Business Wire’s 50th Anniversary College Contest Highlight: Eric Tawney

September 6, 2011

What kind of kid starts a “Stock Market Club” in high school? Eric Tawney, a Finance and Economics student from Oakland University does. With such a young excitement for investing, it is no wonder that Eric is a huge fan of Warren Buffett, chairman & CEO of Business Wire’s parent company, Berkshire Hathaway. Eric discovered Business Wire college video contest when he was searching for a way to write a letter to Mr. Buffett because he wanted to share with him the impact he had on Eric’s decision to study finance and economics. With the chance to meet Mr. Buffett in person, Eric entered our contest and is now one of the top ten finalists with the winner to receive a trip to Business Wire’s NYSE Opening Bell luncheon on September 30th, 2011. View Eric’s video here (1st one).

 
When asked why Eric wanted to meet Mr. Buffett, he answered “Mr. Buffett’s message for people to identify their passion and pursue it has resounded inside of me. I want the chance to speak with him about his life’s path; his successes and his failures and thank him for guiding me to pursue a career that I am absolutely passionate about. I would show Mr. Buffett that he has touched individual lives by speaking with him on how he played an integral part in my development growing up and how his life story became an inspiration for me to pursue investment management.”

Eric is current President of the Society for Applied Investing and Financial Education and also President of the Economic Students Association. In addition, he is a business scholar within Oakland’s School of Business Administration. In his free time, Eric volunteers his time tutoring and advising students on career planning and this past summer volunteered as a summer finance instructor at a Detroit intercity youth community center. Next up for Eric is getting his Masters in Public Policy or International Affairs.

Show your support to all the top video finalists on our Facebook page and let our executive judging committee including Business Wire’s chairman and CEO Cathy Baron Tamraz and President Gregg Castano your favorites by commenting and “liking” them. You can also show your support on Twitter using hashtag #BWERIC.


Business Wire’s 50th Anniversary College Contest Highlight: Stephen Roegge

September 1, 2011

One google search on “How to meet Warren Buffett” was the beginning for our next finalist who is now one of the top ten finalists in Business Wire college video contest.  Stephen Roegge, a sophomore studying Business Administration at Georgia Tech, has always been a fan of Mr. Buffett and is even more so after he finished reading The Snowball: Warren Buffett and the Business of Life.  The winner of the contest will meet Warren Buffett, chairman & CEO of Business Wire’s parent company, Berkshire Hathaway, at Business Wire’s NYSE Opening Bell luncheon on September 30th, 2011. View Stephen’s video here (8th one).

When asked why Stephen wanted to meet Mr. Buffett, he answered “I want to meet Mr. Buffett because he is one of the smartest people in the world. He is seriously my #1 role model and getting to meet him would make me the happiest college student in the world.”

Stephen was born and raised in Alpharetta, Georgia and has a real love for Atlanta sports.  His favorite team is the Atlanta Hawks, but he is also a huge fan of the Atlanta Falcons and the Atlanta Braves.

Stephen is still unsure what his future holds, but he knows it will involve business and investing as these are his main interests.  He hopes to have a job in the future that allows him to work hard and also allows him to make the world better.  Stephen feels Mr. Buffett is a great example of both and consider Mr. Buffett a major inspiration.

Show your support to all the top video finalists on our Facebook page and let our executive judging committee including Business Wire’s chairman and CEO Cathy Baron Tamraz and President Gregg Castano your favorites by commenting and “liking” them. You can also show your support on Twitter using hashtag #BWSTEPHEN.


Just in Time for Hispanic Heritage Month, Tips for Reaching the Hispanic Media

September 1, 2011
by Pilar Portela, West Media Relations Supervisor, Ethnic Circuits
Pilar Portela

Pilar Portela, West Media Relations Supervisor, Ethnic Media Circuits

New Census data shows US Hispanics have become the second-largest population with 50 million citizens.  Their buying power should reach a projected $1.3 trillion in 2015. With Hispanic Heritage Month (Sept. 15-Oct. 15) right around the corner and in anticipation of the 2012 presidential elections there is renewed interest in reaching this demographic.

As the media relations supervisor overseeing LatinoWire, I provide media outlets with content relevant to their coverage area and help our clients with questions uniquely inherit to Latino media and pitching them successfully.  I wanted to share my thoughts on some of our most frequently asked questions.

1)      Send your release in both English and Spanish.

US Hispanic media organizations are becoming more bilingual catering to both English and Spanish-speaking Latinos to increase their audience.  Sending in both languages saves them from having to translate your release. Additionally, merged newsrooms such as NBC/Telemundo have staff that may not speak Spanish. It ensures they will be able to read your press release and consider it for their newscast.

2)      Don’t skimp on Spanish-language translation.

Translation bloopers can cost your organization in reputation, time and money. Keep in mind not everyone who speaks Spanish can translate. Free translation tools have come a long way, but if you want to avoid embarrassment (which translates to embarazo or pregnancy in Spanish) have someone who is fluent go over the text. Be on the look out for literal translations which could change the tone and/or message. Business Wire feels translation is such an important part of reaching the US Hispanic market we include it in our LatinoWire distribution.

3)      Remember to reach out to Hispanic media year round.

If the only time you target this group is during Hispanic heritage month then you are missing out on opportunities. Hispanic media is faring better than mainstream media. There are more than 800 US Spanish-language papers and they are interested in any news item that has the potential to impact the Hispanic community (positively or negatively). Year round you should share your story ideas on everything from awards and marketing campaigns to surveys, studies and trends.

For ideas on reaching out to the Hispanic community, check out the diverse companies using our LatinoWire service to reach over 1,200 Hispanic print and broadcast media outlets throughout the U.S.  Clients include: Coca Cola, Winn Dixie, Sprint and the Mayo Clinic, among others.


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