by Rachel Gould, Senior Client Services Representative,
Business Wire Boston
Boston-area clients and friends of Business Wire, including members of the media, gathered at the Boston Harbor Hotel on Oct. 4 to celebrate our landmark anniversary. The event featured a keynote address from Christopher Mayer, Publisher of The Boston Globe, and a champagne toast to commemorate the occasion.
Mayer discussed the recent launch of BostonGlobe.com as a separate entity from Boston.com, including the new paywall for content and better understanding the diverse interests of their online readers.
Through research, Mayer’s team discovered that more than 50 percent of the people accessing Boston.com were not aware they were reading The Boston Globe. He explained that while the Globe has an expansive online audience, the readership is fragmented and has forced the organization to adapt and focus on how they are connecting with readers.
The Boston Globe has the traditional role of producing quality journalism, but Mayer said in today’s media environment, success is just as much about being a facilitator of content and connecting advertisers to readers.
For a more detailed overview, check out this blog post by Bill McLaughlin, EVP of Lois Paul & Partners, who interviewed Christopher Mayer after his talk.
Check out some great pictures from the event: