Marketing vs. PR Writing – What’s the Difference?

… in this social media world we live in, the line between marketing and public relations writing is or ought to be blurred and that’s a good thing.

Hyperbole-filled marketing prose will quite likely be dismissed by target audiences just as verbose public relations copy. Through social media, our customers help keep savvy marketers grounded and more authentic, as journalists have done in their engagements with public relations practitioners for years. To say there is a line between marketing and public relations writing, then, misses the point of the current world of communications.

Press releases are used to engage consumers. Journalists go to customers and corporate websites to gather reporting information. So, your communications practitioners should all be singing from the same song sheet, so to speak…

What’s your take?

One Response to Marketing vs. PR Writing – What’s the Difference?

  1. My take is that if it’s in fact well written it doesn’t matter who writes it. Everyone needs to be on the same page though. I had a great idea for one of my clients but it was a bit on the edge and unfortunately corporate was not interested in going in that direction. The reason was because it was uncharted territory and they were afraid. The end result was the continuation of the same old campaign.

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