by Monika Maeckle, Vice President New Media
In the wake of 250 million tweets per day, professional communicators continue to embrace Twitter with 55 % of those polled citing it as ”more effective” than it was a year ago for messaging, a recent PR Peeps Poll found.
Of 161 public relations professionals who responded to our survey, 88, or 55%, found Twitter “more effective” as a communications/broadcast messaging tool than it was 12 months ago; 65, or 40%, found it “less effective.”
Twitter as a search tool seemed less improved in the past 12 months. Almost half of communicators labeled it “about the same” in its effectiveness for search compared to last year, while a third (33%) said it was “more effective.”
Interestingly, communicators are 3.5 times as likely to use Twitter primarily for messaging as they do for search–125, or 78% vs. 36, or 22%. Details below.
More effective 88, or 65%
Less effective 6, or 4%
Same 65, or 41%
More effective 53, or 33%
Less effective 34, or 21%
Same 74, or 46%
As messaging tool 125, or 78%
As search tool 36, or 22%
How else do communicators utilize Twitter? Survey comments included PR professionals lauding the real time info network’s myriad abilities, including: ”creating connections with target audiences,” ”efficient information gathering,” “as a pitch tool” and “shameless self promotion!”
We’ve executed several PR Peeps polls on Twitter, if you’re interested: What’s your company’s favorite tool for social media outreach?, and Do you tweet the links to your press releases?
To those who participated, thank you for responding to our PR Peeps Poll. If you’re not already, why not follow us on Twitter? We are @businesswire.
161 respondents via Twitter, email and Business Wire webinar polls. Poll conducted conducted September – October 2011.