, 08 May 2012 20:30:24 +0000

[...] issued/posted/shared in their audience engagement efforts. With press releases, we know that multimedia enhances click-thru rates and improves audience engagement. When public relations leverages existing marketing assets, it [...]

By: Sandy Malloy

Sandy Malloy — Thu, 26 Apr 2012 20:43:14 +0000

Hi, Peter; and thanks for your comment. You make a very good point. I think I was just a little hesitant to show too much favoritism. Here’s a recent one:
http://www.businesswire.com/news/home/20120421005004/en/Earth-Day-2012-Gardena-Save-Water
Gallery: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50245053&lang=en
I also liked the succinct headline:
“Earth Day 2012: With Gardena, Everyone Can Save Water.”

By: Peter Strozniak

Peter Strozniak — Tue, 24 Apr 2012 01:36:45 +0000

I think your blog would have been much better if you had included a few links to your best examples of multimedia press releases…..to illustrate your points….sorry, couldn’t resist.